Valley Metro
Game Plan Super Bowl LVII
Valley Metro hired ON Advertising to develop and execute a branding and advertising campaign for Super Bowl LVII. The “Get A Game Plan” logo depicted a sports emblem and messaging encouraged visitors to plan their transportation needs by using the Valley Metro app and visiting the Super Bowl landing page. Advertising included train wraps, airport signage, billboards, pocket guides, and digital advertising. The campaign was supported with social media and public relations.
Served during Super Bowl LVII week, marking a 40% rise from the usual weekly ridership.
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Impressions during Super Bowl Week for the advertising campaign.
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M+
Our Role
Strategy
- Integrated Marketing Strategy
- Content Strategy
- Audience Research
- Cross-Agency Collaboration
Design
- Art Direction
- Visual Design
- Motion Design
- Creative Direction
- Design Guidlines
Content
- Copywriting
- Photography Production
- Post Production
- Brand Partnership Outreach