Monthly Archives: Phoenix Advertising
B2B lead generation

Planning Your 2023 B2B Lead Generation Strategy

A plan without a strategy is one that doesn’t get very far. In the world of business-to-business (B2B) marketing, lead generation strategy is everything. Starting the year off right with a workable plan with built-in feedback metrics offers your business the best opportunity to leverage success in the new year. 

Pairing a lead generation strategy with an accountability plan is just the beginning of fine-tuning your way toward reaching higher business goals. Keep reading to find out what else it takes to perfect your 2023 lead generation strategy!

What is Lead Generation?

Before going off the deep end, you might need an introduction or a little refresher on the topic. Lead generation is locating your target audience (or target business for B2B) and ‘nurturing’ or guiding them step-by-step toward engagement with your business or brand. 

Basically, your business has what the other business needs, they just don’t know it yet or don’t realize the potential in a partnership or cross-selling. That’s exactly your quest— to make the connection, forge those strategic partnerships and sign on the dotted line. 

Win-win B2B relationships are filled with great potential for taking your business to new levels of success that you couldn’t have reached without them. 

Lead Generation Marketing Tactics for 2023

When approaching a new plan and strategy for the new year, it’s important to learn from the past. Don’t repeat the mistakes of last year, and even avoid relying heavily on previous winning strategies that you lose touch with. Build better strategies or newer, more effective tactics. 

The ‘what’, ‘why’ and ‘how’ of B2B lead strategies all starts by asking yourself some key planning questions:

  • What achievement are we striving for and why?
  • What specific year goals and KPIs do we need to hit and by when?
  • What tactics should be prioritized to drive momentum for progress?

Consider these Types of B2B Lead Generation tools:

  • Trade shows
  • Organic and paid media
  • On-Demand and live webinars
  • Newsletters
  • Externally publishing content
  • Quizzes and other interactive content 
  • Building social proof and testimonials
  • Gated offers
  • Strategically placed CTAs
  • Exit Pop-Ups on website
  • Automated email marketing campaigns
  • Creating a consistent social media schedule for B2B posts 
  • Hosting live video events

These are just some of the many lead generation tools at your disposal. However, it’s important to keep track of leads AND nurture them through guided progress. 

Whichever CRM you use, be sure to keep tabs on where each lead is in the nurturing process. Building a winning B2B strategy that converts will depend on it. You want to remain a useful and valuable resource on the prospective business’ radar so that when they are more inclined to progress in engagement, they already know you have the competency and capacity to help. 

By blocking off time at the beginning of the year to fine-tune your next B2B lead generation strategy, you position your business in the best place to make meaningful efforts towards lucrative partnerships and transactions with other businesses you’re seeking out. 

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

ad agency

5 Reasons To Work at an Ad Agency

Looking for an exciting career to use the degree you just earned? Perhaps you’re looking to take the leap into a new field. Either way, an ad agency is an excellent place to land a job. Creative agencies are often the launching place for the numerous smart and witty ads you see on billboards, commercials, social posts, websites, etc. Agencies have solidified an industry reputation for high return on investment for the various types of clients they serve. 

If you’re interested in how agency life works and what you might gain from working in the industry, keep reading. You’ll learn how beneficial it is to take a job at an agency and how to get your foot in the door.

Major Benefits of Working at a Smaller Ad Agency

No matter what your educational background is, if you have a strong interest in breaking into the realm of advertising, there are plenty of reasons to do so. You’ll not only gain a wealth of new knowledge and skills in lucrative areas but will likely find a place worth putting roots down.

Take a look at the following 5 benefits of working at an advertising agency:

