Monthly Archives: advertising agency
ad agency meeting

5 Reasons To Work at an Ad Agency

Looking for an exciting career to use the degree you just earned? Perhaps you’re looking to take the leap into a new field. Either way, an ad agency is an excellent place to land a job. Creative agencies are often the launching place for the numerous smart and witty ads you see on billboards, commercials, social posts, websites, etc. Agencies have solidified an industry reputation for high return on investment for the various types of clients they serve. 

If you’re interested in how agency life works and what you might gain from working in the industry, keep reading. You’ll learn how beneficial it is to take a job at an agency and how to get your foot in the door.

Major Benefits of Working at a Smaller Ad Agency

No matter what your educational background is, if you have a strong interest in breaking into the realm of advertising, there are plenty of reasons to do so. You’ll not only gain a wealth of new knowledge and skills in lucrative areas but will likely find a place worth putting roots down.

Take a look at the following 5 benefits of working at an advertising agency:

  1. Learning to Sell — The world of advertising is rooted in the foundational aspect of selling. Whether that starts by stirring up someone’s curiosity, spreading awareness, or explaining the benefits of something to clients and customers alike, all efforts are meant to sell customers on the idea of engaging and partnering with the brands that hire the agency. Learning the skill of influence through client-account executive communication, content marketing, copywriting, social media strategies, graphic design, etc. is possible when working at an agency. 
  1. Developing New Skills Other than Your Primary Role — Smaller agencies are especially good for developing valuable experience in multiple areas of the industry at once. It’s not uncommon to adjust to the needs of the clients and dynamic culture by taking on opportunities that require flexibility in your role. Client needs and tasks may change, and adjustments by everyone are necessary to cover the workload and ensure timely delivery. 
  1. A Variety of Industries — There is plenty of variety in the industries that you’ll interact with and learn about while working at an ad agency. If you’re naturally curious and enjoy learning about different types of businesses and brands, then you’ll enjoy the range. Each task becomes a creative puzzle to strategically put together and launch with measurable results. 
  1. Boost Your Career Path Forward — With so much variety within the agency, you’ll be skilled and knowledgeable across significant career areas. Due to the fast-paced nature, you’ll learn so much in a short amount of time and be equipped with greater proficiency in key skills.
  1. Fun Work Culture — Ad agencies are known for offsetting the demands of a rigorous schedule with plenty of fun and connection time for team members. This looks different everywhere, but it’s not uncommon for agencies to host team-building outings or cater lunches to promote positivity and strengthen work relationships. 

Best Ways to Land a Job at an Ad Agency

Now that we’ve discussed the many wonderful benefits of working at an ad agency, let’s look at ways to land a job at one. Here are some tips for job hunters looking to break into the world of advertising:

  • Become an intern 
  • Take an entry-level position
  • Do freelance work
  • Earn a degree related to the industry (e.g., Marketing and Advertising, Graphic Design, Film, Website Design, etc.)
  • Show enthusiasm as you network 
  • Call or email local agencies and express interest
  • Keep an eye on openings and apply right away

Hopefully, these tips will help you on your job search journey and shed light on just some of the many benefits when working at an ad agency.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

hiring an ad agency

The ROI of Hiring an Ad Agency

If your company is on the fence about hiring an advertising agency, there are plenty of compelling reasons to take the leap. Calculating your anticipated return on investment (ROI) is not only the best way to approach any business investment but a good way to project your business growth. 

No matter what stage of development your company is currently at, leveraging the expertise of an ad agency is often rocket fuel to your trajectory. 

Here’s why.

Reasons for Hiring an Ad Agency 

Take a look at the following reasons for investing in an ad agency for your brand and business.

Targeted Research and More Effective Execution —  No more taking a stab in the dark when it comes to your brand’s image and messaging reach. Even if you have an in-house marketing team, advertising agencies are shown to have the upper hand when it comes to ROI. Ad agencies perform in-depth research to design strategies with built-in reporting systems. 

