Speak Up AZ!
Empowerment Through Awareness
ON Advertising partnered with the State of Arizona to launch Speak Up Arizona!, a statewide public awareness campaign aimed at educating Arizonans about the warning signs of adult abuse, neglect, and exploitation — and empowering them to report it.
To reach diverse audiences across Arizona’s urban, rural, and tribal communities, we built a bold, multilayered campaign spanning TV, radio, digital, out-of-home, sponsorships, and community engagement events. The result? A far-reaching, high-performing effort that broke benchmarks and delivered real, measurable impact.
Total impressions delivered statewide
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M
CTR Google Search ads
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%
Estimated reach of Arizona’s adult population
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%
Our Role
Strategy
- Integrated Marketing Strategy
- Content Strategy
- Audience Research
- Cross-Agency Collaboration
Design
- Art Direction
- Visual Design
- Motion Design
- Creative Direction
- Design Guidlines
Content
- Copywriting
- Photography Production
- Post Production
- Brand Partnership Outreach