Chico Malo

The translation for Chico Malo is bad boy. Yet nothing about the marketing strategy we created for this high-end Mexican restaurant was bad. Nestled in the heart of Downtown Phoenix, Chico Malo showcases elevated techniques and organic ingredients in a vibrant setting. Complimented by an equally impressive beverage program focusing on Mexican mixology, Chico Malo has everything people crave in top-notch Mexican cuisine. Chico Malo reached out to ON Advertising to help spur growth ahead of competing concepts that were moving into the Downtown area and encroaching on their turf. To spice things up, we were also given the task of promoting a one-of-a-kind Cinco de Mayo block party featuring Lil Jon that Chico Malo was hosting.

Like all of our clients, we approached our relationship with Chico as a partner in their endeavor. After careful, in-depth research, we began to understand the psyche of their ideal customer personas. Armed with sufficient data, we were ready to initiate tactics that would get our client ROI. Leveraging aggressive social media campaigns, paid advertising, blitzing the media, and generating unique videos, ON Advertising was able to boost website traffic to the site threefold and drove sales for the Cinco de Mayo event all within a three month period. Not too bad.