Agency experts have access to key information through industry-specific tools and resources. These analytical insights help shape all aspects related to the campaigns launched on behalf of your business. 

Also, by tracking ‌trends through targeted research, planning out future campaigns is often easier and likely to be more effective. Capitalizing on this research approach often leads to more clear, effective brand messaging with a broader reach and significantly higher sales. 

Experienced Professionals with Winning Tactics — Hiring experienced professionals grants you immediate access to a wealth of knowledge and expertise at your disposal. Not only are all the tried and true methodologies utilized in your favor, but also the understanding of a changing buyer’s tech landscape. 

Knowing what tools and technologies prove effective and when and how to pivot is crucial. Working with an experienced advertising agency helps your brand navigate these tricky waters and execute a successful campaign.

Hiring an ad agency allows you the chance to discuss your goals, along with any upcoming opportunities to execute the best response from potential customers. Whatever you are prioritizing, whether it’s brand awareness or lead generation, an experienced professional ad agency is your key to reaching those goals. 

Saves You Time and Money — Doing anything right the first time is a time and money saver. Hiring an ad agency does just that. You don’t have to waste your resources with inefficient campaigns lacking the skill and tactic that comes with professionals. Outsourcing your advertising efforts helps ensure projects are completed on time while getting the most out of your ad spend. Operating like a well-oiled machine, ad agencies deliver quality work that meets your deadlines. 

The ROI for hiring an ad agency is practically endless and continues to benefit your brand and business for years to come. If you want to experience significant growth, partnering with professionals is one of the best ways to achieve this. Leaning on the expertise of those who specialize in designing successful advertising and marketing strategies is highly worth the investment.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

team of designers training together

Why Investing in Ongoing Training & Education is Vital to Success

In today’s world, accessing free tools to level up as an agency is easy. Engaging with free or low-cost online training, education and learning materials is one of the greatest advantages companies have. However, not everyone realizes the value and importance of this vital tool to bolster the growth and development of their team and lead to an overall successful company.

Thankfully, there’s no cap on learning and professional development. In the space of advertising and marketing, it is essential. The industry we serve possesses rapidly evolving methods of reaching diverse audiences with changing needs and interests. What worked ten or even five years ago isn’t always as effective as it was back then. 

Fostering Success Through Professional Development

Encouraging employees to build up their skill set in other departments has many benefits.  

Here are some key reasons why providing ongoing training and professional development is vital to your company’s success.

1. Improves Engagement and Retention

No one wants to feel as though they are in a dead-end job. Encouraging professional development and cross training helps team members stay engaged. 

The multi-faceted world of agency life is truly dynamic and full of creative and exciting nuances. This industry is one of the most engaging industries to be a part of, meaning there are plenty of opportunities to encourage ongoing training and education. 

Along with this, you are more likely to retain team members. You put new and existing team members in charge of their growth and career trajectory by allowing space for skill development and encouraging learning throughout the year. 

Making this value a part of your agency’s culture will attract high-quality team members who are enthusiastic about learning and growing with the company.

2. Maintaining Production of Business Operations

Cross-training and role development are important to maintaining your production of business operations. You want a team that is diverse in its skills and abilities not only for the role they serve but also for other departments. Gaps in roles are going to happen but are much more manageable when your existing team members are capable of handling the responsibilities and duties of others while they are out temporarily or are busy training a new employee. 

3. Easier to Promote from Within

Fostering an agency environment that values skill building and ongoing learning makes it easier to promote from within when an opportunity arises. This leads to more encouragement for current employees to learn and grow in the areas they may wish to crossover into later down the road. 

4. Cultivates a Growth Mindset 

A growth mindset is foundational for success in both a personal and professional setting. It means focusing on future-oriented goals and the milestones necessary to get there. Employees with this type of viewpoint hold intrinsic motivation in their workload and aren’t burdened by the idea of expanding their capabilities through ongoing education and development. 

