Monthly Archives: ON Advertising
B2B lead generation

Planning Your 2023 B2B Lead Generation Strategy

A plan without a strategy is one that doesn’t get very far. In the world of business-to-business (B2B) marketing, lead generation strategy is everything. Starting the year off right with a workable plan with built-in feedback metrics offers your business the best opportunity to leverage success in the new year. 

Pairing a lead generation strategy with an accountability plan is just the beginning of fine-tuning your way toward reaching higher business goals. Keep reading to find out what else it takes to perfect your 2023 lead generation strategy!

What is Lead Generation?

Before going off the deep end, you might need an introduction or a little refresher on the topic. Lead generation is locating your target audience (or target business for B2B) and ‘nurturing’ or guiding them step-by-step toward engagement with your business or brand. 

Basically, your business has what the other business needs, they just don’t know it yet or don’t realize the potential in a partnership or cross-selling. That’s exactly your quest— to make the connection, forge those strategic partnerships and sign on the dotted line. 

Win-win B2B relationships are filled with great potential for taking your business to new levels of success that you couldn’t have reached without them. 

Lead Generation Marketing Tactics for 2023

When approaching a new plan and strategy for the new year, it’s important to learn from the past. Don’t repeat the mistakes of last year, and even avoid relying heavily on previous winning strategies that you lose touch with. Build better strategies or newer, more effective tactics. 

The ‘what’, ‘why’ and ‘how’ of B2B lead strategies all starts by asking yourself some key planning questions:

  • What achievement are we striving for and why?
  • What specific year goals and KPIs do we need to hit and by when?
  • What tactics should be prioritized to drive momentum for progress?

Consider these Types of B2B Lead Generation tools:

  • Trade shows
  • Organic and paid media
  • On-Demand and live webinars
  • Newsletters
  • Externally publishing content
  • Quizzes and other interactive content 
  • Building social proof and testimonials
  • Gated offers
  • Strategically placed CTAs
  • Exit Pop-Ups on website
  • Automated email marketing campaigns
  • Creating a consistent social media schedule for B2B posts 
  • Hosting live video events

These are just some of the many lead generation tools at your disposal. However, it’s important to keep track of leads AND nurture them through guided progress. 

Whichever CRM you use, be sure to keep tabs on where each lead is in the nurturing process. Building a winning B2B strategy that converts will depend on it. You want to remain a useful and valuable resource on the prospective business’ radar so that when they are more inclined to progress in engagement, they already know you have the competency and capacity to help. 

By blocking off time at the beginning of the year to fine-tune your next B2B lead generation strategy, you position your business in the best place to make meaningful efforts towards lucrative partnerships and transactions with other businesses you’re seeking out. 

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

ad agency

5 Reasons To Work at an Ad Agency

Looking for an exciting career to use the degree you just earned? Perhaps you’re looking to take the leap into a new field. Either way, an ad agency is an excellent place to land a job. Creative agencies are often the launching place for the numerous smart and witty ads you see on billboards, commercials, social posts, websites, etc. Agencies have solidified an industry reputation for high return on investment for the various types of clients they serve. 

If you’re interested in how agency life works and what you might gain from working in the industry, keep reading. You’ll learn how beneficial it is to take a job at an agency and how to get your foot in the door.

Major Benefits of Working at a Smaller Ad Agency

No matter what your educational background is, if you have a strong interest in breaking into the realm of advertising, there are plenty of reasons to do so. You’ll not only gain a wealth of new knowledge and skills in lucrative areas but will likely find a place worth putting roots down.

