Every brand triggers certain perceptions in a buyer’s mind.
Data-driven market research is the key to successful marketing. Consumer buying habits are constantly changing so it is crucial that your brand is guided by clear, concise market research. Brand Research helps focus on key messages that resonate with your buyer.
We uncover the behavioral trends that impact buying decisions of your customers. Our unique approach to marketing and branding research translates data into benefits for your business.
Brand Research Services:
- Brand equity research
- Competitor profiling
- Concept testing
- Market demographic analysis
- Target audience needs and expectations
When your marketing controls the perception of your brand, you gain an edge over your competition, which translates into more sales.
Our strategic approach to your brand will help expand your brand personality and determine the image your business wants to portray to the public. The results help you influence new customers, brand loyalty, repeat business, and market positioning. This will make your sales team more effective and bring more sales.
Brand Strategy Services:
- Brand evaluation
- Brand development strategy
- Competitive analysis
- Digital branding strategy
- Product branding strategy
- User behavior research
Printed materials play a crucial role in closing the gap between sales and marketing, giving your sales teams the materials they need to deliver clear and concise messaging.
ON Advertising helps you tap into the power of print advertising, providing visual communications that command attention, influence behavior, and affect business goals.
- Print advertisements
- Brochures and flyers
- Sales sheets
- Direct mailers
- Trade Show activity
- Presentation materials
Your messaging directly impacts how your buyers perceive your brand. Messaging defines your core values and point of differentiation. It shapes how your brand will sound and feel in the marketplace. ON Advertising can amplify your key messages, align them with your target audience, and stimulate business growth.
Our process includes a detailed brand positioning analysis which will ensure you capture the right language and tone of your brand and distinguish your business from your competitors.
Brand Messaging Services:
- Brand positioning analysis
- Brand positioning through advertising
- Competitor profiling
- Competitive brand positioning
- Message testing