5. Cross-Company Connectivity 

It’s easy for employees to feel like their roles exist on an island. However, cross-company connectivity forms when team members are encouraged and/or expected to learn from their peers and develop an understanding across the areas of production. 

Team members are more likely to perform better in their roles when they understand the bigger picture and how their contribution adds value to the goals of output. 

Fostering a learning environment also helps work relationships develop understanding and empathy for the various departmental demands they face. Every agency can benefit from cultivating a well-trained team through ongoing learning and development processes.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

A piece of billboard marketing over a busy highway in a city

3 Ways Billboard Marketing is an Effective Method of Promotion

If you’ve ever taken a lengthy road trip or commute to work, you’ve likely noticed some form of billboard marketing. According to Scenic, there are over 425,000 billboards across U.S. highways that promote businesses and organizations. This does not account for the amount located in populated urban areas. While some commuters may not notice this form of promotion, it remains an effective method of bringing awareness to your business. 

As one of the best advertising agencies in Phoenix, we’ve seen firsthand how out-of-home advertising can enhance business awareness and revenue. Read below and see what we have learned about out-of-home advertising.

Billboard Marketing can Reach Target Markets

Because billboards are everywhere, you can choose where you want to promote your business and products. Selecting the right location gives your company a better shot of attracting its target customers.  For example, a restaurant could attract hungry drivers and other passersby on highways and highly populated areas.

Measuring billboard marketing effectiveness always begins with evaluating the potential location of the ad’s placement. This is achieved by considering several factors about the location, including:

  • The number of people or vehicles that pass the billboard per day
  • The number of people or vehicles that could see the billboard per day
  • The people who actually noticed/interacted with the billboard

Build Awareness with Billboard Marketing

While billboards aren’t as effective at getting a response as digital strategies, they’re excellent in building brand awareness. Because many commuters see the same billboard multiple times, they retain the message and associate it with the brand/company. By creating memorable billboard designs, potential customers will remember the business when they need their services or products. A billboard for a restaurant, for example, helps build awareness of their brand by providing information to passersby on its location and food. When people have a craving for food they serve, they will recall the brand and where to find them.

Billboard marketing must be creative to stand out among people’s commute or on long road trips. It should tell a story or create a call-to-action in as few words as possible to make it memorable. By working with a creative advertising agency, you will benefit from our agency’s knowledge and expertise in designing noteworthy billboards.

Billboard Marketing is Always On

While you might invest in broadcasting your ads at certain times of the day, billboard advertising is visible all day and night, in some cases. Out-of-home advertising leads to repeated exposure as people continually pass by the advertisement. While the message tends to be shorter than other forms of advertising, a potential customer has a high possibility of retaining this information.  Additionally, when paired with an effective digital strategy, billboard marketing can boost the strategy’s effectiveness by 40%.

According to Mixed Media Outdoor, the average person drives between 26.2 and 31.5 miles a day. Additionally, Americans spend an average of 293 hours in their cars a year. What does this data mean? The more time people spend in the car, the more time they will look at their surroundings. As a result, Hubspot notes that 71% of people consciously look at billboards while driving. This is partially due to the fact that ads cannot be blocked out like online and other traditional ads can. 

Invest in Creative Out-Of-Home Marketing with ON Advertising

Since 1993, ON Advertising has been the source for full-service marketing solutions. Whether you’re looking for creative billboard marketing or an upgrade to your digital strategy, we’re here to help. Our expert team works closely with every client to ensure their brand and messaging are front and center. Contact us today and see why ON Advertising is one of the leading ad agencies in Arizona. 

A laptop with marketing analytics sitting on top of the keyboard

Why Are Analytics Important in a Marketing Strategy?

Sometimes a gut feeling will drive an entrepreneur to take a chance.  While others may just throw a dart and hope for the best.  But to truly make confident decisions, business owners should rely on several tools available through analytics. Analytics has helped millions of businesses obtain data to plan, adjust, and implement effective marketing strategies. But what is marketing analytics, and why are they necessary for most digital marketing strategies? As one of the top advertising agencies in Phoenix, Arizona, we’ve got you covered below. 

