The Best Super Bowl Ads of 2025: Our Top Picks
We’ve been watching Super Bowl commercials for years, and each year, we get to see how brands get creative, bold, and innovative in reaching their audience. The 2025 Super Bowl ads were no different, featuring a fantastic mix of humor, heart, and sheer oddity. From nostalgic parodies to thought-provoking campaigns, here’s a compiled list of what we think are the best ads of the season (in no particular order).
“Cowboy Head” by Mischief @ No Fixed Address
Tubi’s 60-second spot for their “If It’s In You, It’s In Here” campaign is definitely one of the most bizarre and memorable ads of the year. A boy born with a fleshy cowboy hat on his head faces social adversity in a world where everyone else sports a Gandalf-inspired wizard flesh hat head. The clever and weird narrative plays with the concept of shifting trends and the absurdity of internet culture, making it a perfect fit for a free streaming platform known for its unique offerings. It’s strange in the best way possible.
“These Legs: A Dove Big Game Film | #KeepHerConfident” by Ogilvy UK
Dove’s latest addition to their “Campaign for Real Beauty” tackles the issue of body positivity in a simple yet impactful way. The ad features a 3-year-old girl running joyfully down the street, oblivious to body image concerns that won’t affect her until years later. By showing how society’s expectations of beauty seep into our lives at a young age, this ad delivers a powerful message with minimal fuss. A standout in a sea of flashy Super Bowl ads.
“Dunkings 2: The Movie” by Artists Equity
This ad/sketch is all over the place, with a lot going on, including a Jay & Silent Bob cameo, Casey Affleck replacing Matt Damon, and a beef between two boy bands, one sponsored by Dunkin. However, a hilarious appearance by Jeremy Strong as Dunkin Coffee amusingly comments on the real-life Succession actor’s ridiculous and widely criticized method acting philosophies, which makes it all worth it.
“So Win” by Wieden+Kennedy Portland
Nike’s black-and-white commercial featuring strong female athletes is an absolute triumph. The ad’s simple message, paired with a powerful voice-over, challenges the notion that women can’t achieve greatness in sports and beyond. It’s a timeless reminder of resilience, empowerment, and the fact that women can do anything—even when society says they can’t.
“Goldilocks and the Three Trucks” by GSD&M
Glen Powell’s sheer charisma shines in this ad, where he plays the protagonist of a mock fairytale. Dressed in various costumes, Powell delivers an energetic and captivating performance, showing that sometimes an ad can succeed based solely on the star power of its lead. The simplicity of the concept and Powell’s charm made it an enjoyable and unforgettable moment during the game.
“Kiss From a Lime” by Goodby, Silverstein & Partners
In a delightfully weird ad, a CGI version of Seal as an actual seal serenades viewers with a rendition of his iconic hit “Kiss From a Rose,” but with a twist—it’s about Mountain Dew Baja Blast and a lime. The twist is a bit lame and nonsensical but, watching a CGI version of Seal as an actual seal is wildly amusing, no matter the circumstances. It’s refreshing to see a spot lean so hard into absurdity without being completely obnoxious.
“Slow Monday” by Mischief @ No Fixed Address
“Mondays stink” isn’t exactly a hot take, but Coors Light gives it a fun twist by featuring sloths doing typical Monday activities. Instead of humans, these adorable creatures embody our collective Sunday laziness. The ad includes a series of funny moments, like a sloth too lazy to chase a lawnmower, resulting in a destroyed flower bed and a slow-speed bank robbery chase. The spot wraps up with a sloth delivering a Coors Light case to another sloth, who immediately transforms into a human. The message? Maybe we’re all sloths because we’re lazy, and doing literally anything takes so much effort. It’s a bit odd but undeniably cute and funny.
“Dream Job” by Google
Google’s ad is simple yet deeply emotional. It features a middle-class dad using Gemini’s AI assistant to prep for a job interview. As he reflects on past challenges, it’s clear his hardest job has been learning how to be a dad. While it doesn’t reinvent the wheel, the ad’s sincerity is enough to bring a tear to even the toughest football fan.
These 2025 Super Bowl ads showcase the best of creative advertising: from wild humor to deep emotion, these brands know how to captivate an audience. At ON Advertising, we know how to craft compelling ads that not only entertain but also leave a lasting impression. If you’re looking to create a video advertisement as impactful as these Super Bowl spots, reach out to ON Advertising. Let us help you bring your brand’s story to life in the most exciting way possible!
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