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A lined sheet of paper that reads public relations and ON Advertising PR agency

What is a PR Agency and How Can It Boost Your Business?

As a full-service agency, one area we see a lot of confusion over is what exactly is public relations. A PR agency is very similar to an ad agency in the sense that they share the same goals. However, the biggest difference between the two is how they achieve those goals. When it comes to public relations, it’s all about getting eyes and ears on a person or business via editorial coverage. 

As one of the top marketing agencies in Phoenix, we have experience in many areas of the industry. Public relations is just one of those areas, and we have a knowledgeable team with innovative ideas to get your name in the public’s eye. Learn how PR can play a critical role in your marketing efforts and what ON Advertising can do to help.

What Does a PR Agency Do?

Public relations can be defined in several ways. It can anticipate, analyze, and interpret public opinion and attitudes that might impact an organization. PR can influence or change public policies and manage resources needed to sway the opinion of a target community. Additionally, PR professionals research, evaluate, and implement programs of action and communication to inform the public daily. 

The overall goal of public relations is to obtain editorial coverage. At ON Advertising, we achieve this by developing and distributing numerous press releases, writing several pitches, and blogging nonstop for our clients. Moreover, we perform a considerable amount of research for clients to fine-tune their messaging to grab audience attention. 

At the end of every month, we compile a media coverage report to determine the success of our public relations activity. This allows us to determine what areas we need to focus on and gives us valuable information on publications that run our press releases. Additionally, we’re able to track the publication’s reach and ad cost, giving us an idea of the potential amount of people who will see the editorial. 

The Benefits of Partnering with a PR Agency

Reduce business costs by hiring a public relations agency. According to Home Business Magazine, businesses need to use different tactics to bring in new clients in today’s competitive business world. While entrepreneurs can achieve this themselves, this is a PR agency’s bread and butter. They have years of experience in strategizing, developing, and implementing campaigns to get results within budget. 

Reaching out to publications and broadcast companies can be a difficult task. Fortunately, when you partner with an experienced PR agency you not only benefit from their knowledge but also their connections. They’ll have a range of contacts from media outlets and community leaders to help grow your brand efficiently. 

To attract new clients, investors, and talented employees, you need a good reputation. PR teams have a knack for polishing your business’s image and increasing awareness of your brand. As a result, their efforts will generate new leads that will help your business thrive.

Another benefit to hiring a PR agency is its ability to open a lot of time for you and your employees. Instead of having to take time out of your day to develop uncertain strategies, write press releases, and research publications, you can hire somebody else to do the heavy lifting. PR teams are experts in these areas and more, giving you more time to focus on the other parts of your business.

ON Advertising Knows How To Get Eyes On Your Brand

Public relations is a vital part of a strong marketing campaign and it should not be forgotten. When you partner with ON Advertising you can expect a strong campaign that incorporates our range of services. From strategy to creative and PR, we use our knowledge and expertise to obtain positive results. We’re not just the PR agency of choice, we’re the marketing partner of choice. Contact us today to learn more about our range of services and how we can enhance your business today.

A man holding a remote towards a tV changing the channel away from the television advertising

4 Reasons Why You Should Not Rule Out Television Advertising

Take a moment to think back at some of the most famous advertisements in history. Maybe you’re replaying Apple’s “1984”, Coca-Cola’s “I’d Like to Buy The World a Coke”, Wendy’s “Where’s the Beef?”, or Tide’s “It’s a Tide Ad” advertisements in your head. But what do these advertisements have in common? They’re all examples of how television advertising can create a lasting impression on its viewers. As one of the top advertising agencies in Phoenix, our team dedicates itself to crafting creative content that captivates your target audience.

Read our article below to learn some reasons why television is still a powerful medium to use in your advertising strategy. 

Television Advertising Reaches Large Audiences

According to TEC Direct Media, 121 million homes, or 96% of all U.S. households have at least one television. On average, Americans watch 5 hours of television every day, indicating that there is an opportunity to reach mass audiences with a single ad spot. Furthermore, this medium is especially critical for businesses who are looking to attract an older demographic, as Gen Xers and Baby Boomers spend the most time watching TV. 

