How we created communities.

Hines is a global company that recognizes successful real estate assets are the product of cutting-edge development or redevelopment, innovative technologies, and streamlined management practices—all of which contribute to lasting value. Combined with local market knowledge, their process empowers global partners and clients as they seek to realize unprecedented success. Hines hired ON Advertising to promote their Chandler Viridian community in Chandler, Arizona. The scope consisted of three different videos in only two weeks. There were many obstacles that we had to work around while filming these videos and shooting photos to make everything look perfect. One of the most difficult aspects of shooting this development was dealing with the construction still taking place on the buildings. Working around the construction workers and manipulating the shots to make it seem like the building was finished was not an easy task. We did a lot of touching up at the end, including removing equipment, fixing dead trees, and more.

Another challenge we faced was the limited amount of time we had. We only had 2 weeks to complete the entire production and only 2 days to shoot the entire 8,900 square foot land with all its features. The first day we shot was before the grand opening ceremony. We brought in various models to pose in “lifestyle” shots, giving the audience a taste of what it would feel like to live and work at Chandler Viridian. We even captured drone footage of the land to show a birds-eye view!

The next shoot was at the grand opening ceremony, showcasing all the executives and the first-ever Hines hot air balloon. This was a historic day for us and Hines, as we saw this development come to fruition. With a short amount of time, multiple obstacles and a lot of hard work, everything came together! We were honored to have also created the logo for Chandler Viridian. As pictured here, the logo is plastered on every sign all around the building, giving the new area a unique brand and contemporary feel. Having the elegant logo all over the development ties the hotel, the office, the apartment complex, and all of the restaurants together. With the talent of our creative staff and the hard-working accounts team, we were able to produce a great video for the Chandler Viridian development.