Monthly Archives: public relations

Small business retailer working on Public Relations

How Retailers Benefit from Public Relations Agencies

Reputation is everything for retailers in a competitive market vying for the loyalty of their ideal target demographic. A quality public image serves to bolster a company’s success over a long period of time. Public relations (PR) is the key tool used by retailers to manage their relationship with the public and its various aspects of engagement. Public relations agencies foster, preserve and protect a retailer’s positive image. Conducting damage control on hearsay or false information that lacks proper context are some of the many battles public relations teams manage on the behalf of retailers.

Top Benefits of Having a PR Agency

Let’s discuss why having an exceptional agency should never be overlooked.

Raises and Reinforces Credibility — As a retailer, a PR agency works diligently to keep your image sustainable in the sphere of public consciousness. How a retail company is portrayed will put it at a greater advantage over its competitors. Without a respectable team, you may be at risk of encountering costly strife to your reputation and brand’s credibility. Losing public trust is not easily regained, especially when you don’t have a prepared plan of action to best address issues as they arise.

Yields a High Return on Investment (ROI)— Retailers of all sizes can take advantage of the strong ROI public relations agencies offer. It is an investment that yields impressive results as free media is often used to spread brand awareness and elicit demand for what you have to offer in the market. Contrast this with paying for advertisements and you have a more cost-effective marketing strategy to follow.

Stretch Your Brand’s Reach— Investing in a public relations agency is a great way to significantly widen your brand’s reach. There is no sense in having a great product or service that fails to reach its income-generating potential due to a lack of awareness that your brand even exists. Public relations can change all that and offer a refined communication approach to your target audience. Leveraging the resources available through online social media outlets it’s possible to maximize the scope of your brand’s reach and influence. PR requires the right plan at the right time, and when it is done correctly, it can really help a business reach its goals. By utilizing trustworthy news sources, your business will grow and boost its brand awareness.

The Power of Good Publicity

Publicity is undoubtedly powerful, possessing the capability to reach a large audience within seconds, like a wildfire resulting from one strike of a match. Good publicity drives the success and engagement of many potential new customers. A larger platform to operate from is highly desirable for small retailers looking to get ahead.

Although the benefits of good publicity are important, most small businesses don’t know how to get started when it comes to building a good public image, let alone managing it as the business grows and expands its reach of influence. The importance of a public relations agency cannot be overlooked when desiring to grow your business and brand loyalty.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you. Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

A lined sheet of paper that reads public relations and ON Advertising PR agency

What is a PR Agency and How Can It Boost Your Business?

As a full-service agency, one area we see a lot of confusion over is what exactly is public relations. A PR agency is very similar to an ad agency in the sense that they share the same goals. However, the biggest difference between the two is how they achieve those goals. When it comes to public relations, it’s all about getting eyes and ears on a person or business via editorial coverage.

As one of the top marketing agencies in Phoenix, we have experience in many areas of the industry. Public relations is just one of those areas, and we have a knowledgeable team with innovative ideas to get your name in the public’s eye. Learn how PR can play a critical role in your marketing efforts and what ON Advertising can do to help.

What Does a PR Agency Do?

Public relations can be defined in several ways. It can anticipate, analyze, and interpret public opinion and attitudes that might impact an organization. PR can influence or change public policies and manage resources needed to sway the opinion of a target community. Additionally, PR professionals research, evaluate, and implement programs of action and communication to inform the public daily.

The overall goal of public relations is to obtain editorial coverage. At ON Advertising, we achieve this by developing and distributing numerous press releases, writing several pitches, and blogging nonstop for our clients. Moreover, we perform a considerable amount of research for clients to fine-tune their messaging to grab audience attention.

At the end of every month, we compile a media coverage report to determine the success of our public relations activity. This allows us to determine what areas we need to focus on and gives us valuable information on publications that run our press releases. Additionally, we’re able to track the publication’s reach and ad cost, giving us an idea of the potential amount of people who will see the editorial.

The Benefits of Partnering with a PR Agency

Reduce business costs by hiring a public relations agency. According to Home Business Magazine, businesses need to use different tactics to bring in new clients in today’s competitive business world. While entrepreneurs can achieve this themselves, this is a PR agency’s bread and butter. They have years of experience in strategizing, developing, and implementing campaigns to get results within budget.

Reaching out to publications and broadcast companies can be a difficult task. Fortunately, when you partner with an experienced PR agency you not only benefit from their knowledge but also their connections. They’ll have a range of contacts from media outlets and community leaders to help grow your brand efficiently.

To attract new clients, investors, and talented employees, you need a good reputation. PR teams have a knack for polishing your business’s image and increasing awareness of your brand. As a result, their efforts will generate new leads that will help your business thrive.

Another benefit to hiring a PR agency is its ability to open a lot of time for you and your employees. Instead of having to take time out of your day to develop uncertain strategies, write press releases, and research publications, you can hire somebody else to do the heavy lifting. PR teams are experts in these areas and more, giving you more time to focus on the other parts of your business.

ON Advertising Knows How To Get Eyes On Your Brand

Public relations is a vital part of a strong marketing campaign and it should not be forgotten. When you partner with ON Advertising you can expect a strong campaign that incorporates our range of services. From strategy to creative and PR, we use our knowledge and expertise to obtain positive results. We’re not just the PR agency of choice, we’re the marketing partner of choice. Contact us today to learn more about our range of services and how we can enhance your business today.