  1. Learning to Sell — The world of advertising is rooted in the foundational aspect of selling. Whether that starts by stirring up someone’s curiosity, spreading awareness, or explaining the benefits of something to clients and customers alike, all efforts are meant to sell customers on the idea of engaging and partnering with the brands that hire the agency. Learning the skill of influence through client-account executive communication, content marketing, copywriting, social media strategies, graphic design, etc. is possible when working at an agency. 
  1. Developing New Skills Other than Your Primary Role — Smaller agencies are especially good for developing valuable experience in multiple areas of the industry at once. It’s not uncommon to adjust to the needs of the clients and dynamic culture by taking on opportunities that require flexibility in your role. Client needs and tasks may change, and adjustments by everyone are necessary to cover the workload and ensure timely delivery. 
  1. A Variety of Industries — There is plenty of variety in the industries that you’ll interact with and learn about while working at an ad agency. If you’re naturally curious and enjoy learning about different types of businesses and brands, then you’ll enjoy the range. Each task becomes a creative puzzle to strategically put together and launch with measurable results. 
  1. Boost Your Career Path Forward — With so much variety within the agency, you’ll be skilled and knowledgeable across significant career areas. Due to the fast-paced nature, you’ll learn so much in a short amount of time and be equipped with greater proficiency in key skills.
  1. Fun Work Culture — Ad agencies are known for offsetting the demands of a rigorous schedule with plenty of fun and connection time for team members. This looks different everywhere, but it’s not uncommon for agencies to host team-building outings or cater lunches to promote positivity and strengthen work relationships. 

Best Ways to Land a Job at an Ad Agency

Now that we’ve discussed the many wonderful benefits of working at an ad agency, let’s look at ways to land a job at one. Here are some tips for job hunters looking to break into the world of advertising:

  • Become an intern 
  • Take an entry-level position
  • Do freelance work
  • Earn a degree related to the industry (e.g., Marketing and Advertising, Graphic Design, Film, Website Design, etc.)
  • Show enthusiasm as you network 
  • Call or email local agencies and express interest
  • Keep an eye on openings and apply right away

Hopefully, these tips will help you on your job search journey and shed light on just some of the many benefits when working at an ad agency.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

Marketing Strategies

5 Signs Your Marketing Strategies are Working

Developing marketing strategies is no easy task to undertake. However, when all the planning and strategies have been deployed, how can you be certain your efforts will pay off? What indicates your marketing strategy was successful? It starts by building metrics into your plan every step of the way.

It is extremely important to know what key performance indicators (KPIs) are telling you if you’re going to accurately gauge the success of your latest marketing strategy. Without a quantifiable way to track your performance, the effectiveness of a marketing plan remains largely in the dark.

Want to know how much influence your marketing plan is having on the actions of your audience? Keep reading below for telltale signs that all your hard work is paying off.  

Identifying Successful Marketing Strategies 

Keep an eye on the following to track and measure your success.

  1. Boost in Sales or Leads — A spike in sales or leads is an obvious sign of success. Using targeted marketing methodology within the details of your plan helps safeguard your strategy. For example, it is good to ensure your calls to action are communicating clearly and directly, leading customers to “buy now” or “click here”. If you notice you’re not quite hitting the mark in this area, review for ambiguity throughout all aspects of your messaging and adjust accordingly.
  1. Analyze the Analytics — Marketing analytics is your best friend in tracking performance and making any necessary adjustments along the way. Periodically checking reports from Google Analytics or other tools will enable you to spot weaknesses and make improvements right away. 

For example, you might need to tweak your keywords, reevaluate your ad spend or optimize digital ads. Sometimes, making a few targeted adjustments is all it takes to redirect the success of your marketing efforts.

  1. More Attention, Interactions and Requests — It’s a good sign you’re reaching the right people when you see an increase in overall attention to what you put out. The more people engaging with your content, (e.g., clicks, following gated offer prompts, signing up for newsletters, commenting, sharing, calling, emailing, purchasing, etc.) the better! 

You never want to hear crickets when putting your marketing plan to the test. After all, the purpose of strategizing is ‌to capture more leads, generate higher sales and resonate with your audience. At the same time, you want to be building long-term credibility and a dependency from others to supply more useful, high-value resources.

  1. Increased Demand for New Hires — Successful marketing strategies are designed to increase sales and business, naturally leading to an increased demand for new hires. This is a good indicator that financial investments are paying off. Managing the growth of a business with more employees is often the result of successful marketing plans that raise brand awareness and customer loyalty. 

You’ll want to carefully track growth to determine whether or not the best return on investment (ROI) is taking place for the amount of money invested in marketing strategies. 

  1. Maintaining or Growing a Positive Reputation — It is important to know how customers view and regard a brand after launching a new marketing plan. What reputation trends do you notice, if any? What patterns do you see in the comments and feedback you receive? A company and brand’s reputation often hinges on the marketing strategies launched. It’s why consistency in identifying and communicating a brand’s values and mission with every piece of collateral is essential. 

Watching your hard work pay off is the ultimate reward after conducting the preliminary work that goes into building a successful marketing strategy. With careful planning and insight, you can take any brand to the next level. 

