Take a moment to think back at some of the most famous advertisements in history. Maybe you’re replaying Apple’s “1984”, Coca-Cola’s “I’d Like to Buy The World a Coke”, Wendy’s “Where’s the Beef?”, or Tide’s “It’s a Tide Ad” advertisements in your head. But what do these advertisements have in common? They’re all examples of how television advertising can create a lasting impression on its viewers. As one of the top advertising agencies in Phoenix, our team dedicates itself to crafting creative content that captivates your target audience.
Read our article below to learn some reasons why television is still a powerful medium to use in your advertising strategy.
Television Advertising Reaches Large Audiences
According to TEC Direct Media, 121 million homes, or 96% of all U.S. households have at least one television. On average, Americans watch 5 hours of television every day, indicating that there is an opportunity to reach mass audiences with a single ad spot. Furthermore, this medium is especially critical for businesses who are looking to attract an older demographic, as Gen Xers and Baby Boomers spend the most time watching TV.
Studies have shown that 60% of consumers are more likely to purchase a product after viewing an ad on TV than one seen on social media. So, while digital marketing should not be ignored, television advertising has a better chance of influencing consumer purchasing decisions.
Television Advertising Improves Your Ability to Target Specific Audiences
Another important factor that should not be ignored is the ability to target specific audiences. Advertisers can purchase ad spots that align with their intended demographic’s interests. This involves choosing a specific TV show, channel, or time of day, where your audience will likely see the spot. For instance, you’ve probably noticed sports broadcasts typically will have beer commercials during their breaks.
Promotes Creative Ways to Attract Consumers
As you know, television advertising combines visual and audio elements to create a message for your target audience. Furthermore, a creative concept will be able to stand out amongst the static and grab viewers’ attention. Video production teams, copywriters, and art directors will synergize their talents to develop a message that resonates with target audiences and generate a positive response. ON Advertising has its own in-house specialists who are capable of bringing creative concepts to life.
Television and Social Media Work Together
With so many technologies at our disposal, you might think people are disengaging with ads on TV. However, this is simply not the case. “Social TV” – the simultaneous consumption of TV alongside social media engagement is strong in today’s society. It creates online interaction with people as they watch and talk about popular shows. For advertisers, this creates a new opportunity to promote online engagement through their television advertising.
Nuremberg Institute for Market Decisions states, “One could make the case that if viewers are talking about the program on social media platforms, then they are engaging with the show. If they’re investing in the program, that high level of engagement may benefit advertisers”.
However, choosing the right show that would best fit this type of strategy is imperative because it can hinder viewers’ attention to advertising. For instance, shows that end on a cliffhanger can distract the viewer from an ad because they’ll take to social media to discuss the ending. Working with an advertising agency can help determine the best way to create online engagement through your television ad.
Break the Static of Television Advertising With ON Advertising
Since 1993, ON Advertising has been one of Phoenix’s premier sources for creative advertising that produces results. Whether your business is looking to build brand awareness or promote new products and services, our team can grab your audience’s attention. We ensure your business makes a unique visual impact by creating a memorable ad that benefits your image and growth. Contact us today to learn more about our creative services!