Feed Your Obsession

That’s the flavor-packed message ON Advertising served up for Blake’s Lotaburger, a cherished regional brand aiming to redefine how customers see “fast food.” Tasked with increasing brand relevance and loyalty, we cooked up a crave-worthy campaign that delivered laughs, conversions, and measurable ROI.

Blake’s wanted more than fleeting attention—they needed everyday obsession. Through a multi-platform, character-driven campaign, we turned quirky cravings into irresistible storytelling that audiences couldn’t scroll past, skip, or ignore.