Monthly Archives: Ad agency

The ROI of Hiring an Ad Agency

If your company is on the fence about hiring an advertising agency, there are plenty of compelling reasons to take the leap. Calculating your anticipated return on investment (ROI) is not only the best way to approach any business investment but a good way to project your business growth.

No matter what stage of development your company is currently at, leveraging the expertise of an ad agency is often rocket fuel to your trajectory.

Here’s why.

Reasons for Hiring an Ad Agency

Take a look at the following reasons for investing in an ad agency for your brand and business.

Targeted Research and More Effective Execution — No more taking a stab in the dark when it comes to your brand’s image and messaging reach. Even if you have an in-house marketing team, advertising agencies are shown to have the upper hand when it comes to ROI. Ad agencies perform in-depth research to design strategies with built-in reporting systems.

Agency experts have access to key information through industry-specific tools and resources. These analytical insights help shape all aspects related to the campaigns launched on behalf of your business.

Also, by tracking ‌trends through targeted research, planning out future campaigns is often easier and likely to be more effective. Capitalizing on this research approach often leads to more clear, effective brand messaging with a broader reach and significantly higher sales.

Experienced Professionals with Winning Tactics — Hiring experienced professionals grants you immediate access to a wealth of knowledge and expertise at your disposal. Not only are all the tried and true methodologies utilized in your favor, but also the understanding of a changing buyer’s tech landscape.

Knowing what tools and technologies prove effective and when and how to pivot is crucial. Working with an experienced advertising agency helps your brand navigate these tricky waters and execute a successful campaign.

Hiring an ad agency allows you the chance to discuss your goals, along with any upcoming opportunities to execute the best response from potential customers. Whatever you are prioritizing, whether it’s brand awareness or lead generation, an experienced professional ad agency is your key to reaching those goals.

Saves You Time and Money — Doing anything right the first time is a time and money saver. Hiring an ad agency does just that. You don’t have to waste your resources with inefficient campaigns lacking the skill and tactic that comes with professionals. Outsourcing your advertising efforts helps ensure projects are completed on time while getting the most out of your ad spend. Operating like a well-oiled machine, ad agencies deliver quality work that meets your deadlines.

The ROI for hiring an ad agency is practically endless and continues to benefit your brand and business for years to come. If you want to experience significant growth, partnering with professionals is one of the best ways to achieve this. Leaning on the expertise of those who specialize in designing successful advertising and marketing strategies is highly worth the investment.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you. Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

The ON Advertising team working at their desks inside the ad agency office

What It’s Like To Work At An Ad Agency

If you’ve ever seen Mad Men, you might have wondered to yourself, “Is that what it’s like to work at an ad agency?”. As an Account Coordinator, I can tell you it’s not all whiskey and parties (as much as we wish it were). Instead, the ON Advertising team focuses on creative strategies to grow our clients’ marketing and sales goals. To do so, the agency has designed its infrastructure and culture to support client goals and our employees’ professional growth.

A Close-Knit Phoenix Ad Agency

If you walk into our office, you will notice that our Account Services team are all located in the “bullpen”. The bullpen is an open floor plan with each desk in close proximity to each other, although positioned at least six feet apart. Not only does this create room for comfortable furniture and amenities, but it also allows us to engage with one another. Since my first day as an Account Coordinator, I’ve noticed how as an ad agency, it’s important to work together as a team rather than working in a silo. Over time, professional bonds are developed thanks to the bullpen design. Furthermore, it provides the Account Services team a chance to collaborate and share ideas on projects.

Most of the best ad agencies have creative departments. Our creative team members have their own offices for privacy, however, open doors are common to encourage continued communication.

What is Team Building and What Does It Look Like for an Ad Agency?

Studies have shown that having fun is beneficial for company culture and employee productivity. It motivates an ad agency team to do their best work when the company offers them time where they can relax and have fun. In other words, when a team feels the best, their clients get the best.

At ON Advertising, we work to promote a healthy work environment and look forward to our quarterly team outings. In the past, we’ve attended several baseball games, enjoyed an escape room, and swung our clubs at TopGolf. Even though the country is in the middle of a health crisis, we still took the time to play board games in our office.