Take a look at the following 5 benefits of working at an advertising agency:

  1. Learning to Sell — The world of advertising is rooted in the foundational aspect of selling. Whether that starts by stirring up someone’s curiosity, spreading awareness, or explaining the benefits of something to clients and customers alike, all efforts are meant to sell customers on the idea of engaging and partnering with the brands that hire the agency. Learning the skill of influence through client-account executive communication, content marketing, copywriting, social media strategies, graphic design, etc. is possible when working at an agency. 
  1. Developing New Skills Other than Your Primary Role — Smaller agencies are especially good for developing valuable experience in multiple areas of the industry at once. It’s not uncommon to adjust to the needs of the clients and dynamic culture by taking on opportunities that require flexibility in your role. Client needs and tasks may change, and adjustments by everyone are necessary to cover the workload and ensure timely delivery. 
  1. A Variety of Industries — There is plenty of variety in the industries that you’ll interact with and learn about while working at an ad agency. If you’re naturally curious and enjoy learning about different types of businesses and brands, then you’ll enjoy the range. Each task becomes a creative puzzle to strategically put together and launch with measurable results. 
  1. Boost Your Career Path Forward — With so much variety within the agency, you’ll be skilled and knowledgeable across significant career areas. Due to the fast-paced nature, you’ll learn so much in a short amount of time and be equipped with greater proficiency in key skills.
  1. Fun Work Culture — Ad agencies are known for offsetting the demands of a rigorous schedule with plenty of fun and connection time for team members. This looks different everywhere, but it’s not uncommon for agencies to host team-building outings or cater lunches to promote positivity and strengthen work relationships. 

Best Ways to Land a Job at an Ad Agency

Now that we’ve discussed the many wonderful benefits of working at an ad agency, let’s look at ways to land a job at one. Here are some tips for job hunters looking to break into the world of advertising:

  • Become an intern 
  • Take an entry-level position
  • Do freelance work
  • Earn a degree related to the industry (e.g., Marketing and Advertising, Graphic Design, Film, Website Design, etc.)
  • Show enthusiasm as you network 
  • Call or email local agencies and express interest
  • Keep an eye on openings and apply right away

Hopefully, these tips will help you on your job search journey and shed light on just some of the many benefits when working at an ad agency.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

hiring an ad agency

The ROI of Hiring an Ad Agency

If your company is on the fence about hiring an advertising agency, there are plenty of compelling reasons to take the leap. Calculating your anticipated return on investment (ROI) is not only the best way to approach any business investment but a good way to project your business growth. 

No matter what stage of development your company is currently at, leveraging the expertise of an ad agency is often rocket fuel to your trajectory. 

Here’s why.

Reasons for Hiring an Ad Agency 

Take a look at the following reasons for investing in an ad agency for your brand and business.

Targeted Research and More Effective Execution —  No more taking a stab in the dark when it comes to your brand’s image and messaging reach. Even if you have an in-house marketing team, advertising agencies are shown to have the upper hand when it comes to ROI. Ad agencies perform in-depth research to design strategies with built-in reporting systems. 

Agency experts have access to key information through industry-specific tools and resources. These analytical insights help shape all aspects related to the campaigns launched on behalf of your business. 

Also, by tracking ‌trends through targeted research, planning out future campaigns is often easier and likely to be more effective. Capitalizing on this research approach often leads to more clear, effective brand messaging with a broader reach and significantly higher sales. 

Experienced Professionals with Winning Tactics — Hiring experienced professionals grants you immediate access to a wealth of knowledge and expertise at your disposal. Not only are all the tried and true methodologies utilized in your favor, but also the understanding of a changing buyer’s tech landscape. 

Knowing what tools and technologies prove effective and when and how to pivot is crucial. Working with an experienced advertising agency helps your brand navigate these tricky waters and execute a successful campaign.

Hiring an ad agency allows you the chance to discuss your goals, along with any upcoming opportunities to execute the best response from potential customers. Whatever you are prioritizing, whether it’s brand awareness or lead generation, an experienced professional ad agency is your key to reaching those goals. 

Saves You Time and Money — Doing anything right the first time is a time and money saver. Hiring an ad agency does just that. You don’t have to waste your resources with inefficient campaigns lacking the skill and tactic that comes with professionals. Outsourcing your advertising efforts helps ensure projects are completed on time while getting the most out of your ad spend. Operating like a well-oiled machine, ad agencies deliver quality work that meets your deadlines. 

