When the pandemic hit, our event planning team at ON Advertising had its business model turned upside down. As our clients had to postpone or cancel their in-person events and pivot to a virtual event environment.
Our team rolled with the changes from the onset and helped our clients reach their audiences in ways that were as seamless as possible. But we also took an opportunity to step back, evaluate what the landscape for events was going to look like in the coming months, and evaluate what we could do to best meet our clients’ needs.
The result? A commitment to creating the best possible virtual event for our corporate and non-profit clients. No matter what their needs or their preferred platform might be. However, we realized in the process of making that commitment that we needed a few more tools in the toolbox.
And that’s when we decided to create Studio ON — our new in-house production studio. Located on the 7th floor of our building in downtown Phoenix, Studio ON has been built out with full filming, production, and live streaming capabilities. Meaning we can now provide our event clients with the highest production value possible for their virtual events.
Studio ON made its debut on July 23rd when we hosted St. Vincent de Paul’s “Calling All Angels” event. The virtual event was a mixture of pre-recorded and live content; and was presented on YouTube Live so it could be streamed to both computers and television screens throughout the world. The goal of “Calling All Angels” was to find new donors to sign up for St. Vincent de Paul’s new “Angels on Call” digital app, which links families in need with potential donors on a 1-on-1 basis.
The event was viewed by hundreds of people across North America — and far exceeded its fundraising and engagement goals.
“We needed new ways to connect with people, to bring people together — from their own homes, of course — to give people something to watch and hope for that was in their control,” said Ryan Corry, Chief Strategy Officer for St. Vincent de Paul. “ON Advertising provided the expert guidance, technological support, and physical space to create that experience for St. Vincent de Paul and the people who matter most to us. With ON’s help, we were able to do something brand new at a very high level — and we are thrilled with the results, the lessons learned, and our new partnership with ON.”
Work with ON Advertising
Studio ON is available for both live and pre-recorded corporate events. As well as non-profit events, networking opportunities, general video production, and so much more. It boasts a variety of potential configurations to help customize the look for each client; and has state-of-the-art video and production equipment to ensure exceptional quality.
We look forward to continuing to find new and innovative ways to serve our clients during the pandemic. And we appreciate the opportunity to create virtual events that exceed expectations.