Monthly Archives: We Are ON Advertising
Mikaela working on storyboards for a project while writing on a dry erase board

Content Marketing is Still King

Content is important to Businesses, Consumers, and Search Engines. In today’s competitive climate, one cannot afford to pass over the pull and power of content marketing. With technology advancing, the number of small and large businesses increasing and the competition between them becoming more intense, it raises the question between these establishments – “How will we stand out among the others?” The number of extreme similarities of services and products that businesses are selling makes for a competitive market in most modern-day retailers. To be successful in these types of markets, the quality of the product that is being sold does not totally determine its success. To be competitive, it is becoming more and more apparent that how you market and advertise your company pulls a heavyweight on its triumph. 

Content is as important as ever because it not only serves as a way to create customer loyalty and build trust between your company and the consumer but also encourages dialogue and conversations by giving them what they need. This, in turn, allows them to make an educated purchasing decision, which has become a new normal from the consumer side.

Content marketing in itself is helping to develop what the consumer expects from the brand that they are interacting with, which is why it is vital to have quality content to correctly and effectively advertise and market a company. By creating a strategic marketing approach, it focuses on distributing relevant, valuable, consistent, and specific content to retain and attract a specific audience. This ultimately creates profitable consumer action and neglecting or overlooking content marketing can create a setback that any brand can not afford. In this day in age, what fashion, food, or travel brand can exist without components like campaigns, videos, or an eye-catching Instagram feed?

In 2019, there are countless types of content ranging from blog posts to videos to infographics and so much more. Each of these components is vital to your brand and company as a whole and how it is being marketed. Let’s dive in and find out how each of these types of content can benefit your business.

Blog Posts

Blogs are one of the most popular types of content marketing for businesses and for a good reason! Blogging is the foundation of Content Marketing and has become commonplace in the business world. It allows consumers to access high-quality information for free. Blogs are one of the best ways to improve SEO and create more organic traffic to your website from search engines like Google. Not only does blogging improve search engine optimization, but it also builds relationships with current customers and leads. 

Videos

Videos are oftentimes a change in pace that is more engaging to your consumers. Videos are a great content marketing tactic especially for small businesses because they provide an appealing return on investment. They help increase the time spent on site which greater the company’s chances of making a sale.  

Infographics

Infographics often assist businesses in educating an audience by providing information that can add value to the consumers. Consumers take value in research and statistics on how useful the product they are looking to buy before they buy it. This makes infographics so useful to better visualize data, such as statistics so they can have a better idea of how valuable or how the service works. 

How can ON Advertising help?

Those are just a few of the types of content marketing that can be used to market your business. Content marketing can be difficult, however with research and effort, it can be worthwhile and bring high investment to your business. If your company is not taking part in any of the content marketing techniques above or any at all we are here to help. At ON Advertising, we are constantly looking for new and innovative ways to market, advertise and promote businesses. Check out some of our many content strategy services and ways that we can help you. If you would like to learn more about content marketing and how it can benefit you, Contact us!

At ON Advertising, our team of talented web developers and graphic designers come together to create an innovative solution for all your website development needs. We know the vast amount of competition that takes place between businesses online and we recognize how important it is to be unique and stand out amongst the crowd. Our team is well equipped to build an eCommerce site from scratch or fix an existing one. Contact us today if you’re ready to take your site to the next level. 

Top 15 eCommerce Design ON Advertising banner showcasing mock-up websites

Ranked 12 in eCommerce Design

Recently, ON Advertising was voted one of the Top 25 eCommerce Design and Development companies of 2019, according to DesignRush. DesignRush, a B2B digital marketplace that connects brands with agencies, discovered the leading eCommerce design and development firms that can provide custom eCommerce solutions, build functional websites, and ultimately increase online conversions. We are pleased to announce that we ranked number 12 out of the 25 of the top agencies in the nation!

At ON Advertising, our team of talented web developers and graphic designers come together to create an innovative solution for all your website development needs. We know the vast amount of competition that takes place between businesses online and we recognize how important it is to be unique and stand out amongst the crowd. Our team is well equipped to build an eCommerce site from scratch or fix an existing one. Contact us today if you’re ready to take your site to the next level. 

Thank You for a Great Year

As the 2018 year is coming to an end, we are reflecting on the growth we’ve had throughout the past 12 months. At ON Advertising, we are so proud all of our achievements and success during the year and we want to share with you a little bit of what we’ve done. We would like to thank all of our clients for making 2018 such a great year.

Rebrand

Back in the early months of 2018, we had a complete rebrand of the agency. We changed our logo and our website, giving ourselves an updated look. The marketing industry is constantly changing, as an agency, we have to keep up with the latest trends in graphic design and website features and give ourselves a fresh look.

