It’s time to Speak Up Arizona!

ON Advertising partnered with the State of Arizona to launch Speak Up Arizona!, a statewide public awareness campaign aimed at educating Arizonans about the warning signs of adult abuse, neglect, and exploitation — and empowering them to report it.

To reach diverse audiences across Arizona’s urban, rural, and tribal communities, we built a bold, multilayered campaign spanning TV, radio, digital, out-of-home, sponsorships, and community engagement events. The result? A far-reaching, high-performing effort that broke benchmarks and delivered real, measurable impact.