Tag: branding

Own It: How We Used Collaborative Advertising To Execute A Client’s Vision

Welcome to the third edition of “Own It,” where key leaders at ON Advertising share their thoughts on important topics. Today, we feature Corrie Coleman’s inspiring story of client collaboration and creative problem-solving.

The Collaborative Approach

At ON Advertising, we believe that exceptional and collaborative client relationships are the cornerstone of genuinely remarkable marketing experiences. Our recent project with a client in Albuquerque, New Mexico, perfectly illustrates how dedication, creativity, and teamwork can transform an ordinary assignment into an extraordinary achievement.

A Story of Creative Client Collaboration

When our client approached us with a unique challenge—preparing a model train for a spectacular Lights Festival—we didn’t just see a task. We saw an opportunity to showcase our commitment to going above and beyond. The project was far from simple: an old model train, long stored away, needed to be cleaned, decorated, and branded in time for a special community event.

From the moment the train arrived at our office, our team understood the significance of the project. This wasn’t just about completing a job; it was about bringing someone’s vision to life. The train would become part of a larger model world, a centerpiece of a magical light display that would captivate audiences and create lasting memories.

Our first challenge was the tight turnaround time. With limited days to prepare the train, every moment counted. This is where one of our team’s strengths truly shines—collaborative communication. We maintained constant, transparent dialogue with our clients, ensuring they were updated at every stage. Each step, from initial cleaning to final branding, was carefully coordinated and executed precisely.

The cleaning process alone was meticulous. An old train that had been in storage requires careful handling and attention to detail. Our team approached the task with a combination of technical skill and creative passion. We weren’t just preparing a train; we were restoring a piece of potential magic that would soon come to life under festival lights.

The Execution

Painting and decorating the train became an artistic endeavor. We worked closely with the client to understand their vision, ensuring every brushstroke and design element aligned perfectly with the festival’s theme. The branding was more than just a logo placement—it was about seamlessly integrating the client’s identity into the train’s new aesthetic.

What makes this project special is the result and the journey of maintaining a collaborative relationship. In the advertising world, client relationships are everything. It’s about trust, understanding, and the willingness to invest ourselves entirely in our clients’ dreams. When the train was finally shipped back, ready for the River of Lights display, it represented more than a completed project. It was a testament to what can be achieved when a creative team truly listens and commits to their client’s vision.

We’re eagerly awaiting the photos and feedback from the festival, and we’re excited to see how our hard work contributes to what promises to be a magical community event. At ON Advertising, we don’t just complete projects—we create experiences, build collaborative relationships, and turn imaginative concepts into reality.

This is what it means to truly own it.

ON Advertising is the Largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

Types of Advertising: A Modern Marketer’s Roadmap (2024 Edition)

Navigating the world of types of advertising can be overwhelming. From traditional methods to cutting-edge digital strategies, businesses have a vast array of options to promote their products, services, or ideas. This comprehensive guide explores the critical categories of advertising services available in today’s evolving marketing landscape.

Types of Advertising: Why Traditional Methods Still Matter

Traditional advertising, like a well-worn leather jacket, has a certain charm. Unlike other types of advertising, it relies on tried-and-true methods like television, radio, print and outdoor advertising. These channels have been building brands and driving sales for decades.

Why choose traditional advertising?

Emotional Connection: Tap into the power of emotions with visually stunning and auditory experiences.
Broad Reach: Cast a wide net and reach a mass audience with minimal targeting.
Brand Awareness: Build brand recognition and credibility through consistent and traditional exposure.

Digital Advertising: The New Kid on the Block

Digital advertising, on the other hand, is the shiny new toy that everyone wants. It leverages online platforms and technologies to connect with consumers. This includes search engine advertising, social media marketing, email marketing, and content marketing.

Why choose digital advertising?

Precision Targeting: Reach your ideal customer with laser-focused targeting.
Measurable Results: Track every click, conversion and interaction with data-driven insights.
Cost-Effective: Get more bang for your buck with flexible budgets and scalable campaigns.
Interactive Engagement: Engage in two-way communication and build relationships with your audience.

