From Millennials to now what we call Gen Z, the personalities, attitudes, and values have shifted from generation to generation. As new generations are introduced, it is often hard to keep up with and understand them all.
Each generation has had a significant event or tragedy strike in their lifetime; defining who they are, how they live their lives and the decisions they make. Gen Z’s significant life event was the Great Recession/Housing Recession back in late 2007. Watching the rate in which their lives changed and those around them impacted them in a huge way. One way is how they handle their finances. They are careful and meticulous and never make a decision on a whim, instead they research. Looking into every purchase to ensure they will remain financially safe.
The technology era is also a huge turning point for Gen Z. With such technology, they prefer connecting via smartphones rather than face to face interactions. They would rather shop online than spend time at a brick and mortar. In addition, print has been undervalued as they prefer getting their news from online sources or through social media.
A bigger and more pressing question is raised, for businesses at least: “How do we advertise to Gen Z?”
1. Leverage Video Communications
As previously stated, Gen Z prefers connecting via technology; however, they never leave voicemails and prefer text to email. They also are one of the first generations to frequently use, and prefer, YouTube, Netflix, and Reddit. If you can catch their eye and appeal to them in 5-7 seconds with your 2-minute ad before their chosen video begins, then your campaign is a success.
2. Utilize Influencers
Gen Z was born into a world where social media became incredibly prominent. They value the impact of social media and celebrities influencers which help them to make a decision. Influencers spend a considerable amount of effort and time creating content that will appeal to their accounts followers. When followers are genuinely engaged, it creates a long-lasting relationship with the influencer that they are following. When this happens, it builds trust and loyalty in their minds to believe and trust the advice and recommendations from that influencer.
3. Mobile Strategy
Gen Z values their time spent on mobile devices which is why, on average, they engage in over 10 hours on online mobile content per day. By making sites mobile-optimized, they are more likely to be viewed more often. Say goodbye to desktop web browsers and emails, mobile strategy is the way to go!
4. Be Entertaining
As we know, Gen Z values being connected online. They expect authentic, entertaining interactions and experiences that provide what they need before they tell you. To win them over, marketers and advertisers must evolve from simply informing their audience to catching their eye and keeping them entertained.
5. Provide Them With Information
Gen Z values being well informed before making any big decisions. They want to know who they are doing business with before they do it. Share your company’s message with them, be precise, informative, entertaining and transparent with what you are selling. Gen Z is different than any other generation, they do their homework!
Catering to different generations through advertising can take time to get a hang of, but as we grow to find new and innovative ways to and become proficient in how to market and advertise to Gen Z, the creative options are endless which opens an entirely new door for the advertising and marketing industry.
How can ON Advertising help?
Above are just a few of the types of ways to market and advertise to the newest generation. Finding new, creative and innovative ways to appeal to a technologically driven audience can be difficult. At ON Advertising, we have done the research for you to bring high investment to your business. We have found new ways to market, advertise and promote your business with the help of our social media and strategy team. Check out some of our many content strategy services and ways that we can help you. If you would like to learn more about content marketing and how it can benefit you, Contact us today!