PeddlerCon

Peddler’s Son is a longstanding client of ON Advertising. One of our favorite parts about working with them is getting to plan, promote, and attend their yearly event: PeddlerCon.

Who is Peddler’s Son

It all started when Ted Palmisano created an open-air produce market selling watermelon, cantaloupe, and honeydew from the back of his pickup truck. Once the business really began to thrive, Ted called on the help of his finance-savvy brother, Joe, to continue growing what we know as Peddler’s Son. Today, Peddler’s Son is a trusted wholesale delivery produce partner, specializing in product quality and customer service.

What is PeddlerCon

Started 7 years ago by the owners of Peddler’s Son, PeddlerCon is a yearly event filled with mouthwatering food from Arizona and California, music, and awards. Not only is this event a way to celebrate the local food industry and foster vendor relationships, but it also serves as a thank you from the Peddler’s Son owners to their partners and vendors.

PeddlerCon 2022 Highlights

This year PeddlerCon was hosted on August 30 at the Talking Stick Resort. It included fun competitions, a DJ, awards celebrating suppliers, and over 100 vendors. The vendors served all kinds of amazing products, ranging from meat, dairy, and produce to household cleaning supplies.

Peddler’s Son was also pleased to host its first-ever PeddlerCon food art competition. Chefs from across the valley were able to showcase an artistic spin on Peddler’s Son food products.

Our Involvement

ON Advertising was working on PeddlerCon every step of the way, from promotions to the day of the event. We even had a dedicated team of staff meeting weekly to brainstorm ideas and go over logistics. The success of the event and ON’s contributions are due to three main sectors:

Events Department

Filling the day with entertainment and decorations, our events department got it all done. The ON events staff planned the new food art competition, along with other mini competitions happening throughout the day, such as guessing the spice by smell. We also prepared the floral arrangements, signage, and photo booth you might’ve seen at the event. Behind the scenes, the events department handled all the communication with vendors regarding signage and adherence to the event plans: a vital part of PeddlerCon.

Promotion

During the preparation of PeddlerCon, the ON team used various channels of promotion. We ran advertisements through the Arizona Restaurant Association, updated the Peddler’s Son website to promote the event on the banner and on the PeddlerCon page, and connected with Peddler’s Son subscribers through email blasts. We not only incorporated PeddlerCon promotions into the regularly scheduled Peddler’s Son email blasts, but we also created new email blasts to specifically highlight PeddlerCon and to encourage event registration. We find email blasts to be a great way to connect with the Peddler’s Son audience and spread the word about the event. Another side of our promotion efforts comes from video production. We created PeddlerCon promotional videos straight from our studio and shot content at the event to post a follow-up video.

Design

All of the signage at the PeddlerCon event was put together by ON Advertising designers. Our brilliant team of designers also created the PeddlerCon logo, promotional flyers for the event, and invites to the vendor cocktail party on the eve of PeddlerCon.

All of this hard work led up to the important day when our team was on-site and able to witness the fruition of our efforts. We were thrilled with the outcome of PeddlerCon 2022 and we hope to see you at next year’s event!

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