Maricopa County Attorney’s Office
Break the Chain
An ordinary interaction. A warning sign missed. For the Maricopa County Attorney’s Office, ON Advertising created “Break the Chain” to highlight human trafficking warning signs in everyday settings. Cinematic spots set at a department store and hotel front desk focused on subtle signs of control, challenging familiar stereotypes and prompting viewers to look closer.
English- and Spanish-language messaging extended the campaign across broadcast and connected TV, YouTube, social, display, digital billboards, and paid search. Each execution connected awareness with a clear next step: reporting concerns through the designated tip line or finding information through County resources. The campaign generated over 1.25 million Meta impressions and earned two Gold W3 Awards for government and municipal video, proving the impact of purpose-driven storytelling.
GOLD W3
GOLD W3
Our Role
Strategy
- Integrated Campaign Strategy
- Media Strategy and Planning
- Audience Targeting
Design
- Creative Direction
- Art Direction
- Digital and Out-of-Home Design
Content
- Concept Development and Copywriting
- Video Production
- English- and Spanish-Language Messaging