Strategy

We develop a strategic approach that aligns sales and marketing objectives. 

Market Research

Market Research

In order to keep up with the ever-changing business marketplace it is essential to conduct market research that delivers valuable insight into your customers and competitors.

ON Advertising leverages market research to develop strategies that deliver business results. Using a wide range of research tactics from survey development and execution to insight analysis and reporting, we work with your brand to find the right audience and insights to accomplish your business growth goals.

Market Research Services:

    • Brand Audit and Analysis
    • Competitor Research
    • Content Review
    • Quantitative and Qualitative Research
    • Social Media Audit and Analysis
    • SEO, PPC and Paid Advertising Audit and Analysis
    • Web Analytics Audit and Analysis

Brand Positioning

Brand Positioning

If you want your target audience to buy your products and services over your competitors, it is necessary to create a unique impression in the mind of the buyers. Strategic brand positioning will do just that.

ON Advertising evaluates your current messaging by analyzing consistency in how you talk about your brand and comparing that with how your customers and competitors talk about your brand to deliver a strategic approach that delivers business growth.

Through data analysis and strategic thinking, we formulate brand positioning strategies for a competitive advantage. Our positioning and messaging strategies create a recognizable point of difference that is both meaningful and sustainable to your buyers.

Strategic Brand Positioning Services:

    • Brand Research and Analysis
    • Brand Positioning and Identity
    • Competitive Positioning Analysis
    • Market Targeting and Positioning
    • Product Repositioning Strategy

Strategic Planning

Strategic Planning

Your company has unique business goals and challenges. This is why we focus on providing our clients with a tailored strategic marketing plan that aligns to their business strategy.

We start by analyzing the current state of your brand and focus on what will resonate with new customers. We create your marketing strategy by identifying what differentiates you from all your competitors and builds an affinity with prospective customers.

The strategic plan is designed to set long-term marketing objectives for your marketing team while the sales team gets the ongoing short-term support they need to close more deals.

Strategic Planning Services:

    • Brand Messaging & Positioning
    • Customer Research and Insights
    • Strategic Marketing & Sales Plan
    • SWOT Analysis
    • Target Market Analysis
    • Value Proposition

Sales Strategy

Sales Strategy

ON Advertising specializes in helping companies overcome sales challenges by improving the alignment between marketing and sales.

Marketing and sales should be able to easily access and share data, intelligence, training, marketing collateral and advertising campaigns throughout the entire purchase process. When your marketing and sales teams are aligned to the same goals, your bottom line will benefit.

Sales Strategy for Revenue & ROI Services:

    • Sales and Marketing Alignment
    • Sales Strategy Plan
    • Sales Customer Targeting Strategy
    • Sales Cycle Analysis
    • Value Messaging Effectiveness

Strategy

We develop a strategic approach that aligns sales and marketing objectives. 

Market Research

Market Research

In order to keep up with the ever-changing business marketplace it is essential to conduct market research that delivers valuable insight into your customers and competitors.

ON Advertising leverages market research to develop strategies that deliver business results. Using a wide range of research tactics from survey development and execution to insight analysis and reporting, we work with your brand to find the right audience and insights to accomplish your business growth goals.

Market Research Services:

    • Brand Audit and Analysis
    • Competitor Research
    • Content Review
    • Quantitative and Qualitative Research
    • Social Media Audit and Analysis
    • SEO, PPC and Paid Advertising Audit and Analysis
    • Web Analytics Audit and Analysis

Brand Positioning

Brand Positioning

If you want your target audience to buy your products and services over your competitors, it is necessary to create a unique impression in the mind of the buyers. Strategic brand positioning will do just that.

ON Advertising evaluates your current messaging by analyzing consistency in how you talk about your brand and comparing that with how your customers and competitors talk about your brand to deliver a strategic approach that delivers business growth.

Through data analysis and strategic thinking, we formulate brand positioning strategies for a competitive advantage. Our positioning and messaging strategies create a recognizable point of difference that is both meaningful and sustainable to your buyers.

Strategic Brand Positioning Services:

    • Brand Research and Analysis
    • Brand Positioning and Identity
    • Competitive Positioning Analysis
    • Market Targeting and Positioning
    • Product Repositioning Strategy

Strategic Planning

Strategic Planning

Your company has unique business goals and challenges. This is why we focus on providing our clients with a tailored strategic marketing plan that aligns to their business strategy.

We start by analyzing the current state of your brand and focus on what will resonate with new customers. We create your marketing strategy by identifying what differentiates you from all your competitors and builds an affinity with prospective customers.

The strategic plan is designed to set long-term marketing objectives for your marketing team while the sales team gets the ongoing short-term support they need to close more deals.

Strategic Planning Services:

    • Brand Messaging & Positioning
    • Customer Research and Insights
    • Strategic Marketing & Sales Plan
    • SWOT Analysis
    • Target Market Analysis
    • Value Proposition

Sales Strategy

Sales Strategy

ON Advertising specializes in helping companies overcome sales challenges by improving the alignment between marketing and sales.

Marketing and sales should be able to easily access and share data, intelligence, training, marketing collateral and advertising campaigns throughout the entire purchase process. When your marketing and sales teams are aligned to the same goals, your bottom line will benefit.

Sales Strategy for Revenue & ROI Services:

    • Sales and Marketing Alignment
    • Sales Strategy Plan
    • Sales Customer Targeting Strategy
    • Sales Cycle Analysis
    • Value Messaging Effectiveness

We’re here to help.

We can unlock the potential of your brand.