ABOUT
We’re not in this for vanity metrics. We’re in it for impact.
Our Approach
Meet the ON Leadership
Ron Meritt
Ron Meritt
Ron opened ON Advertising after working in television for many years. He wanted to take skills honed in his broadcasting career to help clients navigate the ever‑changing media landscape. Ron oversees day‑to‑day operations at the agency while guiding the strategy, client service and performance. He does this by uniting a unique combination of strategic thinking and business innovation.
In addition, Ron manages the agency’s Crisis and Issues Management division. Ron leads a nationally‑accredited seminar that provides training for clients on how to communicate in crisis situations and manage the impact of a crisis. His depth of experience and expertise is unrivaled in this area.
Ron has degrees in Broadcasting and Public Relations from Northern Arizona University and in Meteorology from Mississippi State University.
John Hernandez
John Hernandez
John oversees corporate operations, structure, planning, and development for the agency. He works tirelessly for our clients on business strategic planning, business development, and creative branding strategies.
Before joining ON Advertising, John gained extensive media experience working as a producer, photographer, reporter, anchor, and news director for TV stations all over the country. He understands how media works and knows how to leverage this knowledge to achieve measurable results for clients.
John studied Broadcasting and Journalism at the University of Arizona. He is involved in many organizations in the Hispanic community. John is perhaps the Cardinals’ biggest fan – the St. Louis Cardinals baseball team, that is.
Eric Garcia
Eric Garcia
Eric began his career in 1991 as an Assistant Art Director at Robinson & St. John Advertising in Florida. While at RSJ, he was part of the team that produced advertising and marketing campaigns for national and regional accounts including AT&T, Bank Boston, Ford Motor Company, and Wendy’s Restaurants. His talent as an illustrator was also utilized in a number of campaigns developed by RSJ.
In 1995, Eric launched his own multidisciplinary design firm, EFG Creative, in Albuquerque, NM. Wanting to expand to the Arizona market, EFG came to the valley looking for an advertising agency to pair with. In January 2018, EFG merged with ON Advertising.
As a hands-on designer Eric has a meticulous eye for detail and a fresh graphic style. Eric is a fine artist and a native of New Mexico.
Using his vast knowledge of fine art, Eric founded EG Structural. EG Structural, has won several public art awards in the US. Please visit egstructural.com to learn more.
Matt Owens
Matt Owens
Matt is so excited to join the agency as an owner, helping to lead ON Advertising on a path of accelerated growth and expansion. He was the “O” in OH Partners as co-founder and co-owner until he sold his interest in that agency in early 2022, which at that time was the largest advertising agency in the Southwest. Matt brings a depth and breadth of advertising, marketing, and agency knowledge and experience that is simply unmatched in this market.
Both Matt and his father, Bill Owens, founder and owner of long-time Valley ad agency Owens & Associates, were named Advertising Person of the Year in 2012 and 1982, respectively, making them the first father and son to both receive this award by the American Advertising Federation’s Phoenix Ad Club.
Matt is a graduate of Woodbury University and is married to the love of his life, Karen. He enjoys traveling, driving his hand-built English sports car, and wood-working.
Darren Higgs
Darren Higgs
Prior to ON Advertising, Darren honed his skills as an Account Executive for six years at EG Structural, ON’s sister company. Joining ON Advertising in August 2017, Darren climbed the ranks quickly, ascending to Vice President of Marketing by 2019. In this capacity, he supervised all clients and oversaw marketing, social media, and web services within the Account Services Division. Known for his strategic acumen and supervisory prowess, Darren was entrusted with all marketing and PR accounts.
In 2023, he was appointed President & General Manager, where he assumes responsibility for daily agency operations and staff development. He offers strategic recommendations to owners regarding agency structure and operations. His comprehensive expertise and leadership abilities underscore Darren’s integral role in the success of ON Advertising.
Dawn Webley
Dawn Webley
With over 20 years of marketing experience, Dawn is a seasoned media operations and strategy expert. Her impressive track record includes collaborating with some of Arizona’s most rapidly expanding agencies. She has been instrumental in empowering brands across diverse industries throughout her career, consistently delivering award-winning work. Dawn’s approach revolves around a strategic mindset, prioritizing high-touch media planning, seamless execution, and comprehensive analytics to achieve outstanding results for our clients. Her expertise and dedication make her an invaluable asset to our team, driving our company’s media endeavors to new heights.
Chelsea Smeland
Chelsea Smeland
Chelsea is an award-winning marketing strategist with over a decade of experience in product development, brand strategy, and advertising. She has received 24 industry awards for campaigns that drive growth and brand affinity. A graduate of Arizona State University's Walter Cronkite School of Journalism and Mass Communication, Chelsea specializes in advertising strategy and innovative activations, leveraging consumer insights to craft compelling brand storytelling that enhances engagement and loyalty. Outside of work, Chelsea enjoys traveling with her partner and spending time with their dog, Chance.