Choosing the Right Types of Advertising Channels

The most effective advertising strategy involves a combination of traditional and digital channels. When selecting the proper channels, consider the following factors:

Target Audience: Identify your ideal customer and tailor your advertising efforts to their preferences and behaviors.
Budget: Allocate your budget wisely, considering the cost-effectiveness of different types of advertising channels.
Brand Awareness: Focus on building brand recognition and recall with broad-reach channels like television and outdoor advertising.
Customer Engagement: Utilize social media and content marketing to foster relationships with your audience.

The Hybrid Hero: A Balanced Approach

While digital advertising has undoubtedly gained significant traction, traditional methods still hold value. Combining the best of both worlds, a hybrid approach often yields the best results. Think of it as a superhero team-up: the strength of traditional advertising combined with digital agility.

By strategically integrating traditional and digital channels, businesses can:

Maximize Your Reach: Combine the broad reach of traditional media with the targeted precision of digital.
Enhance Brand Image: Reinforce your message across multiple channels for consistent brand recognition.
Optimize Your Return on Investment: Allocate your budget wisely and measure the impact of your campaigns.

The Future of Advertising

As technology continues to evolve, the advertising industry will undoubtedly adapt. Emerging trends like artificial intelligence, augmented reality, and virtual reality have the potential to revolutionize the way brands connect with consumers.

Ultimately, the key to successful advertising lies in understanding your target audience and tailoring your message accordingly. Whether you choose a traditional, digital, or hybrid approach, a well-executed campaign can have a significant and positive impact on your brand.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

How Effective is Billboard Marketing?

While digital marketing is dominating the advertising landscape, billboard marketing remains a vibrant (and sometimes humorous) presence on our roadways. But is it still effective in a world dominated by social media feeds and targeted online ads? Absolutely! Billboard marketing, when done right, can be a powerful tool for brand awareness and influencing purchase decisions.

Why Billboard Marketing Still Rules

Social media is taking over the advertising world, but outdoor marketing isn’t gone just yet! Here’s why billboards still deserve a spot in your marketing mix:

They Can’t Be Skipped: Ads that appear online that you reflexively skip, are combated with interesting billboard ads that demand your attention (at least for those few precious minutes while you’re stuck in traffic).
They Target Everyone: Unlike ultra-specific, targeted, online ads that follow you across the internet, billboards can reach a much broader audience.
They Can Make You Laugh: Let’s be honest, some billboard ads are hilarious. A well-placed pun or a witty image can brighten your day (or at least distract you from the fact that you haven’t moved in 10 minutes). And hey, humor is a powerful tool for brand recall.
They Can Spark an Emotional Connection: The best billboard ads go beyond just selling a product. They can evoke emotions, whether it’s a sense of adventure, a touch of nostalgia, or a simple “wow” factor.
They Work in Harmony with Your Digital Assets: Billboards can be the perfect wingman for your digital marketing campaigns. Use them to drive traffic to your website, promote a social media hashtag, or simply reinforce your brand message across platforms.

Making Your Billboard a Masterpiece

So, you’re convinced billboard marketing is worth a shot? Here are a few tips to ensure your ad doesn’t blend into the background:

Location, Location, Location: Finding the right spot is key. Think about who you want to reach and where they’re most likely to be stuck in traffic or just driving by.
Keep it Simple: People whizzing by at 60 mph don’t have time to read a novel on your billboard. Use strong visuals, and a clear message, and keep the text short and sweet.
Embrace the Power of Humor: Don’t be afraid to make people laugh! A funny billboard will not only be memorable but also create a positive brand association.
Give Them a Reason to Act: What do you want people to do after seeing your interesting billboard ads? Visit your website? Use a promo code? Tell their friends about your awesome product? Include a clear call to action to make sure your message sticks.

