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A Peddler's Son Delivery truck parked outside of the facility

Client Spotlight: Peddler’s Son

The Peddler’s Son, a well-known produce supplier in Arizona, has a history that began in the summer of 1988. With an early start in the produce industry from his hometown in Wisconsin, founder Ted Palmisano brought his vision of wholesale produce delivery to life by spending $3,000 on a delivery truck. From the back of his flatbed one-ton pickup, he built customized racks and assembled an open-air produce market. Ted’s commitment to customer service, quality, and honest pricing enabled his dream to grow.

As the business continued to boom, Ted enlisted the assistance of his brother Joe, whose background in finance helped Peddler’s Son progress to the next level. With Ted now able to focus on purchasing and warehouse operations and Joe overseeing sales and finance, Peddler’s Son was able to more fiercely contend with the competition while maintaining its customer-centric mindset. Today, the company boasts an annual revenue of over $50 million, with 130 employees and more than 35 vehicles serving Arizona and the Southwest.

When Peddler’s Son approached ON Advertising to assist them in overhauling their brand to make it more modern and competitive, we knew, because their background and way of doing business are as wholesome as the produce they sell, we could create something unique and wonderful for the company. 

Redeveloping the Peddler’s Son Brand

The first item on the list was Peddler’s Son’s brand identity, including logo, color scheme, and brand voice. The goal was to create a look that embodied the Peddler’s Son culture while showing the company’s growth and sophistication.

ON Advertising’s Creative Director and Partner Eric Garcia described the design process behind the new look. 

“We created a custom font that was a bit more modern while paying homage to Peddler’s Son’s past,” he said. “Utilizing red to reflect the original brand and green leaves to symbolize the company’s transition. We stayed away from creating trendy designs, so the branding can be appreciated for a longer period.“

Creating a New Website to Highlight the Peddler’s Son Brand

While Peddler’s Son’s previous website generated traffic for the company, the site failed to convey the company’s competitive advantages. The ON Advertising team examined several of their competitor’s websites to see how their competition was presenting their brands. We knew that Peddler’s needed to create an engaging UX (user experience) that had compelling messaging and easy-to-follow design. 

Peddler’s Son has a strong presence in several industries, including healthcare, education, restaurants, and catering. So we geared the company’s brand tone of voice towards these industries by incorporating effective SEO practices, industry-related imagery, and highlighting why they’re the right partner for goods and produce delivery. 

Since its launch, Peddler’s Son has seen a 99% growth in the number of users who visit the website, including increases in traffic from organic, direct, social media, and referral sources. We’re pleased with the increased exposure Peddler’s Son has achieved thanks to its updated website. 

Creating Peddler’s Son Brand Tone with Visuals

Peddler’s Son is an ideal subject for storytelling through video — the company’s owners have a compelling presence on camera, and its culture and commitment to freshness come through vividly on the screen to help tell the Peddler’s Son story, ON Advertising’s Director of Video Production Nate Sorensen created a mood board to develop the look and feel of the videos. He put together a collage of images and keywords that the company wanted to convey, including subjects such as sunshine, farm-fresh produce, and wholesomeness. 

The videos were an ideal way of conveying the company’s new brand and telling the company’s story clearly and compellingly.

From spotlighting the company’s new technology to the warm smiles of the employees, putting visuals to the Peddler’s Son brand was a rewarding and enjoyable project.

Connecting With Customers Through Social Media

Another key element of Peddler’s Son’s rebranding was incorporating a new strategy for social media outreach. Our goal is to resonate with clients, old and new, to ensure Peddler’s Son is top-of-mind for their produce delivery needs. Our social media team focuses heavily on the company’s excellent customer service and quality of products while establishing a personable tone to communicate with their followers. 

In addition to highlighting the company’s customer service, the Peddler’s Son social media feeds share company news, community involvement, local partnerships, and team member spotlights. The overall goal is to further reflect the company’s culture, expertise, and commitment to quality customer service.  

Since enlisting ON Advertising’s social media services, Peddler’s Son has seen a spike in followers and enjoyed significant engagement and traffic towards its website. According to Google Analytics, the company has enjoyed a 208% increase in traffic to the website from its social media year over year.

Enhance Your Brand with ON Advertising

We’re proud of the work we accomplished for Peddler’s Son, and we’re excited to continue our partnership with them. As one of the top advertising agencies in Phoenix, ON Advertising is an award-winning full-service advertising and marketing agency committed to the success of our clients — and featuring a diverse team of highly skilled professionals who are passionate about what we do. We provide our clients with award-winning services customized for each organization to ensure their brand succeeds. Contact us today to learn how ON Advertising can help you.

A business man showing growth thanks to ON Advertising marketing services

How Can ON’s Marketing Services Grow Your Business?

It doesn’t matter what industry you are in, staying on top of market trends is vital to your success. As one of the top marketing agencies in Phoenix, AZ, ON Advertising is able to leverage our knowledge and experience to help grow your business. We’re a full-service agency that specializes in advertising, video production, public relations media outreach, strategy, and all things digital. With our marketing services, businesses can obtain the results they need for growth. 

We are a full-service marketing agency designed to help businesses in all areas of their marketing strategy. We consist of marketing professionals who have a wealth of knowledge and experience in designing a strategic plan for any business. ON’s team of specialists collaborate to develop a marketing plan that best suits each client. This may involve incorporating elements of social media, media outreach, a new website design, and other services to create a strong plan of action. View our full list of services that you can benefit from.

How Can Your Business Benefit From Our Services?

