This week, we are introducing our client, Phoenix Community Alliance. We have been working with the PCA Education Committee on a fun project designed to promote the fantastic schools that are located in Downtown Phoenix. The campaign is called High Rising Schools of Phoenix. We created a pretty nifty brochure, original brand materials, and a whole website devoted to this campaign: https://highrisingschoolsphx.com
So what is High Rising Schools of Phoenix?
The vision behind this dynamic website is to enlighten the business community to the quality schools available in Downtown Phoenix. This campaign will serve as a very useful tool for community and economic development organizations that work to attract, retain and grow companies in Downtown Phoenix. The website is a resource for the families in those businesses who want to learn more about Downtown Phoenix schools. As more employees want to live where they work, this campaign speaks to the quality education choices that exist in Downtown Phoenix.
The U.S. Census Bureau estimates that by 2030 the population of Phoenix will grow to 2.2 million, and the population of the metro area will reach 6.3 million. 11,000 additional residents are expected to move to Downtown Phoenix in the next 5 years alone. In fact, Maricopa County was ranked #1 for population growth last year. With growth on this scale and more families moving to Downtown Phoenix, having an educational resource like High Rising Schools of Phoenix is important for families moving to the core of the Valley.
How Does ON Help?
Our overarching goal is to help bring awareness to families and business leaders that Downtown Phoenix offers preschool through doctoral programs within walking distance of any type of home or business in Downtown Phoenix.
In addition to our branding work and website management, we also handle the social media campaign for High Rising. By utilizing Instagram, Facebook, and Twitter, we can attract a wider audience by showing them the quality of schools in Downtown Phoenix while driving traffic back to the website we created for the audience to explore the High Rising campaign even further. We are also encouraging the schools of Downtown Phoenix to interact and engage with the High Rising social media feed as well as encouraging students, parents, teachers and administrators to share what their favorite part is of being a part of the Downtown Phoenix school system with a social campaign of “What Makes Your School Special”. Our ultimate goal of using social media for this client and brand campaign is to show that Downtown Phoenix is more than just a bustling cityscape; there are excellent quality schools right in the city. We want to show everyone that you can work, eat, play and send your children to an outstanding school all in a 5-mile radius. “It’s an exciting project to be working on especially being located in Downtown Phoenix ourselves. We can speak to the amazing environment the downtown area can offer” says Senior Account Manager, Matt Grodsky who is spearheading the High Rising campaign. We are thrilled to continue this helping the Phoenix Community Alliance spread the word about the excellent schools located right in Downtown Phoenix.
ON Advertising’s mission is to bring ROI for our clients to improve their business. Whether you’re in need of a new website, updated social media, or an advertising campaign, contact us. We can assist you in creating a strategy to help marketing efforts resulting in more business. Learn more about us and the services we provide.