The Future of Billboards

Billboard marketing isn’t stuck in the past. With the rise of digital billboards, the industry is experiencing a tech makeover. These dynamic displays offer flexibility, allowing for real-time updates and targeted content based on the time of day or even weather conditions. When done strategically, billboard marketing remains a powerful tool for brand awareness, driving consumer action, and entertaining anyone stuck in bumper-to-bumper traffic.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. It took hard work, long hours, and determination to do excellent work for our clients. Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

When is the Best Time to Upload Your YouTube Masterpiece

Ah, YouTube. The land of cat videos, makeup tutorials that make you look like a Renaissance painting and questionable life hacks that involve duct tape and a toaster (please don’t try that at home). But for creators, it’s also a battlefield – a fight for views, likes, and comments that validate your existence (just kidding… mostly).

One question that haunts every YouTuber’s dreams is: when is the best time to post a video, especially when it comes to advertising time?

Fear not, fellow content creators! Today, we’ll navigate the murky waters of YouTube analytics and emerge with a roadmap to internet fame (or at least, enough views to impress your grandma).

The Lore of YouTube Analytics

First, let’s dispel some myths. There’s no magical “post at 3:14 AM on a Tuesday during a blue moon” moment that guarantees success. YouTube analytics offer trends and insights, but the algorithm is a bit of a mystery.

However, some general wisdom exists. Here’s a breakdown of the most popular theories:

The “After Work, Before Dinner” Zone: This theory suggests that people are most likely to catch your video between 2 pm and 6 pm on weekdays, that sweet spot between escaping the office and facing the horror of “what’s for dinner?”.
The Weekend Binge: Weekends are for catching up on sleep, questionable life choices, and apparently, YouTube marathons. Posting between 9 am and 6 pm on Saturdays and Sundays might snag viewers kicking back and looking for entertainment.
The Global Grind Never Sleeps: Forget time zones! If you’re a jet-setting vlogger (or just have an audience scattered worldwide), consider posting at various times to catch viewers in different parts of the globe.

But Here’s the Real Truth…

The best time to post on YouTube depends entirely on your audience.

Here’s how to find your sweet spot:

Unlock Your Audience Insights: YouTube Analytics (under the “Audience” tab) is your friend. See your viewer’s time zones and adjust your posting schedule accordingly.
Experiment Like a Mad Scientist: Try different times and track the results. Did your dog parkour video go viral when you posted it at 3 am? Embrace the weird and see what works!
Post Consistently: Scattered content, no matter when you post, won’t hold your audience’s attention. Develop a posting schedule and stick to it (even if it means sacrificing that extra hour of sleep).

Bonus Tip: Consider the Algorithm Gods

Once you’ve identified your posting sweet spot, here’s how to work with the mysterious YouTube algorithm:

Post-Engaging Content: This might seem obvious, but high-quality videos with interesting titles, descriptions, and eye-catching thumbnails are key.
Optimize, Optimize, Optimize: Use relevant keywords in your titles and descriptions, and categorize your videos correctly.
Hook ‘Em Early: The first few seconds of your video are crucial. Grab viewers’ attention and make them want more.

The Final Word (Except for the Cat Video Disclaimer)

Remember, the path to YouTube success isn’t paved with just posting times. It’s a combination of understanding your audience, creating stellar content, and offering a bribe to the algorithm gods (we recommend cookies, they seem to like those). But with a little experimentation and a sprinkle of humor (because who doesn’t love a good laugh?), you’ll be well on your way to YouTube domination.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Female graphic designer working at her desk

7 Logo Guidelines for Branding Success

In the ever-evolving world of branding and marketing, understanding logo guidelines is crucial for building a strong brand identity. The logo design landscape continues to change, demanding innovative approaches to captivate audiences and stand out from the competition.

Here are the best logo guidelines for branding success in 2023

Explore these logo guidelines to help your business succeed in 2023 and ensure that your logos are memorable, versatile, and timeless.