Studies have shown that 60% of consumers are more likely to purchase a product after viewing an ad on TV than one seen on social media. So, while digital marketing should not be ignored, television advertising has a better chance of influencing consumer purchasing decisions.

Television Advertising Improves Your Ability to Target Specific Audiences

Another important factor that should not be ignored is the ability to target specific audiences. Advertisers can purchase ad spots that align with their intended demographic’s interests. This involves choosing a specific TV show, channel, or time of day, where your audience will likely see the spot. For instance, you’ve probably noticed sports broadcasts typically will have beer commercials during their breaks. 

Promotes Creative Ways to Attract Consumers

As you know, television advertising combines visual and audio elements to create a message for your target audience. Furthermore, a creative concept will be able to stand out amongst the static and grab viewers’ attention. Video production teams, copywriters, and art directors will synergize their talents to develop a message that resonates with target audiences and generate a positive response. ON Advertising has its own in-house specialists who are capable of bringing creative concepts to life. 

Television and Social Media Work Together

With so many technologies at our disposal, you might think people are disengaging with ads on TV. However, this is simply not the case. “Social TV” – the simultaneous consumption of TV alongside social media engagement is strong in today’s society. It creates online interaction with people as they watch and talk about popular shows. For advertisers, this creates a new opportunity to promote online engagement through their television advertising. 

Nuremberg Institute for Market Decisions states, “One could make the case that if viewers are talking about the program on social media platforms, then they are engaging with the show. If they’re investing in the program, that high level of engagement may benefit advertisers”.

However, choosing the right show that would best fit this type of strategy is imperative because it can hinder viewers’ attention to advertising. For instance, shows that end on a cliffhanger can distract the viewer from an ad because they’ll take to social media to discuss the ending. Working with an advertising agency can help determine the best way to create online engagement through your television ad.               

Break the Static of Television Advertising With ON Advertising

Since 1993, ON Advertising has been one of Phoenix’s premier sources for creative advertising that produces results. Whether your business is looking to build brand awareness or promote new products and services, our team can grab your audience’s attention. We ensure your business makes a unique visual impact by creating a memorable ad that benefits your image and growth. Contact us today to learn more about our creative services!

A healthcare grand opening event where a groundbreaking took place for a new healthcare facility

How to Have a Successful Grand Opening Event

Are you launching a new business venture? Expanding your reach by opening an additional location? If so, one way you can get the word out is by throwing a grand opening event. It’s an excellent way to generate enthusiasm for your business and build a healthy relationship with your community. However, the process and strategy to throw an extraordinary event should not be overlooked. ON Advertising’s event planning team has helped hundreds of businesses turn grand opening ideas into reality. That is why we’ve listed a few things to consider when throwing this type of event.

The Type of Grand Opening You Throw Is Dependent on Your Industry

Just about every business can throw their own celebration to honor their big opening. But, depending on the industry you serve it may look different from events in other industries. For example:

  • Retail: Typically, grand openings give the public a chance to interact with the retail space, i.e. engage with employees, products, and services. Activities may include ribbon cuttings, giveaways, and special promotions
  • Hospitality: Similar to retail, businesses in the hospitality industry will work to bring consumers into the location. ON Advertising has helped set up activities involving groundbreakings, ribbon cuttings, and mix and mingles with food and drink
  • Real Estate: One of the most important goals of a grand opening event for real estate firms is to attract potential tenants and investors. A common practice for this industry is to conduct a press exclusive event, meaning members of the press get first access to the property so they can spread the word on its features. This helps leverage potential tenants and investors to seek the property out to see if it fits their needs
  • Healthcare: When it comes to opening new healthcare facilities, it’s important to create buzz around the property. This involves a mix of press coverage, social media, and even partnerships with local businesses and non-profit organizations. 

