Yandy

When Yandy.com, an Arizona based online retailer of lingerie, Halloween costumes, and women’s apparel, contacted us for the creative execution of three videos that were fifteen seconds each, we could not resist the opportunity. With the month of October being Yandy’s busiest time of year, we only had three weeks to turn the project around in time for an October 1st launch date, so our team banded together to bring this project to fruition for our client.

Once the concepts were selected based on strategy, our Chief Creative Officer meticulously sketched out each frame for three concepts in order to visually articulate the final product. We worked tirelessly on superimposed graphics that would add additional thematic elements and enhance the spine-chilling yet sensual tone of the videos. The videos were all filmed in one day. There are obviously countless horror stories of shoot days gone wrong for other companies, but not with ON Advertising. Our Chief Creative Officer and the Director of Brand Marketing at Yandy were in lockstep on each aspect of the shoot. They never missed a beat and strengthened the production with each scene that was shot. This is the nature of a creative relationship based on trust and is something that we strive for with each client.

After hours of hard work, the videos were finalized and showcased at a Yandy flash mob event in New York City.