Monthly Archives: ON Advertising
Stratfest

Highlights from the Annual 4A’s Stratfest in NYC

As proud members of 4A’s, a prestigious marketing support network, we couldn’t pass up the opportunity to attend this year’s NYC Stratfest. 

4A’s is leading our industry in assisting members to effectively shape culture through creative connection-making. No opportunity is wasted. And as a full-service advertising and marketing agency, we take pride in cultivating our talents. 

Stratfest provided the perfect opportunity for other agencies like ours to gather and diversify our awareness of what’s trending and how best to execute on behalf of the clients we serve.

What is Stratfest?

The focus of Stratfest revolves around ‘strategy’ and what it means as we develop our marketing and communications efforts in an ever-evolving consumer landscape. How brands communicate and connect with their potential clients depends immensely on the strategies executed. This two day event draws everyone under one roof to showcase and celebrate the strategies proving most effective in marketing, media, and advertising across the world.

It is a time to network and grow as an industry, developing strategies that go beyond boosting sales for our clients to transforming our culture and challenging routine methodology. 

Highlights from Stratfest NYC

Here are some of the many highlights from the event:

2022 Jay Chiat Awards

As a 25-year tradition, the 2022 Jay Chiat Awards were held as part of the Stratfest festivities. The awards were broken into gold, silver, and bronze winners for the following categories:

  • Brand Pivot Strategy
  • Connection Strategy
  • CX Strategy
  • Experiential Strategy
  • Global Strategy
  • Healthcare Strategy
  • National Strategy
  • Nonprofit Strategy
  • PR Strategy
  • Production Service Creation Strategy
  • Regional Strategy
  • Sustainability Strategy
  • Grand Prix
  • Most Awarded Agency in 25 years
  • Most Awarded Agency Network in 25 years

The winners of all these categories were widely celebrated and recognized for executing the most effective strategic plans leading to breakthrough results for their clients. Extraordinary ideas and creativity flowed with each agency and individual recognized during the ceremony.  

Exponential Learning Throughout the Event

All throughout the event, it was evident how beneficial it is to pack an audience full of successful visionaries together and share ideas on what’s working in the industry. The hybrid event focused on reinvigorating our talents, creativity, and dreams for what’s possible in advertising and marketing. While focusing our communities with purpose remains vital, brands need relevant authenticity more than ever. Achieving these results was profusely discussed and visually represented throughout Stratfest 2022. 

Overall, our team came away with new vigor and invaluable strategy insights to use for more effective marketing and advertising. In many ways, it felt like a family reunion with other like-minded and purposed individuals. We’re proud to be a member of the successful 4A’s community and to reach the new heights we aspire to as an organization.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you. Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

grand opening

Grand Openings: Mastering Your First Impression

Grand openings are often a long-awaited celebration of the development of a business. Watching your dreams materialize on grand opening day is a memory that will last you a lifetime. It’s rewarding to see your hard work and diligence finally pay off. 

However, as with any first impression, mastering a successful grand opening is key.  Establishing your brand identity in the marketplace is crucial for your ongoing reputation. At these special events, your business is officially gaining attention and drawing in new customers. It’s the perfect opportunity to make a strong impression on your community and competitors alike. 

Grand openings are appealing to potential customers, especially as people are more inclined to get out of the house, find an event to attend, and maybe even choose a new favorite business.

How Grand Openings Set You Up For Success

Grand openings are not only an entertaining way to introduce a new business, but they are a gold mine for marketing initiatives. If used effectively, grand openings are a great tool for promoting the unique qualities that set your business apart from others. 

Investing in an impressive grand opening event may appear daunting, especially when you’re just starting out. However, the benefits are worth it. 

The Benefits of a Successful Grand Opening

Generate Long-Lasting Talk — 

Hosting a grand opening may cause some buzz around your company and the event. Some companies write press releases to announce the opening, using the press as a way to reach their audience and generate great conversations around new products and services. 

Grand openings also create buzz through social media and word-of-mouth communication. For example, there’s nothing more satisfying than potential customers hearing about your new restaurant opening downtown, inviting their friends for a special dinner, and then becoming regulars. 