Set Goals for the Grand Opening Event

Before planning an event it’s critical to set measurable goals, such as getting a certain number of contact information or reaching specific sales numbers. Additionally, planning out intangible goals, like raising brand awareness, are an important factor in a grand opening event. Hence why partnering with an event planner is important. They will be able to assist you in developing goals that are attainable and offers ways you can reach them.

Plan As Early As Possible

Grand opening events require a lot of time and attention to detail for them to work. Depending on the size of the event, you could be working with several vendors to create an enjoyable atmosphere for guests. For example, if it’s an outside event, you’ll need to book a venue as soon as possible because they typically fill up quickly. Furthermore, coordinating with catering crews, parking staff, security, and other vendors can be a lengthy process. 

Before The Event, Establish and Maintain a Presence in the Area

If your location is under construction before your business’s launch, it’s critical to make your presence known long before the lights are turned on. This may involve “Coming soon” signage and sharing flyers, brochures, and business cards to people in the area. Sharing details such as the date of the grand opening, details on the event itself, and what to expect from the business can create excitement for community members. 

When planning a grand opening it’s important to use marketing resources to establish your presence in the area. In addition to flyers and coming soon signs, you can use other advertising methods to bring awareness to your event and business.

  • Radio
  • TV
  • Direct Mail 
  • Social Media
  • Email marketing

Work Out the Kinks Before The Big Day

This is the first impression many people will have with your business, so it’s important to make their experience as positive as possible. To ensure your grand opening goes off without a hitch, you need to get your ducks in a row. The time for trial and error is not during your grand opening. With this in mind, make sure your employees are trained for business and your vendors are prepared weeks in advance to entertain and serve your guests. 

ON Advertising’s Event Planning Team Assists in Grand Opening Events

Our team has been involved in just about every type of event imaginable. We’ve assisted in small networking events to large grand opening celebrations. We develop strategies and concepts from scratch to ensure your event runs smoothly and your goals are met. Contact us today and learn how our event planning team can assist in your events. 

A white puzzle with social media terms on each piece with ON advertising filling a missing section

What Social Media Platforms are Right for My Business?

Choosing to advertise your business on social media offers a vast amount of opportunities that surpass the more traditional advertising avenues such as print and television. Just as social media offers users a way to connect with friends and family, it also offers users a way to connect with businesses. With almost 4 billion people active on social media platforms worldwide, if you’re not visibly active, then you’re missing out on a large customer base. Each social media platform is powerful in its own right but each platform offers unique benefits to businesses and users. So, which platform is right for you? As one of Phoenix’s fastest-growing advertising agencies of social media clients, the experts here can help.  

Restaurants and Hospitality

As a restaurant or hospitality-based business, your goal is to directly connect with the consumer to sell your product or service, and utilizing social media has proven to be the easiest and fastest way to do so. It offers a way to visually show users, and your future customers, what they can expect and experience from your product or service. Just as each social media platform is unique, each business is unique. While one platform may work for one business, it may not work for yours. The exception to the rule is Facebook. All businesses, no matter their size or industry, can easily leverage this platform and drive a large number of users to their page. Not only can you connect with these users, but you are also offering a resource for them to learn more about your business and to receive updates in real-time. 

As Facebook continues to grow in popularity for B2C businesses, Instagram is a close second. With one billion users currently on the platform, utilizing this highly visual platform offers another way to grow your business. By posting high-quality photos of products or services, you are offering users a look into the experience they can receive. Whether you are a restaurant and are posting menu items or a hair salon sharing your client’s transformations, Instagram is a valuable resource to connect and engage with your current and future audience. Being active on Instagram also opens another door of opportunity: user-generated content. Customers who have used your product or service and see you are active on the platform are compelled to post on their personal account and tag your account, exposing your business to a larger user base. Social media was created to connect and that still rings true today. Connecting with your past, present, and future users is the first step to successfully advertising your business on social media.  

