Monthly Archives: SEO

A Beginner’s Guide to SEO

SEO, or Search Engine Optimization, is the practice of improving your website’s visibility on search engines like Google. This is a crucial part of online marketing, and it’s something that every website owner should be familiar with. If you’re just starting out with SEO, this beginner’s guide will help you get up to speed!

Understand the Basics of SEO

Before you dive into the more technical aspects of SEO, it’s important to understand the basics. Search engines like Google use algorithms to rank websites based on various factors. Some of the most important factors include the relevance and quality of your content, the number and quality of backlinks to your site (don’t worry we’ll explain further), and the overall user experience.

Ensure Your Content is Relevant

How do you do this? Conduct keyword research. Keyword research is the process of finding the keywords and phrases that people use to search for information related to your brand or product. By identifying the keywords that are most relevant to your business, you can optimize your content to include those keywords and improve your search engine rankings.

There are a number of tools that you can use to conduct keyword research, including Google Keyword Planner, SEMrush, and Ahrefs. These tools may help you identify the most popular keywords in your industry, as well as the keywords that your competitors are targeting.

Optimize Your Website for On-Page SEO

On-page SEO refers to the elements of your website that you can control directly, such as your content, meta tags, and URLs. By optimizing these elements for your target keywords, you may improve your chances of ranking higher in search engine results pages (SERPs).

Some Key On-Page SEO Elements to Focus On Include:

Title tags: Your title tags should be relevant to your content and include your target keywords.

Meta descriptions: Your meta descriptions should be a brief summary of your content and also include your target keywords.

Headers: Use headers (H1, H2, H3) to break up your content and make it easier for readers to scan.

Content: Your content should be high-quality, relevant, and informative. Use your target keywords naturally throughout your content, but avoid overusing them.

URL structure: Use descriptive URLs that include your target keywords.

Build Quality Backlinks

Backlinks are links from other websites to your website (so not as technical as it sounds). Search engines view backlinks as a sign of credibility and authority, so building high-quality backlinks is an important part of SEO.

Some ways to build backlinks include:

Create high-quality content that other websites will want to link to.
Reach out to other websites and ask them to link to your content.
Participate in online communities and forums related to your industry, and include links to your content where appropriate.
Guest post on other websites and include links back to your own site.

Monitor Your Analytics

Finally, it’s important to monitor your website’s analytics to see how your SEO efforts are paying off. Google Analytics is a free tool that allows you to track website traffic, including where your traffic is coming from, which pages are the most popular, and how long visitors are spending on your site.

By monitoring your analytics, you will identify areas where your SEO strategy may need improvement and make adjustments as needed.

ON Advertising Knows SEO

SEO is a complex and ever-changing field, but by focusing on the basics you can lay a solid foundation for your website’s search engine rankings. At ON Advertising we are experts in SEO and can help you take your website to the next level. Our team of creatives and web developers blend their talents together to develop websites that are above the rest. Whether you are seeking help with your current website or looking to build one that fits your brand, we can make it happen!

Building a Successful Market Strategy

Successful market strategies are meant to be fluid. While businesses are tempted to continue using what worked well in the past, this fixed way of thinking could leave you in the dust of your more agile competitors. Plateaus in business are drop-traps worth avoiding as you navigate your marketing strategy plans.

When you’re facing a challenge, analyze your approach to marketing. You’ll likely find holes in areas that have changed in the market and require new methods to boost your visibility and profits.

It’s possible when you enforce a go-to-market strategy.

Building Your Default Market Strategy

When laying the foundation for the success of your business, you need a go-to strategy that takes into account your capabilities and goals. Also, consider where you stand in the market and how you’re best serving your customers with what you offer.

This foundational strategy plan will lay out a blueprint to follow as you launch and relaunch products and services. Part of the planning process is collecting information on customer experience and areas of improvement.

Putting a Strong Plan in Place

Some basic marketing truths ring true across the board. While you should customize your approach depending on your company’s unique positioning, the following steps provide a strong framework to get you started.

Step One: Identify Your Main Goals

The main goals that got your business started may not work in your favor to take you where you want to go. Think carefully about the new goals you are setting and how achieving them will support your overall mission. Communicate these goals to your team to have a cohesive sense of direction and purpose in work duties and performance.

Step Two: Make a Realistic Timeline

Setting up a realistic timeline with intended milestones helps set clear expectations for everyone involved. Before launching your strategy, you need to look ahead at what tasks need to be accomplished and estimate by when you can expect to be ready.

