Monthly Archives: website design
Square blocks lined up to read different aspects what makes up brands with personality

3 Considerations for Creating Strong Brands with Personality

Whether you’re stressfully engaging in a job interview or charming your way through a first date; first impressions are important. That same mentality is no different for companies looking to create brands with personality. It’s absolutely critical to developing a brand personality that resonates and attracts consumers to your business. But, what are some ways this can be achieved?

As one of the top ad agencies in Arizona, ON Advertising is the go-to for quality services that put your business front and center of your competition. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below to learn what goes into creating successful brands with personality.

Brands with Personality: What is it?

Brand personality is an important component for every business as it essentially encompasses the human characteristics tied to your brand. There are few questions you need to ask yourself when developing your brand tone of voice. 

  • How would your brand be perceived?
  • What age group are you trying to target?
  • What is their social class?
  • How does your brand act when compared to your competitors?

What is Your Brand’s Personality Type?

Jennifer Aaker, a researcher at Stanford, created a paper that breaks down the 5 frameworks of a brand personality. These include:

  • Sincerity: Down-to-earth, honest, wholesome, cheerful
  • Excitement: Daring, spirited, imaginative, up-to-date
  • Competence: Reliable, intelligent, successful, hardworking 
  • Sophistication: Upper class, charming, glamorous, feminine 
  • Ruggedness: Outdoorsy, tough, masculine, western

You’ll want to pick 3-5 personality traits you want to be perceived when people think of your brand. The simple framework can help you differentiate yourself from your competitors and give you a clear direction on how to create brands with personality. 

Creating Brands with Personality with Strong Messaging

Now that you’ve identified the personality type you’re trying to go for, it’s time to develop your messaging. Whether it be on your website, social media, advertising, etc., everything revolves around your messaging. Additionally, your messaging should complement your visual components. This may include:

  • What fonts you are using
  • Your logo
  • The images and videos you’re using  

Copywriting also plays a significant role in your messaging. To convey what you’re all about, you need to articulate it through website copy, ads, videos, social media graphics/captions, etc. Copywriting is what drives home brands with personality by informing and exciting target audiences about one’s brand.

Frankie Calandra, ON Advertising’s copywriter, explains, “your messaging is the lifeblood of your brand. It’s meant to highlight what you are all about and why the customer should care about you. We’re all attracted to different personalities, so it’s important to develop one for your brand to attract your audience.” He explains further, “whenever I work on website copy or an ad piece I brainstorm ways to make the client stand out. I look at what they’ve done previously, where they’d like to take their brand, and what resonates with their audience. Also, I look at what their competitors are doing. Once I’ve identified them, I jump into brainstorming mode and craft messaging unique to them.”

Successful Brands with Personality are Consistent

As previously mentioned, everything revolves around your messaging. From social media and email marketing to your website and advertising spots, your personality should be consistent across all platforms. Think about how disjointed it would be if you came off as glamorous and sophisticated on your website, while your social media is heavily masculine and tough. It just wouldn’t click and your audience would take notice.

Stay the course, stay consistent with your personality across all your marketing efforts. If your branding isn’t resonating with your target audience, it’s okay to reevaluate what your brand’s personality should be. That is why we encourage A/B testing to see what is working to develop a better course of action.

ON Advertising Creates Brands with Personality

As one of the best creative agencies in Phoenix, ON Advertising are experts in developing successful brands. Our strategic approach will expand your company’s personality and help determine the image you wish to portray to the public. ON’s team of thinkers, creatives, and observers synergize their talents to develop a brand that works for you. Contact us today to learn more about our services and how we can help your business shine.

A Copywriter brainstorming ideas for a piece of advertising

What Does a Copywriter Do and Why Do You Need One?

Go to anyone in the advertising world and they’ll tell you content is king. Look at all of the great advertisements in history, each has a unique way of connecting to the public and they transcend the idea of a “simple ad”. Instead, they become a part of a culture, even if it’s for a few days or years. A large part of its unicity is the role of the copywriter and the creative, persuasive wordplay they bring to all mediums of advertising. While it’s not entirely different from what you probably saw from Peggy Olson and Don Draper in Mad Men, the writer’s role has evolved quite a lot in the past 50 years.