Media Coverage — 

Events like these are a great way to generate good publicity. Sending out press releases is a way of enticing local newspapers, radio stations, tv stations, and potential customers to spread the word about the big event. This puts your business under a much-needed spotlight and often leads to more customers, more positive press, and all-around company success. 

Connect with New Customers — 

Announcing a grand opening targets customers who are looking for new places to eat, shop, or run other errands. You may also use media coverage and advertising to target those who aren’t necessarily looking for new businesses to frequent but may be open to the idea once they hear about your event.

Creating a welcoming event that introduces the business to the community may end up attracting a lot of new customers. The buzz around a new business even without a grand opening oftentimes is already helpful in the success of the business. However, launching a grand opening may attract even more customers and attention. 

Keep a lively environment to captivate the interest of new customers at an opening. Providing free samples and placing banners or signs outside the establishment prove to be great methods of engaging the public.

Network with Other Businesses –

Grand openings give you the opportunity to introduce your business to other local businesses nearby. The event serves as a way to meet neighboring business owners and cultivate relationships with them. This may be important to the future success of your business. 

For example, these business owners may be able to recommend your business to their own customers. Tap into this resource and you have the potential to gain a long list of new customers, and with luck, loyal ones who will frequent your establishment.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

karrie webb

Karrie Webb Wins LPGA Tournament at Salina Country Club

Salina Country Club— a client of ON Advertising, proudly hosted the 2022 LPGA Senior Championship with a full three-day event coming to an end last week. Karrie Webb was named the winner by the end of the live-streamed tournament and crowned this year’s first-time Senior Champion! 

The LPGA event brought people together from around the world to participate and enjoy a weekend-long tournament filled with challenging and exhilarating activities for amateurs and professionals alike. 

We are proud to have supported this much-anticipated event by creating beautifully graphic designed signage, an official Tournament Program Booklet, and more that we’ll discuss further on. 

Now let’s dive into the details!

Annika Sorentstam vs. Karrie Webb

The tournament had been billed as a Battle of Hall of Famers, as the 47-year-old Webb and 51-year-old Annika Sorenstam rekindled a rivalry that spans decades. Sorenstam, a Swede, and the Australian Webb have played head to head dozens of times and have a combined 113 LPGA titles, including 17 majors and a total of 150 wins worldwide. 

Karrie Webb’s First Senior Championship Title

The two Hall of Fame players felt the pressure of the competition as the game continued to advance, and they were tied at the final turn. However, Annika closed with a 69, not making a birdie the rest of the way and putting Karrie in the lead. The 2022 LPGA Senior Championship tournament offered Karrie Webb a challenging yet rewarding victory playing against a well-experienced rival— Annika Sorenstam. Despite the loud cheers for Annika and the reputation she carried throughout her many years dominating women’s professional golf, Karrie Webb persevered. She closed with a 5-under 67, for a four-shot victory over Annika Sorenstam. Karrie finished 14-under 202, winning her first senior title and a prize of $60,000.

Karrie Webb was pronounced the winner, later taking the stage with thanks and appreciation for her rewards and recognition. On the way to her first senior title,  Webb knew she must play her best when Sorenstam sunk a first-hole eagle in the final round. Webb later told reporters, “It was kind of a ‘game-on’ moment. Once that went in, I was like, ‘All right, here we go.’ I just knew I had to play my best golf.” 

Congratulations to Karrie Webb from everyone at ON Advertising!

ON Advertising Providing Real-Time Coverage in Salina, Kansas

Our role at the agency was pivotal in capturing the real-time events of the LPGA Senior Championship and sharing them with the world. 

Long before the event kicked off, our skilled team of creatives successfully promoted this event by developing special landing pages, ad banners, blog post content, and other ad announcements on the Salina Country Club website, social media, local advertising, and media buys. Throughout the planning process, our accounts team worked with our LPGA contacts to organize event marketing strategies for significantly increasing ticket sales and Pro-Am Tournament sign-ups. 

On the weekend of the LPGA tournament, On Advertising was there and ready to capture all the action, passion, enthusiasm, awards, and community engagement of the event. Select team members traveled to Salina, Kansas to shoot videos, take photographs, and provide real-time social media updates throughout each day of the tournament.