1. Embrace Minimalism

Simplicity remains a timeless principle in logo design. In 2023, the trend towards minimalism continues to gain momentum. Simplified and clean logo designs allow for easy recognition and scalability across different platforms and devices. Consider stripping away unnecessary details and focusing on essential elements to create a visually striking logo that will leave a lasting impression on your audience.

2. Experiment with Typography

Typography plays a significant role in logo design and it is essential for all logo guidelines. Customized lettering, unique fonts, and creative arrangements can help differentiate your brand and convey its personality. Aim for legibility and choose fonts that align with your brand’s tone and values. Experimentation with typography can create a distinctive logo that captures attention and reinforces your brand’s message.

3. Dynamic and Adaptive Logos

In today’s digital age, where brands interact with consumers across multiple platforms, static logos are no longer sufficient. Dynamic and adaptive logos, designed to adapt to different screens, sizes, and contexts, are gaining popularity. Such logos offer versatility, allowing businesses to maintain a consistent brand presence across various mediums, from websites to social media platforms and mobile apps.

4. Incorporate Motion

As video and animation become integral parts of online content, incorporating motion into logos is a growing trend. A well-executed animated logo can captivate viewers, enhance brand storytelling, and create a memorable visual experience. Consider creating logo variations with subtle animations or dynamic elements that bring your brand to life, leaving a lasting impression on your target audience.

5. Prioritize Originality

In an increasingly crowded marketplace, it is crucial to create a logo that stands out from the competition. Strive for originality and avoid clichés or generic design elements. A unique and distinctive logo will help your brand leave a lasting impression and build a strong connection with consumers. Conduct thorough research to ensure your logo is not similar to existing ones and seek inspiration from diverse sources to fuel your creativity.

6. Consider Cultural Sensitivity

In a globalized world, cultural sensitivity plays a vital role in logo design. Ensure that your logo does not unintentionally offend or misrepresent any cultural or religious group. Be mindful of color associations, symbols, and iconography, as they may vary in meaning across different cultures. By being culturally sensitive, you can avoid negative associations and foster a positive connection with a diverse audience.

7. Create a Brand Style Guide

Apart from following the logo guidelines discussed above, it is essential to create a brand style guide to ensure consistent and cohesive visual branding across all touchpoints. A brand style guide outlines the appropriate logo usage, color palette, typography, and other design elements related to your brand identity. This list of logo guidelines will serve as a reference for anyone involved in creating marketing materials, ensuring that your brand’s visual representation remains consistent and impactful.

As we navigate the ever-changing landscape of branding, following logo guidelines that align with current trends is crucial for business success in 2023. A well-designed logo will serve as a powerful tool in establishing a lasting brand identity and setting the stage for success in the years to come.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

Our team of thinkers, creatives, and observers blend their talents to help develop a brand that works for you. Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Building a Popular Future-Proof Brand

In today’s competitive business landscape, standing out and gaining widespread recognition is a goal for every future-proof brand. With the advent of social media and the abundance of options available to consumers, it’s essential to develop a brand strategy to capture attention, foster loyalty, and stay ahead of the curve. In this blog post, we explore key strategies to build a popular brand that can withstand the test of time and adapt to ever-evolving market dynamics.

Important Future-Proof Brand Strategies

The following steps are designed to help you build a strong and relevant brand that not only gains popularity but resonates with your target audience.

1. Be Authentic & Original
Authenticity is the cornerstone of any future-proof brand. Stay true to your brand’s values, story, and promises. By staying authentic and aligned with your values, you establish trust and can attract a passionate following from consumers. Make sure your brand is original, as developing a brand that is unique will help maintain authenticity.

2. Have a Compelling Story
Crafting a compelling future-proof brand story goes beyond showcasing product features. Tap into the values, aspirations, and experiences that resonate with your target market. Utilize different mediums such as videos, blog posts, and social media campaigns to share narratives that reflect your brand’s unique journey. Remember, be authentic!