The ROI for hiring an ad agency is practically endless and continues to benefit your brand and business for years to come. If you want to experience significant growth, partnering with professionals is one of the best ways to achieve this. Leaning on the expertise of those who specialize in designing successful advertising and marketing strategies is highly worth the investment.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

Marketing Strategies

5 Signs Your Marketing Strategies are Working

Developing marketing strategies is no easy task to undertake. However, when all the planning and strategies have been deployed, how can you be certain your efforts will pay off? What indicates your marketing strategy was successful? It starts by building metrics into your plan every step of the way.

It is extremely important to know what key performance indicators (KPIs) are telling you if you’re going to accurately gauge the success of your latest marketing strategy. Without a quantifiable way to track your performance, the effectiveness of a marketing plan remains largely in the dark.

Want to know how much influence your marketing plan is having on the actions of your audience? Keep reading below for telltale signs that all your hard work is paying off.  

Identifying Successful Marketing Strategies 

Keep an eye on the following to track and measure your success.

  1. Boost in Sales or Leads — A spike in sales or leads is an obvious sign of success. Using targeted marketing methodology within the details of your plan helps safeguard your strategy. For example, it is good to ensure your calls to action are communicating clearly and directly, leading customers to “buy now” or “click here”. If you notice you’re not quite hitting the mark in this area, review for ambiguity throughout all aspects of your messaging and adjust accordingly.
  1. Analyze the Analytics — Marketing analytics is your best friend in tracking performance and making any necessary adjustments along the way. Periodically checking reports from Google Analytics or other tools will enable you to spot weaknesses and make improvements right away. 

For example, you might need to tweak your keywords, reevaluate your ad spend or optimize digital ads. Sometimes, making a few targeted adjustments is all it takes to redirect the success of your marketing efforts.

  1. More Attention, Interactions and Requests — It’s a good sign you’re reaching the right people when you see an increase in overall attention to what you put out. The more people engaging with your content, (e.g., clicks, following gated offer prompts, signing up for newsletters, commenting, sharing, calling, emailing, purchasing, etc.) the better! 

You never want to hear crickets when putting your marketing plan to the test. After all, the purpose of strategizing is ‌to capture more leads, generate higher sales and resonate with your audience. At the same time, you want to be building long-term credibility and a dependency from others to supply more useful, high-value resources.

  1. Increased Demand for New Hires — Successful marketing strategies are designed to increase sales and business, naturally leading to an increased demand for new hires. This is a good indicator that financial investments are paying off. Managing the growth of a business with more employees is often the result of successful marketing plans that raise brand awareness and customer loyalty. 

You’ll want to carefully track growth to determine whether or not the best return on investment (ROI) is taking place for the amount of money invested in marketing strategies. 

  1. Maintaining or Growing a Positive Reputation — It is important to know how customers view and regard a brand after launching a new marketing plan. What reputation trends do you notice, if any? What patterns do you see in the comments and feedback you receive? A company and brand’s reputation often hinges on the marketing strategies launched. It’s why consistency in identifying and communicating a brand’s values and mission with every piece of collateral is essential. 

Watching your hard work pay off is the ultimate reward after conducting the preliminary work that goes into building a successful marketing strategy. With careful planning and insight, you can take any brand to the next level. 

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

Brand Agency Partnerships

3 Steps Towards Improved Brand and Agency Partnerships

Knowing how to build and maintain quality relationships is a life skill that pays dividends in rewards if mastered. The brand-agency dynamic is one such relationship that carries a wealth of potential. 

How can these relationships bond into long-term, successful business partnerships? 

There are some strategic steps you can take to make this a reality. Experience the benefits of building strong partnerships by utilizing the following action steps.

Improving Your Brand-Agency Relationship

1. Frequent and Transparent Communication

Yes, communication is top of the list for improving relationships of every kind. The agency-brand relationship is no different. It is foundational to establish good communication, ‘good’ meaning frequent and transparent communication. 

Be honest and share openly with updates and responses that won’t leave the other side in the dark or questioning your integrity. By doing so, you are boosting productivity and clarity on intentions, ideas, strategy and next steps. Being intentional about establishing quality communication also naturally leads to trust.