At ON Advertising, we appreciate good creative. We strive to develop incredible ads that create a response with our clients’ target audience. Our creative staff is comprised of a team of video production professionals, graphic designers, and a copywriter; who specialize in making your brand stand out with memorable advertising.  Read our blog post below to learn more about what the copywriter does in an ad agency and why it is important for one’s branding. 

What is a Copywriter?

Before we get into what a copywriter does, let’s talk about what a copywriter exactly is. They’re the wordsmiths of the advertising world that turn simple messaging into exciting branding exclamations. They encourage people to act in some way with their toolbox of adjectives, verbs, and buzzwords that resonate with consumers. Additionally, they’re an important part of the creative brainstorming process by sharing ideas for video scripts, content direction, and the overall feel of a piece of advertising.

What Does a Copywriter Do?

Research… Lots and Lots of Research

For many writers, each project begins with a brief and a strenuous research process. Once the copywriter understands what the client or manager is looking for, they go deep into research.

Frankie Calandra, ON Advertising’s in-house copywriter, explains his research process, “Typically when I get a project I start with extensive research on the client and what their competitors are doing.” He continues, “then I brainstorm ways to make the client stand out from their competitors by using verbiage that might connect with their target audience.”

it’s also not uncommon for writers to use keyword research to guide them when developing website content, i.e. websites and blog posts. 

Of Course, a Copywriter is Going to Write

As you’d expect, writing is the main responsibility of the copywriter. They work in a variety of areas by brainstorming and creating engaging prose that enlists a response. Some of the most common types of copy they write include:

  • Webpages
  • Blog posts
  • Landing pages
  • Printed, radio, and video ads
  • Email marketing
  • Brand taglines
  • Product descriptions
  • And many more

Additionally, many copywriters must follow specific guidelines every time they produce copy. For example, when it comes to digital writing they must incorporate keywords into the website content and blog posts for search engine optimization (SEO) purposes

The Copywriter Collaborates with All Members of the Agency

Of course, the copywriter works very closely with other members of the creative team. It’s not uncommon for them to share ideas with the graphic designer working on the project, or go to the creative director for some guidance on a piece. Also, writers collaborate with the video production team to develop the direction of a video spot. 

While the writer may be a full-fledged member of the creative team, they work closely with all members of an ad agency. For example, they work with the accounts team quite often to better understand what the client is looking for in a project. Also, they collaborate with the social media team to ensure the brand tone of voice aligns with what is established for the client. 

Create Inspired Taglines and Engaging Content

Copywriters spend an extraordinary amount of time researching and writing headlines and content for blog posts, sales pages, website copy, and brochures. It’s fairly typical for writers to run tagline ideas to other writers, marketers, and clients to gauge how well they may be received. Depending on the feedback, they’ll refine the taglines to make them truly stand out. 

They also create content that engages the audience. One way our copywriter measures copy performance is by looking at our clients’ Google Analytics report. He explains, “there are three things that I look at after publishing a blog post or launching a website: specific page views, average time on the page, and where it ranks on the website’s popular pages.” 

This information gives Frankie and other writers an idea of how engaging the copy is for the user. As well as how enticing the headline is in attracting users to the website. So, you better believe Frankie will be spying on this blog post’s Google Analytics report to see how it performs!

Good Copy That Reflects Your Brand Image

A good advertisement is not just about colorful designs and attractive product placements. Incorporating copy into the mix, or at least considering it, is an absolute must. 

Good copy is what connects people to a brand by playing to their interests and personality. It creates a strong brand tone of voice that consumers resonate with and one they come back to ensure their favorite brands are still one of their own. It projects an image of what a company is all about and sells it to the consumer with captivating writing. 

