We develop a strategic approach that aligns sales and marketing objectives.
In order to keep up with the ever-changing business marketplace it is essential to conduct market research that delivers valuable insight into your customers and competitors.
ON Advertising leverages market research to develop strategies that deliver business results. Using a wide range of research tactics from survey development and execution to insight analysis and reporting, we work with your brand to find the right audience and insights to accomplish your business growth goals.
Market Research Services:
- Brand Audit and Analysis
- Competitor Research
- Content Review
- Quantitative and Qualitative Research
- Social Media Audit and Analysis
- SEO, PPC, and Paid Advertising Audit and Analysis
- Web Analytics Audit and Analysis
If you want your target audience to buy your products and services over your competitors, it is necessary to create a unique impression in the mind of the buyers. Strategic brand positioning will do just that.
ON Advertising evaluates your current messaging by analyzing consistency in how you talk about your brand and comparing that with how your customers and competitors talk about your brand to deliver a strategic approach that delivers business growth.
Through data analysis and strategic thinking, we formulate brand positioning strategies for a competitive advantage. Our positioning and messaging strategies create a recognizable point of difference that is both meaningful and sustainable to your buyers.
Strategic Brand Positioning Services:
- Brand Research and Analysis
- Brand Positioning and Identity
- Competitive Positioning Analysis
- Market Targeting and Positioning
- Product Repositioning Strategy
ON Advertising specializes in helping companies overcome sales challenges by improving the alignment between marketing and sales.
Marketing and sales should be able to easily access and share data, intelligence, training, marketing collateral, and advertising campaigns throughout the entire purchase process. When your marketing and sales teams are aligned to the same goals, your bottom line will benefit.
Sales Strategy for Revenue & ROI Services:
- Sales and Marketing Alignment
- Sales Strategy Plan
- Sales Customer Targeting Strategy
- Sales Cycle Analysis
- Value Messaging Effectiveness
Conversion Optimization Services
At ON Advertising, we optimize your website as a whole to net the highest conversions to increase quality sales leads. Our process focuses on increasing your website traffic by fully understanding your audience’s pain points and needs and addressing those needs. We pinpoint opportunities for improvement in website performance and design, copy and content readability, and other onsite elements. These strategies allow you to convert more visitors into leads, push those leads down the funnel, and ultimately, turn those leads into sales.
Conversion Optimization Services:
- Strategic planning and assessment
- Campaign development
- Webpage design, including high-converting landing pages
- A/B split testing
- Lead generation
- Ongoing testing and analytics