An agency built on your success.

ON Advertising was founded in 1993 and is owned by John Hernandez, Eric Garcia, Ron Meritt, and Matt Owens.

Over the years, ON has developed a reputation for being one of the most creative, accountable advertising agencies in the Southwest and beyond. We have built a culture of client service where an open flow of ideas is encouraged and every strategy is shaped with a business objective in mind. We provide an exceptional range of marketing, advertising, creative, public relations, digital services and event services to a client base that spans some of the best-known brands in a broad spectrum of industries. Meet the team that leads our agency.

John Hernandez

John oversees corporate operations, structure, planning, and development for the agency. He works tirelessly for our clients on business strategic planning, business development, and creative branding strategies.

Before joining ON Advertising, John gained extensive media experience working as a producer, photographer, reporter, anchor, and news director for TV stations all over the country. He understands how media works and knows how to leverage this knowledge to achieve measurable results for clients.

John studied Broadcasting and Journalism at the University of Arizona. He is involved in many organizations in the Hispanic community. John is perhaps the Cardinals’ biggest fan – the St. Louis Cardinals baseball team, that is.

Eric Garcia
Owner/Chief Creative Officer

Eric began his career in 1991 as an Assistant Art Director at Robinson & St. John Advertising in Florida. While at RSJ, he was part of the team that produced advertising and marketing campaigns for national and regional accounts including AT&T, Bank Boston, Ford Motor Company, and Wendy’s Restaurants. His talent as an illustrator was also utilized in a number of campaigns developed by RSJ.

In 1995, Eric launched his own multidisciplinary design firm, EFG Creative, in Albuquerque, NM. Wanting to expand to the Arizona market, EFG came to the valley looking for an advertising agency to pair with. In January 2018, EFG merged with ON Advertising.

As a hands-on designer Eric has a meticulous eye for detail and a fresh graphic style. Eric is a fine artist and a native of New Mexico.

Using his vast knowledge of fine art, Eric founded EG Structural. EG Structural, has won several public art awards in the US. Please visit to learn more.

Ron Meritt

Ron opened ON Advertising after working in television for many years. He wanted to take skills honed in his broadcasting career to help clients navigate the ever-changing media landscape. As President, Ron oversees day-to-day operations at the agency while guiding the strategy, client service and performance. He does this by uniting a unique combination of strategic thinking and business innovation.

In addition, Ron manages the agency’s Crisis and Issues Management division. Ron leads a nationally-accredited seminar that provides training for clients on how to communicate in crisis situations and manage the impact of a crisis. His depth of experience and expertise is unrivaled in this area.

Ron has degrees in Broadcasting and Public Relations from Northern Arizona University and in Meteorology from Mississippi State University.

Matt Owens
Matt Owens
Matt is so excited to join the agency as an owner, helping to lead ON Advertising on a path of accelerated growth and expansion. He was the “O” in OH Partners as co-founder and co-owner until he sold his interest in that agency in early 2022, which at that time was the largest advertising agency in the Southwest. Matt brings a depth and breadth of advertising, marketing, and agency knowledge and experience that is simply unmatched in this market.

Both Matt and his father, Bill Owens, founder and owner of long-time Valley ad agency Owens & Associates, were named Advertising Person of the Year in 2012 and 1982, respectively, making them the first father and son to both receive this award by the American Advertising Federation’s Phoenix Ad Club.

Matt is a graduate of Woodbury University and is married to the love of his life, Karen. He enjoys traveling, driving his hand-built English sports car, and wood-working.
Darren Higgs
President & General Manager

Prior to ON Advertising, Darren honed his skills as an Account Executive for six years at EG Structural, ON’s sister company. Joining ON Advertising in August 2017, Darren climbed the ranks quickly, ascending to Vice President of Marketing by 2019. In this capacity, he supervised all clients and oversaw marketing, social media, and web services within the Account Services Division. Known for his strategic acumen and supervisory prowess, Darren was entrusted with all marketing and PR accounts.

In 2023, he was appointed President & General Manager, where he assumes responsibility for daily agency operations and staff development. He offers strategic recommendations to owners regarding agency structure and operations. His comprehensive expertise and leadership abilities underscore Darren’s integral role in the success of ON Advertising.

Dawn Webley-Fadda
VP, Agency & Media Operations

With over 20 years of marketing experience, Dawn is a seasoned media operations and strategy expert. Her impressive track record includes collaborating with some of Arizona’s most rapidly expanding agencies. She has been instrumental in empowering brands across diverse industries throughout her career, consistently delivering award-winning work. Dawn’s approach revolves around a strategic mindset, prioritizing high-touch media planning, seamless execution, and comprehensive analytics to achieve outstanding results for our clients. Her expertise and dedication make her an invaluable asset to our team, driving our company’s media endeavors to new heights.

