Monthly Archives: Retail
A videographer in a ambient setting shooting a video for a retail business

Strong Creative Results in Strong Sales for Retail Business

If you own a retail business, you know firsthand how competitive the industry is. Not to mention, eCommerce shopping is only getting more prominent in our lives. So, how do you stand out from your competitors? ? Simple. Partner with a full-service advertising agency that can concept, develop, and place effective creative advertising to strengthen your sales numbers.

As one of the top ad agencies in Arizona, ON Advertising is the go-to for quality services that put your business front and center of your competition. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below to learn more about our creative services and how they can help your retail business find great success. 

Capture The Essence Of Your Retail Business With Video Production Services

Video production is nothing new to retail. In fact, businesses have been using professional video production for commercials and websites for a long while. With social media and other digital platforms only becoming more popular, there are many opportunities for retailers to highlight their brands visually.  Some benefits to consider when enlisting in video production services include:

  • Personalization for customers.
  • Showing them what you’re all about is better than telling them.
  • Powerful videos can result in better sales and conversions.
  • It adds a human element to your retail business.
  • Videos are perfect for showing off more complex products.

Looking To Resonate With Your Target Customers? Go With The Copywriter.

What separates a retail business from its competitors? Personality. To develop a brand tone of voice that truly resonates with your customer, you need a copywriter. They’re the chameleons of the advertising world as they can shapeshift words to fit what your customers are looking for. This will play a huge role in turning casual shoppers into loyal buyers. But, finding a formula that works for your business is critical. So, what exactly goes into great retail copywriting?

  • Great copywriting will focus on benefits, not features.
  • It will influence action and understand consumer behavior.
  • Great work can spark an emotional reaction.
  • Writers understand the importance of storytelling.

Graphic Designers Influence Consumer Behavior For Retail Businesses

Another important aspect of strong creative is the role of the graphic designer. The work they do is probably the most important as it helps capture your audience’s attention, intrigue them, and engage them. This is especially true when they’re partnered with a copywriter. Moreover, graphic design helps you form people’s positive perceptions of your brand, as well as inspire them to remember your products. Some benefits of partnering with a graphic designer include:

  • Strong graphic design can boost brand familiarity.
  • It can help tailor your brand to your customers’ needs.
  • They will understand color theory and what will be most impactful for your designs.
  • They can make your projects relatable to your target audience.

ON Advertising’s Creative Team Knows Retail

As one of the best creative agencies in Phoenix, ON Advertising are experts in developing successful brands. Our strategic approach will expand your company’s personality and help determine the image you wish to portray to the public. ON’s team of thinkers, creatives, and observers synergize their talents to develop a brand that works for you. Contact us today to learn more about our services and how we can help your business shine.

A healthcare grand opening event where a groundbreaking took place for a new healthcare facility

How to Have a Successful Grand Opening Event

Are you launching a new business venture? Expanding your reach by opening an additional location? If so, one way you can get the word out is by throwing a grand opening event. It’s an excellent way to generate enthusiasm for your business and build a healthy relationship with your community. However, the process and strategy to throw an extraordinary event should not be overlooked. ON Advertising’s event planning team has helped hundreds of businesses turn grand opening ideas into reality. That is why we’ve listed a few things to consider when throwing this type of event.

The Type of Grand Opening You Throw Is Dependent on Your Industry

Just about every business can throw their own celebration to honor their big opening. But, depending on the industry you serve it may look different from events in other industries. For example:

  • Retail: Typically, grand openings give the public a chance to interact with the retail space, i.e. engage with employees, products, and services. Activities may include ribbon cuttings, giveaways, and special promotions
  • Hospitality: Similar to retail, businesses in the hospitality industry will work to bring consumers into the location. ON Advertising has helped set up activities involving groundbreakings, ribbon cuttings, and mix and mingles with food and drink
  • Real Estate: One of the most important goals of a grand opening event for real estate firms is to attract potential tenants and investors. A common practice for this industry is to conduct a press exclusive event, meaning members of the press get first access to the property so they can spread the word on its features. This helps leverage potential tenants and investors to seek the property out to see if it fits their needs
  • Healthcare: When it comes to opening new healthcare facilities, it’s important to create buzz around the property. This involves a mix of press coverage, social media, and even partnerships with local businesses and non-profit organizations. 

Set Goals for the Grand Opening Event

Before planning an event it’s critical to set measurable goals, such as getting a certain number of contact information or reaching specific sales numbers. Additionally, planning out intangible goals, like raising brand awareness, are an important factor in a grand opening event. Hence why partnering with an event planner is important. They will be able to assist you in developing goals that are attainable and offers ways you can reach them.

Plan As Early As Possible

Grand opening events require a lot of time and attention to detail for them to work. Depending on the size of the event, you could be working with several vendors to create an enjoyable atmosphere for guests. For example, if it’s an outside event, you’ll need to book a venue as soon as possible because they typically fill up quickly. Furthermore, coordinating with catering crews, parking staff, security, and other vendors can be a lengthy process. 

Before The Event, Establish and Maintain a Presence in the Area

If your location is under construction before your business’s launch, it’s critical to make your presence known long before the lights are turned on. This may involve “Coming soon” signage and sharing flyers, brochures, and business cards to people in the area. Sharing details such as the date of the grand opening, details on the event itself, and what to expect from the business can create excitement for community members. 

When planning a grand opening it’s important to use marketing resources to establish your presence in the area. In addition to flyers and coming soon signs, you can use other advertising methods to bring awareness to your event and business.

  • Radio
  • TV
  • Direct Mail 
  • Social Media
  • Email marketing

Work Out the Kinks Before The Big Day

This is the first impression many people will have with your business, so it’s important to make their experience as positive as possible. To ensure your grand opening goes off without a hitch, you need to get your ducks in a row. The time for trial and error is not during your grand opening. With this in mind, make sure your employees are trained for business and your vendors are prepared weeks in advance to entertain and serve your guests. 

ON Advertising’s Event Planning Team Assists in Grand Opening Events

Our team has been involved in just about every type of event imaginable. We’ve assisted in small networking events to large grand opening celebrations. We develop strategies and concepts from scratch to ensure your event runs smoothly and your goals are met. Contact us today and learn how our event planning team can assist in your events.