The PyeongChang 2018 Olympic Winter Games began at the beginning of February and will continue to air until the 25th of this month. The Olympic Games are a big deal for media industries, as it allows for global advertising opportunities. Companies who choose to advertise during the Olympics have the chance to expand their brand awareness and promote their products or services internationally. However, the millennial generation is making the change from traditional forms of media consumption like cable packages towards more mobile friendly options like streaming services. This cable cord-cutting effect not only has an impact on how people view The Olympics Games, but on how companies should strategize their advertising efforts during the broadcasts. In fact, major companies like Procter & Gamble, General Motors, and AT&T have all reorganized their advertising efforts to cut spending on traditional advertising and to increase spending on digital platforms. Here at ON Advertising, we recognize this shift in consumer habits and are prepared to make our client’s content stream-ready for maximum target market exposure. Our team knows how to make your video and digital marketing campaigns reach more consumers than your competitors.
Stream Feed First: Most people assume that when they are using digital marketing strategies, it is somehow to incorporate their content into the streaming video itself. However it is proven to be more effective if content is integrated into the physical stream. Social media platforms have been updating their news feed algorithms to stream more interactive branded posts to provide consumers with content that they are more likely to engage with.
Platform Friendly Video: The nitty gritty details matter, especially with how competitive the digital landscape is becoming. When it comes to using video in marketing strategies, be sure to have the video align with the digital media platform you are posting on. Facebook actually prioritizes video that was posted using Facebook instead of video that may have been cross-uploaded from Instagram or YouTube.
Vertical Videos: Another detail that should be considered when using video is having your video be compatible in both horizontal and vertical viewing formats. Snapchat is one of the reasons for the rise in vertical video. This trend has taken off with consumers and it may be because that some feel turning their phone to view the video as an inconvenience. Although this trend is relatively new, it will continue to be more critical.
Autoplay Over Click to Start: The studies are in, and it is proven that videos that utilize autoplay have an higher viewing rating than videos that consumers have to press play to start. The reason for this is because even though it may seem insignificant, the start button is a barrier between your video’s content and consumers. Autoplay videos have a higher percentage of engaging with consumers since attention and engagement is immediately captured once the consumer scrolls onto the video.
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