Tag: advertising

Person using computer for AI imagery creation

Exploring the Use of AI Imagery in Advertising

In the ever-evolving world of advertising, staying ahead of the competition requires constant innovation. Advertising is undergoing a digital makeover, and at the heart of this transformation is the ingenious integration of Artificial Intelligence (AI) imagery. AI is revolutionizing the way brands create, target, and deliver their advertisements, making them more effective and engaging than ever before. 

Weighing the Pros and Cons of AI Imagery Application

Although the advantages are evident, it’s equally crucial to contemplate the possible drawbacks that may surface when utilizing AI imagery in advertising.

Personalization at Scale

Imagine an advertising world where every message feels as personalized as a handwritten letter from a friend. Thanks to AI, this vision is now a vibrant reality. AI is your marketing genie, conjuring up content that caters to each customer’s unique tastes and preferences. It’s like having a digital personal shopper who scours through oceans of user data to handpick imagery and messages that resonate with individuals on a personal level. 

While AI offers remarkable personalization in advertising, it may also present ethical considerations that equally demand our attention. As AI personalizes content, it also has the power to create convincing deepfakes, raising concerns about misinformation and damage to reputations. Striking a balance between creativity and authenticity, while ensuring transparency in the use of AI-generated content, is essential to maintain trust among consumers.

Enhanced Visual Content Creation

Creating stunning visual content has never been more accessible, all thanks to AI’s creative toolkit. AI can conjure up high-quality images, videos, and graphics that look like they’ve been handcrafted by a team of artistic geniuses. This not only saves time and resources but also allows advertisers to maintain a consistent and professional brand image. Additionally, AI can optimize images and videos for different platforms, ensuring that content looks its best on various devices and screen sizes.

However, over-reliance on AI automation can risk losing the unique human touch in creative content. Striking the right balance between AI-driven design and human creativity is crucial to ensure that campaigns remain memorable and authentic.

Predictive Analytics for Campaign Success

Predicting the future has always been a bit of a challenge, but not for AI in advertising. AI algorithms, fueled by historical data, can predict which imagery and content elements can send your campaign soaring to the moon. AI can analyze past ad performance, audience behavior, and market trends to recommend the most effective imagery, ad copy, and even the optimal time to run a campaign. This predictive capability reduces the guesswork involved in advertising and increases the chances of campaign success.

The use of AI could also raise concerns about bias and fairness. If AI algorithms are trained on biased data, they can inadvertently perpetuate stereotypes or discriminate against certain groups. Brands must be vigilant in addressing these biases to ensure their marketing campaigns resonate positively with diverse audiences.

Real-time Image Recognition and Augmentation

AI takes advertising to the next level with real-time image recognition and augmentation, creating engaging, interactive experiences. Imagine browsing a travel website, and with a simple tap, your smartphone’s camera transports you to a picturesque destination. It’s like having a virtual tour guide at your fingertips.

As we explore the captivating possibilities of real-time image recognition and augmentation, we can’t ignore the pressing concerns surrounding security and the potential for cyber threats. AI-generated content could become a target for cyberattacks by leading to potential compromises in user devices and data. Regular security checks and updates are essential to protect both consumers and brands from potential cyber threats.

Precision in Ad Targeting

AI isn’t a mind-reader, but it’s close. By analyzing user data like a detective on the trail, it can pinpoint potential customers who are most likely to engage with your imagery and message. Advertisers can then use this information to target their ads effectively, resulting in higher click-through rates and improved ROI.

Despite AI’s precision in ad targeting, the danger of over-automation and its impact on campaign authenticity should not be underestimated. Finding the right balance between AI-driven automation and human creativity is essential to ensure that campaigns remain effective and resonant with audiences. It’s a bit like having a robot DJ at a party – it can keep the music going, but it might miss the crowd’s vibe or skip the classic tunes.

A/B Testing and Continuous Optimization

A/B testing is a fundamental practice in advertising, allowing marketers to compare different ad variations to determine which one performs better. AI transforms A/B testing, automating the process and offering real-time insights into which images steal the spotlight.

AI algorithms can quickly analyze A/B test results and make recommendations for further optimization. This ensures that your ad campaign is a hit that keeps the audience coming back for more. It’s like having a tireless director backstage, fine-tuning the performance to ensure it’s a blockbuster.