Professional Development

Advertising is an extremely competitive, constantly evolving industry that leverages its resources and talents to meet its client’s needs. The sole purpose of partnering with an advertising agency is for us to act as the middleman to ensure your brand resonates with your target audience. According to HubSpot, it’s not uncommon for advertising agencies to create mentorship opportunities, cross-train their employees, and create a standard onboarding process.

To assure we are providing our clients with the best services, we’ve integrated many professional development aspects into our ad agency. Phoenix Business Journal reports that professional development is key to a company’s success. It allows employees to grow as professionals, and their expertise will show in the work they do for their clients. When I started as the Account Coordinator, I was shown how to write an SEO-friendly blog post, how to write social media posts, and how to conduct keyword research.

Recently, we attended the Digital Summit at Home, where we’ve gained a greater understanding of new digital strategies that we can provide to our clients. We even gained more resources that we’re excited to integrate into our client’s online strategies. As I write this blog post, I am brainstorming ideas with one of the Account Executives on how we can use this newfound information with our clients. Furthermore, I’ve personally undertaken my own training to become proficient in all things Adobe Photoshop and Premiere Pro so I can make more stylish social media and video blog posts.

Make ON Advertising YOUR Phoenix Advertising Agency

All of this leads to an efficient agency. I may be biased, but I believe ON Advertising is one of the best ad agencies to work for. For over 25 years, we have provided creative ideas and expert understanding of our clients’ marketing and advertising efforts. We understand how people think, behave, and make decisions that impact their businesses. Contact us to speak with one of our experts to begin your marketing journey.

A pennant themed sign with Super Bowl Advertisements on it

Super Bowl Ads Spotlight

Whether you’re an avid football fan or not, you’ve got to admit you’re excited to see the crazy, creative commercials each year at the Super Bowl. We are too. After all, advertising is our gig.

There were plenty to choose from — some great, some not so great. But here are a few of the commercials we want to highlight this Super Bowl season.

Walmart: Famous Cars Pick Up Groceries

“Order groceries online. Pickup for free. No matter what you drive.”

All of your favorite classic movie mobiles including Scooby Doo’s Mystery Machine, the Jurassic Park jeep and Cars’ Lightning McQueen zooming off to the curbside of their choice of a grocery store and greeted by Walmart staff. The commercial was action-packed, humorous and brought some of us back to an earlier time.

Burger King: #EatLikeAndy

Andy Warhol? In a Super Bowl ad? In 2019? You saw it. Burger King debuted a commercial of one of the most iconic artists eating a Whopper, almost in complete silence. Talk about a major throwback. Many were saying it was the best commercial of the Super Bowl, and some even said it was better than the game itself. This ad represented Warhol as a normal person doing normal things — such as eating a burger, and it sure portrayed the power of silence.

Michael Bublé vs. Bubly

There’s no better person to start a conundrum with Bubly Sparkling Water than Michael Bublé. The entire commercial features Bublé having an argument with people in the store about how to pronounce the name of the drink. With its snarky humor, celebrity guest and use of bright colors, this commercial definitely stood out during the big game.

Olay Killer Skin

In case you’re unaware, women watch football too. This year’s Super Bowl took a step in the right direction, targeting female fans in some of the commercials. This was Olay’s first Super Bowl ad, and it emphasized the brand’s quality skincare products in a 1-minute thriller that was more likely to have you laughing than on the edge of your seat. Olay’s commercial proved female football fans probably have interests other than laundry detergent.

Bumble

While we’re on this female empowerment track, let’s not forget to mention the dating app Bumble also debuted its first-ever Super Bowl ad. With campaign partner, influencer and tennis star Serena Williams, Bumble reinforced that with their app, women make the first move. Football definitely stepped it up in 2019, making women feel like part of one of the biggest games of the year.

Bud Light: Special Delivery

Bud Light? More like Bud Knight. These ads took Game of Thrones fans through an epic adventure in one commercial, leaving them thirsty for the next season (and, perhaps, some beer as well). And when you thought Bud Light was done, they once again entered the Super Bowl scene, this time dissing its competitors like Miller Light and Coors Light, and we’re here for it. It was humorous, majestic and sure to leave its competition on their toes.

Contact ON Advertising today to learn about our services