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Tag: marketing

Beyond the Brief

A Glimpse into the Exciting Future of Advertising

Predicting advertising’s future requires foresight, technological awareness & creative speculation.

ON Your Side

9 Important Reasons to Prioritize Video Advertising

The era of quick content has changed how we consume information, favoring short, snappy videos.

Beyond the Brief

The Captivating Art of Nostalgia Advertising: 90s to Now

In the rough waters of modern advertising, marketers have found an anchor in the form of nostalgia.

In the Weeds

The Rise of Successful Office Parties and Events

As the world moves away from the age of Zoom fatigue, the trend continues to shift the corporate landscape.

Beyond the Brief

30 Years of American Advertising: The Huge Leap From TV Commercials to Digital Dominance

There has been a dramatic shift from advertising methods, like television and print ads, to digital.

In the Weeds

6 Helpful Ways to Observe and Learn from Your Marketing Competition

In a whirlwind of branding, there is an opportunity to use your competitors as unofficial mentors.

ON Your Side

Building a Popular Future-Proof Brand

In today's competitive business landscape, gaining recognition is a goal for every brand.

Beyond the Brief

How AI Marketing Tools Can Work For You

Artificial Intelligence is gaining momentum in the world of marketing. Let’s take a look at how AI marketing tools can become your newest employee of the month!

In the Weeds

5 Reasons To Work at an Ad Agency

If you’re interested in how agency life works, keep reading. You’ll learn how beneficial it is to work at an ad agency and how to get your foot in the door.