AI imagery in advertising is a powerful ally that enhances our marketing efforts and captivates audiences with its magic. By harnessing the strengths of AI while being mindful of its potential pitfalls, brands can ensure that their advertising campaigns not only shine but also do so ethically, inclusively, and securely.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

Young professionals studying marketing competition

6 Helpful Ways to Observe and Learn from Your Marketing Competition

In this whirlwind of business and branding, competition is not just a challenge, but also an opportunity to utilize your competitors as unofficial mentors. The practice of analyzing what your competitors are doing, their strategies, successes, and even their failures, can provide valuable insights that help shape your marketing competition approach. 

Effectively Leveraging Marketing Competition Insights

Let’s explore why observing and learning from your marketing competition is a smart move!

Gain a Fresh Perspective

Ever find yourself stuck in a marketing competition rut? It’s time to flip the script. Instead of being glued to your own strategies, take a glance at what your competitors are up to. By checking out their campaigns and tactics, you might stumble upon some intriguing ideas. While you should never copy your competitors, their approach can serve as a springboard for your brainstorming sessions, leading to unique and differentiated marketing initiatives.

Benchmark Your Performance

Watching competitors isn’t about sizing them up for a showdown. It’s more like utilizing digital tools such as SimilarWeb, SEMrush, or Ahrefs to measure where you stand in the market. By employing these tools to compare your performance with that of your competitors, you can pinpoint your strengths and weaknesses with precision. For instance, if your marketing competition is excelling in organic search traffic, tools like SEMrush can reveal the specific keywords and strategies driving their success, providing you with valuable insights to enhance your own SEO efforts.

Identify Industry Trends

Keeping a close watch on your competitors can also help you stay attuned to the latest trends in your industry. If they’re suddenly diving into a new platform or strategy, that’s a sign that there’s something worth exploring. By catching onto these trends early, you’re not just a follower, but someone who’s quick to adapt and stay ahead of the curve.

Learn from Mistakes

Remember that time your competitor’s big campaign fell flat? Instead of gloating, take notes. Analyzing their missteps and understanding why a particular strategy didn’t work can help you avoid making the same errors. Learning from their mistakes can save you time, money, and resources that would have been otherwise wasted on trial and error. Mistakes are also like hidden treasures of knowledge – and they’re free for the taking.

Enhance Customer Understanding

Studying your marketing competition can provide valuable insights into their customer base and preferences. Additionally, observing how your competitors engage with their customers on various platforms can shed light on effective communication strategies that you can adopt or modify for your brand.

Foster Innovation

The process of observing your competition doesn’t end with imitation—it should be a catalyst for innovation. Gather tidbits from your competitor’s playbook and infuse your magic to create something entirely fresh. Think of it like taking a classic recipe and adding your secret ingredient to make it uniquely yours. Use the knowledge gained from competitor analysis to create unique selling propositions that set your brand apart. Innovation is often born from a combination of inspiration and adaptation.

Remember, the goal is not to merely mimic your competitors but to leverage their insights to refine your own strategies and elevate your marketing efforts. In the ever-evolving landscape of marketing, staying mindful of your competition can be the edge that propels your brand to the forefront of your industry. So, keep your eyes open, your analysis thorough, and your creativity flowing as you embark on this journey of continuous improvement through competitor observation.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

Dart board with dart in the center demonstrating target auidence

The Best Way to Find Your Target Audience in Marketing

As fellow business professionals, we are well aware that marketing can sometimes feel like navigating a maze, but fear not – we’ve got your back. One of the most crucial steps on your marketing journey is identifying your target audience. This might sound intimidating, but trust us, it’s the recipe for success!

Key Steps to Finding a Target Audience

Let’s walk through the art of understanding your audience and reveal some awesome methods that will supercharge your marketing game.

Getting to Know Your People with Market Research

Let’s start this journey by dipping our toes into the world of market research. Conducting market research involves talking to your potential customers, digging into industry data, and keeping an eye on your competitors. By doing so, you can uncover the magical insights that will guide your marketing strategy.

Meet Your Ideal Customer 

Imagine creating your own superhero – that’s what building a buyer persona feels like! Your buyer persona is a fictional representation of your dream customer. Dive into their world and learn about their age, location, hobbies, and what keeps them up at night. Creating a buyer persona will help you connect with your target audience on a personal level like you’re chatting with a friend.