Step Three: Work through the Process

Delegate the details of the strategy process to those on your team. Make clear definitions of what needs to be done and when including the background work necessary to get started.

Background aspects may include developing:

Customer buyer profiles: interviewing and research
Auditing your closest competitors
Conducting lead generation best practices (SEO, content creation, etc.)
Measurable goals and KPIs

Once you’ve begun your foundational market strategizing, it’s time to execute the work it takes to reach your defined goals.

Communicate with your team on how sales and marketing are working best in today’s marketplace and where they are heading. Discuss the new workflow process your team will be involved in, and how to guide potential customers through their journey into loyal brand followers.

Launching a successful brand strategy begins by organizing your business to align with your specific goals. The foundational framework outlined is a great way to get the creative juices flowing and start personalizing your marketing efforts.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs.

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you. Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

The Phoenix skyline where ON was named one of the best advertising agencies in phoenix

We Did It Again: ON is One of the Best Advertising Agencies in Phoenix

There’s nothing like being acknowledged for your hard work. ON Advertising is excited to share that we have been named one of the best advertising agencies in Phoenix in 2022. Between our company’s growth and working with many new exciting clients, this is just the icing on the cake. So far we’ve been recognized by two publications, Expertise.com and Digital.com. We’re extremely proud of our team and can’t wait to see what else we achieve this year. You can learn how we were able to obtain these awards below.

How Did Expertise.com Name Us One of the Best Advertising Agencies in Phoenix

Expertise’s goal is to connect people with the best local experts. They scored over 254 agencies in Phoenix and broke down the best 35 based on each company’s availability, qualifications, reputation, experience, and professionalism. Based on their scores, this is what ON Advertising got:

Online Profile: Good
Average Review Score: 4.6/5 (Best)
Total Reviews: 11 (Better)
Score Consistency: Consistent (Best)

How Did Digital.com Name Us One of the Best Advertising Agencies in Phoenix

Digital’s advertising and marketing agency reviews are based on over 40 hours of research on 230+ agencies across the web. Their goal is to help small businesses and startups find the best advertising and marketing agency for their needs. They evaluate agencies based on their service lines, their size, and the industries that they focus on. Based on their research for the Phoenix metro area, ON Advertising is one of two standouts.

ON Advertising is Your Choice for Quality Marketing Services

As one of the top advertising agencies in Phoenix, Arizona, we strive to combine innovation and creative ideas to every assignment. Whether it’s part of our video production services and social media or our PR capabilities and event planning, we’re the go-to for quality servicing. We’re excited to continue this mission and look forward to developing new projects and relationships with our clients. If you’re looking to enhance your marketing efforts this year, contact us and one of our team members will be in touch.

A man is holding his iphone with the Google Search Engine up to highlight PPC and SEO

How Do PPC and SEO Work Together?

PPC and SEO are the Batman and Robin of the digital marketing world. Why? Because the two go hand-and-hand in attracting additional website visitors, increasing your leads, and boosting your overall revenue. But, how exactly do the two work together and how can you measure their success?

As one of the top digital marketing agencies in Arizona, ON Advertising is committed to the success of our clients. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below on why PPC and SEO are needed in your digital marketing strategy.

What is SEO?

SEO, or search engine optimization, is a digital marketing practice we use to boost the visibility of your website in relevant searches on sites like Google or Bing. It is the process by which a website is improved to rank better in searches for targeted keywords and phrases.

For example, a company that wants to improve its search engine ranking for “sustainable packaging” might use this phrase in its website components like product description, page titles, meta descriptions, and more. Additionally, website design plays a huge role in boosting the SEO score. You can get a better idea of what SEO is all about in our article here.

What is PPC?

PPC, or pay-per-click advertising, refers to the advertising you see on the top and along the sides of searches on Google, Bing, and Yahoo!. It’s called pay-per-click because the companies that place them only pay for the ads when they are clicked.

PPC ads are a fairly affordable way to acquire new customers and generate leads.

However, the cost to bid on specific words and phrases, also known as keywords, varies. Some words are just more affordable than others, while the more costly ones can cost hundreds of dollars, simply because there is so much competition for this specific word. We’ll explain in the next section how that works.

Do PPC and SEO Affect One Another?

