As marketers, we must promote businesses where consumers go, and right now it’s their smartphones. Between the streaming services, social media accounts, and easy access to eCommerce sites, it comes as no surprise. That’s why many marketing strategies incorporate advertising in mobile apps as it gets eyes on your brand from a wide audience. But, what does mobile app advertising entail and what can it mean for your business? Where do you even get started?
ON Advertising is one of the best advertising agencies in Phoenix, Arizona. We’re experts in finding solutions and obtaining results that ensure your business secures an increase in ROI. One way we achieve this is by developing a strong marketing strategy that makes sure your brand is front and center of your target audience. Read our blog post below to learn how advertising in mobile apps can be the key to unlocking a new level of branding.
Advertise Where the People Are
According to Insider Intelligence, U.S. adults spend an average of 3 hours and 35 minutes per day on mobile devices. The top leading activities in apps include digital audio, social networking, video streaming, gaming, and messaging. With the growing popularity of eCommerce, people are only becoming more reliant on their smartphones. But what does this mean for advertising in mobile apps?
It’s simple. It’s making it easier for people to promote their businesses to a wide range of consumers. Thanks to the countless amounts of data available online, it’s even made our job easier in identifying, strategizing, and implementing a marketing plan that ensures your business is seen by your target audience.
How Does Advertising in Mobile Apps Work?
When you decide to launch mobile app advertising, there are a few steps you must take to get started. Such as:
- Choose an Ad Network: Mobile app ad networks act as the middleman by connecting publishers with advertisers. To launch a successful campaign, you need to consider many things like who you want to reach, where they are, and what your advertising goals are
- Select Your In-App Ad Format: There are 5 different ad formats you typically see in mobile advertising. There’s the banner, interstitial, native, video, offer-wall, and playable and rewarded ads
- Select an Ad Pricing Model: There are several different pricing models for mobile app advertising campaigns: Cost-Per-Mille (CPM), Cost-Per-Click (CPC), and Cost-Per-Action (CPA).
What is the Difference Between Mobile Advertising Pricing Models?
Cost-Per-Mille (CPM)
The CPM is a format in which the advertiser pays the publisher every 1,000 times an ad is displayed. This is particularly beneficial for app publishers since an ad will only be shown to generate revenue.
Cost-Per-Click (CPC)
The CPC model is one where the advertiser only pays when their ad is clicked. This is the most popular model as advertisers won’t pay anything for an ad that doesn’t generate a lot of clicks.
Cost-Per-Action (CPA)
With a CPA model, advertisers only pay for clicks that lead to a specific action. This might include an app install, a form submission, registration, or newsletter signup. It’s a low-risk option for professionals since they’ll only pay for specific outcomes.
Advertising in Mobile Apps Leads to Better Targeting
In-app advertising is displayed in the context of the app, which means they’re usually more natural than ads seen in a browser. Additionally, many apps can be made to be interactive and be chosen to display at certain points during an in-app experience. But, what’s even more important is its ability to target very specific consumers.
Advertisers are able to achieve this by pulling direct demographics and geo-location data. This allows us to analyze and determine if particular apps are a good fit for your marketing strategy. Additionally, this detailed view enables us to fine-tune our strategy to ensure we’re not wasting your time and money on an audience who wouldn’t engage with your ad.
Advertising in Mobile Apps is Going to Get a Boost With 5G
5G-enabled smartphones are one of the biggest innovations hitting the market. By 2023, global 5G smartphone shipments are expected to exceed 424 million. This means many smartphone users are going to experience improvements in their mobile experience, such as high-definition media and greater interactive technology. These developments open a wealth of new opportunities for advertisers, giving them more room for creative solutions and even more engaging in-app ads.
ON Advertising is YOUR Partner Across All Marketing Activities
To attract prospective customers, having an online presence is essential in today’s business world. By employing strategic advertising in mobile apps, you can effectively reach your target audience and generate more leads for your business.
As a leading ad agency, ON Advertising specializes in making your company seen by those who matter – current and prospective customers. Our team consists of a variety of professionals with backgrounds in PR, video production, copywriting, strategy, media buying, and more; ensuring you have the support across all marketing activities. Contact us today and learn how we can help maximize your marketing efforts.