One brand ON Advertising is particularly proud to establish its brand tone of voice is JRI Hospitality’s The Original Grande

Frankie explains his approach to developing the tone for The Original Grande, “After a lot of research and brainstorming, I geared the brand tone of voice towards a more laid-back, fun attitude to promote a more casual environment. While the restaurant chain isn’t open yet, I can’t wait to see how people react to the work we’re doing for The Original Grande.”

Make Your Brand Stand Out With ON Advertising’s Creative Services

For more than 25 years, ON Advertising has been one of Phoenix, Arizona’s premier marketing firms. Our agency is composed of a variety of professionals ranging from marketing strategists and account executives to creative video producers and graphic designers. We’re the source for marketing solutions that bring you an increase in ROI. Contact us today and learn how our team can help elevate your business today. 

A rough draft of how the UX content will look on a business's website

The Importance of UX Content and Its Knack for Conversions

As digital marketers, one of the biggest challenges we face is developing a high-performing user experience (UX). UX content is a key component in your digital marketing and has the power to attract and nurture customers to your brand.  It does not matter what industry or which customers you serve, an effective digital marketing strategy must be incorporated.

As one of Phoenix’s top digital marketing agencies, ON Advertising is an incredible resource for effective marketing that increases ROI. Our team of professionals are experts in helping you accomplish your goals with our wide range of services. Read our article below and learn more about the importance of UX and how it leads to conversions. 

What is UX Content?

User experience design is defined as the process design teams use to create meaningful and relevant experiences with a product. This involves designing the entire process of acquiring and integrating the product, including branding, design, usability, and function. UX is especially prominent in a company’s website.

In order to develop quality UX content, you need a deep understanding of your users’ needs, wants, abilities, what they value, and their limitations. Designers are experts in identifying these aspects and will take into account your business goals to develop an experience that leads to conversions.

UX Content Requires Extensive Research

A designer’s typical routine will vary, but there is one consistent part of developing user experience – consumer research. Rather than blindly theorizing who will engage with your product, why not utilize research to identify your users? This allows your designer to develop experiences that will more likely resonate with your target market. We often incorporate different means of research, like creating buyer personas, designing wireframes and interactive prototypes. 

User Experience Designers Understand Usability

After conducting extensive research on your users, we begin the design process. As we conceptualize and implement your design we figure out how your users will interact with the content. This is extremely important as interactions between customer and brand can make or break the relationship. Thankfully, UX content designers will have valuable information handy to figure out what your users might expect with your product. 

This involves designers putting their focus on what users might need/want to do with your product and ensure the design has elements that are easy to access, understand, and use in order to meet their needs. 

What Does UX Content Include?

When designing user experiences on a website, it incorporates various elements to create a cohesive concept. This involves creating an enjoyable environment by using attractive visual designs and a user-friendly interface. Additionally, UX content incorporates engaging copywriting to educate users on your product and brand. Not only does this inform your audience on what you are all about, but it also allows you to create a unique brand tone of voice.

Frankie Calandra, ON Advertising’s copywriter, explains, “In order for your business to truly resonate with your target customers, you need a unique identity. Not only will an attractive, easy-to-navigate interface engage consumers, developing a tone of voice will help your brand stand out and create a personality that generates interest towards your brand.”

The Importance of UX on Conversions

When users have a horrible experience on your website, they’re most likely not going to return or buy anything anytime soon. Not only that, their horrible experience will lead them to other options, i.e. your competitors. However, when you incorporate effective UX content into your digital marketing, you benefit tremendously.

The whole point of developing an engaging user experience is to produce leads. By streamlining the UX design you’re single-handedly manipulating your buyer’s journey by shortening the time from lead to sale. This in turn increases your ROI and generates more leads and greater customer loyalty. 

ON Advertising Builds High Engaging UX Content

For more than 25 years, ON Advertising has been one of Phoenix, Arizona’s premier marketing firms. We strive to provide excellent service for every one of our clients to ensure their goals are being met. Whether it’s designing user experiences, a unique brand tone of voice, or videography, we’re your choice for quality services. Contact us today and see how we can help your business grow to new heights.