Be a Data Detective with Analytics and Customer Data

Data may sound dry, but trust us, it’s like a treasure map for marketing success. Put on your detective hat and explore the wonderful world of analytics. Check out how people interact with your website and social media pages. Learning from customer data will reveal the key to your target audience’s hearts and make your marketing strategy a home run!

Eavesdrop on Social Media with Social Listening

Tune in to what people are saying about your brand and your competitors on social media. It’s like getting front-row seats to a blockbuster movie. Understanding your audience’s likes, dislikes, and opinions will help you tailor your marketing messages effectively.

Treasure Customer Feedback and Reviews

Your existing customers hold the key to your success and are more than willing to share their thoughts. So, why not ask them directly? Send out surveys or have a heart-to-heart conversation to collect their valuable feedback. By listening to them, you’ll uncover hidden gems of information that will make your brand shine even brighter.

Keep an eye on Your Competitors

Take a peek at what your competitors are up to and learn from their successes and blunders. It’s like taking notes from a mentor. Analyze their target audience, marketing messages, and strategies. You’ll discover secret tactics to outshine your competition and carve your own unique niche.

A/B Testing 

A/B testing is like exploring alternate universes to find the best one for your target audience. Test different elements in your marketing campaigns – from emails to ads – and see which ones work best. This exciting journey will surely lead you to the pot of gold at the end of the rainbow.

You’ve now unlocked the secrets of identifying your target audience. Remember, it’s not about trying to be everything to everyone but finding your niche and connecting with them like lifelong friends. By leveraging these key factors, you’ll develop a marketing strategy that’s destined for greatness.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

Two people using productivity management tools

Productivity Management Tips for Ad Agencies

Improving productivity is always a topic of interest among businesses of any size. Profit potential is directly linked to the productivity of the team. Productivity management is the oil that keeps the machine of output running smoothly, as well as the stream of income. 

It serves the best interest of ad agencies to invest time in auditing current productivity systems and identifying areas of improvement. However, when working with a variety of clients and serving in various industries, there are likely to be some snags in the chain of progress. 

Take a look at the tips below to see how your ad agency might best improve productivity management. 

Boosting Productivity as an Ad Agency

The world of creative agency is filled with more than just ticking off tasks. You have to consider the best way to utilize ad spend, plan marketing budgets, define and set the appropriate standards for quality work, and so much more. 

Begin implementing the following strategies to see significant progress in your ability to manage all of the above and keep the workflow moving! 

Invest in the Right Tools 

Having the right tools in place makes all the difference. Organizing and streamlining task flow, as well as automating and consolidating in certain areas play a big role in improving productivity.

There are a wide variety of options when it comes to project management software systems. However, you need to find one that suits your agency best. Perhaps you need the most help tracking the progress of your list of deliverables or managing workloads. Identify the pain points specific to your agency and find the best tools to address those issues. 

This one change alone can be enough to noticeably improve production and profits. 

Establish Clear and Effective Communication

Misunderstandings cause unnecessary delays on project timelines and are the most avoidable aspect of the project. Don’t be afraid to overcommunicate and invite team members to freely ask questions, seek clarification and receive feedback to improve the two-way communication style of your company’s culture. Straightforward and clear instructions are best for everyone. Make sure your team understands the various methods in place for communicating with others and uses these with the mindset of productivity. 

For example, if a video chat or email solves 10 questions, then it’s better than instant messaging those questions one at a time. While you may think it’s easier to send a chat message, in reality, gathering up all your questions at once may prove most productive for everyone. Regular check-ins with employees and team member huddles are good ways to address smaller issues before they become larger ones to deal with. 

Offer Flexible Work Options

Productivity may be higher for some employees working from home and others working in-office. Some team members may feel drained and unable to focus in a chatty and open-space office environment. Whatever the case may be, remain open to the versatility of work options available, especially considering the technology that makes it easier to get things done as a team. Consider testing out a hybrid option while measuring productivity to get an idea of how best to structure your agency’s protocol in this area. 

These are just some of the many techniques when it comes to raising the level of productivity. But as we are still at the beginning of the year, it’s a great time to make some changes and reap the benefits of a more organized and systematic approach to your workplace.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

successful billboard advertising placement

3 Secrets to Successful Billboard Advertising

Billboard advertising has been around for over a century, and for good reason. Even in today’s digital age, the power of a well-placed and cleverly designed billboard cannot be denied. With the right approach, billboard advertising can be a highly effective way to promote your brand and reach a wide audience. But to truly succeed in the modern age, there are a few secrets to keep in mind. 

