Blake’s Lotaburger
Feed Your Obsession
That’s the flavor-packed message ON Advertising served up for Blake’s Lotaburger, a cherished regional brand aiming to redefine how customers see “fast food.” Tasked with increasing brand relevance and loyalty, we cooked up a crave-worthy campaign that delivered laughs, conversions, and measurable ROI.
Blake’s wanted more than fleeting attention—they needed everyday obsession. Through a multi-platform, character-driven campaign, we turned quirky cravings into irresistible storytelling that audiences couldn’t scroll past, skip, or ignore.
Increase in website traffic in the first 30 days
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0
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Rise in new users signaling fresh brand engagement
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%
CTR on paid search — 377% above industry average
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Our Role
Strategy
- Integrated Marketing Strategy
- Content Strategy
- Audience Research
- Cross-Agency Collaboration
Design
- Art Direction
- Content Strategy
- Visual Design
- Motion Design
- Creative Direction
- Design Guidlines
Content
- Copywriting
- Photography Production
- Post Production
- Brand Partnership Outreach