A Peddler's Son Delivery truck parked outside of the facility

Client Spotlight: Peddler’s Son

The Peddler’s Son, a well-known produce supplier in Arizona, has a history that began in the summer of 1988. With an early start in the produce industry from his hometown in Wisconsin, founder Ted Palmisano brought his vision of wholesale produce delivery to life by spending $3,000 on a delivery truck. From the back of his flatbed one-ton pickup, he built customized racks and assembled an open-air produce market. Ted’s commitment to customer service, quality, and honest pricing enabled his dream to grow.

As the business continued to boom, Ted enlisted the assistance of his brother Joe, whose background in finance helped Peddler’s Son progress to the next level. With Ted now able to focus on purchasing and warehouse operations and Joe overseeing sales and finance, Peddler’s Son was able to more fiercely contend with the competition while maintaining its customer-centric mindset. Today, the company boasts an annual revenue of over $50 million, with 130 employees and more than 35 vehicles serving Arizona and the Southwest.

When Peddler’s Son approached ON Advertising to assist them in overhauling their brand to make it more modern and competitive, we knew, because their background and way of doing business are as wholesome as the produce they sell, we could create something unique and wonderful for the company. 

Redeveloping the Peddler’s Son Brand

The first item on the list was Peddler’s Son’s brand identity, including logo, color scheme, and brand voice. The goal was to create a look that embodied the Peddler’s Son culture while showing the company’s growth and sophistication.

ON Advertising’s Creative Director and Partner Eric Garcia described the design process behind the new look. 

“We created a custom font that was a bit more modern while paying homage to Peddler’s Son’s past,” he said. “Utilizing red to reflect the original brand and green leaves to symbolize the company’s transition. We stayed away from creating trendy designs, so the branding can be appreciated for a longer period.“

Creating a New Website to Highlight the Peddler’s Son Brand

While Peddler’s Son’s previous website generated traffic for the company, the site failed to convey the company’s competitive advantages. The ON Advertising team examined several of their competitor’s websites to see how their competition was presenting their brands. We knew that Peddler’s needed to create an engaging UX (user experience) that had compelling messaging and easy-to-follow design. 

Peddler’s Son has a strong presence in several industries, including healthcare, education, restaurants, and catering. So we geared the company’s brand tone of voice towards these industries by incorporating effective SEO practices, industry-related imagery, and highlighting why they’re the right partner for goods and produce delivery. 

Since its launch, Peddler’s Son has seen a 99% growth in the number of users who visit the website, including increases in traffic from organic, direct, social media, and referral sources. We’re pleased with the increased exposure Peddler’s Son has achieved thanks to its updated website. 

Creating Peddler’s Son Brand Tone with Visuals

Peddler’s Son is an ideal subject for storytelling through video — the company’s owners have a compelling presence on camera, and its culture and commitment to freshness come through vividly on the screen to help tell the Peddler’s Son story, ON Advertising’s Director of Video Production Nate Sorensen created a mood board to develop the look and feel of the videos. He put together a collage of images and keywords that the company wanted to convey, including subjects such as sunshine, farm-fresh produce, and wholesomeness. 

The videos were an ideal way of conveying the company’s new brand and telling the company’s story clearly and compellingly.

From spotlighting the company’s new technology to the warm smiles of the employees, putting visuals to the Peddler’s Son brand was a rewarding and enjoyable project.

Connecting With Customers Through Social Media

Another key element of Peddler’s Son’s rebranding was incorporating a new strategy for social media outreach. Our goal is to resonate with clients, old and new, to ensure Peddler’s Son is top-of-mind for their produce delivery needs. Our social media team focuses heavily on the company’s excellent customer service and quality of products while establishing a personable tone to communicate with their followers. 

In addition to highlighting the company’s customer service, the Peddler’s Son social media feeds share company news, community involvement, local partnerships, and team member spotlights. The overall goal is to further reflect the company’s culture, expertise, and commitment to quality customer service.  

