A plan without a strategy is one that doesn’t get very far. In the world of business-to-business (B2B) marketing, lead generation strategy is everything. Starting the year off right with a workable plan with built-in feedback metrics offers your business the best opportunity to leverage success in the new year.
Pairing a lead generation strategy with an accountability plan is just the beginning of fine-tuning your way toward reaching higher business goals. Keep reading to find out what else it takes to perfect your 2023 lead generation strategy!
What is Lead Generation?
Before going off the deep end, you might need an introduction or a little refresher on the topic. Lead generation is locating your target audience (or target business for B2B) and ‘nurturing’ or guiding them step-by-step toward engagement with your business or brand.
Basically, your business has what the other business needs, they just don’t know it yet or don’t realize the potential in a partnership or cross-selling. That’s exactly your quest— to make the connection, forge those strategic partnerships and sign on the dotted line.
Win-win B2B relationships are filled with great potential for taking your business to new levels of success that you couldn’t have reached without them.
Lead Generation Marketing Tactics for 2023
When approaching a new plan and strategy for the new year, it’s important to learn from the past. Don’t repeat the mistakes of last year, and even avoid relying heavily on previous winning strategies that you lose touch with. Build better strategies or newer, more effective tactics.
The ‘what’, ‘why’ and ‘how’ of B2B lead strategies all starts by asking yourself some key planning questions:
- What achievement are we striving for and why?
- What specific year goals and KPIs do we need to hit and by when?
- What tactics should be prioritized to drive momentum for progress?
Consider these Types of B2B Lead Generation tools:
- Trade shows
- Organic and paid media
- On-Demand and live webinars
- Externally publishing content
- Quizzes and other interactive content
- Building social proof and testimonials
- Gated offers
- Strategically placed CTAs
- Exit Pop-Ups on website
- Automated email marketing campaigns
- Creating a consistent social media schedule for B2B posts
- Hosting live video events
These are just some of the many lead generation tools at your disposal. However, it’s important to keep track of leads AND nurture them through guided progress.
Whichever CRM you use, be sure to keep tabs on where each lead is in the nurturing process. Building a winning B2B strategy that converts will depend on it. You want to remain a useful and valuable resource on the prospective business’ radar so that when they are more inclined to progress in engagement, they already know you have the competency and capacity to help.
By blocking off time at the beginning of the year to fine-tune your next B2B lead generation strategy, you position your business in the best place to make meaningful efforts towards lucrative partnerships and transactions with other businesses you’re seeking out.
ON Advertising is One of Phoenix’s Top Advertising Agencies
ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.
Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you. Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!
Contact us today to learn more about our services and how we can help your business shine!