Tag: marketing

Own It: A Creative Spark Ignited

Welcome to the second edition of “Own It,” where key leaders at ON Advertising share their thoughts on important topics. Today, Gabe Kachirisky discusses his passion for graphic design and creative direction and shares how he gained his creative spark.

A Spark Ignited

As a kid, I was captivated by the intricate designs on basketball cards. The way colors, typography, and imagery were used to create such compelling visuals sparked a deep interest in design. I was drawn to the power of visual communication, the ability to convey messages and evoke emotions. This early fascination would shape my future career path and ignite a creative spark.

A Creative Journey

I pursued my passion for design by immersing myself in the study of graphic design and learning about color theory, typography, and layout. The opportunity to combine creativity with strategic thinking was incredibly exciting. I was drawn to the challenge of creating visually stunning and persuasive campaigns that could capture the attention of audiences and drive brand awareness.

As an associate creative director, I’ve witnessed firsthand how compelling visuals can shape how we advertise and how they drive consumer behavior. Here are some more things I’ve learned along the way:

The Power of Visual Storytelling

Visual storytelling is at the heart of effective advertising. By crafting compelling narratives, brands can transport audiences to different worlds and evoke strong emotions.

Building Authentic Brand Connections

Creating meaningful connections between brands and audiences is essential. By understanding the target audience’s needs and aspirations, campaigns can resonate and inspire.

A Matchmaker’s Mindset

Rather than manipulating consumers, advertising should aim to be a matchmaker, connecting brands with the right people at the right time. By focusing on genuine value and authentic storytelling, brands can build lasting relationships with their audience.

A Passion for the Craft

A genuine enthusiasm for the craft of graphic design is essential for producing truly impactful work.

Empathy: By understanding the target audience’s perspective, creatives can create designs that truly resonate.
Curiosity: Staying curious and exploring new ideas is key to innovation. By constantly seeking inspiration and pushing the boundaries of creativity, designers can deliver groundbreaking work.
Perseverance: Overcoming challenges and setbacks is a natural part of the creative process. By persevering through obstacles, designers can achieve truly exceptional results and gain that creative spark.

A Bright Future

Today, as Associate Creative Director, I push the boundaries of creativity and innovation, remaining passionate about crafting visually stunning and emotionally compelling campaigns that leave a lasting impact.

Everyone’s path into the advertising world is always different and as you’ve seen, it’s about finding your passion and following it wherever it leads.

I’ve progressed to my current role as Associate Creative Director, but the love for storytelling remains at the heart of my work. My advice to others looking to break into advertising is simple: “Stay true to yourself.”

ON Advertising is the Largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. Contact us today to learn more about our services and how we can help your business grow to the next level.

Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

Our team of thinkers, creatives and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!

Own It: Matchmakers, Not Manipulators

Welcome to the first edition of “Own It,” where key leaders at ON Advertising share their thoughts on important topics. Today, Matt Owens, one of the agency’s leaders, discusses one of ON’s guiding principles.

In the world of advertising, it’s easy to fall into the trap of seeing consumers as mere targets and clients as the only beneficiaries. However, at ON Advertising, we’ve adopted a different approach – one that transforms the traditional advertising model into a more ethical and sustainable practice. We believe in being matchmakers, not manipulators. This principle is rooted in what I call the “quadruple win” – a concept that ensures our work benefits all parties involved.

The Quadruple Win Explained

When we practice our craft properly, we’re not trying to get people to do things that aren’t in their best interest. Instead, we aim for a win-win-win-win situation. Let’s break down each component of this quadruple win:

Client Win: Naturally, our clients need to gain more customers. This is the primary reason they come to us, and it’s our job to help them achieve this goal. However, we believe that this shouldn’t come at the expense of ethics or long-term sustainability.
Customer Win: The new customers our clients gain should genuinely benefit from their products or services. We’re not in the business of creating false needs or misleading consumers. Instead, we aim to connect people with products and services that will truly add value to their lives.
Agency Win: For us to continue our work and maintain our high standards, the outcome should be positive for ON Advertising as well. This includes not just financial success, but also maintaining our reputation, integrity, and the satisfaction of our team members.
Community Win: Perhaps the most overlooked aspect in traditional advertising, we always keep an eye on how our work impacts the broader community. We believe that advertising has the power to shape culture and society, and we take this responsibility seriously.

