Welcome to the second edition of “Own It,” where key leaders at ON Advertising share their thoughts on important topics. Today, Gabe Kachirisky discusses his passion for graphic design and creative direction and shares how he gained his creative spark.
A Spark Ignited
As a kid, I was captivated by the intricate designs on basketball cards. The way colors, typography, and imagery were used to create such compelling visuals sparked a deep interest in design. I was drawn to the power of visual communication, the ability to convey messages and evoke emotions. This early fascination would shape my future career path and ignite a creative spark.
A Creative Journey
I pursued my passion for design by immersing myself in the study of graphic design and learning about color theory, typography, and layout. The opportunity to combine creativity with strategic thinking was incredibly exciting. I was drawn to the challenge of creating visually stunning and persuasive campaigns that could capture the attention of audiences and drive brand awareness.
As an associate creative director, I’ve witnessed firsthand how compelling visuals can shape how we advertise and how they drive consumer behavior. Here are some more things I’ve learned along the way:
The Power of Visual Storytelling
- Visual storytelling is at the heart of effective advertising. By crafting compelling narratives, brands can transport audiences to different worlds and evoke strong emotions.
Building Authentic Brand Connections
- Creating meaningful connections between brands and audiences is essential. By understanding the target audience’s needs and aspirations, campaigns can resonate and inspire.
A Matchmaker’s Mindset
- Rather than manipulating consumers, advertising should aim to be a matchmaker, connecting brands with the right people at the right time. By focusing on genuine value and authentic storytelling, brands can build lasting relationships with their audience.
A Passion for the Craft
A genuine enthusiasm for the craft of graphic design is essential for producing truly impactful work.
- Empathy: By understanding the target audience’s perspective, creatives can create designs that truly resonate.
- Curiosity: Staying curious and exploring new ideas is key to innovation. By constantly seeking inspiration and pushing the boundaries of creativity, designers can deliver groundbreaking work.
- Perseverance: Overcoming challenges and setbacks is a natural part of the creative process. By persevering through obstacles, designers can achieve truly exceptional results and gain that creative spark.
A Bright Future
Today, as Associate Creative Director, I push the boundaries of creativity and innovation, remaining passionate about crafting visually stunning and emotionally compelling campaigns that leave a lasting impact.
Everyone’s path into the advertising world is always different and as you’ve seen, it’s about finding your passion and following it wherever it leads.
I’ve progressed to my current role as Associate Creative Director, but the love for storytelling remains at the heart of my work. My advice to others looking to break into advertising is simple: “Stay true to yourself.”
ON Advertising is the Largest Minority-Owned Advertising Agency in the Southwest
ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.
Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.
Our team of thinkers, creatives and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!