What is Marketing Analytics?

Simply put, if you don’t know what isn’t working in a strategy, how are you going to fix it? Marketing analytics provides businesses with that information. A market analysis is a practice of measuring and analyzing performance data to maximize the efficiency of one’s marketing efforts. Furthermore, it allows businesses to improve their return on investment. This information can help guide professionals on what areas they need to work on to improve their strategy.

Metrics to Consider in One’s Analytics

With so many tools available, there are a lot of analytic software platforms you can use to gain valuable insight. In today’s digital world, we believe these are a few metrics to build an effective marketing strategy:

  • Organic search traffic
  • Top landing pages
  • Keywords
  • Traffic source

With this data, marketers and business owners can evaluate what their best course of action is. They can use this information to optimize their website’s Search Engine Optimization (SEO), plug-in keywords for Google Ads, learn who their audience is and where they are coming from, and build content relating to their keywords and landing pages. 

Past and Present Analytics

As mentioned above, analytics can provide data on what has happened in the past and what is happening now. This information allows you to examine what is and what is not working. Furthermore, it can provide valuable insights into an increase or decrease in sales, who and where the audience is, and how they found your business. 

Analytics Can Help Predict What Will Happen

According to GutCheck, the most important element of analytics software is its ability to help predict what will happen during the execution of a marketing strategy. With this information, one can examine key elements to predict their strategy’s future, such as consumer behavior, website engagement, and gain leads from similar users who have converted. This information helps you make educated decisions to enhance your business.

Analytics to Marketing Strategy with ON Advertising

As you’ve seen, analytics play a large role in a business’s digital marketing strategy. It provides business owners with key information about your marketing efforts and what you can do to make them stronger. However, many businesses and entrepreneurs aren’t experienced in setting up, tracking, and analyzing what these metrics mean and what their next move should be. That is where ON Advertising comes in.

For more than 25 years, we have been the go-to for effective marketing strategies. ON works closely with every client to ensure their needs are met on-time and on-budget. Our creative team of professionals is capable of analyzing data and incorporating it into a plan of action. Contact us today and learn how we can help your business.

A business man showing growth thanks to ON Advertising marketing services

How Can ON’s Marketing Services Grow Your Business?

It doesn’t matter what industry you are in, staying on top of market trends is vital to your success. As one of the top marketing agencies in Phoenix, AZ, ON Advertising is able to leverage our knowledge and experience to help grow your business. We’re a full-service agency that specializes in advertising, video production, public relations media outreach, strategy, and all things digital. With our marketing services, businesses can obtain the results they need for growth. 

We are a full-service marketing agency designed to help businesses in all areas of their marketing strategy. We consist of marketing professionals who have a wealth of knowledge and experience in designing a strategic plan for any business. ON’s team of specialists collaborate to develop a marketing plan that best suits each client. This may involve incorporating elements of social media, media outreach, a new website design, and other services to create a strong plan of action. View our full list of services that you can benefit from.

How Can Your Business Benefit From Our Services?

Help Build and Nurture Brand Recognition and Voice

If your business is looking to build or refresh its brand, hiring a marketing agency is a great way to strengthen brand awareness. This is achieved by developing a strategy that targets specific audiences at the right time and place with effective messaging. ON Advertising uses a combination of services, such as social media and content development, to highlight our client’s expertise to their target audience. 

Drive Leads and Sales Through Google Ads

Google Ads is one of the most important elements of digital advertising because it allows businesses to market themselves across Google platforms. It can help companies drive leads and sales at a cost-effective rate using a pay-per-click (PPC) method of payment, where businesses will incur a fee each time someone clicks on one of the digital ads. 

It’s always a good idea to hire professionals with a proven track record to manage Google Ad campaigns because certain campaigns can be extremely volatile and require a lot of attention and planning to ensure they remain cost-efficient. 