Moving Beyond Manipulation

I often hear people say that advertising is manipulative. What bothers me about this perception is the implication of evil intent or darkness. Manipulation sets up winners and losers, and that’s not what we’re about.

When you manipulate someone or something, you’re creating an imbalance – a situation where one party benefits at the expense of another. This approach might yield short-term gains, but it’s unsustainable and frankly, unethical.

Our goal is to have a pure heart and do good in this business. We strive to ensure that everybody wins at every step of the way. This approach allows us to create meaningful connections between brands and consumers without resorting to deceptive practices.

The Power of Ethical Advertising

By focusing on being matchmakers rather than manipulators, we can maintain our integrity while still achieving great results for our clients and the community at large. This approach has several benefits:

Building Trust: When consumers realize that an advertisement is genuinely trying to help them rather than exploit them, they’re more likely to trust the brand.
Long-Term Relationships: Both with clients and consumers, our approach fosters long-term relationships built on mutual benefit and respect.
Positive Impact: By considering the community in our work, we can contribute to positive social change and development.
Employee Satisfaction: Our team members can take pride in their work, knowing that they’re contributing to something positive.
Sustainable Growth: For our clients and ourselves, this approach leads to more sustainable growth as it’s based on real value creation rather than short-term tactics.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

In conclusion, at ON Advertising, we believe that the future of advertising lies not in manipulation, but in meaningful matchmaking. By adhering to the principle of the quadruple win, we’re not just creating advertisements – we’re fostering connections, building trust, and contributing to a more ethical business landscape.

As we move forward in this rapidly changing industry, we remain committed to this principle. We invite other agencies, brands, and marketers to join us in this approach. Together, we can transform advertising from an often-criticized necessity into a force for positive change in our world.

Contact us today to learn more about our services and how we can help your business grow to the next level. It took hard work, long hours, and determination to do excellent work for our clients.

Are Keywords and SEO the Same Thing? Unraveling the Connection

While the terms “keywords” and “SEO” are often used interchangeably, they are not the same thing. Keywords play a crucial role in SEO, but they are just one piece of the larger puzzle. Let’s dive deeper and find out, are keywords and SEO the same thing?

Keywords: The Foundation

Keywords are the words or phrases that potential customers search for when looking for products or services online. They are the building blocks of your website content, guiding search engines to understand what your website is all about. When used effectively, keywords can significantly improve your website’s search engine ranking and drive targeted traffic.

SEO: The Master Builder

SEO, or Search Engine Optimization, is the broader practice of optimizing your website to improve its visibility and ranking in search engine results pages (SERPs). It involves a multitude of techniques, including keyword research, on-page optimization, link building and technical SEO. While keywords are a crucial component of SEO, they are not the only factor that determines your website’s success.

The Connection Between Keywords and SEO

Are keywords and SEO the same thing? To achieve optimal SEO results, keywords and SEO must work together harmoniously. Here’s how they interact:

Keyword Research

Keyword research involves identifying relevant keywords potential customers use when searching for products or services similar to yours. This research helps you tailor your website content to match the search intent of your target audience, increasing your chances of appearing in search engine results pages (SERPs).

On-Page Optimization

On-page optimization involves strategically incorporating keywords into your website’s content, including titles, headings, meta descriptions and body text. This helps search engines understand the topic of your page and its relevance to search queries, improving your website’s chances of ranking higher.

Keyword Density

Keyword density refers to the frequency of keywords appearing on your webpage. While it’s essential to include keywords naturally, excessive keyword stuffing can harm your rankings. The goal is to strike a balance between keyword inclusion and readability.