Help Build and Nurture Brand Recognition and Voice

If your business is looking to build or refresh its brand, hiring a marketing agency is a great way to strengthen brand awareness. This is achieved by developing a strategy that targets specific audiences at the right time and place with effective messaging. ON Advertising uses a combination of services, such as social media and content development, to highlight our client’s expertise to their target audience. 

Drive Leads and Sales Through Google Ads

Google Ads is one of the most important elements of digital advertising because it allows businesses to market themselves across Google platforms. It can help companies drive leads and sales at a cost-effective rate using a pay-per-click (PPC) method of payment, where businesses will incur a fee each time someone clicks on one of the digital ads. 

It’s always a good idea to hire professionals with a proven track record to manage Google Ad campaigns because certain campaigns can be extremely volatile and require a lot of attention and planning to ensure they remain cost-efficient. 

Create Conversions Through Valuable Content

In our industry, content is king. It’s an essential element of any campaign as it helps promote a business and encourage engagement with their target audience. This may be achieved in a number of ways, such as:

  • Compelling website copy
  • Developing 360 marketing campaigns to reach the target audience
  • Creating on-going blog posts and digital ads
  • Using SEO techniques to ensure your website is seen through Google searches

At ON Advertising, we have a creative team of writers and designers who know how to connect businesses with consumers. Developing great content starts with a strong strategy. Our team dedicates itself to brainstorming strategies to bring our client’s message to life in order to encourage consumer engagement. 

Stand Out With ON Advertising’s Marketing Services

Since 1993, ON Advertising has provided clients with in-depth knowledge and creative ideas to meet their goals. We’re heavily focused on developing strategic marketing plans to help grow brand recognition and revenue for our clients. It doesn’t matter what industry you are in, we’re ready and able to help you succeed. Contact us today to let us know what your goals are and how they can be achieved. 

ON Advertising Wins Telly Awards

2020 marks the 41st year of the Annual Telly Awards, honoring excellence in video and television across the world. This year, we’re thrilled to announce that ON Advertising has been awarded both a Silver and Bronze Telly Award for client video work completed by our agency’s talented Videographer, Nate! 

How did we get to where we are? At ON Advertising, we combine our analytical approach with our outstanding creative team, guaranteeing that our clients receive a focused, well-conceived plan that meets each and every one of their advertising and marketing needs. And we engage the most creative and effective available resources to use in our strategies. Thanks to our talented, enthusiastic team, we can offer a diverse set of skills, insight, and creativity to our partnerships; and also cultivate long-term client relationships while executing projects with integrity, a commitment to excellence, and bottom-line results! We achieve this by building committed relationships between brands, consumers, our clients, and ourselves! 

We can’t wait to see what the next year brings after such an honor. Until then, take a look at what videos of ours won Telly Awards within the Online Commercials categories in 2020:

Employee Recruitment – Silver Telly Winner – Online Commercials: Professional Services

I am Chompie’s – Bronze Telly Winner – Online Commercials: Food/Beverage

How ON Advertising Can Help You

At ON Advertising, we’re experts in making your brand come to life. And our talented video media professionals know how to analyze your needs, from identifying the right type and style to tone, script, and art direction – all designed to tell a compelling story for your business. If you’re looking to make an impact with your media, contact us to speak with our team of experts and start working with our in-house video production services today.

Welcome to Studio ON — Our In-House Virtual Event & Video Studio

When the pandemic hit, our event planning team at ON Advertising had its business model turned upside down. As our clients had to postpone or cancel their in-person events and pivot to a virtual event environment. 

Our team rolled with the changes from the onset and helped our clients reach their audiences in ways that were as seamless as possible. But we also took an opportunity to step back, evaluate what the landscape for events was going to look like in the coming months, and evaluate what we could do to best meet our clients’ needs. 

The result? A commitment to creating the best possible virtual event for our corporate and non-profit clients. No matter what their needs or their preferred platform might be. However, we realized in the process of making that commitment that we needed a few more tools in the toolbox. 

Studio ON

And that’s when we decided to create Studio ON — our new in-house production studio. Located on the 7th floor of our building in downtown Phoenix, Studio ON has been built out with full filming, production, and live streaming capabilities. Meaning we can now provide our event clients with the highest production value possible for their virtual events. 

Studio ON made its debut on July 23rd when we hosted St. Vincent de Paul’s “Calling All Angels” event. The virtual event was a mixture of pre-recorded and live content; and was presented on YouTube Live so it could be streamed to both computers and television screens throughout the world. The goal of “Calling All Angels” was to find new donors to sign up for St. Vincent de Paul’s new “Angels on Call” digital app, which links families in need with potential donors on a 1-on-1 basis. 

The event was viewed by hundreds of people across North America — and far exceeded its fundraising and engagement goals. 

“We needed new ways to connect with people, to bring people together — from their own homes, of course — to give people something to watch and hope for that was in their control,” said Ryan Corry, Chief Strategy Officer for St. Vincent de Paul. “ON Advertising provided the expert guidance, technological support, and physical space to create that experience for St. Vincent de Paul and the people who matter most to us. With ON’s help, we were able to do something brand new at a very high level — and we are thrilled with the results, the lessons learned, and our new partnership with ON.”

Work with ON Advertising

Studio ON is available for both live and pre-recorded corporate events. As well as non-profit events, networking opportunities, general video production, and so much more. It boasts a variety of potential configurations to help customize the look for each client; and has state-of-the-art video and production equipment to ensure exceptional quality. 

We look forward to continuing to find new and innovative ways to serve our clients during the pandemic. And we appreciate the opportunity to create virtual events that exceed expectations.

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