Since enlisting ON Advertising’s social media services, Peddler’s Son has seen a spike in followers and enjoyed significant engagement and traffic towards its website. According to Google Analytics, the company has enjoyed a 208% increase in traffic to the website from its social media year over year.

Enhance Your Brand with ON Advertising

We’re proud of the work we accomplished for Peddler’s Son, and we’re excited to continue our partnership with them. As one of the top advertising agencies in Phoenix, ON Advertising is an award-winning full-service advertising and marketing agency committed to the success of our clients — and featuring a diverse team of highly skilled professionals who are passionate about what we do. We provide our clients with award-winning services customized for each organization to ensure their brand succeeds. Contact us today to learn how ON Advertising can help you.

A smartphone lying on a countertop with Google SEO up

SEO – What is Search Engine Optimization?

If you are reading this blog post, you may have found it through a Google or Bing search. But, have you ever wondered how websites like this one end up on your search list? The answer is simple – search engine optimization, or as it is more commonly referred to, SEO. 

It’s a digital marketing tool for businesses to use to ensure the visibility of a website in a search engine through relevant searches. You may be asking yourself, what exactly is SEO, and how does it work? As one of the top digital marketing agencies in Arizona, we have you covered.

What Is Search Engine Optimization?

As we mentioned, SEO brings organic internet users to your website. In simplest terms, SEO is influenced in several ways, such as keyword usage, website design, and backlinks.

Keywords

Keywords are the words people plug into Google to find relevant information about their query.  For example, you may have searched for keywords, such as SEO, content strategist, SEO strategist, or DIY SEO tips, and stumbled onto a plethora of websites (ours included). Use targeted keywords in the written content and meta descriptions of each page to assist users in finding the information they desire.

Website Design

Creating a well-designed, user-friendly website is key to engaging people who visit your site. Things to consider include content length, readability, uniqueness, and page loading speeds.

Backlinks

Backlinks are links that are from one website to another website. These are especially important for SEO as they act almost like a voucher for your content. 

The above is only a fraction of what goes into search engine optimization. By partnering with the right digital marketing agency, your website can be optimized to its fullest potential.

Benefits To Having An SEO-Friendly Website

The benefit of optimizing your website is the ability to get more users to visit it. By having a website that ranks higher on search results, you are creating a sense of brand credibility. By becoming one of the first three websites that show up on a search, users may view your business as a popular option in your industry.

SEO will synergize with your other online marketing activities, such as blogging, social media, email marketing, e-commerce, and much more. By working hand-in-hand, your marketing strategy has a greater chance of achieving success. 

Another benefit to optimizing your website to be more SEO-friendly is it may become one of the business’s primary sources of leads. When it comes to B2B, B2C, and non-profit organizations, inbound strategies are the most effective ways to gain leads. With more traffic coming into your website it will inevitably generate more interest in your product and or services.  

Make Your Website SEO-Friendly with ON Advertising

To attract prospective customers, having an online presence is essential in today’s business world. By employing strategic SEO activities into your website, you can effectively reach your target audience and generate more leads. 

As one of Arizona’s top digital marketing agencies, ON Advertising specializes in website development and search engine optimization. By enlisting in our digital services, your brand will get on the first page of your favorite search engine and maximize your conversions and revenue. Sounds promising? Contact us today to get started.

Mikaela working on storyboards for a project while writing on a dry erase board

Content is Still King

Content is important to Businesses, Consumers and Search Engines. In today’s competitive climate, one cannot afford to pass over the pull and power of content marketing. With technology advancing, the number of small and large businesses increasing and the competition between them becoming more intense, it raises the question between these establishments – “How will we stand out among the others?” The number of extreme similarities of services and products that businesses are selling makes for a competitive market in most modern-day retailers. To be successful in these types of markets, the quality of the product that is being sold does not totally determine its success. To be competitive, it is becoming more and more apparent that how you market and advertise your company pulls a heavyweight on its triumph. 

Content is as important as ever because it not only serves as a way to create customer loyalty and build trust between your company and the consumer but also encourages dialogue and conversations by giving them what they need. This, in turn, allows them to make an educated purchasing decision, which has become a new normal from the consumer side.