Keyword Targeting

Keyword targeting involves focusing on specific keywords that align with your business goals. By targeting relevant keywords, you can attract qualified traffic to your website and improve your conversion rates.

Beyond Keywords: Other SEO Factors

While keywords are essential, they are not the only factors that influence your website’s ranking. Other important SEO elements include:

User Experience

User experience (UX) plays a crucial role in SEO. Providing a positive user experience involves factors such as fast page load times, mobile compatibility, and easy navigation. When users have a seamless experience on your website, they are more likely to stay longer, engage with your content, and share your website with others. This positive user behavior signals to search engines that your website is valuable and relevant.

Link Building

Link building involves acquiring high-quality backlinks from reputable websites. Backlinks act as endorsements, indicating to search engines that your website is valuable and relevant. When other websites link to yours, it shows that your content is considered authoritative and informative.

Technical SEO

Technical SEO ensures that your website is technically sound and free from errors. This includes factors like site speed, mobile-friendliness, and proper XML sitemaps. Technical SEO ensures that search engines can crawl and index your website efficiently, allowing them to understand your content and rank it appropriately in search results.

So, are Keywords and SEO the Same Thing? Keywords and SEO are interconnected but they are not interchangeable. Keywords serve as the foundation stones, providing search engines with clues about your website’s content. SEO, on the other hand, is the overarching strategy that encompasses various techniques to improve your website’s visibility and ranking. By understanding the relationship between keywords and SEO, you can create a more effective online presence and attract targeted traffic to your website. While keywords are important, they should be used strategically and in combination with other SEO best practices.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

The Power of Video Advertising: Elevating Your Business to New Heights

By: Ron Meritt

Consumers are bombarded with a constant stream of information and advertisements, making it crucial for businesses to stand out. One of the most effective ways to stand out is to use video advertising to promote your products or services. Studies have shown that consumers are more likely to watch a video than read an article by over 40%. At ON Advertising, we understand the transformative power of video, and here’s why it should be a cornerstone of your marketing strategy.

Why Video Advertising?

1. Engaging and Memorable Content

Video combines visual and auditory elements to create a multi-sensory experience that is far more engaging than text or static images alone. This engagement is crucial in capturing and holding the attention of your audience. Research has shown that viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. This makes video an incredibly powerful tool for delivering your brand’s message in a memorable way.

2. Boosting Conversion Rates

The ultimate goal of any campaign is to drive conversions, and video advertising excels in this area. Including a video on a landing page can increase conversion rates by up to 80%. Videos provide a dynamic way to showcase your products or services, demonstrate their benefits, and build trust with potential customers. This increased engagement and understanding often translates into higher conversion rates and, ultimately, more sales.

3. Enhancing Brand Awareness

Video content is highly shareable, making it an excellent vehicle for increasing brand awareness. Platforms like YouTube, Instagram, and TikTok are designed to encourage sharing, and videos are among the most shared content on these platforms. When viewers share your videos, they are essentially endorsing your brand to their network, amplifying your reach organically. This can significantly enhance your brand’s visibility and reputation.

4. SEO Benefits of Video Advertising

Search engines love video content. Websites with video are 53 times more likely to rank on the first page of Google search results. This is because videos increase the amount of time visitors spend on your site, which is a key factor that search engines consider when ranking pages. Additionally, properly optimized videos with relevant keywords, tags, and descriptions can further improve your search engine ranking, driving more organic traffic to your site.

5. Versatility Across Platforms

One of the greatest advantages of video advertising is its versatility. Videos can be tailored to fit various platforms and formats, whether it’s a short clip for social media, a tutorial for YouTube, or a compelling story for your website. This adaptability enables you to reach your audience wherever they are and customize your message to suit the unique context of each platform.

6. Building Trust and Credibility

In an age where consumers are increasingly skeptical of traditional advertising, video offers a way to build trust and credibility. Authentic, high-quality videos can humanize your brand, showcase your company culture, and provide valuable insights into your products or services. This transparency helps establish a stronger connection with your audience, fostering loyalty and trust.