Create Conversions Through Valuable Content

In our industry, content is king. It’s an essential element of any campaign as it helps promote a business and encourage engagement with their target audience. This may be achieved in a number of ways, such as:

  • Compelling website copy
  • Developing 360 marketing campaigns to reach the target audience
  • Creating on-going blog posts and digital ads
  • Using SEO techniques to ensure your website is seen through Google searches

At ON Advertising, we have a creative team of writers and designers who know how to connect businesses with consumers. Developing great content starts with a strong strategy. Our team dedicates itself to brainstorming strategies to bring our client’s message to life in order to encourage consumer engagement. 

Stand Out With ON Advertising’s Marketing Services

Since 1993, ON Advertising has provided clients with in-depth knowledge and creative ideas to meet their goals. We’re heavily focused on developing strategic marketing plans to help grow brand recognition and revenue for our clients. It doesn’t matter what industry you are in, we’re ready and able to help you succeed. Contact us today to let us know what your goals are and how they can be achieved. 

ON Advertising is Starting Off 2021 Strong

Between our company growth, working with new exciting clients, and winning more awards, 2020 was an eventful year for ON Advertising. We’re expecting 2021 to be even greater! So far, we’ve been recognized by two publications, and Expertise, as one of the best digital marketing agencies in Phoenix, Arizona. We’re extremely proud of our team and can’t wait to see what else we achieve this year. You can learn how we were able to obtain these awards below. 

ON Advertising is One of the Top Advertising Agencies in Phoenix in 2021

At least, that is what Expertise and say! We’re extremely proud to be recognized by these two organizations. Both evaluate companies in the Phoenix metro-area based on a number of variables; including reputation, credibility, experiences, professionalism, and many more. 

At ON Advertising, our team is dedicated to providing top-level services for each of our clients. Whether they’re in need of a website refresh, social media strategy, or PR and media outreach, we’re there to help elevate their marketing activities. In 2021, we’re just as committed to assisting our clients in meeting their business goals.  

2021 is the Perfect Time for a New Web Design

With the continuous innovation of technology, people are interacting with brands differently than in years past. As a result, web design must adapt to new consumer behavior patterns. In 2021, it might be the perfect time for companies to transition to a new website.

ON Advertising has been recognized as one of the top digital marketing agencies for our web design services by They examined a number of Phoenix-based agencies relating to their size, services offered, and the industries they serve. They found that ON Advertising, amongst other firms, excelled in specific areas, such as manufacturing, retail, hospitality, and healthcare.

ON Advertising works to combine research-driven strategy, responsive coding, and interactive experiences to develop a compelling website. Furthermore, we build mobile-friendly websites to make sure each client is keeping up with market trends. By partnering with us, businesses can be assured that they’re receiving our utmost quality of service. 

ON Advertising is One of Phoenix’s Best Branding Agencies

Recently, announced that we have been named one of the best branding agencies in Phoenix in 2021. We’re honored to receive this award. We have a strong passion for making companies stand out and strive to develop brands with personality to attract your target audience.

This Year, Partner with ON Advertising

As one of the top advertising agencies in Phoenix, Arizona, we strive to combine innovation and creative ideas to every assignment. We’re excited to continue this mission and look forward to developing new projects and relationships with our clients. If you’re looking to enhance your marketing efforts this year, contact us and one of our team members will be in touch.

Ranked in Top 28 Best Advertising Agencies of Phoenix 2020

Wow, we’re honored! We’re proud to announce that ON Advertising has been recognized as one of the top 28 Best Advertising Agencies in Phoenix of 2020’ – scored by Expertise. 

Expertise is a company that helps over 10 million customers find the best-qualified service professional for their needs monthly. They scored Phoenix Advertising Agencies on more than 25 variables across five categories; including reputation, credibility, experience, availability, and professionalism, and analyzed the results!

At ON Advertising, our team includes talented account executives, web developers, social media managers, graphic designers, videographers, and more. And whether you are a business-to-business or business-to-consumer operation, we can help you unlock the potential of your brand. We are an ad agency committed to our clients’ success. Our analytical approach combined with our outstanding team guarantees that our clients receive a focused, well-conceived plan to meet their marketing and advertising needs – every single time. 