Real Estate

When it comes to B2B marketing in real estate, LinkedIn, Facebook, and Twitter are great platforms to start with. According to LinkedIn, it is the top-rated social media platform for lead generation, making it one of the best platforms for real estate B2B marketing. Many, if not all, real estate projects rely on some form of collaboration, so opportunities to cross-promote with other businesses such as construction, finance, and vendors are great ways to announce project developments and attract potential tenants. Though LinkedIn is a great platform to start, other platforms shouldn’t be overlooked. According to a survey conducted by Buffer in 2019, 93.7% of businesses use Facebook, with Twitter coming in second at 84.4%. 

Recruiting

Instagram is the social media platform known for sharing photos and short video content, making it a great place to recruit potential candidates. By sharing high-quality photos, it gives recruiters a chance to “humanize” the organization by sharing behind the scene posts. According to Sprout Social’s latest demographic update for 2021, Instagram achieved a milestone of 1 billion monthly active users at the end of 2020, with their largest age group being millennials. Although recruitment is open to all over the age of 18, the age group between 25-34 is a sweet spot to attract followers that may be interested in your organization. With a little bit of research, utilizing a hashtag strategy will drive more traffic to your page, creating more impressions and engagement with your content. Consistency is key on Instagram, so posting high-quality content with a clear brand voice will make you stand out. 

Government

Sprout Social’s Twitter stats for 2021 showed that much-discussed current events, such as the increased conversation around COVID-19 on a global scale and the lead-up to U.S. elections, drove interest to the platform of Twitter. By Q3 of 2020, Twitter saw a 29% increase of monetizable daily active usage. As trending topics continue to revolve around politics in 2021, the need to utilize social media platforms that discuss events and gather breaking news makes Twitter a prime place to share content and drive discussions for government organizations. Facebook and LinkedIn are great additional platforms to be on as well, as they allow organizations to connect with their audience on trending topics.

Technology

When it comes to technology, it’s no surprise that there’s still a large demographic gap between males and females throughout the industry, despite the steadily increasing number of women working in science, technology, engineering, and math (STEM) careers over the past few years. When it comes to which social media platforms tech companies should be on, this demographic statistic is important to take note of. According to Hootsuite’s latest Twitter Stats for 2021, Twitter has far more male users at 70% than female users at 30%. Although Twitter is great for quick updates, tech companies looking for B2B marketing should include Facebook and LinkedIn in addition to Twitter in their social media strategies.

Education

Instagram is the perfect place for businesses to make important announcements, as a post can receive four times more interactions on Instagram than compared to Facebook. A major takeaway from COVID-19 was that organizations within the education sector need to be able to quickly make important announcements about school closures, upcoming events, and more. With over 1 billion active monthly users on Instagram, the platform is great for making important statements and showing behind-the-scenes content. However, organizations within the education sector should also include Facebook, Twitter, and LinkedIn in their social media marketing efforts to create open conversations with parents, students, staff, and potential employees.

CBD

According to Business News Daily, the U.S. CBD market is expected to reach $20 billion in sales by 2024. This impressive growth has led to a surge in new businesses that are trying to enter into one of the fastest-growing industries. Because of this competitive market, your business will need to be on Facebook, Twitter, LinkedIn, and Instagram to increase brand awareness, connect with your target audience, and further educate consumers. Forbes has officially dubbed Instagram as the king of B2C social media due to its emphasis on high-quality visuals and the younger demographic that flocks to the platform. While targeting the younger market on Instagram is more appealing, it is also important to target older age groups on Twitter, Facebook, and LinkedIn. People over the age of 50 are responsible for more than half of consumer spending, according to Harvard Business Review.

Nonprofit

As a nonprofit organization, your main goals for social media are spreading awareness of your mission and amplifying your brand voice. Being active on Facebook, Twitter, LinkedIn, and Instagram is a great way to boost your organization’s visibility. Not only do these platforms help raise awareness for your mission, but they also have helpful tools to facilitate donations. Through Facebook, your followers can directly donate to your cause or create birthday fundraisers. There are also multiple tools on Instagram that eligible nonprofits and their followers can use to raise money directly on the platform, such as a profile donate button, donation stickers in Stories, and Live Donations. Many of these platforms are a great all-in-one tool that helps spread awareness, connect with the community, and raise funds for your cause.