7. Measurable Results

With advanced analytics tools, the effectiveness of video advertising can be easily measured. Metrics such as view count, engagement rate, click-through rate, and conversion rate provide valuable insights into how your videos are performing. This data allows you to refine your strategy, ensuring that your video content continues to resonate with your audience and drive desired outcomes.

Incorporating video advertising into your marketing strategy is no longer optional; it’s essential. At ON Advertising, we leverage the power of video to help our clients elevate their brand, engage their audience, and drive measurable results. By embracing video, you can stay ahead of the competition and connect with your audience in a way that is both impactful and memorable. Don’t let your business get left behind—start harnessing the power of video advertising today.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

pin point on a map showing an advertising agency phoenix

Advertising Agency Phoenix: 6 Reasons to Choose a Local Agency

Need an advertising agency Phoenix? Are you constantly juggling social media, content creation, and SEO, all while trying to keep up with the latest trends? If so, it might be time to call in the marketing experts.

Signs You Need an Advertising Agency Phoenix:

You’re a Marketing Juggler: If you’re constantly spinning plates (or, in this case, marketing tasks), it’s time to let the professionals handle the acrobatics.
You’re Lost in the Marketing Maze: Advertising can be a labyrinth of strategies, tactics, and trends. If you’re feeling like a tiny mouse in a giant maze, an advertising agency can be your guiding light.
Your Advertising is a Flop: If your marketing efforts are as exciting as watching paint dry, it might be time to add some color to your campaign. An advertising agency can inject some life and creativity into your efforts.
You’re Feeling the Pinch: Advertising can be expensive, especially if you’re trying to do it all yourself. An ad agency can help you get the most bang for your buck.
Your Business is Growing: As your business expands, so should your advertising efforts. An advertising agency can help you scale your campaigns to reach a wider audience.

What To Look For:

Track Record of Success: You want a team that knows their stuff and can deliver good results.
Advertising Master: They should be experts in their field and up-to-date on all the latest trends.
Communicates Clearly: A good agency will keep you in the loop and be easy to work with.
Cultural Fit: You want a team that aligns with your business values and goals.
Diverse Perspective: A diverse team can offer unique insights and fresh ideas.
Offers a Fair Price: Discuss pricing upfront and make sure it fits your budget.

Additional Considerations:

Know Your Niche: Just like a superhero has its kryptonite, your industry has its marketing challenges. Look for an agency that’s got the superpower to conquer your industry-specific marketing obstacles.
Set Your Sights: Know what you want to achieve. A good agency will be your trusty sidekick, helping you reach your advertising goals faster than a speeding bullet.
Budget Breakdown: Be honest about your financial situation. A great agency will work with you to create an ad campaign that fits your budget without sacrificing quality.
Teamwork Makes the Dream Work: Assess your in-house team’s strengths and weaknesses. An agency can fill in the gaps and level up your advertising game.
Chemistry Check: Do you vibe with the agency’s team? Is the agency’s communication style compatible with yours? A good working relationship is essential for successful marketing campaigns.
Data-Driven Approach: In today’s digital age, data is king. Look for an agency that uses data analytics to track performance, measure ROI, and make data-driven decisions.

Tired of being a marketing lone ranger? Partner with a Phoenix advertising agency and unlock the power of expert collaboration. Remember, a great agency can be your secret weapon to success.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

the guiding principles at ON Advertising

Our 6 Guiding Principles at ON Advertising

Guiding Principles: Going Beyond Mission, Vision, & Values
to Create a Culture That Drives Positive Change

By: Matt Owens

While an organization’s mission, vision, and values are essential, fostering a culture that drives positive change may necessitate additional measures. My personal experience as the owner of multiple advertising agencies has highlighted the importance of Guiding Principles in shaping how employees think and act. These principles should address how the organization approaches failure, provides mutual support, and elevates clients and communities. The intent is to inspire, challenge, and ensure alignment among team members.

Driving positive change can be challenging, as many individuals are content with the status quo and seek comfort. However, genuine change requires stepping outside of one’s comfort zone. As an agency leader, having a team that embraces change is crucial.