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

Brand Agency Partnerships

3 Steps Towards Improved Brand and Agency Partnerships

Knowing how to build and maintain quality relationships is a life skill that pays dividends in rewards if mastered. The brand-agency dynamic is one such relationship that carries a wealth of potential. 

How can these relationships bond into long-term, successful business partnerships? 

There are some strategic steps you can take to make this a reality. Experience the benefits of building strong partnerships by utilizing the following action steps.

Improving Your Brand-Agency Relationship

1. Frequent and Transparent Communication

Yes, communication is top of the list for improving relationships of every kind. The agency-brand relationship is no different. It is foundational to establish good communication, ‘good’ meaning frequent and transparent communication. 

Be honest and share openly with updates and responses that won’t leave the other side in the dark or questioning your integrity. By doing so, you are boosting productivity and clarity on intentions, ideas, strategy and next steps. Being intentional about establishing quality communication also naturally leads to trust.

It’s important to have straightforward talks concerning budget costs, payment structures, and expectations early on and regularly as needed. Transparency in your conversations will help eliminate misunderstandings and confusion while securing the groundwork for trust.

2. Own Up to Your Mistakes

Don’t wait for someone else to point out where you may have messed up. Be the first to hold yourself accountable for any areas where you know there’s been a mistake or caused confusion. Accountability reinforces the trust you are building over time. It shows that you care about the scope of work performed as well as the results produced. Are you overpromising while underperforming or are you underpromising and overperforming? Be aware of what you promise and what you deliver. Try to maintain consistency with full accountability when inconsistencies appear rather than having them build up and go unaddressed.

3. Focus on Tracking and Reviewing Data-Driven Results

Numbers don’t lie. They speak for themselves and remove any ambiguity when both sides are discussing the effectiveness of an ad campaign or other marketing initiative. It would be wise to place importance on data tracking from the start. 

While creativity is important, brands need to know their agency understands their goals and has a proven strategy on how to reach them. Showing a brand through trackable data where they were before and how they’ve improved since their partnership with you is huge. It goes back to holding yourself accountable, reinforcing trust, and fostering good communication as mentioned earlier. 

Brands not only want to see their return on investment but deserve to as part of a valuable relationship with your agency. A data-driven approach uses all the tools and technologies available to ensure successful measures are taken. 

These are just a few of the many ways to cultivate a stronger, healthier partnership between brands and agencies. They are powerful tools to start implementing right away as a normal part of your company culture. You’ll soon see noticeable results in the quality and longevity of your partnerships. 

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

Training is vital for success

Why Investing in Ongoing Training & Education is Vital to Success

In today’s world, accessing free tools to level up as an agency is easy. Engaging with free or low-cost online training, education and learning materials is one of the greatest advantages companies have. However, not everyone realizes the value and importance of this vital tool to bolster the growth and development of their team and lead to an overall successful company.

Thankfully, there’s no cap on learning and professional development. In the space of advertising and marketing, it is essential. The industry we serve possesses rapidly evolving methods of reaching diverse audiences with changing needs and interests. What worked ten or even five years ago isn’t always as effective as it was back then. 

Fostering Success Through Professional Development

Encouraging employees to build up their skill set in other departments has many benefits.  

Here are some key reasons why providing ongoing training and professional development is vital to your company’s success.

1. Improves Engagement and Retention

No one wants to feel as though they are in a dead-end job. Encouraging professional development and cross training helps team members stay engaged. 

The multi-faceted world of agency life is truly dynamic and full of creative and exciting nuances. This industry is one of the most engaging industries to be a part of, meaning there are plenty of opportunities to encourage ongoing training and education. 

Along with this, you are more likely to retain team members. You put new and existing team members in charge of their growth and career trajectory by allowing space for skill development and encouraging learning throughout the year. 

Making this value a part of your agency’s culture will attract high-quality team members who are enthusiastic about learning and growing with the company.

2. Maintaining Production of Business Operations

Cross-training and role development are important to maintaining your production of business operations. You want a team that is diverse in its skills and abilities not only for the role they serve but also for other departments. Gaps in roles are going to happen but are much more manageable when your existing team members are capable of handling the responsibilities and duties of others while they are out temporarily or are busy training a new employee. 

