As a full-service agency, one area we see a lot of confusion over is what exactly is public relations. A PR agency is very similar to an ad agency in the sense that they share the same goals. However, the biggest difference between the two is how they achieve those goals. When it comes to public relations, it’s all about getting eyes and ears on a person or business via editorial coverage.
As one of the top marketing agencies in Phoenix, we have experience in many areas of the industry. Public relations is just one of those areas, and we have a knowledgeable team with innovative ideas to get your name in the public’s eye. Learn how PR can play a critical role in your marketing efforts and what ON Advertising can do to help.
What Does a PR Agency Do?
Public relations can be defined in several ways. It can anticipate, analyze, and interpret public opinion and attitudes that might impact an organization. PR can influence or change public policies and manage resources needed to sway the opinion of a target community. Additionally, PR professionals research, evaluate, and implement programs of action and communication to inform the public daily.
The overall goal of public relations is to obtain editorial coverage. At ON Advertising, we achieve this by developing and distributing numerous press releases, writing several pitches, and blogging nonstop for our clients. Moreover, we perform a considerable amount of research for clients to fine-tune their messaging to grab audience attention.
At the end of every month, we compile a media coverage report to determine the success of our public relations activity. This allows us to determine what areas we need to focus on and gives us valuable information on publications that run our press releases. Additionally, we’re able to track the publication’s reach and ad cost, giving us an idea of the potential amount of people who will see the editorial.
The Benefits of Partnering with a PR Agency
Reduce business costs by hiring a public relations agency. According to Home Business Magazine, businesses need to use different tactics to bring in new clients in today’s competitive business world. While entrepreneurs can achieve this themselves, this is a PR agency’s bread and butter. They have years of experience in strategizing, developing, and implementing campaigns to get results within budget.
Reaching out to publications and broadcast companies can be a difficult task. Fortunately, when you partner with an experienced PR agency you not only benefit from their knowledge but also their connections. They’ll have a range of contacts from media outlets and community leaders to help grow your brand efficiently.
To attract new clients, investors, and talented employees, you need a good reputation. PR teams have a knack for polishing your business’s image and increasing awareness of your brand. As a result, their efforts will generate new leads that will help your business thrive.
Another benefit to hiring a PR agency is its ability to open a lot of time for you and your employees. Instead of having to take time out of your day to develop uncertain strategies, write press releases, and research publications, you can hire somebody else to do the heavy lifting. PR teams are experts in these areas and more, giving you more time to focus on the other parts of your business.
ON Advertising Knows How To Get Eyes On Your Brand
Public relations is a vital part of a strong marketing campaign and it should not be forgotten. When you partner with ON Advertising you can expect a strong campaign that incorporates our range of services. From strategy to creative and PR, we use our knowledge and expertise to obtain positive results. We’re not just the PR agency of choice, we’re the marketing partner of choice. Contact us today to learn more about our range of services and how we can enhance your business today.