Monthly Archives: Consumer analysis

A rough draft of how the UX content will look on a business's website

The Importance of UX Content and Its Knack for Conversions

As digital marketers, one of the biggest challenges we face is developing a high-performing user experience (UX). UX content is a key component in your digital marketing and has the power to attract and nurture customers to your brand. It does not matter what industry or which customers you serve, an effective digital marketing strategy must be incorporated.

As one of Phoenix’s top digital marketing agencies, ON Advertising is an incredible resource for effective marketing that increases ROI. Our team of professionals are experts in helping you accomplish your goals with our wide range of services. Read our article below and learn more about the importance of UX and how it leads to conversions.

What is UX Content?

User experience design is defined as the process design teams use to create meaningful and relevant experiences with a product. This involves designing the entire process of acquiring and integrating the product, including branding, design, usability, and function. UX is especially prominent in a company’s website.

In order to develop quality UX content, you need a deep understanding of your users’ needs, wants, abilities, what they value, and their limitations. Designers are experts in identifying these aspects and will take into account your business goals to develop an experience that leads to conversions.

UX Content Requires Extensive Research

A designer’s typical routine will vary, but there is one consistent part of developing user experience – consumer research. Rather than blindly theorizing who will engage with your product, why not utilize research to identify your users? This allows your designer to develop experiences that will more likely resonate with your target market. We often incorporate different means of research, like creating buyer personas, designing wireframes and interactive prototypes.

User Experience Designers Understand Usability

After conducting extensive research on your users, we begin the design process. As we conceptualize and implement your design we figure out how your users will interact with the content. This is extremely important as interactions between customer and brand can make or break the relationship. Thankfully, UX content designers will have valuable information handy to figure out what your users might expect with your product.

This involves designers putting their focus on what users might need/want to do with your product and ensure the design has elements that are easy to access, understand, and use in order to meet their needs.

What Does UX Content Include?

When designing user experiences on a website, it incorporates various elements to create a cohesive concept. This involves creating an enjoyable environment by using attractive visual designs and a user-friendly interface. Additionally, UX content incorporates engaging copywriting to educate users on your product and brand. Not only does this inform your audience on what you are all about, but it also allows you to create a unique brand tone of voice.

Frankie Calandra, ON Advertising’s copywriter, explains, “In order for your business to truly resonate with your target customers, you need a unique identity. Not only will an attractive, easy-to-navigate interface engage consumers, developing a tone of voice will help your brand stand out and create a personality that generates interest towards your brand.”

The Importance of UX on Conversions

When users have a horrible experience on your website, they’re most likely not going to return or buy anything anytime soon. Not only that, their horrible experience will lead them to other options, i.e. your competitors. However, when you incorporate effective UX content into your digital marketing, you benefit tremendously.

The whole point of developing an engaging user experience is to produce leads. By streamlining the UX design you’re single-handedly manipulating your buyer’s journey by shortening the time from lead to sale. This in turn increases your ROI and generates more leads and greater customer loyalty.

ON Advertising Builds High Engaging UX Content

For more than 25 years, ON Advertising has been one of Phoenix, Arizona’s premier marketing firms. We strive to provide excellent service for every one of our clients to ensure their goals are being met. Whether it’s designing user experiences, a unique brand tone of voice, or videography, we’re your choice for quality services. Contact us today and see how we can help your business grow to new heights.

ON Advertising Mug sitting next to a marketing strategy web chart

Why Should You Have Marketing in Your Business?

Marketing isn’t just a part of your business – it is your business. Almost every aspect of your business depends on your marketing strategy. Why? Because everything you do revolves around sales and marketing leads to more of it. Marketing is a powerful tool that ensures consumers have their eyes on your brand and products. With a well-developed strategy, you can grow your business even further.

As one of the top ad agencies in Arizona, ON Advertising is the go-to for quality services that put your business front and center of your competition. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below to learn why you should adopt marketing into your business.

What is Marketing?

The term “marketing” is very broad as it can pertain to a lot of activities like media buying, advertising, social media, branding, public relations, and so much more. However, the overarching goal is the same – bring consumer attention to your business. This leads to awareness, brand loyalty, and most importantly, sales.

Identifies Consumer Needs

Not only does marketing determine consumer needs, but it also creates consumer needs. Why should they buy from you? What sets you apart from your competition? As advertising professionals, it is our job to tell people the when, why, and how they can engage with your business. Oftentimes, this involves playing to their consumer needs.

For instance, if you’re a restaurant owner who specializes in Mexican cuisine, how can you differentiate yourself from your competitors? There are several routes you can go; you use fresh ingredients, you’re authentic, you’re close to a major attraction, etc. What about offering vegetarian options?

