Monthly Archives: UX

New Website? Four Things to Consider Before You Go Live

Whether you’re building a brand new site for a soon-to-be launched business or revamping your existing website with fresh content and design, chances are that you already know how vital your online presence is. The web is often the first place that potential customers or prospective clients will go to find information about you. And since you don’t get a second chance to make a first impression, your website is not the place to take shortcuts or rush to launch.
We’ve helped 19 clients launch or revamp their websites this past year. And while we would love to say it was all rainbows and unicorns, that would be a total fantasy of, well…rainbows and unicorns. Instead of keeping all of the valuable wisdom we gained to ourselves, we like to share the love. In that spirit, here are four common problem areas that businesses run into when launching a website. Eliminating these issues can really have a positive impact on both SEO quality and the visitor experience.

Fast Food Service Provider Marketing

Over the years as we’ve grown and worked with clients to build a digital presence, one of the things we’ve heard is how our team provided insight into marketing data, not just the data itself. I use the word “insight” for a reason. Data from marketing channels, for many, is like eating out. Small bites of info may be better for some while others need a full course meal. In the spirit of combining two things I appreciate, food and data-driven marketing, I’ve started leading our team to an approach of providing sit-down service during our discussions with certain clients versus providing a fast food service approach. Got your appetite ready? Let’s go. …

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