The Guiding Principles:

1. Matchmakers, Not Manipulators: We aim to connect our clients with the right consumers, fostering genuine relationships rather than merely manipulating perceptions.

2. Courageous Ideas Matter: To excel, we must push for ideas that challenge us and our clients.

3. Strive to be Uncomfortable: We encourage our team members to embrace new ideas and approaches, even if they push boundaries.

4. Mistake it ’til You Make it: Experimentation and innovation are encouraged, regardless of the outcome, as valuable lessons can be learned.

5. No One Struggles Alone: When a team member faces challenges, we provide unwavering support until the situation is resolved.

6. If You’re Not Having Fun, You’re Not Doing it Right: We believe that exceptional work stems from a joyful and engaging environment.

At On Advertising, these Guiding Principles serve as the foundation for creating a culture that drives positive change. We welcome suggestions for additions or improvements to further enhance their impact.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

ON Advertising is now the largest minority-owned agency in the Southwest and we did not get there by accident. It took hard work, long hours, and determination to do excellent work for our clients. Our brand strategists work synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

How Effective is Billboard Marketing?

While digital marketing is dominating the advertising landscape, billboard marketing remains a vibrant (and sometimes humorous) presence on our roadways. But is it still effective in a world dominated by social media feeds and targeted online ads? Absolutely! Billboard marketing, when done right, can be a powerful tool for brand awareness and influencing purchase decisions.

Why Billboard Marketing Still Rules

Social media is taking over the advertising world, but outdoor marketing isn’t gone just yet! Here’s why billboards still deserve a spot in your marketing mix:

They Can’t Be Skipped: Ads that appear online that you reflexively skip, are combated with interesting billboard ads that demand your attention (at least for those few precious minutes while you’re stuck in traffic).
They Target Everyone: Unlike ultra-specific, targeted, online ads that follow you across the internet, billboards can reach a much broader audience.
They Can Make You Laugh: Let’s be honest, some billboard ads are hilarious. A well-placed pun or a witty image can brighten your day (or at least distract you from the fact that you haven’t moved in 10 minutes). And hey, humor is a powerful tool for brand recall.
They Can Spark an Emotional Connection: The best billboard ads go beyond just selling a product. They can evoke emotions, whether it’s a sense of adventure, a touch of nostalgia, or a simple “wow” factor.
They Work in Harmony with Your Digital Assets: Billboards can be the perfect wingman for your digital marketing campaigns. Use them to drive traffic to your website, promote a social media hashtag, or simply reinforce your brand message across platforms.

Making Your Billboard a Masterpiece

So, you’re convinced billboard marketing is worth a shot? Here are a few tips to ensure your ad doesn’t blend into the background:

Location, Location, Location: Finding the right spot is key. Think about who you want to reach and where they’re most likely to be stuck in traffic or just driving by.
Keep it Simple: People whizzing by at 60 mph don’t have time to read a novel on your billboard. Use strong visuals, and a clear message, and keep the text short and sweet.
Embrace the Power of Humor: Don’t be afraid to make people laugh! A funny billboard will not only be memorable but also create a positive brand association.
Give Them a Reason to Act: What do you want people to do after seeing your interesting billboard ads? Visit your website? Use a promo code? Tell their friends about your awesome product? Include a clear call to action to make sure your message sticks.

The Future of Billboards

Billboard marketing isn’t stuck in the past. With the rise of digital billboards, the industry is experiencing a tech makeover. These dynamic displays offer flexibility, allowing for real-time updates and targeted content based on the time of day or even weather conditions. When done strategically, billboard marketing remains a powerful tool for brand awareness, driving consumer action, and entertaining anyone stuck in bumper-to-bumper traffic.

