Monthly Archives: Video Ads

We’re Bringing Sexy Back to Advertising

It’s not every day that you get to work on a spooky lingerie campaign, but last month that is exactly what our team at ON Advertising had the privilege of doing. When Yandy.com, an Arizona based online retailer of lingerie, Halloween costumes, and women’s apparel, contacted us for creative execution of 3 videos that were 15 seconds each, we could not resist the opportunity to be a part of something unique and challenging. With the month of October being Yandy’s busiest time of year, we only had 3 weeks to turn the project around in time for an October 1st launch date, so our team banded together to bring this project to fruition for our client. How did we get it done? Keep reading to find out!
On your mark, get set…
When advertising for a brand like Yandy, it isn’t enough to simply create something visually stunning, it has to resonate with the right buyer persona. In careful collaboration with our client, we identified what messaging, tone, and look would attract Yandy’s audience. Once the concepts were selected based on strategy, ON Ad’s Chief Creative Officer meticulously sketched out each frame for the 3 concepts in order to visually articulate how the final product should look on screen. Check out the storyboards here.
Meanwhile, the client services department worked with local talent agencies to secure models and actors for the spot. In partnership with Sneaky Big, we were able to lock down a highly sophisticated production studio to execute the videos.
While Sneaky Big and the creative team at ON purchased and built the props for the shoot, hair and makeup teams were assembled and briefed with specific production books so they could understand the exact “hauntingly sexy” appearance that each of the models needed to portray on camera.
Action!
15 seconds per video might seem like no time at all, but that actually translates to 10 hours of shooting. Starting in the wee hours of the morning and finishing at night, our team worked in coordination with Yandy and Sneaky Big to film the three videos in a single day. There are obviously countless horror stories of shoot days gone wrong for other companies, but not with ON Advertising. Our Chief Creative Officer and the Director of Brand Marketing at Yandy were in lockstep on each aspect of the shoot. They never missed a beat and strengthened the production with each scene that was shot. This is the nature of a creative relationship based on trust and is something that we strive for with each client, no matter their industry. Check out some photos from the set.
Finishing Touches
Productions live or die on the editing room floor, which is why we were thrilled to work in close coordination with the Sneaky Big team as they methodically and quickly edited each of these concepts in the span of just 5 days. The ON creative team worked tirelessly on superimposed graphics that would add additional thematic elements to each of the 3 concepts and enhance the spine-chilling yet sensual tone of the videos.
After hours of hard work, the three videos were finalized and showcased at a Yandy flashmob event in New York City. Check out photos here. The videos are currently circulating across Yandy’s digital platform and have already garnered 74,049 views online.
The Recipe for Success
When agencies are enticed by a new project, it can be a trick or treat situation. Without the right relationship, planning, and execution – everything can go bust in a hurry. But when an agency and its client collaborate, trust, and have a shared vision for success then anything is possible. We are proud of the work we did for our client and hope you enjoy it as well. Watch the final videos here: Dark Angel, Carve My Heart, Pharaoh Unwrapped.
For more information on how we can help you with your next video production, contact us here. And for examples of other work we have done, give our portfolio a look.

Video Marketing

Video Marketing – Reusing Video Ads in Other Media

One of our clients recently finished a very successful video marketing campaign using YouTube advertising. For this campaign we had created several brand new videos. Like many clients, outside of this campaign, they had not previously done very much to promote their YouTube channel, and did not have immediate plans for doing so going forward. As such, there was a feeling that a bunch of great, successful content was going to sit there without very much attention.
Of course, one way of tackling this problem would be to continue to promote their YouTube channel, which I definitely recommend to anyone reading this blog. While our client may do that too, they were also wisely looking for ways to bring their video marketing content to other media. There are at least 3 good ways to do this can be done.
First, you can put your content on your website. For some websites, maybe it’s appropriate to put one or more videos on your home page. For others, you might consider adding a videos link in your navigation. Alternatively, you can share the videos as blog posts. Lastly, if you’re willing to invest in doing something really cool with your videos, it might make sense to do a deeper website integration. For example, if you’re a restaurant and the videos relate to specific menu items, you could integrate the videos into your online menu.
A second idea is to integrate videos into your email campaigns. Certainly you’ll want to make sure that there’s a match between your email audience’s interest and the videos you’re sharing. You’ll also want to make sure that your video doesn’t distract from other objectives you may have. But if you determine that there is a fit, getting your loyal email audience to view your videos can generate additional demand and deepen loyalty.
A third idea is sharing you video ads on other social media besides the site where it was initially posted. If you created your video on YouTube, share it in Facebook. If you created it in Facebook, post it to YouTube. As appropriate, throw in Twitter, LinkedIn, etc. If you have a little bit of budget, you can amplify the reach of all your cross posting. Depending on the number of videos you create, you can post 1 every month or so and go many months or even years without repeating the same video.
Hope that’s helpful. Good luck getting the most out of your video content!
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