3. Easier to Promote from Within

Fostering an agency environment that values skill building and ongoing learning makes it easier to promote from within when an opportunity arises. This leads to more encouragement for current employees to learn and grow in the areas they may wish to crossover into later down the road. 

4. Cultivates a Growth Mindset 

A growth mindset is foundational for success in both a personal and professional setting. It means focusing on future-oriented goals and the milestones necessary to get there. Employees with this type of viewpoint hold intrinsic motivation in their workload and aren’t burdened by the idea of expanding their capabilities through ongoing education and development. 

5. Cross-Company Connectivity 

It’s easy for employees to feel like their roles exist on an island. However, cross-company connectivity forms when team members are encouraged and/or expected to learn from their peers and develop an understanding across the areas of production. 

Team members are more likely to perform better in their roles when they understand the bigger picture and how their contribution adds value to the goals of output. 

Fostering a learning environment also helps work relationships develop understanding and empathy for the various departmental demands they face. Every agency can benefit from cultivating a well-trained team through ongoing learning and development processes.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

PeddlerCon

PeddlerCon

Peddler’s Son is a longstanding client of ON Advertising. One of our favorite parts about working with them is getting to plan, promote, and attend their yearly event: PeddlerCon.

Who is Peddler’s Son

It all started when Ted Palmisano created an open-air produce market selling watermelon, cantaloupe, and honeydew from the back of his pickup truck. Once the business really began to thrive, Ted called on the help of his finance-savvy brother, Joe, to continue growing what we know as Peddler’s Son. Today, Peddler’s Son is a trusted wholesale delivery produce partner, specializing in product quality and customer service.

What is PeddlerCon

Started 7 years ago by the owners of Peddler’s Son, PeddlerCon is a yearly event filled with mouthwatering food from Arizona and California, music, and awards. Not only is this event a way to celebrate the local food industry and foster vendor relationships, but it also serves as a thank you from the Peddler’s Son owners to their partners and vendors.

PeddlerCon 2022 Highlights

This year PeddlerCon was hosted on August 30 at the Talking Stick Resort. It included fun competitions, a DJ, awards celebrating suppliers, and over 100 vendors. The vendors served all kinds of amazing products, ranging from meat, dairy, and produce to household cleaning supplies. 

Peddler’s Son was also pleased to host its first-ever PeddlerCon food art competition. Chefs from across the valley were able to showcase an artistic spin on Peddler’s Son food products. 

Our Involvement

ON Advertising was working on PeddlerCon every step of the way, from promotions to the day of the event. We even had a dedicated team of staff meeting weekly to brainstorm ideas and go over logistics. The success of the event and ON’s contributions are due to three main sectors:

Events Department 

Filling the day with entertainment and decorations, our events department got it all done. The ON events staff planned the new food art competition, along with other mini competitions happening throughout the day, such as guessing the spice by smell. We also prepared the floral arrangements, signage, and photo booth you might’ve seen at the event. Behind the scenes, the events department handled all the communication with vendors regarding signage and adherence to the event plans: a vital part of PeddlerCon.

Promotion

During the preparation of PeddlerCon, the ON team used various channels of promotion. We ran advertisements through the Arizona Restaurant Association, updated the Peddler’s Son website to promote the event on the banner and on the PeddlerCon page, and connected with Peddler’s Son subscribers through email blasts. We not only incorporated PeddlerCon promotions into the regularly scheduled Peddler’s Son email blasts, but we also created new email blasts to specifically highlight PeddlerCon and to encourage event registration. We find email blasts to be a great way to connect with the Peddler’s Son audience and spread the word about the event. Another side of our promotion efforts comes from video production. We created PeddlerCon promotional videos straight from our studio and shot content at the event to post a follow-up video. 

Design

All of the signage at the PeddlerCon event was put together by ON Advertising designers. Our brilliant team of designers also created the PeddlerCon logo, promotional flyers for the event, and invites to the vendor cocktail party on the eve of PeddlerCon.

All of this hard work led up to the important day when our team was on-site and able to witness the fruition of our efforts. We were thrilled with the outcome of PeddlerCon 2022 and we hope to see you at next year’s event!

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

grand opening

Grand Openings: Mastering Your First Impression

Grand openings are often a long-awaited celebration of the development of a business. Watching your dreams materialize on grand opening day is a memory that will last you a lifetime. It’s rewarding to see your hard work and diligence finally pay off. 