3. Create Brand Attachment
By creating a sense of belonging and emotional attachment, your brand will win the hearts of consumers. The goal is for consumers to see the brand as an extension of their personality, values, and aspirations. By associating with the brand, they communicate something about themselves and their identity to others. Consumers that feel emotionally tied to your future-proof brand will stay loyal, create word of mouth, and be more willing to invest.

4. Emphasize Exceptional Customer Experience
Delivering an exceptional customer experience is vital for brand differentiation and popularity. Invest in understanding your customers’ needs, preferences, and pain points. Personalize experiences across all touchpoints, providing quick response times, user-friendly interfaces, and outstanding customer service.

5. Embrace User-Generated Content
User-generated content (UGC) empowers your customers to become brand advocates. Encourage customers to share their experiences, photos, and testimonials on social media to spread the word about your brand. Also, consider reposting and sharing UGC. This helps create a sense of community, encourages participation, and elevates your future-proof brand’s popularity and reach.

6. Stay Agile and Continuously Innovate
In an ever-changing market landscape, it’s crucial for business brands to stay agile and continuously innovate to remain future-proof. Keep a pulse on industry trends, consumer preferences, and emerging technologies. Foster a culture of innovation within your organization, encouraging employees to think outside the box and explore new ideas. Embrace experimentation and adapt quickly to market shifts. By staying agile and constantly pushing boundaries, your brand can proactively anticipate and meet the evolving needs of your audience, ensuring long-term relevance and sustained popularity.

7. Embrace Tech
By embracing emerging technologies, leveraging data-driven insights, and staying agile, your brand will continue to evolve along with your audience. Utilize immersive technologies like AR and VR, leverage AI, optimize for voice search, and tap into the latest features of social media platforms. Collaborate with emerging influencers and make sure to explore any new opportunities that come your way.

Embrace the Culture of Your Consumers

Cultural perceptions significantly influence brand success. It’s essential to be culturally sensitive and respect differences when expanding into new markets. Never just assume your audience feels the same way as you do. Localize your messaging and adapt to local preferences.

Building a popular and future-proof brand requires a well-planned brand strategy, but with these tips, you have the building blocks to get there. Embrace authenticity, storytelling, innovation, and open-mindedness. By incorporating these strategies, your brand can rise above the competition, win the hearts of consumers, and secure long-lasting popularity.

ON Advertising Develops Brands for Today and Tomorrow

The team at ON Advertising is full of branding experts. We can help you stay true to your brand, adapt to evolving trends, and continuously engage with your audience to build a thriving brand in today’s dynamic business landscape. Contact us today to see how we can develop and maintain your brand.

Signs It’s Time to Rebrand Your Business

Rebranding your business comes with the territory of owning and managing a successful brand. Even corporations that have endured decades in a highly competitive market need to remain open to pivoting and adjusting their brand along the way.

Knowing just when to implement consumer-facing changes is key. In order to gauge the best time to rebrand your business, there are some common signs to look out for.

Should You Rebrand Your Business?

Read over the following signs to determine if rebranding is in your best interest.

Your Brand Appears Oudated and Out of Touch with the Times

This might be the most common and obvious sign that your brand needs a major refresher. Perhaps your visual brand standards are associated with old trends and appear dated to your target audience. If your products or services are intended for a particular age demographic, you need to stay current with what your targeted age bracket resonates with the most.

Should you lose touch with the values and expectations of your ideal target audience, you’ll see a drop in engagement, sales and overall effectiveness. Rebranding could mean visually updating your logo, website, social media presence, slogan, etc. It might also entail making brand improvements in customer communication and sales process preferences.

Either way, you want your brand to be easily recognizable, accessible and relatable to your target demographic. Taking them through the sales funnel and customer journey isn’t difficult when you’re staying in tune with the current trends and preferences of consumers.

You Have an Unclear Target Demographic

Yes, back to target demographics. This one is big. You might need to rebrand your business by first tightening up exactly who your customers are and identifying their needs, goals, pain points, triggers, communication styles, etc.