On Ad’s before, during, and after involvement proved to bolster event awareness and community engagement, providing anticipation for an even greater turnout for next year’s annual LPGA event. 

Giving Back to the Community

The Salina Country Club provided a beautifully spacious and bright backdrop for the tournament. The atmosphere was filled with enthusiasm and excitement from fans, spectators, amateur players, and fellow participants. It was sponsored by The Bennington State Bank with a portion of the proceeds going towards supporting the Love Chloe Foundation.

The Salina, Kansas community came together to make the experience for everyone involved a memorable one. All the sponsors and partners assisting with accommodations and activities throughout the weekend are tremendously valuable for their contribution to the success of the 2022 LPGA Championship Tournament. 

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents to develop a brand that works for you. Whether you are seeking advice on how to revamp your business attraction or need help with any marketing project, we can make it happen!
Contact us today to learn more about our services and how we can help your business shine.

Client Spotlight: Salina Country Club

We are proud to showcase our latest client, Salina Country Club – one of the many successful companies owned by JRI Hospitality, a long-standing client of ours. We’ve had the great pleasure of building and promoting their brand for a polished and presentable market presence that accurately reflects their mission and vision. 

Our marketing and advertising efforts have continued to reach the span of the local market for Salina Country Club. We showcase their many exceptional benefits available, quality service, and overall enjoyment that awaits through fine-tuned marketing strategies.

About Salina Country Club

For more than a century, Salina Country Club has been a gathering place for making unforgettable memories. A true social organization and a staple to the Salina community. In 1911, the country club was initially established and final construction was completed a year later. The country club constructed its clubhouses and golf courses upon an impressive 163 acres of rolling hills.

Since 1913, the Salina Country Club has encouraged female participation in golf and other activities they regularly host. An organization was formed, called “Country Club Ladies” in 1923 and in 1928, the first Ladies’ Golf Championship was established to honor women who love the sport. 

Recently, the expansive property has undergone several million dollars in renovations to increase its modernization and offer more amenities with pools, tennis courts, fine dining, party areas, fitness centers, and much more.

Centered Around the Local Community

Located in Salina, Kansas, this prestigious country club is home to many exquisite amenities and annual events including this year’s 2022 Senior LPGA Championship tournament. They provide countless opportunities for rewarding experiences for both members and guests alike. The local community is truly the heart of what Salina Country Club is all about. 

With its century-long history, the community has relied on the country club for all types of social gatherings and recreational activities. Countless friendships and lasting memories have formed as a result of its community legacy of bringing everyone together. Salina Country Club is an extension of the families that make it a part of their lives generation after generation.

We Build Brands that Entice and Excite

Behind every business endeavor is the opportunity to entice interest and generate excitement around what your business has to offer in goods and services. Salina Country Club is no different and it is a true pleasure tailoring our keen marketing skills towards increased memberships and so much more. Our efforts have also seen a significant increase in raising awareness and engagement towards events and activities that might otherwise go unnoticed. 

For nearly 30 years, ON Advertising has been one of Arizona’s top marketing agencies as we continually deliver favorable results for our clients. We take a strategic-creative approach to increasing our client’s annual revenue. Our business partnerships are centered around tracking and improving their bottom-line growth and expansion.

Marketing and Advertising Trends that Work

At ON Advertising, we focus our efforts on what’s working without wasting time with out-of-date or out-of-touch tactics. We are keen observers of changing trends while balancing tried and true methodology to reach new customers and encourage long-lasting brand loyalty. 

Our eye-catching websites offer a rich experience for users who are curious about your business and need to know about all the wonderful things you offer. Our toolset includes email marketing, social media marketing, search engine optimization, engaging content, and so much more all aimed at your success.

Marketing and Advertising Trends that Work

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and trend observers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice or any other marketing project, we can make it happen!
Contact us today to learn more about our services and how we can help your business shine.