Here are three keys to successful billboard advertising:

1. Keep it Simple!

When it comes to billboard advertising, less is often more. With the average driver only having a few seconds to take in your message, it’s important to keep your design simple and easy to understand. Stick to one main message or image, and avoid cluttering your billboard with too much text or graphics.

Remember, your goal is not to provide every detail about your brand or product on the billboard. Instead, you want to create a strong, memorable impression that will stick with your audience long after they’ve passed by

2. Location, Location, Location!

One of the biggest secrets to successful billboard advertising is choosing the right location. Your billboard should be placed in a high-traffic area where it will be seen by as many people as possible. But beyond that, it’s important to think about the context in which your audience will be viewing the billboard.

For example, if your target audience consists of busy commuters, you’ll want to choose a location that’s visible from a major highway or busy intersection. On the other hand, if you’re targeting a more local audience, you might consider placing your billboard in a prominent spot in the center of town.

It’s also important to consider the environment in which your billboard will be placed. Is it surrounded by other billboards and signs that will compete for your audience’s attention? Or is it positioned in a way that will allow it to stand out and make a strong impression? By thinking carefully about the location and context of your billboard, you can ensure that it has the maximum impact on your target audience.

3. Embrace the Power of Digital

Finally, it’s important to remember that in the modern age, billboards don’t have to be purely analog. With the rise of digital billboards, you have the opportunity to create dynamic, interactive advertising experiences that can capture your audience’s attention in new and exciting ways.

For example, you might consider creating a billboard that incorporates social media or other digital channels, allowing viewers to engage with your brand in real time. Or, you could use a digital billboard to create a series of eye-catching visuals that change over time, keeping your audience engaged and interested as they pass by.

By embracing the power of digital, you can take your billboard advertising to the next level and create experiences that truly resonate with your target audience.

Successful billboard advertising in the modern age requires a careful balance of simplicity, location, and innovation. By keeping your design simple and bold, choosing the right location, and embracing the power of digital, you can create billboard advertising that is both effective and memorable. So get out there and start promoting your brand with the timeless power of the billboard!

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

man typing on computer using AI marketing tools

How AI Marketing Tools Can Work For You

Artificial Intelligence (AI) is gaining momentum in the world of marketing as its benefits outweigh any initial concerns. Are robots taking over the world? We don’t know, but what we do know is that AI is offering an incredible advantage that’s worth taking. 

Honestly, who would oppose anything that improves time efficiency by quickly gathering, analyzing data, and simplifying tasks? It’s a no-brainer!

Here’s how marketing tools using AI can really benefit your business in the months and years ahead. Let’s take a look at how AI can become your newest employee of the month!

AI Marketing Tools Expected to Increase in the Future

AI is here to stay and those that incorporate it early won’t have as much of an adaptation curve as the rest. Now that we know what’s on the scene, let’s find out how it’s best utilized in the marketing space. 

Automated Customer Segmentation

Digital marketing is seeing an increased reliance on AI systems intended to automatically segment customers, which is vital for targeted marketing. 

AI can quickly identify and categorize your customers according to their:

  • Behavior
  • Search intent
  • Interests
  • Demographics

This AI automation frees up a lot of time while ensuring better accuracy in the data collected and analyzed. As a result, it allows more personalized and targeted messaging in the content you provide across all platforms.

Algorithms for Predictive Data Sets

Analyzing the behavioral trends of your customers is key to running a successful marketing campaign. AI makes this possible by effectively collecting and establishing a predictive layout for what to expect from customers and how to take action accordingly. By using internal and external algorithms, AI technology is able to offer actionable insights into the preferences and needs of your target audience. 

Simplified Monthly and Annual Reporting

Collecting data is one thing, but having all that information organized and reported in an easy to understand way is entirely different. AI simplifies the reporting process, offering clear and easy to understand  information available on a consistent basis. 

These detailed insights offer you the advantage of knowing where you need to pivot and make improvements in future marketing endeavors. 