STD/HIV Awareness Ad

As STD’s become an epidemic here in Arizona, the Maricopa County Department of Public Health wanted to educate people on getting tested. We created video ads for them to promote awareness to the public about Syphilis and STD’s.
Click to see our previous blog to learn more about the entire campaign. 
We are glad to play a role in educating the public on the need to get tested for STDs because the risk is not knowing.

New Clients

We have had a tremendous year in servicing new clients. If you have been following us on social media, you may have seen just how many. To mention a few, we have added Chompies, Cavanagh Law Firm, Vintage Industrial, Kobargo Technology Partners, Timeless Wood Furniture, Yandy.com, and more.
Click here to see a full list of our clients.
We would like to thank all of the clients that have worked with us and we are excited to see your businesses grow.
Don’t forget about our Halloween Yandy.com video ads we talked about in our previous blog.

New Hires

In the new year, we have added 4 new people to our dynamic team. Our Account Coordinator Mikaela Copley came to the agency as an intern in January 2018, then became a full-time member after graduating in May. Recently, Brent Barcena and Chris Jones joined the team our Graphic Designer and our Video Producer. Lastly, Courtney Blackman was hired in the fall as our new Traffic Manager.
Here at ON Advertising, we would like to thank all of our clients and employees for making it a tremendous year for the agency. We can’t wait to see what 2019 holds for us! Contact us if you want your business to grow and start thriving for 2019.

Looking Back ON Our Growth as an Agency

Founded in 1993, ON Advertising is a marketing and advertising agency with innovation and big creative ideas at its core. With years of history behind us, it’s important to reflect on the growth and achievements we have gone through as an agency.
Our founders, Ron Meritt, and John Hernandez, have years of experience in the media industry, so most of the services we originally offered revolved around media and public relations. We have managed to expand our services to become a full-service advertising and marketing agency.
This past year, we merged with EFG Creative, a creative team based in Albuquerque, New Mexico. This merger gave us our Chief Creative Officer and agency co-owner, Eric Garcia, as well as a creative team that enhances our digital marketing, advertising, video production, and web design services.
Our firm has grown over 45% the last year, and our work speaks for itself. We have received multiple accolades, including Addy Awards, Telly Awards, Macrom Awards, and Hermes Creative Awards. Not only do we have award-winning work, but we understand how certain strategies can be applied here in the Valley.
Here at ON Advertising, we understand that our history plays a big part in who we are. Growing at such a rate is both exciting and humbling. We are eager to accomplish even more in the next few years.
If you are interested in learning more about how our team can support your marketing and advertising goals, contact us today. We look forward to hearing from you.

Three First Responder badges

ON Advertising and First Responder Recruiting

Here at ON Advertising, we are the only agency in the country that specializes in first responder recruiting. We’re proud of the work we have done to give back to the community by creating campaigns that attract all different types of police officers, corrections officers, sheriff’s deputies, 911 operators, private security professionals, and more.
It is important for the officers, deputies, operators, and private security professionals to have a full staff with new candidates applying regularly to keep the community safe. The more officers working, the better. Having an overworked and understaffed department could potentially be dangerous to the community and can give the department a bad reputation. Giving job opportunities the right exposure is crucial to keep the department running smoothly.
To be effective with digital marketing for first responder recruiting, it is important to realize different segments of the market respond to different tactics. We use advanced methods of targeting potential candidates through digital platforms, here are some examples:

Demographics

Various demographics of people including age, gender, and education are all attracted to different types of positions. We first segment the market by demographics to establish the type of content needed for exposure. For example, a woman may be interested in law enforcement if she is exposed to another woman in uniform. She will be able to relate, yet still be able to want to achieve a sense of empowerment like the advertisement is portraying.

Geographics

Targeting appealing jobs to a nearby and accurate locations of the potential candidates is key for making sure there is active engagement with advertisements. If someone comes across an advertisement for the operating center close to their neighborhood, he or she might be inclined to interact with the ad and want to find out more.

Interests

Targeting people based on content they actively engage in is another advanced way to create accurate exposure. In the case of law enforcement positions, we are able to target people who have shown an interest in law enforcement news and pages. These users have a higher likelihood of being aspiring officers or existing officers who may be interested in moving departments.
These segments and tactics are just some of the basic ways we use to help cities and states boost their reputation, and increase awareness of employment opportunities. At On Advertising, we tailor your needs for the community in a special and skillful way. Our experience and expertise has yielded successful first responder recruiting results for many cities, states, and counties.
 
Don’t hesitate to reach out to learn more about how we can help your first responder recruiting needs.

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