Before fast-food chains brought Impossible Meat to their menus, Taco Bell was a hidden gem for vegetarian eaters. It gained many loyal customers because they were able to customize their menu items to fit their vegetarian diet. Thanks to its internal marketing team’s research, the fast-food chain found an opportunity to answer consumers’ need for vegetarian options by adding them to their menu. They partnered with American Vegetarian Association (AVA) to have the new menu items vegetarian-certified. This has been a huge differentiator from their competitors and boosts their brand image.

Marketing Professionals Can Help Identify the Ideal Customer

To attract customers, you need to know who you are selling to. Part of a marketer’s job is to help you identify target audiences to ensure your brand attracts your ideal consumer. One way that ON Advertising achieves this is by developing consumer profiles. This involves extensive research into key demographics to ensure your messaging influences a reaction from the target customer.

When we develop these profiles, we look at a few things like:

Age
Gender
Hobbies
Location
Income
Goals or motivation

Everyone is Going Digital, So Should You

According to Optinmonster, the global online shopping market size nearly hit $4 trillion in 2020, with $300 million in the United States alone. While traditional marketing still plays an integral role in attracting business, digital marketing has one of the biggest impacts on today’s consumers.

Your customers are online, and you should be too. ON Advertising offers comprehensive digital services to ensure your presence is known by your target audience. This may involve a social media strategy, digital advertising, content development, and website design.

Darren Higgs, ON Advertising’s VP of Marketing explains, “The essence behind any effective marketing strategy is to understand our customers’ audience. The advantage of hiring an advertising agency is the ability to use tools to analyze audience intelligence. If you identify your audience’s biggest source of influence, and how they live day to day, then you can create new opportunities for your marketing and advertising efforts.”

ON Advertising is Arizona’s Choice for Marketing Strategy

Every business needs some sort of marketing. It’s an incredible tool that leads to greater sales, customer loyalty, and a brighter brand image. The people at ON Advertising are masters in developing strategies to ensure your business is seen by your ideal customer. Our talented staff come from different backgrounds and carry unique skill sets to move your business forward. Visit our services page to learn how we can push your business to new heights.

The heart of Times Square highlighting all of the different types of media advertising

Media Buying – Choosing The Right Media For Your Business

When you think of an advertising team, you probably picture a group of writers, artists, and account executives huddled around a conference room table. As creatives, we can spend all day creating ads, but what’s the point if they’re not seen by the right people? That’s where the media buyer comes in. Media buyers are an integral part of an agency’s success as their job is to understand the client’s goals and target the right audience on the right advertising platforms. Without the media buyer, your message can easily get lost in the static.

What Does a Media Buyer Do?

Media Buyers plan and negotiate buys for various clients. They work with other departments to better understand the client’s marketing goals and the target audience for the advertising. With this information, the media buyer will purchase ad space where the target audience will respond, engage, and buy the company’s products or services. They are knowledgeable in all aspects of media, including television, radio, print, billboard, digital, and OTT. By knowing the different areas of media, the buyer helps choose the right medium that would give the client the best return on investment (ROI) for their advertising dollars.

Look At Where Your Competitors Are Advertising

The media buyer takes several things into consideration before making recommendations on where you place your hard-earned advertising dollars. This includes looking at your competitor’s ad placement and ways to outshine and outperform what your competition is doing so you capture more market share.

Fine Tune Your Message With Consumer Analysis

It never hurts to do research, especially when you’re marketing your brand to consumers. Trends and buying habits change over time, and it is the media buyer’s job to make sure your message is seen in relation to their interests. If your target audience is a part of the generation Z demographic, buyers must look into their buying habits and current trends that could help your brand stand out.

Which Medium is Right For You?

With several different places to advertise, the media buyer has many outlets to choose from to get your message out there. Depending on the marketing strategy, the buyer may decide on television, print, radio, digital, or billboard spots. Each with their own benefits, including:

Television: Can deliver a message visually and audibly with a low cost for viewing
Radio: Provides an outstanding reach, frequency, and ability to expose the listener to build awareness
Billboard: With placement along freeways, it provide a high reach and visibility
Digital: Digital advertising has strong targeting capabilities that will provide brands a more efficient way of delivering their message to their audience
Print: This medium benefits from a highly engaged audience, which may translate into action

By combining research, analytics, and strategy, the media buyer will ensure your ad reaches the proper audience, engages with them, and gets your audience to buy your product or service.

Make Your Brand Stand Out With ON Advertising

In today’s digital world, there are several ways brands can stand out amongst your competitors. At ON Advertising, we work closely with our clients to ensure their brand is front and center. Advertising is a strategy, and knowing when and where to buy takes an experienced media buyer. Contact us today to get started.