The mock up for the Creighton University building in front of park central phoenix

Client Spotlight: Creighton University

Located in Omaha, Nebraska, Creighton University has established itself as one of the nation’s top-ranked educational institutions, combining its Jesuit philosophy with a diverse educational curriculum. For more than 100 years, the university has prioritized the education of its students while remaining true to its Catholic values and traditions.

When ON Advertising acquired Evans Communications in April 2020, we continued our ongoing partnership with Creighton University. We’ve worked diligently to raise awareness of the university’s work in Arizona as their local public relations firm and now serve as the university’s ad agency in the Phoenix market.

What We Do For Creighton University

Since 2017, we’ve partnered with Creighton University on several initiatives and assisted the Creighton team in reaching their goals in the Phoenix market.

Our extensive scope of services for their team includes:

Arizona is currently facing a shortage of healthcare professionals, and Creighton’s expansion of its medical and nursing programs is one of the largest investments in healthcare education in Arizona in recent years. Creighton is no stranger to Arizona — the university has been educating doctors and nurses in Phoenix for more than a decade. With the opening of the new $100 million Creighton University Health Sciences Campus next year, there’s an opportunity for Creighton to expand its impact even further.

That is where ON Advertising comes in. As their advertising agency, we assist them in their branding efforts to further establish their presence in Arizona and provide interested students with information about their curriculum and their future campus site.

What Has Happened

Creighton University has accomplished a great deal over the years to secure its place in the Phoenix, Arizona community. In 2018, the university announced plans for a $100 million Creighton University Health Services Campus at Park Central, with the groundbreaking in 2019 attracting significant media attention. Our public relations efforts have helped boost awareness of its medical and nursing programs locally and its partnership with Arizona State University. And as Creighton’s local advertising agency, it is our goal to further increase awareness and student recruitment for the university as it opens the campus in Spring 2021.

What’s Ahead for Creighton University

Our work never stops. As we get closer to the grand opening of Creighton’s Health Services Campus, we are continually evaluating the next steps for our client. The campus will attract students and educators who are willing to answer Arizona’s healthcare professional shortage, and we’ll have the strategies to help Creighton University appeal to them.

Partner With ON Advertising

As one of Arizona’s top advertising agencies, we are committed to the success of our clients and their goals and work meticulously to provide them with services that will boost their brand forward. Our talented, enthusiastic team brings a diverse set of skills, insight, and creativity to every project we work on. Contact us today to elevate your brand further.

ON Advertising Acquires Evans Communications

ON Advertising, a prominent Phoenix-based full-service advertising firm, has acquired Evans Communications, a leading Valley public relations, marketing and event planning firm.

Evans Communications will be merged into the ON Advertising structure, and its principal Tom Evans will join the ON Advertising team as Partner-Public Relations and Event Strategies. Evans’ three other employees will join the ON Advertising team as well. The dollar value of the transaction is to be determined based upon revenues over the next few years.

The move significantly expands ON’s public relations and event planning capabilities while providing Evans Communications’ clients with ON’s full spectrum of advertising, creative, digital, social media and marketing services. Evans Communications’ clients include some of the Valley’s most prominent organizations, including Plaza Companies, Valley of the Sun United Way, SkySong, The ASU Scottsdale Innovation Center, The Phoenix Symphony and many more.

ON Advertising’s client base includes a broad range of public and private sector organizations, including Hines, Chompie’s Restaurants, Pioneer Packaging, Cici’s Pizza, Aria Energy, Maricopa County and the State of Arizona.

“We’re proud of what we’ve accomplished over the years on our clients’ behalf, and have been fortunate and privileged to work with some of the finest leaders in Arizona and some of the most dynamic organizations in the Southwest and beyond,” Tom Evans said. “But we were very impressed with what ON Advertising’s partners John Hernandez, Ron Meritt, and Eric Garcia are building, and we’re thrilled to be a part of it. They have been incredibly gracious and welcoming, and we look forward to what we’re able to achieve for our clients together.”

Andrea Tyler Evans, co-owner of Evans Communications, will continue to serve as Publisher of the Evans’ other company, Frontdoors Media, which is not involved in the transaction.

John Hernandez, Partner and Co-Owner of ON Advertising, said that the acquisition was an opportunity for the agency to continue its growth while expanding its capabilities and adding a well-known name in the community to the company’s roster.

“Evans Communications has an excellent reputation in the Valley,” said John Hernandez. “Tom and our partners had great conversations to make this deal happen, and we knew that not only would our services be complementary, but he and his team would fit into our culture, which made this a no-brainer,” he added.

The transition will officially take effect on April 1, with the Evans team transitioning into the ON Advertising offices in downtown Phoenix.

Founded in 1993, ON Advertising is a full-service advertising, marketing, public relations, graphic design, web design and video production agency with innovation and big creative ideas at its core. For all clients, we take a business-based approach which means we look at bottom-line growth for every client. We start and execute every assignment with the understanding there are tangible business goals to achieve and the communication strategies must align with the business objectives of each client.

John Hernandez standing for a portrait in front of a city street

Our Partner John Hernadez is Featured in Voyage Phoenix!

One of our Partners, John Hernandez, was interviewed and featured in a story on Voyage Phoenix! John talks about his career starting in television before joining Ron as a partner. He also discusses the history of ON Advertising and how we have grown into what we are today.