Small business retailer working on Public Relations

How Retailers Benefit from Public Relations Agencies

Reputation is everything for retailers in a competitive market vying for the loyalty of their ideal target demographic. A quality public image serves to bolster a company’s success over a long period of time. Public relations (PR) is the key tool used by retailers to manage their relationship with the public and its various aspects of engagement. Public relations agencies foster, preserve and protect a retailer’s positive image. Conducting damage control on hearsay or false information that lacks proper context are some of the many battles public relations teams manage on the behalf of retailers.

Top Benefits of Having a PR Agency 

Let’s discuss why having an exceptional agency should never be overlooked. 

Raises and Reinforces Credibility — As a retailer, a PR agency works diligently to keep your image sustainable in the sphere of public consciousness.  How a retail company is portrayed will put it at a greater advantage over its competitors.  Without a respectable team, you may be at risk of encountering costly strife to your reputation and brand’s credibility.  Losing public trust is not easily regained, especially when you don’t have a prepared plan of action to best address issues as they arise. 

Yields a High Return on Investment (ROI)— Retailers of all sizes can take advantage of the strong ROI public relations agencies offer.  It is an investment that yields impressive results as free media is often used to spread brand awareness and elicit demand for what you have to offer in the market.  Contrast this with paying for advertisements and you have a more cost-effective marketing strategy to follow. 

Stretch Your Brand’s Reach— Investing in a public relations agency is a great way to significantly widen your brand’s reach.  There is no sense in having a great product or service that fails to reach its income-generating potential due to a lack of awareness that your brand even exists. Public relations can change all that and offer a refined communication approach to your target audience. Leveraging the resources available through online social media outlets it’s possible to maximize the scope of your brand’s reach and influence. PR requires the right plan at the right time, and when it is done correctly, it can really help a business reach its goals. By utilizing trustworthy news sources, your business will grow and boost its brand awareness

The Power of Good Publicity

Publicity is undoubtedly powerful, possessing the capability to reach a large audience within seconds, like a wildfire resulting from one strike of a match. Good publicity drives the success and engagement of many potential new customers.  A larger platform to operate from is highly desirable for small retailers looking to get ahead. 

Although the benefits of good publicity are important, most small businesses don’t know how to get started when it comes to building a good public image, let alone managing it as the business grows and expands its reach of influence.  The importance of a public relations agency cannot be overlooked when desiring to grow your business and brand loyalty.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

Gen Z friends using mobile smartphone outdoor

How To Reach Gen Z in Your Advertising

Keep it real. Gen Z is not interested in marketing gimmicks and advertising game-play. This generation doesn’t settle for what’s worked in the past. It’s a demographic hooked on TikTok and other creative platforms for self-expression. 

They are less likely to buy into something at face value and instead look behind the curtain for shared values and virtues held by the brand. The best thing advertisers can do is understand what makes the Gen Z consumer demographic different and use this information to their advantage.

What Works When Advertising to Gen Z

Let’s explore in more detail what actually works when advertising to Gen Z and why. There are likely to be areas you’ll need to rework your current ad strategy to elevate effectiveness.

Convey Strong and Clear Values and Mission

This generation doesn’t tolerate smoke and mirrors of any kind. Not in what’s coming down the advertising pipelines nor ambiguous values or generic mission statements. Depth and authenticity are of high priority among the Gen Z collective. 

They appreciate and arguably demand no-nonsense transparency in a brand’s values and mission. They understand their purchasing power and are adamant about using their finances to support a brand whose cause they believe in.

Why it Works — They understand influence. Gen Zers want to be part of a movement when supporting brands and their underlying values and virtues. They know they can either help influence a product or service or seek to shun it out of existence.

Overall, they need to feel like they are making a positive impact on the world in the areas they believe are important. When brands align with their strongly held beliefs, they will support them.

Connect with Influencers

Influencers are the liaison between Gen Z consumers and the competition of brands vying for their loyalty. They hold tremendous advertising power to the Gen Z audience. Influencers will be honest and transparent through unfiltered opinions and reviews. It’s especially effective when influencers are fellow Gen Zers and therefore better able to speak to their own generation with the understanding of what they value.

Why it Works — Trust is crucial to Gen Z. When they have an influencer they trust, they are much more likely to follow their recommendations and invest in the products they promote. They want honesty over salesy tricks and gimmicks.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!
Contact us today to learn more about our services and how we can help your business shine.

