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Tag: advertising campaigns

  • Beyond the Brief

Understanding Subcultures: The Key to Effective Cross-Cultural Advertising Campaigns

Think of subcultures as modern-day tribes: communities formed around shared interests & experiences.
  • ON Your Side

Interactive Design in Advertising: Captivating Your Target Audience

Interactive design—the secret sauce that makes advertising fun, engaging, & dare we say, memorable?
  • ON Your Side

Looking for help? You found it!

This season we were tasked to create a bilingual campaign to advertise and bring exposure to the resources on FindHelpPhx.org.
  • Beyond the Brief

Burger King’s #FeelYourWay Campaign

Advertisers are always under pressure to stand out. One of the latest ads that have sparked attention in the advertising industry is Burger King’s newest campaign called #FeelYourWay.
  • Beyond the Brief

Nike, Colin, and the Enormous Power of Advertising

It has just been announced that Colin Kaepernick is the new face of Nike’s 30th anniversary “Just Do It” advertising campaign. Nike always likes to bring an edgy yet youthful factor to their campaign that draws attention to the brand. Public companies ...