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

man standing in office looking out window made with artificial intelligence

How we use Artificial Intelligence to enhance Marketing and Advertising

In the ever-evolving landscape of marketing and advertising, staying ahead of the curve is crucial. At ON Advertising, we embrace cutting-edge technology to provide our clients with unparalleled marketing solutions. One of the most transformative technologies we leverage is Artificial Intelligence (AI). By integrating AI into our strategies, we enhance the effectiveness, efficiency, and creativity of our clients’ marketing and advertising efforts.

Precision Targeting and Personalization

Artificial intelligence allows us to delve deeply into data analytics, providing insights that were previously unattainable. Through machine learning algorithms, we analyze vast amounts of consumer data to identify patterns and predict behaviors. This enables us to create highly targeted and personalized ad campaigns that resonate with specific audience segments. For instance, AI helps us determine the best times to reach audiences, the types of content they prefer, and the platforms they are most active on, ensuring that our clients’ messages hit the mark every time.

Enhanced Creativity and Content Generation

Gone are the days when AI was solely about numbers and data. Today, AI is also a powerful tool for creativity. At ON Advertising, we use AI-driven tools to brainstorm campaign ideas and even create visual content. These tools assist our creative team in producing unique content at a faster pace, allowing us to meet tight deadlines without compromising on quality. AI can also help in A/B testing different versions of ads to see which one performs better, further refining our creative strategies.

Automated and Efficient Campaign Management

Managing multiple advertising campaigns across various platforms can be very time-consuming. Artificial intelligence simplifies this process through automation. From scheduling social media posts to managing PPC campaigns, AI tools streamline these tasks. This automation allows our team to focus more on strategic planning and creative development, while AI handles the repetitive and time-consuming aspects of campaign management.

Real-Time Analytics and Performance Tracking

One of the most significant advantages of integrating artificial intelligence into our marketing efforts is the ability to monitor campaign performance in real time. AI tools provide instant feedback and detailed analytics, allowing us to make data-driven decisions on the fly. If a particular ad is underperforming, we can quickly adjust our strategy to improve its effectiveness. This agility ensures that our clients get the best possible return on investment (ROI) for their marketing spend.

Future-Proofing Marketing Strategies

As AI technology continues to advance, it opens up new possibilities for marketing and advertising. At ON Advertising, we stay at the forefront of these developments, continually integrating the latest AI innovations into our strategies. This commitment to embracing new technology ensures that our clients are always ahead of the competition and ready to capitalize on emerging trends.

Integrating AI into our marketing and advertising efforts has transformed how we operate at ON Advertising. From precision targeting and enhanced creativity to efficient campaign management and real-time analytics, AI empowers us to deliver superior results for our clients. As we continue to explore and adopt the latest AI advancements, we remain dedicated to pushing the boundaries of what’s possible in marketing and advertising.

If you’re interested in how AI can elevate your marketing strategy, contact us at ON Advertising. Let’s harness the power of AI together to achieve your business goals.

Long-form video or short-form video ads? A short-form video hare or a long-form video tortoise?

Differences Between Short & Long-Form Video Ads: A Complete Guide

Let’s face it— grabbing someone’s attention online is harder than getting your grandma to switch from Internet Explorer to Google Chrome. That’s where short and long-form video ads come in, like a knight in shining … well, maybe not shining armor, more like a knight in slightly wrinkled khakis.

Short-Form Video Ad: A Little Sweet Treat

Need attention FAST? Short video ads (6-60 seconds) are your social media superheroes! Here are some of the benefits of short-form video:

Attention Span Friendly: Short-form video ads quickly grab attention and deliver a clear message before viewers lose interest. They are perfect for platforms like TikTok and Instagram Reels. Short-form videos are the way to go if you have a Gen Z audience!
Spread the Brand Love: Sharing is caring, and short-form video ads are designed to be shared. A catchy tune, hilarious blooper, or a perfectly adorable baby animal – these elements can turn your ad into the next social media sensation, spreading brand awareness faster than you can say “hashtag.”
Get Results Fast, Track Progress: See how well your viral ads are doing by monitoring likes, comments, saves, and shares! Bonus: they’re often more budget-friendly!

