Monthly Archives: Marketing Trends

2019 Digital Marketing Trends

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Looking ahead to the 2019 year, new trends will be in place and companies need to stay up-to-date on the latest direction of the marketing industry to be competitive in their respective fields. In our agency, we are always on the watch for future trends and how we can incorporate them with our clients to give them the best results. Right now, some of the most important marketing trends for the future include:

Artificial Intelligence

We have talked about preparing your firm for AI marketing in a previous blog, and in 2019, this trend is only going to grow. AI will help companies do more in less time when it comes to learning the behaviors of consumers and giving a more personable experience for customers.

Personalization

There are many generic ads out there, consumers are becoming better at tuning them out. We are using more and more personalization in our agency to reach a specific audience and to have a better chance of capturing their attention. With the ability to track consumers’ behavior through heat maps, analytics, and tracking, we are able to determine what a specific consumer prefers and responds to the most. Companies are using AI to help with the personalization of ads.

Voice Search & Smart Speakers

Soon smart speakers like Alexa, Google Home, Siri and more will be producing advertisements. Companies will be under pressure to purchase ad space and produce audio ads to reach even more consumers through this channel.

These are only just a few trends we predict will be prominent in the 2019 year, we won’t fully know what will be favorable until further along. Contact us to find our what your business can be doing in the 2019 year.

We are recognized as a top E-Commerce Design & Development Company on DesignRush.

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Staying Ahead of Advertising Trends 101

Over time, advertising has changed drastically. With new technology being released continuously, ads have gone from traditional print to digital. Digital ads are evolving as well with more and more of them being seen on mobile devices Sta desktop platforms. This is because of the extended features mobile ads have to offer. With so many advertisements on smartphones and portable devices, consumers are becoming better at ignoring them. Of course, you want to make sure you are getting the most from your marketing budget by grabbing the customer’s attention and using these tips and tricks will help you do just that.
 
Video Advertising
Although video advertising may be more expensive, they can yield a high return on your money. Consumers prefer to watch videos as they are easy to share, grab the attention, and convey more information in a shorter amount of time. There are higher engagement rates when the video auto-plays to consumers online, people are immediately drawn to the movements and sounds coming from the screen.
 

Location Based Advertising

Having location-based advertising available is a very powerful tool for marketers to use. By knowing the area of the audience you want to reach locked down, ads can be sent to a phone through text or push notifications to people in the exact location you want. It’s a great and easy way to reach your target market.
 

Personalization

There are so many platforms for advertising that are constantly in people’s faces they have learned to tune out ads as much as possible. More and more companies are investing vasts amounts of their budgets to make their ads more personalized, thus giving them better results. Creating ads that are aligned with your consumers’ needs, preferences and demographics is more effective than making one general message.
Here at ON Advertising, we know how to reach consumers and how to make quality content that will engage your target audience. We keep up with the latest trends and tricks to keep you informed. We want you to have the highest return on your advertising investment to grow and thrive in the marketplace.

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