when is the best time to upload?

When is the Best Time to Upload Your YouTube Masterpiece

Ah, YouTube. The land of cat videos, makeup tutorials that make you look like a Renaissance painting and questionable life hacks that involve duct tape and a toaster (please don’t try that at home). But for creators, it’s also a battlefield – a fight for views, likes, and comments that validate your existence (just kidding… mostly).

One question that haunts every YouTuber’s dreams is: when is the best time to post a video, especially when it comes to advertising time?

Fear not, fellow content creators! Today, we’ll navigate the murky waters of YouTube analytics and emerge with a roadmap to internet fame (or at least, enough views to impress your grandma).

The Lore of YouTube Analytics

First, let’s dispel some myths. There’s no magical “post at 3:14 AM on a Tuesday during a blue moon” moment that guarantees success. YouTube analytics offer trends and insights, but the algorithm is a bit of a mystery.

However, some general wisdom exists. Here’s a breakdown of the most popular theories:

  • The “After Work, Before Dinner” Zone: This theory suggests that people are most likely to catch your video between 2 pm and 6 pm on weekdays, that sweet spot between escaping the office and facing the horror of “what’s for dinner?”.
  • The Weekend Binge: Weekends are for catching up on sleep, questionable life choices, and apparently, YouTube marathons. Posting between 9 am and 6 pm on Saturdays and Sundays might snag viewers kicking back and looking for entertainment.
  • The Global Grind Never Sleeps: Forget time zones! If you’re a jet-setting vlogger (or just have an audience scattered worldwide), consider posting at various times to catch viewers in different parts of the globe.

But Here’s the Real Truth…

The best time to post on YouTube depends entirely on your audience.

Here’s how to find your sweet spot:

  • Unlock Your Audience Insights: YouTube Analytics (under the “Audience” tab) is your friend. See your viewer’s time zones and adjust your posting schedule accordingly.
  • Experiment Like a Mad Scientist: Try different times and track the results. Did your dog parkour video go viral when you posted it at 3 am? Embrace the weird and see what works!
  • Post Consistently: Scattered content, no matter when you post, won’t hold your audience’s attention. Develop a posting schedule and stick to it (even if it means sacrificing that extra hour of sleep).

Bonus Tip: Consider the Algorithm Gods

Once you’ve identified your posting sweet spot, here’s how to work with the mysterious YouTube algorithm:

  • Post-Engaging Content: This might seem obvious, but high-quality videos with interesting titles, descriptions, and eye-catching thumbnails are key.
  • Optimize, Optimize, Optimize: Use relevant keywords in your titles and descriptions, and categorize your videos correctly.
  • Hook ‘Em Early: The first few seconds of your video are crucial. Grab viewers’ attention and make them want more.

The Final Word (Except for the Cat Video Disclaimer)

Remember, the path to YouTube success isn’t paved with just posting times. It’s a combination of understanding your audience, creating stellar content, and offering a bribe to the algorithm gods (we recommend cookies, they seem to like those). But with a little experimentation and a sprinkle of humor (because who doesn’t love a good laugh?), you’ll be well on your way to YouTube domination.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. It took hard work, long hours, and determination to do excellent work for our clients.  Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

Contact us today to learn more about our services and how we can help your business grow to the next level. 

Leave a Comment

Your email address will not be published. Required fields are marked *