Ray Ives
Ray Ives
Ray has recently joined ON Advertising and brings an extensive career experience in the advertising industry to private and publicly traded agencies. He is focused on running the “business side” of the business and brings a passionate financial rigor to our operations. Ray and his wife enjoy traveling and seeking new craft breweries and sushi restaurants. He has also been known to bring aggressive accounting methods to his golf game.
Meet the ON Team
Jade Leasy
Catie Richman
Lauren Ruff
Corrie Coleman
Paige Townsend
Sunny Sabin
Macy Wilbur
Laura Avey
Andrea Mitchell
Michael Margetis
Justine Newland
Frank Ippolito
Erin Higgs
Gabriel Kachirisky
OUR CLIENTS
Who We’ve Worked With
Associations
Arizona Healthcare Association
Arizona Restaurant Association
Association for Corporate Growth
Institute of Real Estate Management
International Collaborative Professionals
Auto
Nissan
Cannabis
Basso Botanicals
Procan Labs
Construction/Real Estate
AVANA Capital
E-J Electrical Company
Five Star Development
Greenlight Communities
Grossman Properties Company
Hines Interests, LP
Holualoa Companies
HomeSmart Real Estate
Lincoln Property Company
Plaza Companies
SkySong
Education
Arizona State University
ASU College of Law
Chandler Unified School District
Creighton University
Educare Arizona
Gateway Community College
Paradise Valley Unified School District
Tempe Union High School District
Financial
Rio Grande Credit Union
Sonoran Bank
The Foresight Companies
WealthTrust Arizona
Government
AMBER Alert
AZ Attorney General’s Office
AZ Dept. of Corrections, Rehabilitation & Reentry
AZ Dept. of Economic Security
AZ Dept. of Gaming
AZ Dept. of Health Services
AZ Dept. of Public Safety
AZ Dept. of Veteran Services
AZ Registrar of Contractors
AZ Supreme Court
City of Albuquerque, NM
City of Glendale, Arizona
City of Peoria, Arizona
City of Phoenix, Arizona
Maricopa County Attorney
Maricopa Department of Health
Maricopa County Treasurer
Northern Arizona University
State of Arizona
Village of Los Lunas, NM
Healthcare
Blue Cross/Blue Shield of Arizona
Cactus Pediatric Orthopaedics
Franklin County Medical Center
GlobalMed Telemedicine
Greater ABQ Medical Association
Home Instead Home Care
Maricopa Integrated Health System
New Mexico CYFD
New Mexico Cancer Center
Insurance
Charitable Service Providers (CSP)
HHC Risk Management
International Risk Insurance Company
Lexcar Insurance Company
Magnolia Insurance
Moore’s Hill Insurance
Salt Island Insurance
Samaro Insurance Company
SunPoint Public Adjusters
True Coverage Health Insurance
Valley Schools Benefits Group
Law Enforcement
Albuquerque Police Department
AZ Dept. of Corrections, Rehabilitation & Reentry
Corrections Corporation of America
Glendale Police Department
Phoenix Police Department
Legal
Altep Legal Forensics
Baird, Williams & Greer, LLP
Cavanagh Law Firm
Jaburg & Wilk PC
LightSpeed Legal
Long-Term Care
Christian Care (CO)
Copper Sands (AZ)
Creative Care (AZ)
Devon Gables (AZ)
NCPHS (CA)
Royal Oaks Communities (AZ)
Sante Communities (AZ)
Scottsdale Village Square (AZ)
South Coast Post Acute (CA)
SunWest Choice Rehabilitation (AZ)
The Carillons (AZ)
The Tamalpais (CA)
The Woods (CA)
WaterMark Retirement (AZ)
Mining
Resolution Copper
Non-Profits
Alzheimer’s Association
American Red Cross
Assistance League of Phoenix
Children’s Cancer Network
Children’s Museum of Phoenix
First Things First
Gompers
National Kidney Foundation of AZ
Sandra Day O’Connor Institute
Si Se Puede Foundation
Southwest Human Development
The Phoenix Symphony
United Cerebral Palsy of Arizona
Valley of the Sun United Way
Valley Leadership
Retail Products
Bar-S Foods
Basso Botanicals
Blake’s Lotaburger
Chico Malo
Chompie’s Restaurants
Cici’s Pizza
Desert Island Restaurants
Flancer’s Restaurants
Freddy’s Frozen Custard & Steakburgers
JRI Hospitality
Moka’s Cafe
Peddler’s Son
Spartan Pizza
Sunrise Produce
The Original Grande
Retail Services
American Medical Resources
American Shutters
B&D Industries
Barrett-Jackson Classic Car Auction
Hilton Hotels
Mobile Screen & Glass
Pioneer Packaging
Sexton Pest Control
Technology
AVNET
Kobargo Technologies
Sonoran Technology
Tourism
Glendale Convention & Visitors Bureau
Village of Los Lunas New Mexico