To put it simply, no. Having PPC ads does not directly affect your site’s ranking, and your ranking doesn’t affect your ads. While there are no SEO benefits to having PPC ads, there are other benefits that can affect how well your website performs when using both PPC and SEO.

How Do PPC and SEO Work Together?

If you’re looking to improve your website, increase your leads, and boost your revenue, launching a digital marketing strategy that incorporates PPC and SEO is key. Here is why:

SEO + PPC = Better Search Engine Presence: As you know, improving your website with SEO gives you a better chance at ranking on the first page for one or more keywords that you are targeting. Purchasing PPC ads for that keyword allows your ad to appear near the top of the page when someone searches for that keyword. When you do both of these things for that particular keyword, you are ensuring your brand dominates the search results resulting in more valuable clicks.
Remarketing Campaigns Allow You to Reach Previous Visitors: So, your website ranks fairly well thanks to SEO activities. You’re drawing in a good amount of visitors but shoppers are taking a while to make up their mind on doing business with you. You can use PPC and SEO to create a remarketing campaign to bring visitors back to your site to complete their purchase at a later time.

For example, say someone wants to buy those sustainable packaging materials but wants some time to think about it. You can purchase ad space from a website in Google’s network to show them ads for those same materials at a later time. This will remind them to come back to your site and complete the purchase.

PPC Lets You Test New Keywords for SEO: Building up your SEO takes a lot of time and research. There are times where you want to target a specific keyword but aren’t sure if it will be worth it in the end. One way you can test its success is by using the keyword in a PPC ad. This way you can see how popular it is and how successful it is in generating leads.

ON Advertising Can Help Build Your Digital Marketing

To attract prospective customers, having an online presence is essential in today’s business world. By employing strategic SEO activities and creating PPC ads, you can effectively reach your target audience and generate more leads.

As one of Arizona’s top digital marketing agencies, ON Advertising specializes in all things digital. By enlisting in our digital services, your brand will get on the first page of your favorite search engine and maximize your conversions and revenue. Sounds promising? Contact us today to get started.

Client Spotlight: First Direct Financial

Since its founding, First Direct Financial has established itself as a strong partner in merchant services. They provide extensive transactional support for businesses across many industries to ensure they find great success. ON Advertising is proud to work with First Direct on their marketing activities to bring their company to the next level.

For almost 30 years, ON Advertising has been one of Arizona’s top marketing agencies for our way of obtaining favorable results for our clients. We take a business-based approach in our partnerships, which means we look at the bottom-line growth for our clients. Read our blog post below to learn how we’re helping First Direct Financial reach its goals.

Who Are First Direct Financial?

Headquartered in Scottsdale, Arizona, First Direct Financial is a credit card processing provider whose reach spans across the United States. They’re an Inc. 5000 company that maintains a large network of over 5,000 representatives, ensuring every client has direct access and support to their services. Additionally, their abundant network of staff members establishes a high standard for exceptional customer service.

Some of their services include:

Credit card processing
Point-of-sale equipment
Local personal associates
Client security

ON Advertising focuses on 3 areas for the merchant services provider: email marketing, content marketing, and brand development.

Enhancing the First Direct Financial Brand

When we were approached by First Direct Financial, one of the things we were tasked to do was touch up their branding. After analyzing their current brand, we felt it necessary to update their logo.

Meghan Norris, the lead Account Executive for First Direct Financial explains what led to their new logo, “To differentiate First Direct Financial from other merchant services companies, we added a tagline to the logo to make their services apparent right off the bat to potential customers. One of the best things about First Direct Financial is the team behind it. They provide personalized service to help their customers receive the lowest rates in their industry. This is not a typical approach for a merchant services company. It was important for them, and for us, to show their modern approach to this industry. To do this, we brightened up their brand colors and incorporated them into their logo as well as modernized the fonts.“

As we continue to work with First Direct Financial, we will continue to enhance their branding in other areas, like their website. Stay tuned for those exciting developments!

Content Marketing Helps Boost First Direct Financial’s SEO

To have a strong digital presence, you need strong search engine optimization (SEO).

SEO brings organic internet users to your website in a number of ways, including:

Keyword usage
Website design
Backlinks

One way that we are enhancing First Direct Financial’s SEO is through content marketing. We’re creating blog posts to build up the keywords the website ranks for. We began this process by conducting extensive keyword research to identify keywords that we can use based on their volume, CPC, and search difficulty. Then we incorporate them into the client’s blog posts.

