It’s in our name. We create, plan, and buy advertising locally, nationally, and internationally.
We determine the optimal inventory mix and budget allocations by channel, then accurately measure reach, frequency, and impact.
The people you’re trying to connect to are found in many places. To optimize your advertising spend, we map out your ad strategy from a consumer-centric approach. From TV to desktop and mobile to billboards and out-of-home, we put you in front of your consumers.
- Digital Ads (YouTube, online display & retargeting, PPC, and social media)
- Traditional Ads (TV, radio, outdoor, print, direct mail)
- Mobile Ads (Geo-fencing, Geo-targeting)
ON Advertising uses data-driven, media marketing research to make sure every dollar you spend on advertising is spent in the right place.
We research your target market profile, defining who is most likely to buy and use your products or services. We also research who is searching online for purchasing and discussing products or services like yours. From here, we assess each media outlet for the best demographic fit that will connect you with your target audience.
Our research creates clarity and enables our clients to use the media outlets that will drive increased sales.
Media Research Services:
- Strategic market study
- Media usage profiles – demographic research
- Media publication monitoring
- Track business news mentions and press releases
- Social and opinion research
- Radio research
Each audience requires a unique advertising strategy. That’s why we develop tailor-made media strategies for our clients to maximize your advertising dollars and capitalize on every opportunity in the marketplace. We personalize our recommendations to deliver one-to-one experiences to your buyers.
From setting objectives to defining your budget to analyzing the results, ON Advertising works closely with you to find new and innovative ways to engage with your target audience to increase sales.
Digital Media Strategy Services:
- Identifying your target market
- Setting measurable objectives
- Determining your ad budget
- Defining your proposition
- Drafting your message
Strategic media planning is the cornerstone to successful advertising. Done properly, your media plan will help you identify, claim, and expand your marketplace.
From high-voltage ideas and expert strategy to advertising and media planning, ON Advertising does it all.
Every project begins with in-depth research and data-driven analysis of the customer landscape. Through our exclusive media planning process, we help clients differentiate brands to create value, as well as inspire audiences to engage and buy.
Advertising and Media Planning Services:
- Media brief and budget
- Media vendor selection
- Media objectives
- Media strategy
- Media planning calendar
ON Advertising differs from other media buying agencies in that we integrate both digital and traditional media buying to attract motivated buyers. We believe a seamless, integrated experience is critical in a multi-device world.
Our media buyers have more than 50 years experience placing media in local, national, and international markets. We use a combination of direct placements, programmatic buying, real-time bidding, and search marketing. Leveraging display, mobile, video, search, and social, we drive impression volumes and increase conversion opportunities. Our media buying approach allows for a fluid process.
We keep it simple. We optimize constantly, adjust your campaigns regularly, and report media campaign performance routinely, giving you the tools to measure your advertising investment dollars against ROI metrics.
Media Buying Services:
- Media negotiations
- RFP and negotiations
- Bid performance
- Advertising operations
- Campaign management
- Campaign and revenue attribution
- Analysis and optimization