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How Do PPC and SEO Work Together?

PPC and SEO are the Batman and Robin of the digital marketing world. Why? Because the two go hand-and-hand in attracting additional website visitors, increasing your leads, and boosting your overall revenue. But, how exactly do the two work together and how can you measure their success?

As one of the top digital marketing agencies in Arizona, ON Advertising is committed to the success of our clients. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below on why PPC and SEO are needed in your digital marketing strategy.

What is SEO? 

SEO, or search engine optimization, is a digital marketing practice we use to boost the visibility of your website in relevant searches on sites like Google or Bing. It is the process by which a website is improved to rank better in searches for targeted keywords and phrases.

For example, a company that wants to improve its search engine ranking for “sustainable packaging” might use this phrase in its website components like product description, page titles, meta descriptions, and more. Additionally, website design plays a huge role in boosting the SEO score. You can get a better idea of what SEO is all about in our article here

What is PPC?

PPC, or pay-per-click advertising, refers to the advertising you see on the top and along the sides of searches on Google, Bing, and Yahoo!. It’s called pay-per-click because the companies that place them only pay for the ads when they are clicked.

PPC ads are a fairly affordable way to acquire new customers and generate leads. 

However, the cost to bid on specific words and phrases, also known as keywords, varies. Some words are just more affordable than others, while the more costly ones can cost hundreds of dollars, simply because there is so much competition for this specific word.  We’ll explain in the next section how that works.

Do PPC and SEO Affect One Another?

To put it simply, no. Having PPC ads does not directly affect your site’s ranking, and your ranking doesn’t affect your ads. While there are no SEO benefits to having PPC ads, there are other benefits that can affect how well your website performs when using both PPC and SEO.

How Do PPC and SEO Work Together?

If you’re looking to improve your website, increase your leads, and boost your revenue, launching a digital marketing strategy that incorporates PPC and SEO is key. Here is why

  • SEO + PPC = Better Search Engine Presence: As you know, improving your website with SEO gives you a better chance at ranking on the first page for one or more keywords that you are targeting. Purchasing PPC ads for that keyword allows your ad to appear near the top of the page when someone searches for that keyword. When you do both of these things for that particular keyword, you are ensuring your brand dominates the search results resulting in more valuable clicks.
  • Remarketing Campaigns Allow You to Reach Previous Visitors: So, your website ranks fairly well thanks to SEO activities. You’re drawing in a good amount of visitors but shoppers are taking a while to make up their mind on doing business with you. You can use PPC and SEO to create a remarketing campaign to bring visitors back to your site to complete their purchase at a later time.

For example, say someone wants to buy those sustainable packaging materials but wants some time to think about it. You can purchase ad space from a website in Google’s network to show them ads for those same materials at a later time. This will remind them to come back to your site and complete the purchase. 

  • PPC Lets You Test New Keywords for SEO: Building up your SEO takes a lot of time and research. There are times where you want to target a specific keyword but aren’t sure if it will be worth it in the end. One way you can test its success is by using the keyword in a PPC ad. This way you can see how popular it is and how successful it is in generating leads. 

ON Advertising Can Help Build Your Digital Marketing

To attract prospective customers, having an online presence is essential in today’s business world. By employing strategic SEO activities and creating PPC ads, you can effectively reach your target audience and generate more leads. 

As one of Arizona’s top digital marketing agencies, ON Advertising specializes in all things digital. By enlisting in our digital services, your brand will get on the first page of your favorite search engine and maximize your conversions and revenue. Sounds promising? Contact us today to get started.

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