ON Advertising Makes Social Media Look Easy

Face it, social media is not going anywhere. It’s only going to become more popular and your competitors are likely already on board. By partnering with ON Advertising, you’re not just investing in top-quality services. You’re investing in the future of your business by promoting customer engagement and enriching your brand exposure. Contact us today to learn how our creative social media team can help enhance your online presence! 

A Peddler's Son Delivery truck parked outside of the facility

Client Spotlight: Peddler’s Son

The Peddler’s Son, a well-known produce supplier in Arizona, has a history that began in the summer of 1988. With an early start in the produce industry from his hometown in Wisconsin, founder Ted Palmisano brought his vision of wholesale produce delivery to life by spending $3,000 on a delivery truck. From the back of his flatbed one-ton pickup, he built customized racks and assembled an open-air produce market. Ted’s commitment to customer service, quality, and honest pricing enabled his dream to grow.

As the business continued to boom, Ted enlisted the assistance of his brother Joe, whose background in finance helped Peddler’s Son progress to the next level. With Ted now able to focus on purchasing and warehouse operations and Joe overseeing sales and finance, the company was able to more fiercely contend with the competition while maintaining its customer-centric mindset. Today, the company boasts an annual revenue of over $50 million, with 130 employees and more than 35 vehicles serving Arizona and the Southwest.

When Peddler’s Son approached ON Advertising to assist them in overhauling their brand to make it more modern and competitive, we knew, because their background and way of doing business are as wholesome as the products they sell, we could create something unique and wonderful for the company. 

Redeveloping the Peddler’s Son Brand

The first item on the list was Peddler’s Son’s brand identity, including logo, color scheme, and brand voice. The goal was to create a look that embodied the Peddler’s Son culture while showing the company’s growth and sophistication.

ON Advertising’s Creative Director and Partner Eric Garcia described the design process behind the new look. 

“We created a custom font that was a bit more modern while paying homage to Peddler’s Son’s past,” he said. “Utilizing red to reflect the original brand and green leaves to symbolize the company’s transition. We stayed away from creating trendy designs, so the branding can be appreciated for a longer period.“

Creating a New Website to Highlight the Peddler’s Son Brand

While Peddler’s Son’s previous website generated traffic for the company, the site failed to convey the company’s competitive advantages. The ON Advertising team examined several of their competitor’s websites to see how their competition was presenting their brands. We knew that Peddler’s needed to create an engaging UX (user experience) that had compelling messaging and an easy-to-follow design. 

Peddler’s Son has a strong presence in several industries, including healthcare, education, restaurants, and catering. So we geared the company’s brand tone of voice towards these industries by incorporating effective SEO practices, industry-related imagery, and highlighting why they’re the right partner for goods and produce delivery. 

Since its launch, Peddler’s Son has seen a 99% growth in the number of users who visit the website, including increases in traffic from organic, direct, social media, and referral sources. We’re pleased with the increased exposure Peddler’s Son has achieved thanks to its updated website. 

Creating Peddler’s Son Brand Tone with Visuals

Peddler’s Son is an ideal subject for storytelling through video — the company’s owners have a compelling presence on camera, and its culture and commitment to freshness come through vividly on the screen to help tell the Peddler’s Son story, ON Advertising’s Director of Video Production Nate Sorensen created a mood board to develop the look and feel of the videos. He put together a collage of images and keywords that the company wanted to convey, including subjects such as sunshine, farm-fresh produce, and wholesomeness. 

The videos were an ideal way of conveying the company’s new brand and telling the company’s story clearly and compellingly.

From spotlighting the company’s new technology to the warm smiles of the employees, putting visuals to the Peddler’s Son brand was a rewarding and enjoyable project.