Frankie Calandra, ON Advertising’s in-house copywriter, explains, “By using these specific keywords, First Direct Financial will slowly build upon its Google ranking when people search for these words and phrases. While words like ‘Merchant Services’ and ‘Credit Card Processing’ are no-brainers, the keyword research guides us on what other keywords are out there they can be ranking for.”

Once we begin redeveloping the website, we will also be using the keyword research to incorporate the selected keywords into the copy.

Email Marketing is Driving Business Towards First Direct

One area First Direct Financial is proficient at is providing service for high-risk merchants. This is a specification banks give businesses that are potentially high risk of chargebacks and other troubling consequences.

Recently, we launched an email marketing drip campaign geared towards high-risk merchants, specifically CBD businesses. We informed email recipients of First Direct Financial’s credit card processing expertise and how they can benefit from their services. Additionally, we highlighted a special offer for recipients who enroll in their services.

Bechét Proto, another Account Executive managing First Direct Financial, shares how effective the campaigns have been, “The first email drip campaign performed really well and spoke to First Direct Financial’s competitive edge. They can help high-risk merchants receive the services they need to succeed, even when the other guys might not give them the chance. The focus of the campaign was to drive this message, and we saw some of the highest open rates compared to the industry average. We saw a 21% average open rate out of the five messages sent throughout the campaign.”

ON Advertising are Experts in All Areas of Marketing Strategy

As one of the top advertising agencies in Phoenix, ON Advertising is an award-winning full-service advertising and marketing agency committed to the success of our clients — and featuring a diverse team of highly skilled professionals who are passionate about what we do. We provide our clients with award-winning services customized for each organization to ensure their brand succeeds. Contact us today to learn how ON Advertising can help you.

A Copywriter brainstorming ideas for a piece of advertising

What Does a Copywriter Do and Why Do You Need One?

Go to anyone in the advertising world and they’ll tell you content is king. Look at all of the great advertisements in history, each has a unique way of connecting to the public and they transcend the idea of a “simple ad”. Instead, they become a part of a culture, even if it’s for a few days or years. A large part of its unicity is the role of the copywriter and the creative, persuasive wordplay they bring to all mediums of advertising. While it’s not entirely different from what you probably saw from Peggy Olson and Don Draper in Mad Men, the writer’s role has evolved quite a lot in the past 50 years.

At ON Advertising, we appreciate good creative. We strive to develop incredible ads that create a response with our clients’ target audience. Our creative staff is comprised of a team of video production professionals, graphic designers, and a copywriter; who specialize in making your brand stand out with memorable advertising. Read our blog post below to learn more about what the copywriter does in an ad agency and why it is important for one’s branding.

What is a Copywriter?

Before we get into what a copywriter does, let’s talk about what a copywriter exactly is. They’re the wordsmiths of the advertising world that turn simple messaging into exciting branding exclamations. They encourage people to act in some way with their toolbox of adjectives, verbs, and buzzwords that resonate with consumers. Additionally, they’re an important part of the creative brainstorming process by sharing ideas for video scripts, content direction, and the overall feel of a piece of advertising.

What Does a Copywriter Do?

Research… Lots and Lots of Research

For many writers, each project begins with a brief and a strenuous research process. Once the copywriter understands what the client or manager is looking for, they go deep into research.

Frankie Calandra, ON Advertising’s in-house copywriter, explains his research process, “Typically when I get a project I start with extensive research on the client and what their competitors are doing.” He continues, “then I brainstorm ways to make the client stand out from their competitors by using verbiage that might connect with their target audience.”

it’s also not uncommon for writers to use keyword research to guide them when developing website content, i.e. websites and blog posts.

Of Course, a Copywriter is Going to Write

As you’d expect, writing is the main responsibility of the copywriter. They work in a variety of areas by brainstorming and creating engaging prose that enlists a response. Some of the most common types of copy they write include:

Webpages
Blog posts
Landing pages
Printed, radio, and video ads
Email marketing
Brand taglines
Product descriptions
And many more

Additionally, many copywriters must follow specific guidelines every time they produce copy. For example, when it comes to digital writing they must incorporate keywords into the website content and blog posts for search engine optimization (SEO) purposes.

The Copywriter Collaborates with All Members of the Agency

Of course, the copywriter works very closely with other members of the creative team. It’s not uncommon for them to share ideas with the graphic designer working on the project, or go to the creative director for some guidance on a piece. Also, writers collaborate with the video production team to develop the direction of a video spot.