If you don’t have these key aspects defined, it’s likely that your brand is casting too wide a net and not coming back with the desired results. Once you’ve clearly defined and identified your brand’s target audience, you’ll better understand how to successfully lead them through the buyer’s journey. It is going to require thought and research, but once you have those details worked out, you can begin rebranding your business in a more bullseye kind of way.

You’re Experiencing an Acquisition or Merger

Anytime a business is undergoing a change in leadership through an acquisition or merger, it’s a good time to consider rebranding the business. These top-level changes carry ripple effects throughout the organization and foundational questions will inevitably emerge.

Ask yourself:

How does this (if at all) impact our target audience/demographic?
Will this acquisition or merger eliminate, add or modify any of our existing products or services?
Will this change impact a new geographical location, a new cultural aspect we need to consider?
Does this change the brand’s name, logo, or other brand standards currently in place?

Getting clear on the answers to these questions is the first step towards reshaping and cultivating a more successful brand as these leadership changes take place.

Rebranding is all about revisiting the basics of your brand and business. What worked in the past is not guaranteed to work moving forward and remaining open-minded and flexible will help your business stand the test of time.

ON Advertising is One of Phoenix’s Top Advertising Agencies

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you. Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

3 Steps Towards Improved Brand and Agency Partnerships

Knowing how to build and maintain quality relationships is a life skill that pays dividends in rewards if mastered. The brand-agency dynamic is one such relationship that carries a wealth of potential.

How can these relationships bond into long-term, successful business partnerships?

There are some strategic steps you can take to make this a reality. Experience the benefits of building strong partnerships by utilizing the following action steps.

Improving Your Brand-Agency Relationship

1. Frequent and Transparent Communication

Yes, communication is top of the list for improving relationships of every kind. The agency-brand relationship is no different. It is foundational to establish good communication, ‘good’ meaning frequent and transparent communication.

Be honest and share openly with updates and responses that won’t leave the other side in the dark or questioning your integrity. By doing so, you are boosting productivity and clarity on intentions, ideas, strategy and next steps. Being intentional about establishing quality communication also naturally leads to trust.

It’s important to have straightforward talks concerning budget costs, payment structures, and expectations early on and regularly as needed. Transparency in your conversations will help eliminate misunderstandings and confusion while securing the groundwork for trust.

2. Own Up to Your Mistakes

Don’t wait for someone else to point out where you may have messed up. Be the first to hold yourself accountable for any areas where you know there’s been a mistake or caused confusion. Accountability reinforces the trust you are building over time. It shows that you care about the scope of work performed as well as the results produced. Are you overpromising while underperforming or are you underpromising and overperforming? Be aware of what you promise and what you deliver. Try to maintain consistency with full accountability when inconsistencies appear rather than having them build up and go unaddressed.

3. Focus on Tracking and Reviewing Data-Driven Results

Numbers don’t lie. They speak for themselves and remove any ambiguity when both sides are discussing the effectiveness of an ad campaign or other marketing initiative. It would be wise to place importance on data tracking from the start.

While creativity is important, brands need to know their agency understands their goals and has a proven strategy on how to reach them. Showing a brand through trackable data where they were before and how they’ve improved since their partnership with you is huge. It goes back to holding yourself accountable, reinforcing trust, and fostering good communication as mentioned earlier.

Brands not only want to see their return on investment but deserve to as part of a valuable relationship with your agency. A data-driven approach uses all the tools and technologies available to ensure successful measures are taken.

These are just a few of the many ways to cultivate a stronger, healthier partnership between brands and agencies. They are powerful tools to start implementing right away as a normal part of your company culture. You’ll soon see noticeable results in the quality and longevity of your partnerships.

ON Advertising is One of Phoenix’s Top Advertising Agencies

A videographer in a ambient setting shooting a video for a retail business

Strong Creative Results in Strong Sales for Retail Business

If you own a retail business, you know firsthand how competitive the industry is. Not to mention, eCommerce shopping is only getting more prominent in our lives. So, how do you stand out from your competitors? ? Simple. Partner with a full-service advertising agency that can concept, develop, and place effective creative advertising to strengthen your sales numbers.