Long-Form Video Ads: A Full-Course Meal

Want to Tell a Deeper Story? Well then long-form video ads (over 10 minutes) are your best friend!

Sure, short-form video ads are the flashy dance craze taking the marketing world by storm. But sometimes, you need a deeper dive—a chance to truly woo the audience. That’s where long-form video ads come in, the Jane Austen novels of the advertising world – rich, detailed, and surprisingly captivating. Here’s why you might want to consider going long:

Build a Relationship, Not Just Brand Awareness: A short-form ad is like a flirty wink across the room. A long-form ad is like a captivating conversation filled with witty anecdotes and genuine connection. You get to showcase your brand’s personality, delve into the “why” behind your product, and leave viewers feeling like they know you on a deeper level.
Teach ‘Em All They Need to Know: Not every product is self-explanatory. Complex features or intricate services deserve a chance to shine. Long-form video ads allow you to be the explainer video extraordinaire, guiding viewers through the intricacies of your product and leaving them feeling like empowered consumers.
Tell a Story, Not Just Sell a Product: People connect with stories. Long-form video ads allow you to craft a narrative around your product, showcasing its impact on real people’s lives. It’s the emotional roller coaster of advertising – you make them laugh, you make them cry (hopefully tears of joy!), and ultimately, you make them want your product.

Choosing the Right Format: It’s Not Rocket Science!

So, which format is right for you? Don’t worry, it’s not a trick question. Here are some key factors to consider:

Know Your Audience: Are they social media scrollers or YouTube enthusiasts? Cater your content to where they spend most of their time online. It depends on the person. Some people prefer short stories, and others prefer the Lord of the Rings Trilogy!
Goal Setting is Key: Find out what you are trying to achieve. Are you trying to raise brand awareness? Educate potential customers? Drive immediate sales? Choose the format that best aligns with your objectives and matches your brand’s tone.
Resource Reality Check: Long-form content requires more time, effort, and usually a bigger budget. Be realistic about your resources and figure out what success looks like to your agency.

The Best Part… You Can and SHOULD Use BOTH!

You don’t have to pick just one format! Many successful ad campaigns utilize both short-form and long-form videos strategically.

Imagine this: a short, eye-catching ad piques your viewers’ curiosity on social media. They’re intrigued and want to learn more. With a clear call to action in the video or caption, you can direct them to your website, where a longer, info-packed video awaits them. It’s the marketing equivalent of a captivating trailer followed by the director’s cut, complete with juicy behind-the-scenes details.

By understanding the unique strengths of each format, you can craft a video ad strategy that captivates your audience, delivers on your marketing goals, and ultimately drives business growth!

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Our team of thinkers, creatives, and researchers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen! Contact us today to learn more about our services and how we can help your business grow to the next level.

Tag: marketing

A Spark Ignited

A Creative Journey

A Passion for the Craft

A Bright Future

ON Advertising is the Largest Minority-Owned Advertising Agency in the Southwest

The Quadruple Win Explained

Moving Beyond Manipulation

The Power of Ethical Advertising

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Keywords: The Foundation

SEO: The Master Builder

The Connection Between Keywords and SEO

Beyond Keywords: Other SEO Factors

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Why Video Advertising?

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Signs You Need an Advertising Agency Phoenix:

What To Look For:

Additional Considerations:

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

The Guiding Principles:

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Why Billboard Marketing Still Rules

Making Your Billboard a Masterpiece

The Future of Billboards

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

Precision Targeting and Personalization

Enhanced Creativity and Content Generation

Automated and Efficient Campaign Management

Real-Time Analytics and Performance Tracking

Future-Proofing Marketing Strategies

Short-Form Video Ad: A Little Sweet Treat

Long-Form Video Ads: A Full-Course Meal

Choosing the Right Format: It’s Not Rocket Science!

The Best Part… You Can and SHOULD Use BOTH!

ON Advertising is the largest Minority-Owned Advertising Agency in the Southwest

RECENT POSTS

ARCHIVES

Archives

Contact us

Connect

PROUD MEMBERS OF