However, as with any first impression, mastering a successful grand opening is key.  Establishing your brand identity in the marketplace is crucial for your ongoing reputation. At these special events, your business is officially gaining attention and drawing in new customers. It’s the perfect opportunity to make a strong impression on your community and competitors alike. 

Grand openings are appealing to potential customers, especially as people are more inclined to get out of the house, find an event to attend, and maybe even choose a new favorite business.

How Grand Openings Set You Up For Success

Grand openings are not only an entertaining way to introduce a new business, but they are a gold mine for marketing initiatives. If used effectively, grand openings are a great tool for promoting the unique qualities that set your business apart from others. 

Investing in an impressive grand opening event may appear daunting, especially when you’re just starting out. However, the benefits are worth it. 

The Benefits of a Successful Grand Opening

Generate Long-Lasting Talk — 

Hosting a grand opening may cause some buzz around your company and the event. Some companies write press releases to announce the opening, using the press as a way to reach their audience and generate great conversations around new products and services. 

Grand openings also create buzz through social media and word-of-mouth communication. For example, there’s nothing more satisfying than potential customers hearing about your new restaurant opening downtown, inviting their friends for a special dinner, and then becoming regulars. 

Media Coverage — 

Events like these are a great way to generate good publicity. Sending out press releases is a way of enticing local newspapers, radio stations, tv stations, and potential customers to spread the word about the big event. This puts your business under a much-needed spotlight and often leads to more customers, more positive press, and all-around company success. 

Connect with New Customers — 

Announcing a grand opening targets customers who are looking for new places to eat, shop, or run other errands. You may also use media coverage and advertising to target those who aren’t necessarily looking for new businesses to frequent but may be open to the idea once they hear about your event.

Creating a welcoming event that introduces the business to the community may end up attracting a lot of new customers. The buzz around a new business even without a grand opening oftentimes is already helpful in the success of the business. However, launching a grand opening may attract even more customers and attention. 

Keep a lively environment to captivate the interest of new customers at an opening. Providing free samples and placing banners or signs outside the establishment prove to be great methods of engaging the public.

Network with Other Businesses –

Grand openings give you the opportunity to introduce your business to other local businesses nearby. The event serves as a way to meet neighboring business owners and cultivate relationships with them. This may be important to the future success of your business. 

For example, these business owners may be able to recommend your business to their own customers. Tap into this resource and you have the potential to gain a long list of new customers, and with luck, loyal ones who will frequent your establishment.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

karrie webb

Karrie Webb Wins LPGA Tournament at Salina Country Club

Salina Country Club— a client of ON Advertising, proudly hosted the 2022 LPGA Senior Championship with a full three-day event coming to an end last week. Karrie Webb was named the winner by the end of the live-streamed tournament and crowned this year’s first-time Senior Champion! 

The LPGA event brought people together from around the world to participate and enjoy a weekend-long tournament filled with challenging and exhilarating activities for amateurs and professionals alike. 

We are proud to have supported this much-anticipated event by creating beautifully graphic designed signage, an official Tournament Program Booklet, and more that we’ll discuss further on. 

Now let’s dive into the details!

Annika Sorentstam vs. Karrie Webb

The tournament had been billed as a Battle of Hall of Famers, as the 47-year-old Webb and 51-year-old Annika Sorenstam rekindled a rivalry that spans decades. Sorenstam, a Swede, and the Australian Webb have played head to head dozens of times and have a combined 113 LPGA titles, including 17 majors and a total of 150 wins worldwide. 

Karrie Webb’s First Senior Championship Title

The two Hall of Fame players felt the pressure of the competition as the game continued to advance, and they were tied at the final turn. However, Annika closed with a 69, not making a birdie the rest of the way and putting Karrie in the lead. The 2022 LPGA Senior Championship tournament offered Karrie Webb a challenging yet rewarding victory playing against a well-experienced rival— Annika Sorenstam. Despite the loud cheers for Annika and the reputation she carried throughout her many years dominating women’s professional golf, Karrie Webb persevered. She closed with a 5-under 67, for a four-shot victory over Annika Sorenstam. Karrie finished 14-under 202, winning her first senior title and a prize of $60,000.

Karrie Webb was pronounced the winner, later taking the stage with thanks and appreciation for her rewards and recognition. On the way to her first senior title,  Webb knew she must play her best when Sorenstam sunk a first-hole eagle in the final round. Webb later told reporters, “It was kind of a ‘game-on’ moment. Once that went in, I was like, ‘All right, here we go.’ I just knew I had to play my best golf.” 

