Monthly Archives: Video Marketing
Hines Chandler Viridian Sign glowing during sundown

Welcome to Chandler Viridian

Have you driven by Chandler mall recently? Did you notice a few new buildings occupying a once vacant lot with a half-finished building? In fact, the development company, Hines, has recently completed its $160 million project of building class A office space, a luxurious hotel, and an upscale apartment complex on that 8,900 square foot lot. And guess what? We had the pleasure of working with the executives at Hines to create the main logo and grand opening videos! The new development is called Chandler Viridian, and we are excited to see everything come to life.

Who is Hines

Hines is a privately owned development company that works in 24 different countries around the world. Chandler Viridian was just one of many projects that they are working on. Their portfolio consists of $116.4 billion under management and is growing at a rapid pace.

The Project

Three different videos in only 2 weeks. There were many obstacles that we had to work around while filming these videos and shooting photos to make everything look perfect. One of the most difficult aspects of shooting this development was dealing with the construction still taking place on the buildings. Working around the construction workers and manipulating the shots to make it seem like the building was finished was not an easy task. We did a lot of touching up at the end, including removing equipment, fixing dead trees, and more.

Shoot Day

Another challenge we faced was the limited amount of time we had. We only had 2 weeks to complete the entire production and only 2 days to shoot the entire 8,900 square foot land with all its features. The first day we shot was before the grand opening ceremony. We brought in various models to pose in “lifestyle” shots, giving the audience a taste of what it would feel like to live and work at Chandler Viridian. We even captured drone footage of the land to show a birds-eye view!

The next shoot was at the grand opening ceremony, showcasing all the executives and the first-ever Hines hot air balloon. This was a historic day for us and Hines, as we saw this development come to fruition.

Final Videos

With a short amount of time, multiple obstacles and a lot of hard work, everything came together! Click here to see the final video.

Logo

One of our owners, Eric Garcia, created the logo for Chandler Viridian. As pictured here, the logo is plastered on every sign all around the building, giving the new area a unique brand and contemporary feel. Having the elegant logo all over the development ties the hotel, the office, the apartment complex, and all of the restaurants together.

With the talent of our creative staff and the hard-working accounts team, we were able to produce a great video for the Chandler Viridian development. To learn more about how we can help you with your next project, contact us. Check out our portfolio page to see more creative projects we have accomplished.

Video Marketing

Video Marketing – Reusing Video Ads in Other Media

One of our clients recently finished a very successful video marketing campaign using YouTube advertising. For this campaign we had created several brand new videos. Like many clients, outside of this campaign, they had not previously done very much to promote their YouTube channel, and did not have immediate plans for doing so going forward. As such, there was a feeling that a bunch of great, successful content was going to sit there without very much attention.
Of course, one way of tackling this problem would be to continue to promote their YouTube channel, which I definitely recommend to anyone reading this blog. While our client may do that too, they were also wisely looking for ways to bring their video marketing content to other media. There are at least 3 good ways to do this can be done.
First, you can put your content on your website. For some websites, maybe it’s appropriate to put one or more videos on your home page. For others, you might consider adding a videos link in your navigation. Alternatively, you can share the videos as blog posts. Lastly, if you’re willing to invest in doing something really cool with your videos, it might make sense to do a deeper website integration. For example, if you’re a restaurant and the videos relate to specific menu items, you could integrate the videos into your online menu.
A second idea is to integrate videos into your email campaigns. Certainly you’ll want to make sure that there’s a match between your email audience’s interest and the videos you’re sharing. You’ll also want to make sure that your video doesn’t distract from other objectives you may have. But if you determine that there is a fit, getting your loyal email audience to view your videos can generate additional demand and deepen loyalty.
A third idea is sharing you video ads on other social media besides the site where it was initially posted. If you created your video on YouTube, share it in Facebook. If you created it in Facebook, post it to YouTube. As appropriate, throw in Twitter, LinkedIn, etc. If you have a little bit of budget, you can amplify the reach of all your cross posting. Depending on the number of videos you create, you can post 1 every month or so and go many months or even years without repeating the same video.
Hope that’s helpful. Good luck getting the most out of your video content!
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