Content marketing in itself is helping to develop what the consumer expects from the brand that they are interacting with, which is why it is vital to have quality content to correctly and effectively advertise and market a company. By creating a strategic marketing approach, it focuses on distributing relevant, valuable, consistent and specific content to retain and attract a specific audience. This ultimately creates profitable consumer action and by neglecting or overlooking content marketing it can create a set back that any brand can not afford. In this day in age, what fashion, food or travel brand can exist without components like campaigns, videos or an eye-catching Instagram feed?

In 2019, there are countless types of content ranging from blog posts to videos to infographics and so much more. Each of these components are vital to your brand and company as a whole and how it is being marketed. Let’s dive in and find out how each of these types of content can benefit your business.

Blog Posts

Blogs are one of the most popular types of content marketing for businesses and for a good reason! Blogging is the foundation of Content Marketing and has become commonplace in the business world. It allows consumers to access high-quality information for free. Blogs are one of the best ways to improve SEO and creates more organic traffic to your website from search engines like Google. Not only does blogging improve search engine optimization, but it also builds relationships with current customers and leads. 

Videos

Videos are oftentimes a change in pace that is more engaging to your consumers. Videos are a great content marketing tactic especially for small businesses because they provide an appealing return on investment. They help increase the time spent on site which greater the company’s chances of making a sale.  

Infographics

Infographics often assist businesses in educating an audience by providing information that can add value to the consumers. Consumers take value in research and statistics on how useful the product they are looking to buy before they buy it. This makes infographics so useful to better visualize data, such as statistics so they can have a better idea of how valuable or how the service works. 

How can ON Advertising help?

Those are just a few of the types of content marketing that can be used to market your business. Content marketing can be difficult, however with research and effort, it can be worthwhile and bring high investment to your business. If your company is not taking part in any of the content marketing techniques above or any at all we are here to help. At ON Advertising, we are constantly looking for new and innovative ways to market, advertise and promote businesses. Check out some of our many content strategy services and ways that we can help you. If you would like to learn more about content marketing and how it can benefit you, Contact us!

At ON Advertising, our team of talented web developers and graphic designers come together to create an innovative solution for all your website development needs. We know the vast amount of competition that takes place between businesses online and we recognize how important it is to be unique and stand out amongst the crowd. Our team is well equipt to build an eCommerce site from scratch or fix an existing one. Contact us today if you’re ready to take your site to the next level. 

Top 15 eCommerce Design ON Advertising banner showcasing mock-up websites

Ranked 12 in eCommerce Design

Recently, ON Advertising was voted one of the Top 25 eCommerce Design and Development companies of 2019, according to DesignRush. DesignRush, a B2B digital marketplace that connects brands with agencies, discovered the leading eCommerce design and development firms who can provide custom eCommerce solutions, build functional websites, and ultimately increase online conversions. We are pleased to announce that we ranked number 12 out of the 25 of the top agencies in the nation!

At ON Advertising, our team of talented web developers and graphic designers come together to create an innovative solution for all your website development needs. We know the vast amount of competition that takes place between businesses online and we recognize how important it is to be unique and stand out amongst the crowd. Our team is well equipt to build an eCommerce site from scratch or fix an existing one. Contact us today if you’re ready to take your site to the next level. 

High Rising Schools of Phoenix Logo with colored pencils on the far left

High Rising Schools Phoenix

This week, we are introducing our client, Phoenix Community Alliance. We have been working with the PCA Education Committee on a fun project designed to promote the fantastic schools that are located in Downtown Phoenix. The campaign is called High Rising Schools of Phoenix. We created a pretty nifty brochure, original brand materials, and a whole website devoted to this campaign: https://highrisingschoolsphx.com

So what is High Rising Schools of Phoenix?

The vision behind this dynamic website is to enlighten the business community to the quality schools available in Downtown Phoenix. This campaign will serve as a very useful tool for community and economic development organizations that work to attract, retain and grow companies in Downtown Phoenix. The website is a resource for the families in those businesses who want to learn more about Downtown Phoenix schools.  As more employees want to live where they work, this campaign speaks to the quality education choices that exist in Downtown Phoenix.

