Choosing to advertise your business on social media offers a vast amount of opportunities that surpass the more traditional advertising avenues such as print and television. Just as social media offers users a way to connect with friends and family, it also offers users a way to connect with businesses. With almost 4 billion people active on social media platforms worldwide, if you’re not visibly active, then you’re missing out on a large customer base. Each social media platform is powerful in its own right but each platform offers unique benefits to businesses and users. So, which platform is right for you? As one of Phoenix’s fastest-growing advertising agencies of social media clients, the experts here can help.
Restaurants and Hospitality
As a restaurant or hospitality-based business, your goal is to directly connect with the consumer to sell your product or service, and utilizing social media has proven to be the easiest and fastest way to do so. It offers a way to visually show users, and your future customers, what they can expect and experience from your product or service. Just as each social media platform is unique, each business is unique. While one platform may work for one business, it may not work for yours. The exception to the rule is Facebook. All businesses, no matter their size or industry, can easily leverage this platform and drive a large number of users to their page. Not only can you connect with these users, but you are also offering a resource for them to learn more about your business and to receive updates in real-time.
As Facebook continues to grow in popularity for B2C businesses, Instagram is a close second. With one billion users currently on the platform, utilizing this highly visual platform offers another way to grow your business. By posting high-quality photos of products or services, you are offering users a look into the experience they can receive. Whether you are a restaurant and are posting menu items or a hair salon sharing your client’s transformations, Instagram is a valuable resource to connect and engage with your current and future audience. Being active on Instagram also opens another door of opportunity: user-generated content. Customers who have used your product or service and see you are active on the platform are compelled to post on their personal account and tag your account, exposing your business to a larger user base. Social media was created to connect and that still rings true today. Connecting with your past, present, and future users is the first step to successfully advertising your business on social media.
Real Estate
When it comes to B2B marketing in real estate, LinkedIn, Facebook, and Twitter are great platforms to start with. According to LinkedIn, it is the top-rated social media platform for lead generation, making it one of the best platforms for real estate B2B marketing. Many, if not all, real estate projects rely on some form of collaboration, so opportunities to cross-promote with other businesses such as construction, finance, and vendors are great ways to announce project developments and attract potential tenants. Though LinkedIn is a great platform to start, other platforms shouldn’t be overlooked. According to a survey conducted by Buffer in 2019, 93.7% of businesses use Facebook, with Twitter coming in second at 84.4%.
Recruiting
Instagram is the social media platform known for sharing photos and short video content, making it a great place to recruit potential candidates. By sharing high-quality photos, it gives recruiters a chance to “humanize” the organization by sharing behind the scene posts. According to Sprout Social’s latest demographic update for 2021, Instagram achieved a milestone of 1 billion monthly active users at the end of 2020, with their largest age group being millennials. Although recruitment is open to all over the age of 18, the age group between 25-34 is a sweet spot to attract followers that may be interested in your organization. With a little bit of research, utilizing a hashtag strategy will drive more traffic to your page, creating more impressions and engagement with your content. Consistency is key on Instagram, so posting high-quality content with a clear brand voice will make you stand out.
Government
Sprout Social’s Twitter stats for 2021 showed that much-discussed current events, such as the increased conversation around COVID-19 on a global scale and the lead-up to U.S. elections, drove interest to the platform of Twitter. By Q3 of 2020, Twitter saw a 29% increase of monetizable daily active usage. As trending topics continue to revolve around politics in 2021, the need to utilize social media platforms that discuss events and gather breaking news makes Twitter a prime place to share content and drive discussions for government organizations. Facebook and LinkedIn are great additional platforms to be on as well, as they allow organizations to connect with their audience on trending topics.
Technology
When it comes to technology, it’s no surprise that there’s still a large demographic gap between males and females throughout the industry, despite the steadily increasing number of women working in science, technology, engineering, and math (STEM) careers over the past few years. When it comes to which social media platforms tech companies should be on, this demographic statistic is important to take note of. According to Hootsuite’s latest Twitter Stats for 2021, Twitter has far more male users at 70% than female users at 30%. Although Twitter is great for quick updates, tech companies looking for B2B marketing should include Facebook and LinkedIn in addition to Twitter in their social media strategies.
Education
Instagram is the perfect place for businesses to make important announcements, as a post can receive four times more interactions on Instagram than compared to Facebook. A major takeaway from COVID-19 was that organizations within the education sector need to be able to quickly make important announcements about school closures, upcoming events, and more. With over 1 billion active monthly users on Instagram, the platform is great for making important statements and showing behind-the-scenes content. However, organizations within the education sector should also include Facebook, Twitter, and LinkedIn in their social media marketing efforts to create open conversations with parents, students, staff, and potential employees.
CBD
According to Business News Daily, the U.S. CBD market is expected to reach $20 billion in sales by 2024. This impressive growth has led to a surge in new businesses that are trying to enter into one of the fastest-growing industries. Because of this competitive market, your business will need to be on Facebook, Twitter, LinkedIn, and Instagram to increase brand awareness, connect with your target audience, and further educate consumers. Forbes has officially dubbed Instagram as the king of B2C social media due to its emphasis on high-quality visuals and the younger demographic that flocks to the platform. While targeting the younger market on Instagram is more appealing, it is also important to target older age groups on Twitter, Facebook, and LinkedIn. People over the age of 50 are responsible for more than half of consumer spending, according to Harvard Business Review.
Nonprofit
As a nonprofit organization, your main goals for social media are spreading awareness of your mission and amplifying your brand voice. Being active on Facebook, Twitter, LinkedIn, and Instagram is a great way to boost your organization’s visibility. Not only do these platforms help raise awareness for your mission, but they also have helpful tools to facilitate donations. Through Facebook, your followers can directly donate to your cause or create birthday fundraisers. There are also multiple tools on Instagram that eligible nonprofits and their followers can use to raise money directly on the platform, such as a profile donate button, donation stickers in Stories, and Live Donations. Many of these platforms are a great all-in-one tool that helps spread awareness, connect with the community, and raise funds for your cause.
ON Advertising Makes Social Media Look Easy
Face it, social media is not going anywhere. It’s only going to become more popular and your competitors are likely already on board. By partnering with ON Advertising, you’re not just investing in top-quality services. You’re investing in the future of your business by promoting customer engagement and enriching your brand exposure. Contact us today to learn how our creative social media team can help enhance your online presence!