While the writer may be a full-fledged member of the creative team, they work closely with all members of an ad agency. For example, they work with the accounts team quite often to better understand what the client is looking for in a project. Also, they collaborate with the social media team to ensure the brand tone of voice aligns with what is established for the client.

Create Inspired Taglines and Engaging Content

Copywriters spend an extraordinary amount of time researching and writing headlines and content for blog posts, sales pages, website copy, and brochures. It’s fairly typical for writers to run tagline ideas to other writers, marketers, and clients to gauge how well they may be received. Depending on the feedback, they’ll refine the taglines to make them truly stand out.

They also create content that engages the audience. One way our copywriter measures copy performance is by looking at our clients’ Google Analytics report. He explains, “there are three things that I look at after publishing a blog post or launching a website: specific page views, average time on the page, and where it ranks on the website’s popular pages.”

This information gives Frankie and other writers an idea of how engaging the copy is for the user. As well as how enticing the headline is in attracting users to the website. So, you better believe Frankie will be spying on this blog post’s Google Analytics report to see how it performs!

Good Copy That Reflects Your Brand Image

A good advertisement is not just about colorful designs and attractive product placements. Incorporating copy into the mix, or at least considering it, is an absolute must.

Good copy is what connects people to a brand by playing to their interests and personality. It creates a strong brand tone of voice that consumers resonate with and one they come back to ensure their favorite brands are still one of their own. It projects an image of what a company is all about and sells it to the consumer with captivating writing.

One brand ON Advertising is particularly proud to establish its brand tone of voice is JRI Hospitality’s The Original Grande.

Frankie explains his approach to developing the tone for The Original Grande, “After a lot of research and brainstorming, I geared the brand tone of voice towards a more laid-back, fun attitude to promote a more casual environment. While the restaurant chain isn’t open yet, I can’t wait to see how people react to the work we’re doing for The Original Grande.”

Make Your Brand Stand Out With ON Advertising’s Creative Services

For more than 25 years, ON Advertising has been one of Phoenix, Arizona’s premier marketing firms. Our agency is composed of a variety of professionals ranging from marketing strategists and account executives to creative video producers and graphic designers. We’re the source for marketing solutions that bring you an increase in ROI. Contact us today and learn how our team can help elevate your business today.

A smartphone lying on a countertop with Google SEO up

SEO – What is Search Engine Optimization?

If you are reading this blog post, you may have found it through a Google or Bing search. But, have you ever wondered how websites like this one end up on your search list? The answer is simple – search engine optimization, or as it is more commonly referred to, SEO.

It’s a digital marketing tool for businesses to use to ensure the visibility of a website in a search engine through relevant searches. You may be asking yourself, what exactly is SEO, and how does it work? As one of the top digital marketing agencies in Arizona, we have you covered.

What Is Search Engine Optimization?

As we mentioned, SEO brings organic internet users to your website. In simplest terms, SEO is influenced in several ways, such as keyword usage, website design, and backlinks.

Keywords

Keywords are the words people plug into Google to find relevant information about their query. For example, you may have searched for keywords, such as SEO, content strategist, SEO strategist, or DIY SEO tips, and stumbled onto a plethora of websites (ours included). Use targeted keywords in the written content and meta descriptions of each page to assist users in finding the information they desire.

Website Design

Creating a well-designed, user-friendly website is key to engaging people who visit your site. Things to consider include content length, readability, uniqueness, and page loading speeds.

Backlinks

Backlinks are links that are from one website to another website. These are especially important for SEO as they act almost like a voucher for your content.

The above is only a fraction of what goes into search engine optimization. By partnering with the right digital marketing agency, your website can be optimized to its fullest potential.

Benefits To Having An SEO-Friendly Website

The benefit of optimizing your website is the ability to get more users to visit it. By having a website that ranks higher on search results, you are creating a sense of brand credibility. By becoming one of the first three websites that show up on a search, users may view your business as a popular option in your industry.

SEO will synergize with your other online marketing activities, such as blogging, social media, email marketing, e-commerce, and much more. By working hand-in-hand, your marketing strategy has a greater chance of achieving success.

Another benefit to optimizing your website to be more SEO-friendly is it may become one of the business’s primary sources of leads. When it comes to B2B, B2C, and non-profit organizations, inbound strategies are the most effective ways to gain leads. With more traffic coming into your website it will inevitably generate more interest in your product and or services.