As one of the top ad agencies in Arizona, ON Advertising is the go-to for quality services that put your business front and center of your competition. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below to learn more about our creative services and how they can help your retail business find great success.

Capture The Essence Of Your Retail Business With Video Production Services

Video production is nothing new to retail. In fact, businesses have been using professional video production for commercials and websites for a long while. With social media and other digital platforms only becoming more popular, there are many opportunities for retailers to highlight their brands visually. Some benefits to consider when enlisting in video production services include:

Personalization for customers.
Showing them what you’re all about is better than telling them.
Powerful videos can result in better sales and conversions.
It adds a human element to your retail business.
Videos are perfect for showing off more complex products.

Looking To Resonate With Your Target Customers? Go With The Copywriter

What separates a retail business from its competitors? Personality. To develop a brand tone of voice that truly resonates with your customer, you need a copywriter. They’re the chameleons of the advertising world as they can shapeshift words to fit what your customers are looking for. This will play a huge role in turning casual shoppers into loyal buyers. But, finding a formula that works for your business is critical. So, what exactly goes into great retail copywriting?

Great copywriting will focus on benefits, not features.
It will influence action and understand consumer behavior.
Great work can spark an emotional reaction.
Writers understand the importance of storytelling.

Graphic Designers Influence Consumer Behavior For Retail Businesses

Another important aspect of strong creative is the role of the graphic designer. The work they do is probably the most important as it helps capture your audience’s attention, intrigue them, and engage them. This is especially true when they’re partnered with a copywriter. Moreover, graphic design helps you form people’s positive perceptions of your brand, as well as inspire them to remember your products. Some benefits of partnering with a graphic designer include:

Strong graphic design can boost brand familiarity.
It can help tailor your brand to your customers’ needs.
They will understand color theory and what will be most impactful for your designs.
They can make your projects relatable to your target audience.

ON Advertising’s Creative Team Knows Retail

As one of the best creative agencies in Phoenix, ON Advertising are experts in developing successful brands. Our strategic approach will expand your company’s personality and help determine the image you wish to portray to the public. ON’s team of thinkers, creatives, and observers synergize their talents to develop a brand that works for you. Contact us today to learn more about our services and how we can help your business shine.

Tag: branding

The Collaborative Approach

A Story of Creative Client Collaboration

The Execution

ON Advertising is the Largest Minority-Owned Advertising Agency in the Southwest

Types of Advertising: Why Traditional Methods Still Matter

Why choose traditional advertising?

Digital Advertising: The New Kid on the Block

Why choose digital advertising?

Choosing the Right Types of Advertising Channels

The Hybrid Hero: A Balanced Approach

The Future of Advertising

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Why Billboard Marketing Still Rules

Making Your Billboard a Masterpiece

The Future of Billboards

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

One question that haunts every YouTuber’s dreams is: when is the best time to post a video, especially when it comes to advertising time?

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Here are the best logo guidelines for branding success in 2023

1. Embrace Minimalism

2. Experiment with Typography

3. Dynamic and Adaptive Logos

4. Incorporate Motion

5. Prioritize Originality

6. Consider Cultural Sensitivity

7. Create a Brand Style Guide

ON Advertising is One of Phoenix’s Top Advertising Agencies

Important Future-Proof Brand Strategies

Embrace the Culture of Your Consumers

ON Advertising Develops Brands for Today and Tomorrow

Should You Rebrand Your Business?

You Have an Unclear Target Demographic

You’re Experiencing an Acquisition or Merger

ON Advertising is One of Phoenix’s Top Advertising Agencies

Improving Your Brand-Agency Relationship

ON Advertising is One of Phoenix’s Top Advertising Agencies

Capture The Essence Of Your Retail Business With Video Production Services

Looking To Resonate With Your Target Customers? Go With The Copywriter

Graphic Designers Influence Consumer Behavior For Retail Businesses

ON Advertising’s Creative Team Knows Retail

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