 Other advantages that marketing and advertising agencies may benefit from include:

  • Assists with faster, more efficient workflows
  • Saves money using AI software vs. manual work
  • Increases visibility within search engines
  • Improves customer experience and engagement
  • Boosts the quality of content for customers

Stay Balanced

With all the amazing benefits that AI has to offer, don’t forget to ensure your customers continue to feel engaged with relatable content and marketing that incorporates emotion and humanity in your client-facing communication. AI can only go so far, but maintaining a  person-to-person or brand-customer relationship is important. 

Customers often feel detached from a brand when it’s too reliant on AI and there’s little visibility of the people working behind the scenes of their favorite services and products. In other words, balance is always best!

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

Rebrand your business

Signs It’s Time to Rebrand Your Business

Rebranding your business comes with the territory of owning and managing a successful brand. Even corporations that have endured decades in a highly competitive market need to remain open to pivoting and adjusting their brand along the way. 

Knowing just when to implement consumer-facing changes is key. In order to gauge the best time to rebrand your business, there are some common signs to look out for.

Should You Rebrand Your Business?

Read over the following signs to determine if rebranding is in your best interest.

Your Brand Appears Oudated and Out of Touch with the Times 

This might be the most common and obvious sign that your brand needs a major refresher. Perhaps your visual brand standards are associated with old trends and appear dated to your target audience. If your products or services are intended for a particular age demographic, you need to stay current with what your targeted age bracket resonates with the most. 

Should you lose touch with the values and expectations of your ideal target audience, you’ll see a drop in engagement, sales and overall effectiveness. Rebranding could mean visually updating your logo, website, social media presence, slogan, etc. It might also entail making brand improvements in customer communication and sales process preferences. 

Either way, you want your brand to be easily recognizable, accessible and relatable to your target demographic. Taking them through the sales funnel and customer journey isn’t difficult when you’re staying in tune with the current trends and preferences of consumers.

You Have an Unclear Target Demographic

Yes, back to target demographics. This one is big. You might need to rebrand your business by first tightening up exactly who your customers are and identifying their needs, goals, pain points, triggers, communication styles, etc.

 If you don’t have these key aspects defined, it’s likely that your brand is casting too wide a net and not coming back with the desired results. Once you’ve clearly defined and identified your brand’s target audience, you’ll better understand how to successfully lead them through the buyer’s journey. It is going to require thought and research, but once you have those details worked out, you can begin rebranding your business in a more bullseye kind of way. 

You’re Experiencing an Acquisition or Merger

Anytime a business is undergoing a change in leadership through an acquisition or merger, it’s a good time to consider rebranding the business. These top-level changes carry ripple effects throughout the organization and foundational questions will inevitably emerge. 

Ask yourself:

  • How does this (if at all) impact our target audience/demographic? 
  • Will this acquisition or merger eliminate, add or modify any of our existing products or services?
  • Will this change impact a new geographical location, a new cultural aspect we need to consider?
  • Does this change the brand’s name, logo, or other brand standards currently in place?

Getting clear on the answers to these questions is the first step towards reshaping and cultivating a more successful brand as these leadership changes take place.

Rebranding is all about revisiting the basics of your brand and business. What worked in the past is not guaranteed to work moving forward and remaining open-minded and flexible will help your business stand the test of time.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

ad agency meeting

5 Reasons To Work at an Ad Agency

Looking for an exciting career to use the degree you just earned? Perhaps you’re looking to take the leap into a new field. Either way, an ad agency is an excellent place to land a job. Creative agencies are often the launching place for the numerous smart and witty ads you see on billboards, commercials, social posts, websites, etc. Agencies have solidified an industry reputation for high return on investment for the various types of clients they serve. 

If you’re interested in how agency life works and what you might gain from working in the industry, keep reading. You’ll learn how beneficial it is to take a job at an agency and how to get your foot in the door.

Major Benefits of Working at a Smaller Ad Agency

No matter what your educational background is, if you have a strong interest in breaking into the realm of advertising, there are plenty of reasons to do so. You’ll not only gain a wealth of new knowledge and skills in lucrative areas but will likely find a place worth putting roots down.