It’s important to have straightforward talks concerning budget costs, payment structures, and expectations early on and regularly as needed. Transparency in your conversations will help eliminate misunderstandings and confusion while securing the groundwork for trust.

2. Own Up to Your Mistakes

Don’t wait for someone else to point out where you may have messed up. Be the first to hold yourself accountable for any areas where you know there’s been a mistake or caused confusion. Accountability reinforces the trust you are building over time. It shows that you care about the scope of work performed as well as the results produced. Are you overpromising while underperforming or are you underpromising and overperforming? Be aware of what you promise and what you deliver. Try to maintain consistency with full accountability when inconsistencies appear rather than having them build up and go unaddressed.

3. Focus on Tracking and Reviewing Data-Driven Results

Numbers don’t lie. They speak for themselves and remove any ambiguity when both sides are discussing the effectiveness of an ad campaign or other marketing initiative. It would be wise to place importance on data tracking from the start. 

While creativity is important, brands need to know their agency understands their goals and has a proven strategy on how to reach them. Showing a brand through trackable data where they were before and how they’ve improved since their partnership with you is huge. It goes back to holding yourself accountable, reinforcing trust, and fostering good communication as mentioned earlier. 

Brands not only want to see their return on investment but deserve to as part of a valuable relationship with your agency. A data-driven approach uses all the tools and technologies available to ensure successful measures are taken. 

These are just a few of the many ways to cultivate a stronger, healthier partnership between brands and agencies. They are powerful tools to start implementing right away as a normal part of your company culture. You’ll soon see noticeable results in the quality and longevity of your partnerships. 

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

Training is vital for success

Why Investing in Ongoing Training & Education is Vital to Success

In today’s world, accessing free tools to level up as an agency is easy. Engaging with free or low-cost online training, education and learning materials is one of the greatest advantages companies have. However, not everyone realizes the value and importance of this vital tool to bolster the growth and development of their team and lead to an overall successful company.

Thankfully, there’s no cap on learning and professional development. In the space of advertising and marketing, it is essential. The industry we serve possesses rapidly evolving methods of reaching diverse audiences with changing needs and interests. What worked ten or even five years ago isn’t always as effective as it was back then. 

Fostering Success Through Professional Development

Encouraging employees to build up their skill set in other departments has many benefits.  

Here are some key reasons why providing ongoing training and professional development is vital to your company’s success.

1. Improves Engagement and Retention

No one wants to feel as though they are in a dead-end job. Encouraging professional development and cross training helps team members stay engaged. 

The multi-faceted world of agency life is truly dynamic and full of creative and exciting nuances. This industry is one of the most engaging industries to be a part of, meaning there are plenty of opportunities to encourage ongoing training and education. 

Along with this, you are more likely to retain team members. You put new and existing team members in charge of their growth and career trajectory by allowing space for skill development and encouraging learning throughout the year. 

Making this value a part of your agency’s culture will attract high-quality team members who are enthusiastic about learning and growing with the company.

2. Maintaining Production of Business Operations

Cross-training and role development are important to maintaining your production of business operations. You want a team that is diverse in its skills and abilities not only for the role they serve but also for other departments. Gaps in roles are going to happen but are much more manageable when your existing team members are capable of handling the responsibilities and duties of others while they are out temporarily or are busy training a new employee. 

3. Easier to Promote from Within

Fostering an agency environment that values skill building and ongoing learning makes it easier to promote from within when an opportunity arises. This leads to more encouragement for current employees to learn and grow in the areas they may wish to crossover into later down the road. 

4. Cultivates a Growth Mindset 

A growth mindset is foundational for success in both a personal and professional setting. It means focusing on future-oriented goals and the milestones necessary to get there. Employees with this type of viewpoint hold intrinsic motivation in their workload and aren’t burdened by the idea of expanding their capabilities through ongoing education and development. 