Connecting With Customers Through Social Media

Another key element of Peddler’s Son’s rebranding was incorporating a new strategy for social media outreach. Our goal is to resonate with clients, old and new, to ensure Peddler’s Son is top-of-mind for their produce delivery needs. Our social media team focuses heavily on the company’s excellent customer service and quality of products while establishing a personable tone to communicate with their followers. 

In addition to highlighting the company’s customer service, the Peddler’s Son social media feeds share company news, community involvement, local partnerships, and team member spotlights. The overall goal is to further reflect the company’s culture, expertise, and commitment to quality customer service.  

Since enlisting ON Advertising’s social media services, Peddler’s Son has seen a spike in followers and enjoyed significant engagement and traffic towards its website. According to Google Analytics, the company has enjoyed a 208% increase in traffic to the website from its social media year over year.

Enhance Your Brand with ON Advertising

We’re proud of the work we accomplished for Peddler’s Son, and we’re excited to continue our partnership with them. As one of the top advertising agencies in Phoenix, ON Advertising, is an award-winning full-service advertising and marketing agency committed to the success of our clients — and featuring a diverse team of highly skilled professionals who are passionate about what we do. We provide our clients with award-winning services customized for each organization to ensure their brand succeeds. Contact us today to learn how ON Advertising can help you.

A piece of billboard marketing over a busy highway in a city

3 Ways Billboard Marketing is an Effective Method of Promotion

If you’ve ever taken a lengthy road trip or commute to work, you’ve likely noticed some form of billboard marketing. According to Scenic, there are over 425,000 billboards across U.S. highways that promote businesses and organizations. This does not account for the amount located in populated urban areas. While some commuters may not notice this form of promotion, it remains an effective method of bringing awareness to your business. 

As one of the best advertising agencies in Phoenix, we’ve seen firsthand how out-of-home advertising can enhance business awareness and revenue. Read below and see what we have learned about out-of-home advertising.

Billboard Marketing can Reach Target Markets

Because billboards are everywhere, you can choose where you want to promote your business and products. Selecting the right location gives your company a better shot of attracting its target customers.  For example, a restaurant could attract hungry drivers and other passersby on highways and highly populated areas.

Measuring billboard marketing effectiveness always begins with evaluating the potential location of the ad’s placement. This is achieved by considering several factors about the location, including:

  • The number of people or vehicles that pass the billboard per day
  • The number of people or vehicles that could see the billboard per day
  • The people who actually noticed/interacted with the billboard

Build Awareness with Billboard Marketing

While billboards aren’t as effective at getting a response as digital strategies, they’re excellent in building brand awareness. Because many commuters see the same billboard multiple times, they retain the message and associate it with the brand/company. By creating memorable billboard designs, potential customers will remember the business when they need their services or products. A billboard for a restaurant, for example, helps build awareness of their brand by providing information to passersby on its location and food. When people have a craving for food they serve, they will recall the brand and where to find them.

Billboard marketing must be creative to stand out among people’s commute or on long road trips. It should tell a story or create a call-to-action in as few words as possible to make it memorable. By working with a creative advertising agency, you will benefit from our agency’s knowledge and expertise in designing noteworthy billboards.

Billboard Marketing is Always On

While you might invest in broadcasting your ads at certain times of the day, billboard advertising is visible all day and night, in some cases. Out-of-home advertising leads to repeated exposure as people continually pass by the advertisement. While the message tends to be shorter than other forms of advertising, a potential customer has a high possibility of retaining this information.  Additionally, when paired with an effective digital strategy, billboard marketing can boost the strategy’s effectiveness by 40%.

According to Mixed Media Outdoor, the average person drives between 26.2 and 31.5 miles a day. Additionally, Americans spend an average of 293 hours in their cars a year. What does this data mean? The more time people spend in the car, the more time they will look at their surroundings. As a result, Hubspot notes that 71% of people consciously look at billboards while driving. This is partially due to the fact that ads cannot be blocked out like online and other traditional ads can. 