The U.S. Census Bureau estimates that by 2030 the population of Phoenix will grow to 2.2 million, and the population of the metro area will reach 6.3 million. 11,000 additional residents are expected to move to Downtown Phoenix in the next 5 years alone. In fact, Maricopa County was ranked #1 for population growth last year. With growth on this scale and more families moving to Downtown Phoenix, having an educational resource like High Rising Schools of Phoenix is important for families moving to the core of the Valley.

How Does ON Help?

Our overarching goal is to help bring awareness to families and business leaders that Downtown Phoenix offers preschool through doctoral programs within walking distance of any type of home or business in Downtown Phoenix.

In addition to our branding work and website management, we also handle the social media campaign for High Rising. By utilizing Instagram, Facebook, and Twitter, we can attract a wider audience by showing them the quality of schools in Downtown Phoenix while driving traffic back to the website we created for the audience to explore the High Rising campaign even further. We are also encouraging the schools of Downtown Phoenix to interact and engage with the High Rising social media feed as well as encouraging students, parents, teachers and administrators to share what their favorite part is of being a part of the Downtown Phoenix school system with a social campaign of “What Makes Your School Special”. Our ultimate goal of using social media for this client and brand campaign is to show that Downtown Phoenix is more than just a bustling cityscape; there are excellent quality schools right in the city. We want to show everyone that you can work, eat, play and send your children to an outstanding school all in a 5-mile radius. “It’s an exciting project to be working on especially being located in Downtown Phoenix ourselves. We can speak to the amazing environment the downtown area can offer” says Senior Account Manager, Matt Grodsky who is spearheading the High Rising campaign. We are thrilled to continue this helping the Phoenix Community Alliance spread the word about the excellent schools located right in Downtown Phoenix.

ON Advertising’s mission is to bring ROI for our clients to improve their business. Whether you’re in need of a new website, updated social media, or an advertising campaign, contact us. We can assist you in creating a strategy to help marketing efforts resulting in more business. Learn more about us and the services we provide.

Meet Marketing Mastermind: Darren Higgs

Here at ON Advertising, we have such a diverse range of people with different talents and interests. One of our Senior Account Executives, Darren Higgs, sits down and shares with us a little more about himself. Originally from Bowen Island, Canada, Darren has come to the states to pursue his career in marketing and advertising.

ON: What do you do to recharge?

DH: I love spending time with my wife and my 22-month-old son. It’s great being a dad and seeing the development process of a toddler; watching him grow and learn new things every day. On Sunday nights, I play goalie for my ice hockey league in Chandler. Naturally, being from Canada, I am a huge fan of hockey and enjoy being out on the ice whenever I can be.


 

ON: What was your first job?

DH: My first job ever was a dishwasher when I was 15 during one of my summers in high school. It was a humbling experience and I built a lot of character from it. However, my first job in the states was working as a marketing assistant at an interior plaster company. This experience is what really got me interested in the marketing/advertising world.

ON: What is the most rewarding part of your job?

DH: The most rewarding part of my job is the satisfaction of a client. It brings me joy when we can help and grow their business and watch it evolve. In addition to that, working together as a team to make clients happy is very rewarding in itself because we have such an amazing team here at ON.

ON: What is the most challenging part of your job?

DH: One is balancing all of our clients’ needs. Having a timeline that works with our schedule and the clients’ needs can be challenging because there is not enough time in the day. Additionally, balancing various departments. I have backgrounds in project management and creative work,  sometimes I have a conflict with both sides of my brain to do one thing over another.

ON: What inspires you to succeed every day?

DH: The marketing industry is constantly changing with new technologies and evolving trends. The desire I have to improve and learn new techniques really inspires me to grow and flourish.
We love having Darren here on the ON team because of his friendly personality and his plethora of talents. Darren does it all, from project management to creative work, he is really a shining star in the advertising world!

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