5. Cross-Company Connectivity 

It’s easy for employees to feel like their roles exist on an island. However, cross-company connectivity forms when team members are encouraged and/or expected to learn from their peers and develop an understanding across the areas of production. 

Team members are more likely to perform better in their roles when they understand the bigger picture and how their contribution adds value to the goals of output. 

Fostering a learning environment also helps work relationships develop understanding and empathy for the various departmental demands they face. Every agency can benefit from cultivating a well-trained team through ongoing learning and development processes.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

Common Digital Marketing Strategy Mistakes

Avoid These Common Digital Marketing Strategy Mistakes

Failing to plan is planning to fail, and digital marketing is no exception to this timeless adage. By thoughtfully researching and planning the best marketing strategies, each step is fine-tuned to launch the most successful competitive edge over your top competitors. 

Failing to identify your target audience, track competitors, develop compelling content, and distribute through key channels are lost opportunities to secure the most success. 

Although it may feel daunting to compile the backend work that needs to be done, it’s highly worthwhile. Watch out for the following common mistakes every digital marketer needs to avoid.

Mistake #1 — Failing to Speak to Your Audience’s Needs and Wants

In order to craft a compelling message that is shareable and memorable, you need to know who you’re speaking to, along with their needs and wants in relation to your business. Consider your ideal buyer and how your service or products solve their problems.

Ask yourself the following questions:

  • Who is my primary and secondary target buyer? Why? 
  • How do their demographics support my business goals and align with my mission/values?
  • What are their needs, behaviors, and concerns? How do these connect with what I am offering?
  • How do my products or services help them achieve their goals?
  • How is my ideal customer most likely to hear about my product? What social media channels?

Building a buyer persona will greatly help you make the most of your marketing efforts before executing campaigns.

Mistake #2 — Failing to Map out the Buyer’s Journey

There’s a wonderful book that details the importance as well as the roadmap to planning out your buyer’s journey. Digital marketing that is not implementing a story brand in its efforts is making a huge mistake. 

Every buyer is on a journey and you need to identify the milestones your buyer will likely face when on their way to discovering and remaining loyal to what you offer. This may include certain gatekeepers and motivators through shared challenges and decision-making crossroads. You want your brand to play a strong role in guiding and leading your buyer toward what you know they need and want (see the previous mistake). 

Apply some thought and intention to your buyer journey and you’ll see a dramatic improvement in strategizing and executing successful messaging.

Mistake #3— Not Tracking Your KPIs

Your key performance indicators (KPIs) are a vital element of your overall strategy. When businesses fail to track these, they lose out on the opportunity to capitalize on conversion and sales opportunities. You need to see through responsive data what is working and what is a waste of your time and effort. Put your energy where it’s working by using tracking methods. 

Gather data on the time your customer is spending on the pages you’ve optimized, how cooperative they are with gated offers, etc. Are there any pages with unresponsive buttons or obstacles that would make a potential buyer click away? Outlining and tracking your KPIs is a game changer for anyone serious about leveraging their time and effort.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!
Contact us today to learn more about our services and how we can help your business shine!

Market Strategy

Building a Successful Market Strategy

Successful market strategies are meant to be fluid. While businesses are tempted to continue using what worked well in the past, this fixed way of thinking could leave you in the dust of your more agile competitors. Plateaus in business are drop-traps worth avoiding as you navigate your marketing strategy plans.

When you’re facing a challenge, analyze your approach to marketing. You’ll likely find holes in areas that have changed in the market and require new methods to boost your visibility and profits. 

It’s possible when you enforce a go-to-market strategy.

Building Your Default Market Strategy

When laying the foundation for the success of your business, you need a go-to strategy that takes into account your capabilities and goals. Also, consider where you stand in the market and how you’re best serving your customers with what you offer. 

This foundational strategy plan will lay out a blueprint to follow as you launch and relaunch products and services. Part of the planning process is collecting information on customer experience and areas of improvement.

Putting a Strong Plan in Place

Some basic marketing truths ring true across the board. While you should customize your approach depending on your company’s unique positioning, the following steps provide a strong framework to get you started. 

