Arizona Department of Health Services

Arizona’s extreme heat demanded an unmissable public health message. For the Arizona Department of Health Services, ON Advertising turned a complex public health topic (the risks of mixing extreme heat with specific substances and medications) into two complementary creative platforms. “Extreme Heat. Extreme Risk.” brought bold urgency to out-of-home placements. “Some Things Just Don’t Mix” paired bizarre and unexpected food combinations with a serious prevention message, making the subject approachable without relying on fear.

English- and Spanish-language creative carried the message across social, display, search, and everyday settings, from bus shelters to laundromats and grocery kiosks. Meta delivered more than 4.8 million impressions and 57,498 clicks to prevention resources, while statewide programmatic display added 3.2 million impressions. Together, the unified creative and media strategy integrated a vital public health message into daily life with a clear call to action.