Invest in Creative Out-Of-Home Marketing with ON Advertising

Since 1993, ON Advertising has been the source for full-service marketing solutions. Whether you’re looking for creative billboard marketing or an upgrade to your digital strategy, we’re here to help. Our expert team works closely with every client to ensure their brand and messaging are front and center. Contact us today and see why ON Advertising is one of the leading ad agencies in Arizona. 

A laptop with marketing analytics sitting on top of the keyboard

Why Are Analytics Important in a Marketing Strategy?

Sometimes a gut feeling will drive an entrepreneur to take a chance.  While others may just throw a dart and hope for the best.  But to truly make confident decisions, business owners should rely on several tools available through analytics. Analytics has helped millions of businesses obtain data to plan, adjust, and implement effective marketing strategies. But what is marketing analytics, and why are they necessary for most digital marketing strategies? As one of the top advertising agencies in Phoenix, Arizona, we’ve got you covered below. 

What is Marketing Analytics?

Simply put, if you don’t know what isn’t working in a strategy, how are you going to fix it? Marketing analytics provides businesses with that information. A market analysis is a practice of measuring and analyzing performance data to maximize the efficiency of one’s marketing efforts. Furthermore, it allows businesses to improve their return on investment. This information can help guide professionals on what areas they need to work on to improve their strategy.

Metrics to Consider in One’s Analytics

With so many tools available, there are a lot of analytic software platforms you can use to gain valuable insight. In today’s digital world, we believe these are a few metrics to build an effective marketing strategy:

  • Organic search traffic
  • Top landing pages
  • Keywords
  • Traffic source

With this data, marketers and business owners can evaluate what their best course of action is. They can use this information to optimize their website’s Search Engine Optimization (SEO), plug-in keywords for Google Ads, learn who their audience is and where they are coming from, and build content relating to their keywords and landing pages. 

Past and Present Analytics

As mentioned above, analytics can provide data on what has happened in the past and what is happening now. This information allows you to examine what is and what is not working. Furthermore, it can provide valuable insights into an increase or decrease in sales, who and where the audience is, and how they found your business. 

Analytics Can Help Predict What Will Happen

According to GutCheck, the most important element of analytics software is its ability to help predict what will happen during the execution of a marketing strategy. With this information, one can examine key elements to predict their strategy’s future, such as consumer behavior, website engagement, and gain leads from similar users who have converted. This information helps you make educated decisions to enhance your business.

Analytics to Marketing Strategy with ON Advertising

As you’ve seen, analytics play a large role in a business’s digital marketing strategy. It provides business owners with key information about your marketing efforts and what you can do to make them stronger. However, many businesses and entrepreneurs aren’t experienced in setting up, tracking, and analyzing what these metrics mean and what their next move should be. That is where ON Advertising comes in.

For more than 25 years, we have been the go-to for effective marketing strategies. ON works closely with every client to ensure their needs are met on-time and on-budget. Our creative team of professionals is capable of analyzing data and incorporating it into a plan of action. Contact us today and learn how we can help your business.

A business man showing growth thanks to ON Advertising marketing services

How Can ON’s Marketing Services Grow Your Business?

It doesn’t matter what industry you are in, staying on top of market trends is vital to your success. As one of the top marketing agencies in Phoenix, AZ, ON Advertising is able to leverage our knowledge and experience to help grow your business. We’re a full-service agency that specializes in advertising, video production, public relations media outreach, strategy, and all things digital. With our marketing services, businesses can obtain the results they need for growth. 

We are a full-service marketing agency designed to help businesses in all areas of their marketing strategy. We consist of marketing professionals who have a wealth of knowledge and experience in designing a strategic plan for any business. ON’s team of specialists collaborate to develop a marketing plan that best suits each client. This may involve incorporating elements of social media, media outreach, a new website design, and other services to create a strong plan of action. View our full list of services that you can benefit from.

How Can Your Business Benefit From Our Services?

Help Build and Nurture Brand Recognition and Voice

If your business is looking to build or refresh its brand, hiring a marketing agency is a great way to strengthen brand awareness. This is achieved by developing a strategy that targets specific audiences at the right time and place with effective messaging. ON Advertising uses a combination of services, such as social media and content development, to highlight our client’s expertise to their target audience. 