Make Your Website SEO-Friendly with ON Advertising

To attract prospective customers, having an online presence is essential in today’s business world. By employing strategic SEO activities into your website, you can effectively reach your target audience and generate more leads.

As one of Arizona’s top digital marketing agencies, ON Advertising specializes in website development and search engine optimization. By enlisting in our digital services, your brand will get on the first page of your favorite search engine and maximize your conversions and revenue. Sounds promising? Contact us today to get started.

Why You Should Look at Google Analytics

Here at ON Advertising, we heavily rely on Google Analytics. It is a huge part of our business, and it is helpful when tracking the results of our work. Being able to see how a website is doing in response to marketing efforts is critical to see if there is growth in website traffic and a return on investment for clientele. Nowadays with everything being online, seeing if your website could be doing better is a great way to improve your business and lead generation efforts. Here are three benefits of using Google Analytics:

1. It answers the question; why are visitors leaving the site?

This question correlates with the Bounce Rate. If there is a high bounce rate, it means that people are arriving on the website and leaving quickly for some reasons. There are multiple reasons why there could potentially be a high bounce rate. Having a team of experts available to help analyze the situation is crucial to solving it. To lower the bounce rate, you may want to look at the detailed report for Google Analytics supplies. The report could include recommendations for optimizing SEO keywords, a landing page is not attractive enough, or it is not optimized correctly. Examining the bounce rate closely and checking it is very important and could be a key factor in improving business.

2. Understand what social media platforms are working.

When using social media, you want to make sure that efforts for each platform are converting into website visits. If one platform is outperforming another drastically, consider removing or making adjustments to the lower performing platform. Optimizing each social media platform will ensure your budget is being used efficiently. It is also important to keep in mind that just because a social media platform exists, it doesn’t always mean your business needs to be on it. Industries have different appeal across platforms, ensuring you are devoting resources to the right ones will save you time, money, and headaches

3. Looking at Progress Overtime.

The primary goal of a business should be to improve and grow over time. Google Analytics can assist with that by showing the traffic flow during an extended period, i.e., annual, quarterly, etc. you will be able to fine tune your website to better resonate with your audience.
There are many more benefits to using Google Analytics. At ON Advertising, we review the results of marketing efforts on a regular basis to track our clients’ progress. Contact us to learn more about how Google Analytics has helped our clients and how it can help your business reach its goals.

Meet Our Passionate Social Media Manager

A couple of weeks ago we introduced you to our social media star, Michelle, and the tools, tips, and tricks she uses to manage all ON’s social media accounts. Well, now we get to learn more about her personal story. Michelle Berry is an Arizona native who knew she belonged in the advertising and marketing world but didn’t know how. A few years out of college she discovered her love and passion for social media, and from there she has been able to share her talent and knowledge with the ON family and all of our clients. Read on to learn more about she spends her days in the office, what she’s genuinely passionate about, tips to staying organized in the crazy world of social media and more!

So, tell us, how long have you been working for ON?

I have worked for ON Advertising for one year this month and it has flown by.

What is the coolest thing you’re working on right now?

One thing I have been focusing a lot on is the social media for the agency. Getting a consistent posting schedule in order and making sure our brand reflects our work and the work we do for our clients, present, and future. What I learned early on in my career is if a company or brand is looking for an agency, especially for social media work, why should they hire an agency whose social media isn’t fresh and on point so it’s been my goal to have a rockin’ social media presence.
Another client that has some cool things going on is Chompie’s! They’re already a great brand to be working with but being able to implement Facebook Live videos once a month and being able to utilize the Instagram Story Highlights tool for them has been a lot of fun and it really is gratifying work.

What would you say is the hardest part about being a social media manager?

Staying organized is probably the hardest part of my job. I’m already a pretty organized person when it comes down to it, but when you are managing more than ten clients with multiple social media platforms, it can get a little chaotic. But if you have a solid system in place, to-do lists, calendars, and checklists, to keep all the moving parts in order, then it makes life and work a lot easier.

We know how much you love your job but what are some of your passions?