Travel Advertising

Tourism Marketing Has Evolved: Here’s What You Need to Know

Tourism marketing has taken a big hit ever since the global lockdowns and massive regulations were introduced to the entire world. The travel and tourism industry has been feeling its negative effects ever since. This unfortunate reality is still continuing to recover and is in need of strong marketing efforts more than ever. 

It’s not easy battling the “zoom-fluence” along with the lingering fear and hesitation felt by so many trying to get back to their pre-pandemic lives. Ramping up travel and tourism marketing is more important than ever for businesses and communities that depend heavily on it for economic stability.

Make Tourism Marketing Work for You

What are some emerging trends for tourism marketing since the pandemic? What should travel marketers address in their messaging to encourage more travel? Let’s dive in!

Here are some key items travel and tourism strategists should be aware of with their marketing efforts:

  1. Keep it simple and hassle-free – Tourism marketing is challenged now more than ever to keep things simple and easy to step back into for their prospective customers. It can be a difficult time for many travel businesses to motivate people who feel uncomfortable booking a trip or vacation. Simple and convincing brand messaging is always pivotal, but more so in order to experience economic recovery.
  1. Highlight increased quality of life –  Since the pandemic has negatively affected the quality of life for countless individuals, tourism marketing can benefit by highlighting its self-care capabilities. One angle is focusing its message on the improved mental health experienced when taking a beach vacation or other desirable travel destination. 

People need to be reminded of how wonderful your locations are and how much they need to break the monotony of staying home or indoors so much. Influencing your potential customers through effective marketing tactics requires highlighting the most compelling benefits your travel seeker can expect to experience.

  1. Market the affordability factor – Unfortunately, rising prices are everywhere and it doesn’t help when people are already having to pay higher prices for everything else, including food and gas. 

By highlighting your cost-effectiveness, you increase the likelihood of keeping or attracting new destination seekers. This is a huge part of the influential strategy for tourism marketing looking to recover financially and thrive moving forward.

Speak Straight to the Different Types of Travelers You Target

Your social media and other types of travel marketing efforts should all account for the different types of travelers you target; looking specifically at what they want and need in these unique times. For example, single Gen Z’ers are using different platforms than other types of individuals and may prioritize specific locations due to popular cultural influences. 

However, target demographics of all types can greatly benefit from knowing what’s new in your area and how it can relieve them of the stress, depression, anxiety, and fear so much of the country has been living with since 2020.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents to develop a brand that works for you. Whether you are seeking additional tourism marketing guidance or any other ad or marketing project, we can make it happen!
Contact us today to learn more about our services and how we can help your business shine.

What Makes a Successful Creative Billboard Ad?

Billboard advertising is a competition all its own. Not only for the attention and memorability of its target audience but also to stand out among all the other billboard ads flooding the busy streets. 

How does one cut through all the noise with enticing, yet effective messaging? How do businesses avoid adding to the chaos of visual voices all vying for attention? These are good questions to ask when strategizing to launch a billboard

What’s more, this type of advertising does not run cheap. When you invest in creative billboard advertising, it has to be effective. Some billboard creativity hits the target, making the financial investment payoff, while others flop. Why is this?
Let’s explore these winning billboard strategies to find out.

Creative Billboard Ads and Why they Work

Simplicity

Of everything you want to say to your moving audience, narrow it down to one main message. 

If you’re trying to share too much in one billboard, even if you’re trying to make it worth the money, this could easily work against you. If you approach the billboard concept confused about what you are trying to convey, chances are your audience will be just as mixed up digesting your creative messaging efforts. 

However, approaching a creative advertising project with a specific intention helps you execute a successfully targeted billboard advertising message. People’s attention spans tend to shrink when faced with a sea of media messages, let alone the capacity to remember the brand and its benefits. 

People don’t have much time to take their eyes off the road and focus on the details of your freeway-bound message. Perhaps this is why successful billboard advertising is typically only six words max. Or one. Or none. Whatever boosts your effectiveness in establishing your point.

Bottom line: Less is more. Less clutter, less wordy text, less unclear imagery, and more sales.