Gabe Kachirisky
Gabriel Kachirisky
Associate Creative Director

A versatile creative fueled by experiences and driven to uncover insights that ignite creativity. As a multicultural Associate Creative Director, Gabriel specializes in shaping the brand strategy and innovative development of integrated 360-degree campaigns with a deep understanding of multicultural dynamics. With a diverse portfolio featuring brands like Jackery, Blue Cross Blue Shield Of New Mexico, Blake’s Lotaburger, and Gila River Resorts and Casino, Gabriel doesn’t Craft Campaigns; he creates authentic expressions that resonate with diverse audiences.

Fluent in two languages, Gabriel breathes life into projects and steers the creative direction for global B2B and B2C brands. Beyond mere translation, he understands the intricate art of speaking to an audience, acknowledging the rich tapestry of multicultural perspectives. Committed to innovation, he stays connected to the latest trends to deliver cutting-edge marketing solutions that celebrate diversity in ways that elevate brands.

Infused with a “Can Do” attitude and a commitment to excellence, Gabriel dismantles communication barriers and fosters genuine connections between brands and their audiences across cultural landscapes.

On a journey propelled by a profound love for the craft and a deep understanding of multicultural nuances, he believes in the alchemy of art and meeting innovation.

Catie Richman
Senior Account Executive/Events Director

Catie joined the ON team in 2020 as the Director of Events and Marketing, a role which she priorly held at Evans Communications. In 2023, she assumed the role of Director of Marketing Strategies. The Arizona native previously worked as a publicist in Los Angeles and as a PR consultant for a luxury marketing firm in Paris, France. She leads key event accounts with a results-oriented approach to produce meaningful and impactful events of all sizes from intimate networking events and fundraising galas to international conferences. She leads on all aspects of event planning from strategic development, timeline and budget management, event design and theme creation, vendor negotiation and management, on-site implementation and attendee and staff coordination.

Laura Avey
Creative Operations Manager

With over a decade of combined experience in the dynamic realm of advertising, Laura takes the stage as our adept Creative Operations Manager. Boasting a rich history in the creative landscape, Laura brings a distinctive touch to our agency, seamlessly optimizing creative processes and ensuring a strategic approach to operations. Renowned for efficiently managing diverse projects and maintaining a keen eye for detail, Laura is a strategic force in ensuring seamless creative workflows. Instrumental in managing projects for high-profile clients and implementing innovative operational enhancements, Laura is recognized for her meticulous attention to detail. Thriving in the fast-paced world of advertising, Laura excels in multitasking and decision-making, aligning seamlessly with our agency’s commitment to excellence. As the Creative Operations Manager, Laura is poised to leverage her extensive experience to streamline agency creative workflows, foster collaboration, and elevate the quality of our creative output for our esteemed clients.

Eric Tozzi
Eric Tozzi
Director of Video Production
With 30 years of total industry experience in film and video production, Eric has earned IMDb credits, nearly a dozen film festival prizes and a flock of Addy awards with some notable credits including film adaptations of Stephen King and Ray Bradbury, an Episode of Star Trek: New Voyages, and NASA/JPL documentary work for multiple Mars Rover Missions. His experience includes commercials, documentaries, episodic science fiction, TV series, music video and a Super Bowl spot. With lifelong musical training and performance experience, Eric composes original music for film, video and commercials.

Joining the On Advertising team in 2024 means bringing the care and craft of filmmaking and production to our clients. Great storytelling doesn’t happen by accident, and art that moves people won’t create itself. Video and film production is still an art, and should be executed with care and passion for every project. As the Director of Video Production, Eric will leverage his three decades of experience to do just that.
Skyler Adney
Senior Social Media Manager
Joining the ON Advertising team in 2022, Skyler our Senior Social Media Manager. Brings a wealth of experience across diverse industries, from hospitality to cutting-edge technology. Known for her “out-of-the-box” thinking, Skyler crafts unique social media strategies that ignite engagement and consistently exceed brand goals. Strong in content creation and community management, Skyler thrives on staying ahead of the latest social media trends and is the driving force behind building thriving online presences for clients.
Ean Warren
Director of Video Production
Nikki Harcey
Senior Graphic Designer
Alexandra Warrick
Senior Account Executive
Daniel Bamonte
Account Executive
Lilidiana Cruz-Pazos
Website Developer
Megan Brenneke
Media Buyer
Karah Royse
Lee Iovino
Video Editor
Skyler Adney
Social Media Manager
Victoria Nilo
Social Media Manager
Tessa Kleiner
Graphic Designer
Sahara Headshot 2
Sahara DeLaughter
Office Manager
Macy Wilbur
Macy Wilbur
Account Coordinator
Erin Staff Photo 10.5.22
Erin Higgs
Account Coordinator
Rachel Staff Photo
Rachel Putman
Account Coordinator
Sophia Parsa
Social Media Intern