We are a marketing and advertising agency with innovation and big creative ideas at its core; and we’re ready to add your project to our portfolio and help your business thrive.

 Contact us today to work with one of the best advertising agencies in Phoenix.

A graphic of Mikaela doing some strategic planning

Service Spotlight: Strategic Planning

At ON Advertising, our main goal is to help make you successful. Whether that means we’ve created a video that perfectly tells your story, or developed a website that transforms your eCommerce business, developing your brand is in our DNA. And it involves strategic planning.

But before we reach project’s end – in fact, before we even begin in-depth research, we develop a strategic approach. One that aligns sales and marketing objectives. This allows us to learn what unique business goals and challenges your business has; and that’s what drives everything else that we do! 

Our focus is on providing our clients with a tailored marketing plan that aligns with their business approach. And what’s the most important aspect of making it all come together? Strategic planning by our expert team members.

Strategic Planning

When examining our clients, and what ultimately drives their success, one common denominator stands out: the strategy behind each service we provide. Why is this important? In the end, the goal is to create long-term marketing objectives for your marketing team. And the sales team gets the ongoing short-term support they need to close more deals. Don’t worry if you aren’t selling anything physical and instead provide a service. Our strategic planning extends to social media campaigns and beyond. Whatever you need, we can plan for it.

To fully understand your business’s needs, we start by analyzing the current state of your brand; and focus on what will resonate with new customers. We create your marketing strategy by identifying what differentiates you from all your competitors; and what builds an affinity with prospective customers. To do this, we focus on a number of strategic planning services.

Brand Messaging and Positioning:
We aim to unlock the potential of your brand. By performing brand positioning, we define how you want your audience to view your service. That, paired with brand messaging to further solidify you’re targeting this desired positioning, leaves you with a cohesive voice.

Customer Research and Insights:
To become top of mind for customers, you’ve got to be able to dive deeper into theirs’. Not only is it vital to research your competitors, but to evaluate your customer’s habits, both current and prospective. With this, we can better define the direction your messaging takes. We can also utilize any past analytics, in combination with new insights as we begin our partnership; and we can adjust strategies as we go. Adaptability is key, after all!

Strategic Planning and Sales Plan:
When considering a strategy for any marketing and sales tactics, evaluating a company’s current environment is often where we start. For example, many of our clients have fluctuating “busy seasons”. This can ultimately guide things like how much marketing money is spent, where, and at what time of year. This is also where we can get granular in our target markets and create feasible, attainable goals for our clients about who they’re spending their dollars on. 

SWOT Analysis:
You’ve likely heard of a SWOT analysis, which is the evaluation of a company’s strengths, weaknesses, opportunities, and threats. This could include anything from direct competition in your market to a strong internal culture that makes for happy employees! By analyzing the good, the bad, the ugly, and everything in between, we’re better equipped to help you make the strategic decisions that will shape your business’s future.

Target Market Analysis:
You’ve got a good or service and someone out there has the need for it! But how do you find them in such saturated industries? We perform a target market analysis to determine whether or not you’re reaching your ideal audience. From there we can refine, retarget, and create a truly dialed in customer base/audience – and grow it as you do! 

Value Proposition:
At its core, a value proposition describes why a customer would want to purchase your product over another. Or, why they’d rather work with you over another company! And articulating this message, succinctly and successfully, can take a lot more strategic planning than you might think. This message is often one that is seen before anything else concerning your brand. So, we work to make it all-encompassing and expertly crafted.

ON Advertising

We understand that there is a tangible business goal that you want to achieve. And aligning our communication strategies with business objectives of our clients is how we create well-conceived strategies to meet them. When our analytical approach meets big, creative ideas, magic happens! Contact us to tell us all about your business or project; and get matched with the experts ready to take your business to the next level with quality strategic planning.