Opening a business is one of the most exhilarating, yet nerve-wracking, experiences for any business owner. You repeatedly ask yourself, how are you going to attract customers to your business and how are you going to retain them? Well, one way you can achieve this is by introducing your target market to your business with a grand opening event. But, what exactly does that entail?
ON Advertising is one of Arizona’s top full-service marketing agencies whose services range from advertising and digital marketing to public relations and video production. We handle almost every aspect of your marketing strategy to ensure your business is front and center of your target audience. Our event planning team has helped hundreds of businesses turn grand opening ideas into reality. Read our blog post below to learn about some ideas that will help put your retail store on the map.
Offer a Pop-Up Experience
One way you can attract attention towards your business is to offer a nearby pop-up experience for your grand opening. Consider planning something special to get your name out there. You may even use brand ambassadors to hand out flyers to your target audience in a place where they frequent. Seeing and taking part in an experience in-person offers a better chance for people to recall your business when they require your products.
Hand Out Some Swag at Your Grand Opening
Surely, you have one or two shirts hanging in the closet from a business trying to get their name out there. You probably have more branded pencils than you can even count. Offering swag to prospective customers is an excellent way to entice people to check out your store because who doesn’t like free stuff? People are attracted to it like a magnet. Moreover, they will have an easier time remembering your business as they use your pencils, comb through their closet, or use your tote bag for groceries.
Get Neighboring Businesses Involved in Your Grand Opening
Another way you can attract customers to your store is by getting nearby businesses involved in your opening festivities. You can invite them to come to your event and offer extra discounts and incentives for visiting. For example, perhaps the employees of another business can get 10% off their first purchase if they shop with you. Additionally, building a strong bond with neighboring businesses can help lead to strong marketing opportunities to push your business even further.
Promote Your Grand Opening on Social Media
Let’s face it, everyone is on social media. This means your business needs a presence there too. Creating an event page or posting on social media about your event is a great way to attract customers to your website and grand opening event. It’s a relatively easy thing to do, with lots of potential for attracting your target audience. Users who respond to your event page can even help you determine how many people you might expect at your event.
Incorporate Live Music on Your Big Day
People are attracted to music, and booking a band to perform at your grand opening event can be a great way to increase awareness. It also creates great background noise and gives attendees something to watch as they take a break from shopping. Not to mention it’s much like your partnership with neighboring businesses, where you both promote one another to increase your brand exposure.
ON Advertising Can Help You Hold ANY Event
Our team has been involved in just about every type of event imaginable. We’ve assisted in small networking events to large grand opening celebrations. We develop strategies and concepts from scratch to ensure your event runs smoothly and your goals are met. Contact us today and learn how our event planning team can assist in your events.