Step One: Identify Your Main Goals

The main goals that got your business started may not work in your favor to take you where you want to go. Think carefully about the new goals you are setting and how achieving them will support your overall mission. Communicate these goals to your team to have a cohesive sense of direction and purpose in work duties and performance. 

Step Two: Make a Realistic Timeline

Setting up a realistic timeline with intended milestones helps set clear expectations for everyone involved. Before launching your strategy, you need to look ahead at what tasks need to be accomplished and estimate by when you can expect to be ready. 

Step Three: Work through the Process

Delegate the details of the strategy process to those on your team. Make clear definitions of what needs to be done and when including the background work necessary to get started. 

Background aspects may include developing:

  • Customer buyer profiles: interviewing and research
  • Auditing your closest competitors
  • Conducting lead generation best practices (SEO, content creation, etc.)
  • Measurable goals and KPIs

Once you’ve begun your foundational market strategizing, it’s time to execute the work it takes to reach your defined goals. 

Communicate with your team on how sales and marketing are working best in today’s marketplace and where they are heading. Discuss the new workflow process your team will be involved in, and how to guide potential customers through their journey into loyal brand followers.

Launching a successful brand strategy begins by organizing your business to align with your specific goals. The foundational framework outlined is a great way to get the creative juices flowing and start personalizing your marketing efforts.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

Group of people in a conference room attending 4A's Stratfest

Highlights from the Annual 4A’s Stratfest in NYC

As proud members of 4A’s, a prestigious marketing support network, we couldn’t pass up the opportunity to attend this year’s NYC Stratfest. 

4A’s is leading our industry in assisting members to effectively shape culture through creative connection-making. No opportunity is wasted. And as a full-service advertising and marketing agency, we take pride in cultivating our talents. 

Stratfest provided the perfect opportunity for other agencies like ours to gather and diversify our awareness of what’s trending and how best to execute on behalf of the clients we serve.

What is Stratfest?

The focus of Stratfest revolves around ‘strategy’ and what it means as we develop our marketing and communications efforts in an ever-evolving consumer landscape. How brands communicate and connect with their potential clients depends immensely on the strategies executed. This two-day event draws everyone under one roof to showcase and celebrate the strategies proving most effective in marketing, media, and advertising across the world.

It is a time to network and grow as an industry, developing strategies that go beyond boosting sales for our clients to transforming our culture and challenging routine methodology. 

Highlights from 4A’s Stratfest NYC

Here are some of the many highlights from the event:

2022 Jay Chiat Awards

As a 25-year tradition, the 2022 Jay Chiat Awards were held as part of the Stratfest festivities. The awards were broken into gold, silver, and bronze winners for the following categories:

  • Brand Pivot Strategy
  • Connection Strategy
  • CX Strategy
  • Experiential Strategy
  • Global Strategy
  • Healthcare Strategy
  • National Strategy
  • Nonprofit Strategy
  • PR Strategy
  • Production Service Creation Strategy
  • Regional Strategy
  • Sustainability Strategy
  • Grand Prix
  • Most Awarded Agency in 25 years
  • Most Awarded Agency Network in 25 years

The winners of all these categories were widely celebrated and recognized for executing the most effective strategic plans leading to breakthrough results for their clients. Extraordinary ideas and creativity flowed with each agency and individual recognized during the ceremony.  

Exponential Learning Throughout the Event

All throughout the event, it was evident how beneficial it is to pack an audience full of successful visionaries together and share ideas on what’s working in the industry. The hybrid event focused on reinvigorating our talents, creativity, and dreams for what’s possible in advertising and marketing. While focusing our communities with purpose remains vital, brands need relevant authenticity more than ever. Achieving these results was profusely discussed and visually represented throughout Stratfest 2022. 

Overall, our team came away with new vigor and invaluable strategy insights to use for more effective marketing and advertising. In many ways, it felt like a family reunion with other like-minded and purposed individuals. We’re proud to be a member of the successful 4A’s community and to reach the new heights we aspire to as an organization.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you. Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

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