Staying Ahead of Advertising Trends 101
Over time, advertising has changed drastically. With new technology being released continuously, ads have gone from traditional print to digital. Digital ads are evolving as well with more and more of them being seen on mobile devices Sta desktop platforms. This is because of the extended features mobile ads have to offer. With so many advertisements on smartphones and portable devices, consumers are becoming better at ignoring them. Of course, you want to make sure you are getting the most from your marketing budget by grabbing the customer’s attention and using these tips and tricks will help you do just that.
Video Advertising
Although video advertising may be more expensive, they can yield a high return on your money. Consumers prefer to watch videos as they are easy to share, grab the attention, and convey more information in a shorter amount of time. There are higher engagement rates when the video auto-plays to consumers online, people are immediately drawn to the movements and sounds coming from the screen.
Location Based Advertising
Having location-based advertising available is a very powerful tool for marketers to use. By knowing the area of the audience you want to reach locked down, ads can be sent to a phone through text or push notifications to people in the exact location you want. It’s a great and easy way to reach your target market.
Personalization
There are so many platforms for advertising that are constantly in people’s faces they have learned to tune out ads as much as possible. More and more companies are investing vasts amounts of their budgets to make their ads more personalized, thus giving them better results. Creating ads that are aligned with your consumers’ needs, preferences and demographics is more effective than making one general message.
ON Advertising is One of Phoenix’s Top Advertising Agencies
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