Monthly Archives: Ad agency
The ON Advertising team working at their desks inside the ad agency office

What It’s Like To Work At An Ad Agency

If you’ve ever seen Mad Men, you might have wondered to yourself, “Is that what it’s like to work at an ad agency?”. As an Account Coordinator, I can tell you it’s not all whiskey and parties (as much as we wish it were). Instead, the ON Advertising team focuses on creative strategies to grow our clients’ marketing and sales goals. To do so, the agency has designed its infrastructure and culture to support client goals and our employees’ professional growth.

A Close-Knit Phoenix Ad Agency

If you walk into our office, you will notice that our Account Services team are all located in the “bullpen”. The bullpen is an open floor plan with each desk in close proximity to each other, although positioned at least six feet apart.  Not only does this create room for comfortable furniture and amenities, but it also allows us to engage with one another. Since my first day as an Account Coordinator, I’ve noticed how as an ad agency, it’s important to work together as a team rather than working in a silo. Over time, professional bonds are developed thanks to the bullpen design. Furthermore, it provides the Account Services team a chance to collaborate and share ideas on projects. 

Most of the best ad agencies have creative departments. Our creative team members have their own offices for privacy, however, open doors are common to encourage continued communication. 

What is Team Building and What Does It Look Like for an Ad Agency?

Studies have shown that having fun is beneficial for company culture and employee productivity. It motivates an ad agency team to do their best work when the company offers them time where they can relax and have fun. In other words, when a team feels the best, their clients get the best.

At ON Advertising, we work to promote a healthy work environment and look forward to our quarterly team outings. In the past, we’ve attended several baseball games, enjoyed an escape room, and swung our clubs at TopGolf. Even though the country is in the middle of a health crisis, we still took the time to play board games in our office. 

Professional Development 

Advertising is an extremely competitive, constantly evolving industry that leverages its resources and talents to meet its client’s needs. The sole purpose of partnering with an advertising agency is for us to act as the middleman to ensure your brand resonates with your target audience. According to HubSpot, it’s not uncommon for advertising agencies to create mentorship opportunities, cross-train their employees, and create a standard onboarding process.

To assure we are providing our clients with the best services, we’ve integrated many professional development aspects into our ad agency. Phoenix Business Journal reports that professional development is key to a company’s success. It allows employees to grow as professionals, and their expertise will show in the work they do for their clients. When I started as the Account Coordinator, I was shown how to write an SEO-friendly blog post, how to write social media posts, and how to conduct keyword research.

Recently, we attended the Digital Summit at Home, where we’ve gained a greater understanding of new digital strategies that we can provide to our clients. We even gained more resources that we’re excited to integrate into our client’s online strategies. As I write this blog post, I am brainstorming ideas with one of the Account Executives on how we can use this newfound information with our clients. Furthermore, I’ve personally undertaken my own training to become proficient in all things Adobe Photoshop and Premiere Pro so I can make more stylish social media and video blog posts.

Make ON Advertising YOUR Phoenix Advertising Agency

All of this leads to an efficient agency. I may be biased, but I believe ON Advertising is one of the best ad agencies to work for.  For over 25 years, we have provided creative ideas and expert understanding of our clients’ marketing and advertising efforts. We understand how people think, behave, and make decisions that impact their businesses. Contact us to speak with one of our experts to begin your marketing journey.

A pennant themed sign with Super Bowl Advertisements on it

Super Bowl Ads Spotlight

Whether you’re an avid football fan or not, you’ve got to admit you’re excited to see the crazy, creative commercials each year. We are too. After all, advertising is our gig.

There were plenty to choose from — some great, some not so great. But here are a few of the commercials we want to highlight this Super Bowl season.

Walmart: Famous Cars Pick Up Groceries

“Order groceries online. Pickup for free. No matter what you drive.”

All of your favorite classic movie mobiles including Scooby Doo’s Mystery Machine, the Jurassic Park jeep and Cars’ Lightning McQueen zooming off to the curbside of their choice of a grocery store and greeted by Walmart staff. The commercial was action-packed, humorous and brought some of us back to an earlier time.   

Burger King: #EatLikeAndy

Andy Warhol? In a Super Bowl ad? In 2019? You saw it. Burger King debuted a commercial of one of the most iconic artists eating a Whopper, almost in complete silence. Talk about a major throwback. Many were saying it was the best commercial of the Super Bowl, and some even said it was better than the game itself. This ad represented Warhol as a normal person doing normal things — such as eating a burger, and it sure portrayed the power of silence.

Michael Bublé vs. Bubly

There’s no better person to start a conundrum with Bubly Sparkling Water than Michael Bublé. The entire commercial features Bublé having an argument with people in the store about how to pronounce the name of the drink. With its snarky humor, celebrity guest and use of bright colors, this commercial definitely stood out during the big game.

Olay Killer Skin

In case you’re unaware, women watch football too. This year’s Super Bowl took a step in the right direction, targeting female fans in some of the commercials. This was Olay’s first Super Bowl ad, and it emphasized the brand’s quality skincare products in a 1-minute thriller that was more likely to have you laughing than on the edge of your seat. Olay’s commercial proved female football fans probably have interests other than laundry detergent.

Bumble

While we’re on this female empowerment track, let’s not forget to mention the dating app Bumble also debuted its first-ever Super Bowl ad. With campaign partner, influencer and tennis star Serena Williams, Bumble reinforced that with their app, women make the first move. Football definitely stepped it up in 2019, making women feel like part of one of the biggest games of the year.

Bud Light: Special Delivery

Bud Light? More like Bud Knight. These ads took Game of Thrones fans through an epic adventure in one commercial, leaving them thirsty for the next season (and, perhaps, some beer as well). And when you thought Bud Light was done, they once again entered the Super Bowl scene, this time dissing its competitors like Miller Light and Coors Light, and we’re here for it. It was humorous, majestic and sure to leave its competition on their toes.

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