Clear Goal

If you have multiple priorities, you don’t have a priority. The same goes for goals in branding efforts using billboard ads. You need to set a clear goal and never lose sight of it throughout the strategy and implementation process. 

Ask yourself:

  • Who are you targeting? Why? 
  • What’s the one thing you want to accomplish through your billboard? Why? 
  • What is your call to action? Why?
  • Asking the question ‘why?’ forces you to dig deeper every time you ask it. In doing so, it reveals more of what’s beneath the surface and will help you get crystal clear on your intentions and how you will measure success. 

Here are some examples of common goals businesses for billboard advertising:

  • Raise brand awareness
  • Raise awareness about a promotion or sale
  • Marketing a specific product or service
  • Get more customers in person or online
  • Generating interest in your brand

Bottom line: Set a clear goal and know why.

Determine Effectiveness

Don’t confuse creativity with effectiveness. Unfortunately, the most elaborate and quirky, creative ads don’t always translate to sales or brand awareness, or any of the other goals you have in mind. It is why you must always keep your goals center stage. 

You need to thoughtfully consider whether or not the text and visual strategy in place is going to support your anticipated outcome. After all, what good is it to have an over-the-top billboard and people miss the point or worse — mistake it for another business.

Bottom line: Funny, punchy, and creative are nice; but does it reach your goal?

ON Advertising Is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers synergize their talents to develop a brand that works for you. Whether you are seeking additional billboard advertisement guidance or any other ad or marketing project, we can make it happen!
Contact us today to learn more about our services and how we can help your business shine.

What is the Difference Between UX and UI Design?

Websites, mobile apps, and smart home devices. Oh my! Utilizing your business’s digital presence in the most effective way is becoming more important every day. UX and UI design are at the forefront of successful technology integration. But what are these and how do they make your business’s digital interface a web-site for sore eyes?

As one of the top ad agencies in Arizona, ON Advertising is the go-to for quality services that put your business front and center of your customers. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below to learn how UX and UI design make your message stronger.

What is UI?

User Interface is the point of interaction between the user and a digital device or site. When it comes to designing a website, app, or ordering kiosk, UI considers every visual, functional, and interactive element that might be a part of a digital platform. A UI designer will think about icons, buttons, typography, color schemes, spacing, imagery, and responsive design. An effective user interface transfers the brand’s visual appeal into a digital format in a way that is consistent, coherent, and appealing.

What is UX?

User Experience or “UX” is the icing on the cake of great UI design. UX considers the customer’s needs above all else and ensures that the company creates a digital interface that meets those needs when and how the customer expects. A UX designer designs an experience, not just an interaction. They operate under the idea that any interface is always centered around the human being behind the screen. UX design includes:

  • Understanding Users: UX design requires research to understand the target audience.
  • Design Strategy: Develop the sequence of actions users take as they interact with the interface.
  • Analyzing Designs: UX continues even after a digital interface is launched by analyzing how people interact with the platform.

UX vs. UI

UX and UI constitute separate processes that each require separate tasks and understanding in order to achieve the most constructive design. A good way to compare the differences is that UX is the framework on which UI is built. UX measures and optimizes to support functionality. UI is the cosmetics and presentation that are generated based on the UX recommendations. 

Combining UX and UI Design

In the case of website design, UX and UI complement each other and make each other stronger. If your website has great UI, it might look appealing but be difficult to use. A website design with great UX might be simple to use, but terrible to look at. When it comes to your business’s online presence, having both is crucial to standing out amongst your competitors. 

For example, your new site just launched selling state-of-the-art sneakers. The text is easy to read, the color scheme is on-point, and the buttons are far enough apart that customers don’t tap the wrong shoes by mistake. That is UI. UX guarantees that the customer can search through their options and when they find the perfect pair, they can easily navigate to the checkout. 

ON Advertising Can Push Your Branding to the Next Level

To attract prospective customers, having an online presence is essential in today’s business world. By employing effective UX and UI design, you can develop a digital integration for your brand. 

As one of Arizona’s top marketing agencies, ON Advertising specializes in all things digital. By enlisting in our digital services, your brand will be represented by an online presence that looks and feels seamless to your customers.

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