Congratulations to Karrie Webb from everyone at ON Advertising!

ON Advertising Providing Real-Time Coverage in Salina, Kansas

Our role at the agency was pivotal in capturing the real-time events of the LPGA Senior Championship and sharing them with the world. 

Long before the event kicked off, our skilled team of creatives successfully promoted this event by developing special landing pages, ad banners, blog post content, and other ad announcements on the Salina Country Club website, social media, local advertising, and media buys. Throughout the planning process, our accounts team worked with our LPGA contacts to organize event marketing strategies for significantly increasing ticket sales and Pro-Am Tournament sign-ups. 

On the weekend of the LPGA tournament, On Advertising was there and ready to capture all the action, passion, enthusiasm, awards, and community engagement of the event. Select team members traveled to Salina, Kansas to shoot videos, take photographs, and provide real-time social media updates throughout each day of the tournament.

On Ad’s before, during, and after involvement proved to bolster event awareness and community engagement, providing anticipation for an even greater turnout for next year’s annual LPGA event. 

Giving Back to the Community

The Salina Country Club provided a beautifully spacious and bright backdrop for the tournament. The atmosphere was filled with enthusiasm and excitement from fans, spectators, amateur players, and fellow participants. It was sponsored by The Bennington State Bank with a portion of the proceeds going towards supporting the Love Chloe Foundation.

The Salina, Kansas community came together to make the experience for everyone involved a memorable one. All the sponsors and partners assisting with accommodations and activities throughout the weekend are tremendously valuable for their contribution to the success of the 2022 LPGA Championship Tournament. 

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents to develop a brand that works for you. Whether you are seeking advice on how to revamp your business attraction or need help with any marketing project, we can make it happen!
Contact us today to learn more about our services and how we can help your business shine.

Small business retailer working on Public Relations

How Retailers Benefit from Public Relations Agencies

Reputation is everything for retailers in a competitive market vying for the loyalty of their ideal target demographic. A quality public image serves to bolster a company’s success over a long period of time. Public relations (PR) is the key tool used by retailers to manage their relationship with the public and its various aspects of engagement. Public relations agencies foster, preserve and protect a retailer’s positive image. Conducting damage control on hearsay or false information that lacks proper context are some of the many battles public relations teams manage on the behalf of retailers.

Top Benefits of Having a PR Agency 

Let’s discuss why having an exceptional agency should never be overlooked. 

Raises and Reinforces Credibility — As a retailer, a PR agency works diligently to keep your image sustainable in the sphere of public consciousness.  How a retail company is portrayed will put it at a greater advantage over its competitors.  Without a respectable team, you may be at risk of encountering costly strife to your reputation and brand’s credibility.  Losing public trust is not easily regained, especially when you don’t have a prepared plan of action to best address issues as they arise. 

Yields a High Return on Investment (ROI)— Retailers of all sizes can take advantage of the strong ROI public relations agencies offer.  It is an investment that yields impressive results as free media is often used to spread brand awareness and elicit demand for what you have to offer in the market.  Contrast this with paying for advertisements and you have a more cost-effective marketing strategy to follow. 

Stretch Your Brand’s Reach— Investing in a public relations agency is a great way to significantly widen your brand’s reach.  There is no sense in having a great product or service that fails to reach its income-generating potential due to a lack of awareness that your brand even exists. Public relations can change all that and offer a refined communication approach to your target audience. Leveraging the resources available through online social media outlets it’s possible to maximize the scope of your brand’s reach and influence. PR requires the right plan at the right time, and when it is done correctly, it can really help a business reach its goals. By utilizing trustworthy news sources, your business will grow and boost its brand awareness

The Power of Good Publicity

Publicity is undoubtedly powerful, possessing the capability to reach a large audience within seconds, like a wildfire resulting from one strike of a match. Good publicity drives the success and engagement of many potential new customers.  A larger platform to operate from is highly desirable for small retailers looking to get ahead. 

Although the benefits of good publicity are important, most small businesses don’t know how to get started when it comes to building a good public image, let alone managing it as the business grows and expands its reach of influence.  The importance of a public relations agency cannot be overlooked when desiring to grow your business and brand loyalty.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

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