How we got police to walk the beat.

When Phoenix Police Recruitment needed to amplify their efforts, they turned to ON Advertising. We developed the “Rise to Serve” campaign spotlighting opportunities for positive community impact through law enforcement. Our integrated media strategy across billboards, digital and audio inspired diverse prospective recruits. Within the first month, JOINPHXPD.com saw a 28% conversation rate, indicating a strong desire for applicants to apply to the police academy or professional jobs. We’re committed to driving quality candidate interest reflecting Phoenix’s vibrant communities.