Phoenix Police Recruitment
Rebuilding the Beat
When Phoenix Police Recruitment needed to amplify their efforts, they turned to ON Advertising. We developed the “Rise to Serve” campaign spotlighting opportunities for positive community impact through law enforcement. Our integrated media strategy across billboards, digital and audio inspired diverse prospective recruits. Within the first month, JOINPHXPD.com saw a 28% conversation rate, indicating a strong desire for applicants to apply to the police academy or professional jobs. We’re committed to driving quality candidate interest reflecting Phoenix’s vibrant communities.
Increase in applicants
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%
Rise in recruit diversity
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Increase in attendance at recruitment events
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Our Role
Strategy
- Integrated Marketing Strategy
- Content Strategy
- Audience Research
- Cross-Agency Collaboration
Design
- Art Direction
- Visual Design
- Motion Design
- Creative Direction
- Design Guidlines
Content
- Copywriting
- Photography Production
- Post Production
- Brand Partnership Outreach