Take a look at the following 5 benefits of working at an advertising agency:

  1. Learning to Sell — The world of advertising is rooted in the foundational aspect of selling. Whether that starts by stirring up someone’s curiosity, spreading awareness, or explaining the benefits of something to clients and customers alike, all efforts are meant to sell customers on the idea of engaging and partnering with the brands that hire the agency. Learning the skill of influence through client-account executive communication, content marketing, copywriting, social media strategies, graphic design, etc. is possible when working at an agency. 
  1. Developing New Skills Other than Your Primary Role — Smaller agencies are especially good for developing valuable experience in multiple areas of the industry at once. It’s not uncommon to adjust to the needs of the clients and dynamic culture by taking on opportunities that require flexibility in your role. Client needs and tasks may change, and adjustments by everyone are necessary to cover the workload and ensure timely delivery. 
  1. A Variety of Industries — There is plenty of variety in the industries that you’ll interact with and learn about while working at an ad agency. If you’re naturally curious and enjoy learning about different types of businesses and brands, then you’ll enjoy the range. Each task becomes a creative puzzle to strategically put together and launch with measurable results. 
  1. Boost Your Career Path Forward — With so much variety within the agency, you’ll be skilled and knowledgeable across significant career areas. Due to the fast-paced nature, you’ll learn so much in a short amount of time and be equipped with greater proficiency in key skills.
  1. Fun Work Culture — Ad agencies are known for offsetting the demands of a rigorous schedule with plenty of fun and connection time for team members. This looks different everywhere, but it’s not uncommon for agencies to host team-building outings or cater lunches to promote positivity and strengthen work relationships. 

Best Ways to Land a Job at an Ad Agency

Now that we’ve discussed the many wonderful benefits of working at an ad agency, let’s look at ways to land a job at one. Here are some tips for job hunters looking to break into the world of advertising:

  • Become an intern 
  • Take an entry-level position
  • Do freelance work
  • Earn a degree related to the industry (e.g., Marketing and Advertising, Graphic Design, Film, Website Design, etc.)
  • Show enthusiasm as you network 
  • Call or email local agencies and express interest
  • Keep an eye on openings and apply right away

Hopefully, these tips will help you on your job search journey and shed light on just some of the many benefits when working at an ad agency.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

hiring an ad agency

The ROI of Hiring an Ad Agency

If your company is on the fence about hiring an advertising agency, there are plenty of compelling reasons to take the leap. Calculating your anticipated return on investment (ROI) is not only the best way to approach any business investment but a good way to project your business growth. 

No matter what stage of development your company is currently at, leveraging the expertise of an ad agency is often rocket fuel to your trajectory. 

Here’s why.

Reasons for Hiring an Ad Agency 

Take a look at the following reasons for investing in an ad agency for your brand and business.

Targeted Research and More Effective Execution —  No more taking a stab in the dark when it comes to your brand’s image and messaging reach. Even if you have an in-house marketing team, advertising agencies are shown to have the upper hand when it comes to ROI. Ad agencies perform in-depth research to design strategies with built-in reporting systems. 

Agency experts have access to key information through industry-specific tools and resources. These analytical insights help shape all aspects related to the campaigns launched on behalf of your business. 

Also, by tracking ‌trends through targeted research, planning out future campaigns is often easier and likely to be more effective. Capitalizing on this research approach often leads to more clear, effective brand messaging with a broader reach and significantly higher sales. 

Experienced Professionals with Winning Tactics — Hiring experienced professionals grants you immediate access to a wealth of knowledge and expertise at your disposal. Not only are all the tried and true methodologies utilized in your favor, but also the understanding of a changing buyer’s tech landscape. 

Knowing what tools and technologies prove effective and when and how to pivot is crucial. Working with an experienced advertising agency helps your brand navigate these tricky waters and execute a successful campaign.

Hiring an ad agency allows you the chance to discuss your goals, along with any upcoming opportunities to execute the best response from potential customers. Whatever you are prioritizing, whether it’s brand awareness or lead generation, an experienced professional ad agency is your key to reaching those goals. 

Saves You Time and Money — Doing anything right the first time is a time and money saver. Hiring an ad agency does just that. You don’t have to waste your resources with inefficient campaigns lacking the skill and tactic that comes with professionals. Outsourcing your advertising efforts helps ensure projects are completed on time while getting the most out of your ad spend. Operating like a well-oiled machine, ad agencies deliver quality work that meets your deadlines. 

The ROI for hiring an ad agency is practically endless and continues to benefit your brand and business for years to come. If you want to experience significant growth, partnering with professionals is one of the best ways to achieve this. Leaning on the expertise of those who specialize in designing successful advertising and marketing strategies is highly worth the investment.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

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1 E Washington St #300, Phoenix, AZ 85004
480-705-ONAD (6623)

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