Other than trying to save every animal I possibly can, I only have so much space, it would be Alzheimer’s research and working to find a cure. My grandpa (fondly known as Boppa) lost a ten year battle with Alzheimer’s about four years ago, and after his death, it was eating me up inside that I wasn’t doing anything to help aid this cause. I found out that Phoenix has a yearly Alzheimer’s walk so near the one year anniversary of his passing my mom, and I participated which was such an amazing experience but it didn’t feel like enough. And as if by some divine intervention I received an email from the Desert Southwest Alzheimer’s Association chapter asking for volunteers to join the walk planning committee. I signed up without a second thought and attended my first meeting. From there I became the Marketing and Outreach Committee Chair, grown my committee, and now it is my second year as the chair, and the third year I’ll be walking. While there is not a cure yet, the money we have been able to raise, even in just this year alone, we know is helping fund the research to help find the cure. It always feels like such a small gesture, but I know it’s helping. So really, my passion and work are almost one in the same.

What is the most rewarding part of your job?

I am a firm believer in data being able to tell a story of how your social media efforts are doing and what you could be doing better. I love doing the monthly social media reports for all of our clients because I get to see how the hard work as well as the small changes and ideas I wanted to try are doing. And when I look at their numbers improving it is just so rewarding. It’s that small validation that we all seek at some point or another that we have found our niche and we are good at what we do. Seeing those increase in followers or impressions is my validation.

What inspires you to succeed every day?

Of course, being able to give my animals (I actually have three cats and one dog, other two not pictured) the very best life they could ever hope for but I also put pressure on myself to succeed which can be a double-edged sword. But I believe if I didn’t put that pressure on myself I wouldn’t be where I am today.

How do you recharge?

If I have the time and want to recharge for the week ahead, I’m all about #SelfcareSunday. I take a long bath, do a face and hair mask and just sit and try not to think about anything. It can be very relaxing, but it takes a lot to shut my mind off completely. But when time is not on my side, I try to do at least an hour of yoga a day. I never thought I could be the person who thinks of nothing during their practice, but when my body is in some uncomfortable position where a pretzel is less twisted than I am, I can’t think about work. It’s so refreshing to have at least one hour a day where my mind isn’t going a million miles a minute. And it probably helps my phone isn’t near me, so I’m not always checking my emails. (And yes I am guilty of working on vacation.)

Michelle is the strong personality we need here at ON. She does a great job of managing our social media and finding new innovative ways to enhance our work. We are so grateful to have her as a part of the ON team. Her spunky attitude keeps us all going throughout the day and we can always count on her for a laugh when we’re feeling down or a Pandora station filled with new music that we haven’t heard yet. Our team at ON wouldn’t be complete without her.

Understand the Basics of SEO

Ensure Your Content is Relevant

Optimize Your Website for On-Page SEO

Some Key On-Page SEO Elements to Focus On Include:

Build Quality Backlinks

Monitor Your Analytics

ON Advertising Knows SEO

Building Your Default Market Strategy

Putting a Strong Plan in Place

Step One: Identify Your Main Goals

Step Two: Make a Realistic Timeline

Step Three: Work through the Process

ON Advertising is One of Phoenix’s Top Advertising Agencies

How Did Expertise.com Name Us One of the Best Advertising Agencies in Phoenix

How Did Digital.com Name Us One of the Best Advertising Agencies in Phoenix

ON Advertising is Your Choice for Quality Marketing Services

What is SEO?

What is PPC?

Do PPC and SEO Affect One Another?

How Do PPC and SEO Work Together?

ON Advertising Can Help Build Your Digital Marketing

Who Are First Direct Financial?

Enhancing the First Direct Financial Brand

Content Marketing Helps Boost First Direct Financial’s SEO

Email Marketing is Driving Business Towards First Direct

ON Advertising are Experts in All Areas of Marketing Strategy

What is a Copywriter?

What Does a Copywriter Do?

Research… Lots and Lots of Research

Of Course, a Copywriter is Going to Write

The Copywriter Collaborates with All Members of the Agency

Create Inspired Taglines and Engaging Content

Good Copy That Reflects Your Brand Image

Make Your Brand Stand Out With ON Advertising’s Creative Services

What Is Search Engine Optimization?

Benefits To Having An SEO-Friendly Website

Make Your Website SEO-Friendly with ON Advertising

1. It answers the question; why are visitors leaving the site?

2. Understand what social media platforms are working.

3. Looking at Progress Overtime.

So, tell us, how long have you been working for ON?

What is the coolest thing you’re working on right now?

What would you say is the hardest part about being a social media manager?

We know how much you love your job but what are some of your passions?

What is the most rewarding part of your job?

What inspires you to succeed every day?

How do you recharge?

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