Drive Leads and Sales Through Google Ads

Google Ads is one of the most important elements of digital advertising because it allows businesses to market themselves across Google platforms. It can help companies drive leads and sales at a cost-effective rate using a pay-per-click (PPC) method of payment, where businesses will incur a fee each time someone clicks on one of the digital ads. 

It’s always a good idea to hire professionals with a proven track record to manage Google Ad campaigns because certain campaigns can be extremely volatile and require a lot of attention and planning to ensure they remain cost-efficient. 

Create Conversions Through Valuable Content

In our industry, content is king. It’s an essential element of any campaign as it helps promote a business and encourage engagement with their target audience. This may be achieved in a number of ways, such as:

  • Compelling website copy
  • Developing 360 marketing campaigns to reach the target audience
  • Creating on-going blog posts and digital ads
  • Using SEO techniques to ensure your website is seen through Google searches

At ON Advertising, we have a creative team of writers and designers who know how to connect businesses with consumers. Developing great content starts with a strong strategy. Our team dedicates itself to brainstorming strategies to bring our client’s message to life in order to encourage consumer engagement. 

Stand Out With ON Advertising’s Marketing Services

Since 1993, ON Advertising has provided clients with in-depth knowledge and creative ideas to meet their goals. We’re heavily focused on developing strategic marketing plans to help grow brand recognition and revenue for our clients. It doesn’t matter what industry you are in, we’re ready and able to help you succeed. Contact us today to let us know what your goals are and how they can be achieved. 

ON Advertising is Starting Off 2021 Strong

Between our company growth, working with new exciting clients, and winning more awards, 2020 was an eventful year for ON Advertising. We’re expecting 2021 to be even greater! So far, we’ve been recognized by two publications, Digital.com and Expertise, as one of the best digital marketing agencies in Phoenix, Arizona. We’re extremely proud of our team and can’t wait to see what else we achieve this year. You can learn how we were able to obtain these awards below. 

ON Advertising is One of the Top Advertising Agencies in Phoenix in 2021

At least, that is what Expertise and Digital.com say! We’re extremely proud to be recognized by these two organizations. Both evaluate companies in the Phoenix metro-area based on a number of variables; including reputation, credibility, experiences, professionalism, and many more. 

At ON Advertising, our team is dedicated to providing top-level services for each of our clients. Whether they’re in need of a website refresh, social media strategy, or PR and media outreach, we’re there to help elevate their marketing activities. In 2021, we’re just as committed to assisting our clients in meeting their business goals.  

2021 is the Perfect Time for a New Web Design

With the continuous innovation of technology, people are interacting with brands differently than in years past. As a result, web design must adapt to new consumer behavior patterns. In 2021, it might be the perfect time for companies to transition to a new website.

ON Advertising has been recognized as one of the top digital marketing agencies for our web design services by Digital.com. They examined a number of Phoenix-based agencies relating to their size, services offered, and the industries they serve. They found that ON Advertising, amongst other firms, excelled in specific areas, such as manufacturing, retail, hospitality, and healthcare.

ON Advertising works to combine research-driven strategy, responsive coding, and interactive experiences to develop a compelling website. Furthermore, we build mobile-friendly websites to make sure each client is keeping up with market trends. By partnering with us, businesses can be assured that they’re receiving our utmost quality of service. 

ON Advertising is One of Phoenix’s Best Branding Agencies

Recently, Digital.com announced that we have been named one of the best branding agencies in Phoenix in 2021. We’re honored to receive this award. We have a strong passion for making companies stand out and strive to develop brands with personality to attract your target audience.

This Year, Partner with ON Advertising

As one of the top advertising agencies in Phoenix, Arizona, we strive to combine innovation and creative ideas to every assignment. We’re excited to continue this mission and look forward to developing new projects and relationships with our clients. If you’re looking to enhance your marketing efforts this year, contact us and one of our team members will be in touch.

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